Manager, Turnkey Growth, Remote

📌 Core Information

🔹 Job Title: Manager, Turnkey Growth, Remote

🔹 Company: Aledade

🔹 Location: Arlington, Virginia, United States

🔹 Job Type: Full Time

🔹 Category: Healthcare

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing national and market-specific growth strategies to generate demand among employed physicians considering independent practice.
• Leading multichannel marketing efforts, including digital campaigns and audience engagement strategies, to position Aledade's Turnkey model as the best path to sustainable, independent primary care.
• Serving as the day-to-day liaison between practices and external marketing vendors, ensuring timely execution of deliverables and guiding practices through marketing strategy.
• Collaborating cross-functionally with communications, growth, legal, compliance, design, business development, implementation, and delivery teams to ensure consistent messaging, seamless handoffs, and scalable playbooks.

ASSUMPTION: This role requires a strong background in marketing, digital lead generation, and go-to-market execution, with healthcare marketing experience being a plus. The ideal candidate should thrive in a fast-moving, early-stage environment and be comfortable working with a mix of strategy and hands-on execution.

📋 Key Responsibilities

✅ Developing and managing a high-performing, integrated marketing mix that includes digital advertising (SEO, SEM, paid social, programmatic), content marketing, webinars, email campaigns, and retargeting to drive physician interest.

✅ Building content-led campaigns that articulate the benefits of independent practice, the Turnkey model, and value-based care participation.

✅ Designing and executing messaging strategies that reflect the values and concerns of employed physicians navigating their transition to independence.

✅ Leading campaign A/B testing, audience optimization, and conversion tracking in collaboration with internal and vendor marketing teams.

✅ Building and executing national and state-level go-to-market strategies to drive brand awareness and demand among employed physicians in key markets.

✅ Leading market prioritization, audience segmentation, and tailored messaging strategies based on local regulatory dynamics, payer environments, and value-based care readiness.

✅ Owning and tracking performance against KPIs related to marketing funnel performance, qualified inbound leads, campaign conversion, and digital engagement.

✅ Conducting market intelligence efforts—including mapping competitive and health system landscapes—to inform positioning, messaging, and content development.

✅ Managing vendor relationships and guiding practices through marketing strategy and performance data interpretation.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and vendor management, requiring strong organizational skills, attention to detail, and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s Degree

Experience: 8-10 years of experience in growth marketing, digital strategy, or healthcare go-to-market leadership

Required Skills:

• Proven success in building and executing inbound and content-led marketing strategies
• Strong grasp of multichannel campaign planning (SEO, paid search, paid social, email, lead nurturing)
• Excellent understanding of audience segmentation and persona development
• Comfort working in a fast-growing, evolving environment with a mix of strategy and hands-on execution

Preferred Skills:

• Master’s Degree

ASSUMPTION: While healthcare marketing experience is a plus, a strong background in growth marketing and digital strategy is more critical for success in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Manager, Growth Marketing role in the Healthcare industry with 8-10 years of experience)

Benefits:

• Flexible work schedules and the ability to work remotely
• Health, dental, and vision insurance paid up to 80% for employees, dependents, and domestic partners
• Robust time-off plan (21 days of PTO in the first year)
• Two paid volunteer days and 11 paid holidays
• 12 weeks paid parental leave for all new parents
• Six weeks paid sabbatical after six years of service
• Educational Assistant Program and Clinical Employee Reimbursement Program
• 401(k) with up to 4% match
• Stock options

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare, specifically focused on independent primary care and value-based care

Company Size: 1,001-5,000 employees (mid-size)

Founded: 2014

Company Description:

• Aledade is the largest network of independent primary care, empowering clinicians to deliver better patient outcomes and generate more savings revenue through value-based care.
• The company enables primary care organizations to succeed financially by keeping people healthy, using data, personal coaching, user-friendly workflows, health care policy expertise, strong payer relationships, and integrated care solutions.
• Aledade manages accountable care organizations that share in the risk and reward across more than 200 value-based contracts representing more than 2.5 million patient lives.

Company Specialties:

• Accountable Care Organizations (ACOs)
• Health Information Technology
• Data Analytics
• and Physician Collaborations

Company Website: http://www.aledade.com

ASSUMPTION: Aledade's focus on independent primary care and value-based care makes it an attractive option for candidates interested in shaping the future of healthcare.

📊 Role Analysis

Career Level: Mid-level management, reporting directly to the Senior Director, Growth Marketing

Reporting Structure: This role will report to the Senior Director, Growth Marketing, and may have supervisory responsibilities for junior marketing team members or external vendors.

Work Arrangement: Remote solely, with occasional travel (0-10%)

Growth Opportunities:

• As Aledade continues to grow, there may be opportunities for this role to expand its scope or take on additional responsibilities.
• With experience and strong performance, the candidate may have the opportunity to move into a more senior role within the growth marketing team or explore other areas of the business.

ASSUMPTION: This role offers significant growth potential as Aledade expands its network of independent primary care providers and value-based care contracts.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): Arlington, Virginia, United States

Geographic Context:

• Arlington, Virginia, is part of the Washington, D.C. metropolitan area, offering a mix of urban and suburban living options.
• The area is known for its high quality of life, with numerous cultural attractions, parks, and recreational opportunities.
• Arlington has a diverse and educated population, with a strong job market and robust public transportation system.

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance work and personal responsibilities, while still collaborating effectively with the team.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or HR representative
• Subsequent behavioral and skills-based interviews with team members and stakeholders
• Final interview with the Senior Director, Growth Marketing
• Background check and reference checks (if applicable)

Key Assessment Areas:

• Marketing strategy and campaign planning
• Vendor management and project execution
• Data analysis and performance tracking
• Cross-functional collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, digital strategy skills, and any healthcare industry-specific knowledge.
• Be prepared to discuss your approach to audience segmentation, messaging strategy, and campaign optimization during the interview process.
• If applicable, provide examples of your past marketing campaigns, their performance, and the insights you gained from analyzing the data.

ATS Keywords: Growth Marketing, Digital Strategy, Healthcare Marketing, Lead Generation, Content Marketing, Campaign Planning, Audience Segmentation, Performance Tracking, Vendor Management, Market Intelligence, Collaboration, Project Management, Data Analysis, Messaging Strategy, SEO, Paid Advertising

ASSUMPTION: Aledade's hiring process is designed to assess the candidate's strategic thinking, hands-on execution skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• SEO and SEM tools (e.g., Google Analytics, Google Ads, SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The specific tools and technologies used may vary depending on Aledade's current tech stack and the candidate's familiarity with the platforms.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Empowering independent primary care
• Collaboration and teamwork
• Innovation and continuous learning
• Accountability and results-driven approach

Work Style:

• Remote and flexible work arrangements
• Data-driven decision-making and continuous improvement
• Cross-functional collaboration and open communication
• Strong focus on results and impact, with a growth mindset
• Support for work-life balance and employee well-being

Self-Assessment Questions:

• Do you thrive in a fast-paced, evolving environment with a mix of strategy and hands-on execution?
• Are you comfortable working remotely and managing vendor relationships?
• Do you have a strong background in growth marketing, digital strategy, or healthcare go-to-market leadership?

ASSUMPTION: Aledade's culture values collaboration, innovation, and a results-driven approach, making it an attractive fit for candidates with strong marketing skills and a passion for improving healthcare.

⚠️ Potential Challenges

• Managing multiple marketing channels and vendor relationships simultaneously may require strong organizational skills and attention to detail.
• Working in a fast-growing, early-stage environment may present challenges in terms of prioritization, resource allocation, and adaptability.
• Balancing strategic planning and hands-on execution may require a strong understanding of both marketing theory and practical implementation.
• Occasional travel may be required to attend industry events, meet with vendors, or visit key markets.

ASSUMPTION: These challenges can be overcome with strong project management skills, clear communication, and a results-driven approach.

📈 Similar Roles Comparison

• Compared to other growth marketing roles in the healthcare industry, this position offers a unique focus on independent primary care and value-based care, providing an opportunity to make a significant impact on the future of healthcare.
• While the role requires a strong background in growth marketing and digital strategy, healthcare marketing experience is not always a prerequisite, allowing for candidates from diverse professional backgrounds to apply.
• As a mid-level management role, this position offers growth potential and the opportunity to take on additional responsibilities as Aledade continues to expand its network and value-based care contracts.

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and vendor management, making it an attractive option for candidates with a strong marketing background and an interest in the healthcare industry.

📝 Sample Projects

• Developing and executing a national go-to-market strategy to drive brand awareness and demand among employed physicians in key markets
• Building and optimizing a content-led campaign that articulates the benefits of independent practice, the Turnkey model, and value-based care participation
• Guiding a practice through marketing strategy and performance data interpretation, ensuring timely execution of deliverables and helping them understand their marketing funnel performance

ASSUMPTION: These sample projects illustrate the strategic, tactical, and vendor management aspects of the role, providing candidates with a clear understanding of the responsibilities and expectations.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing tech stack and how this role will contribute to its evolution?
• How does Aledade support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Aledade measure the success of its marketing campaigns, and how will this role contribute to improving performance over time?
• What are the key challenges facing independent primary care and value-based care, and how does this role address those challenges?

ASSUMPTION: These key questions help candidates better understand the role's priorities, expectations, and the broader context of Aledade's marketing efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, digital strategy skills, and any healthcare industry-specific knowledge.
• Prepare examples of your past marketing campaigns, their performance, and the insights you gained from analyzing the data.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.