Manager, VIP Loyalty Marketing

📌 Core Information

🔹 Job Title: Manager, VIP Loyalty Marketing

🔹 Company: DraftKings Inc.

🔹 Location: Boston, MA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading a holistic marketing strategy for DraftKings’ High-Value Player and Loyalty programs
• Driving promotional, experiential, and retention-focused initiatives
• Collaborating cross-functionally with Analytics, Marketing, and Creative teams
• Analyzing campaign performance and uncovering insights to refine future strategies
• Mentoring and developing junior team members

ASSUMPTION: This role requires a strategic mindset with a passion for customer experience, loyalty, and data-driven decision-making. The ideal candidate will have experience in brand marketing, integrated marketing strategy, CRM, loyalty, or related areas within consumer-focused industries.

📋 Key Responsibilities

✅ Develop and lead a holistic marketing strategy for DraftKings’ High-Value Player and Loyalty programs, driving promotional, experiential, and retention-focused initiatives.

✅ Steer cross-functional go-to-market plans for major launches like Elite Rewards, Onyx Room events, and other high-profile brand moments.

✅ Collaborate with Brand, Creative, CRM, and Analytics teams to deliver standout marketing assets, landing pages, newsletters, blog content, and event campaigns.

✅ Define KPIs, analyze campaign performance, and uncover insights that refine future strategies.

✅ Build and maintain a comprehensive reporting structure to track impact, guide optimization, and clearly communicate results to leadership and stakeholders.

✅ Mentor and develop junior team members, nurturing a culture of strategic thinking, curiosity, and continuous improvement.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and influencing skills to work effectively with stakeholders and partners at all levels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.

Experience: At least 5 years of experience in brand marketing, integrated marketing strategy, CRM, loyalty, or related areas within consumer-focused industries such as technology, entertainment, or hospitality.

Required Skills:

• Proven ability to develop and execute cross-functional marketing strategies that span multiple channels and business units
• Experience leading, mentoring, and developing high-performing marketing teams, with a focus on collaboration and growth
• Strong communication and collaboration skills with a track record of influencing stakeholders and partners at all levels
• A strategic mindset with a passion for customer experience, loyalty, and data-driven decision-making

Preferred Skills:

• Experience leveraging customer insights and analytics to inform strategy, with proficiency in tools like SQL, Tableau, and Snowflake

ASSUMPTION: While not explicitly stated, proficiency in SQL, Tableau, and Snowflake would be highly beneficial for this role due to the data-driven nature of the responsibilities.

💰 Compensation & Benefits

Salary Range: The US base salary range for this full-time position is 108,000.00 USD - 135,000.00 USD, plus bonus, equity, and benefits as applicable.

Benefits:

• Bonus
• Equity

Working Hours: 40 hours per week, with flexibility for on-site work in Boston, MA.

ASSUMPTION: The salary range provided is for new hire pay rates and may vary based on work location and additional factors such as job-related skills, experience, and relevant education or training.

📌 Applicant Insights

🔍 Company Context

Industry: DraftKings operates in the mobile gaming apps industry, focusing on fantasy sports, sports betting, and iGaming.

Company Size: DraftKings is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth.

Founded: DraftKings was founded in 2012 and has since grown to become a publicly traded company (NASDAQ: DKNG).

Company Description:

• DraftKings believes in creating the world’s favorite games and betting experiences responsibly
• The company is committed to innovation, collaboration, and a winning culture
• DraftKings offers a global team of 4,000+ teammates driven to achieve great things

Company Specialties:

• Fantasy Sports
• Web Based Software Engineering
• Gaming
• Sports Betting
• Analytics
• Engineering
• iGaming
• Casino
• SRE and DevOps

Company Website: careers.draftkings.com

ASSUMPTION: As a regulated gaming company, DraftKings may require employees to obtain a gaming license issued by the appropriate state agency as a condition of employment.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a management position with significant strategic responsibilities.

Reporting Structure: The Manager, VIP Loyalty Marketing will likely report directly to the Vice President or Director of Marketing and may oversee a team of marketing specialists and coordinators.

Work Arrangement: This role requires on-site work in Boston, MA, with a flexible work arrangement that may include occasional remote work.

Growth Opportunities:

• Progression to a Director or Vice President role within the marketing department
• Expansion into related fields such as customer experience, product management, or analytics
• Potential to lead high-impact projects or initiatives that drive business growth

ASSUMPTION: Given DraftKings' commitment to growth and innovation, there may be opportunities for the right candidate to expand their role or take on new challenges as the company continues to evolve.

🌍 Location & Work Environment

Office Type: DraftKings' Boston office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 222 Berkeley St, 5th Floor, Boston, MA 02116, US

Geographic Context:

• Boston, MA is a vibrant, multicultural city with a strong focus on technology, healthcare, and education
• The city offers a high quality of life, with numerous cultural attractions, sports teams, and outdoor activities
• Boston has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: The standard workweek is Monday through Friday, with flexible hours to accommodate team meetings and project deadlines.

ASSUMPTION: While the role requires on-site work in Boston, MA, DraftKings may offer flexible work arrangements, such as hybrid or remote work, depending on the candidate's needs and the team's requirements.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final interview with the Vice President or Director of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Data-driven decision-making and analytical skills
• Leadership and mentoring abilities

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and leadership skills
• Prepare examples of your past marketing campaigns, their impact, and the insights you gained from analyzing their performance
• Research DraftKings' marketing strategies and be ready to discuss how you can contribute to their ongoing initiatives

ATS Keywords: Marketing strategy, loyalty programs, customer engagement, cross-functional collaboration, data-driven decision-making, campaign performance analysis, reporting, mentoring, strategic thinking, customer insights, SQL, Tableau

ASSUMPTION: As a mid-sized company, DraftKings may have a more streamlined interview process compared to larger enterprises, with a greater emphasis on cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• SQL
• Tableau
• Snowflake
• Marketing automation tools (e.g., Marketo, HubSpot)
• Customer relationship management software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and customer relationship management software would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Hustle
• Fun

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Results-oriented and focused on impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where you can leverage data to drive strategic decisions?
• Are you passionate about creating exceptional customer experiences and fostering brand loyalty?
• Do you enjoy mentoring and developing team members to help them reach their full potential?

ASSUMPTION: DraftKings values candidates who are passionate about their work, curious about learning new things, and committed to continuous improvement.

⚠️ Potential Challenges

• The role requires a high degree of cross-functional collaboration and may involve managing competing priorities from various stakeholders
• The gaming industry is heavily regulated, and the role may involve navigating complex compliance requirements
• The role may require occasional travel to attend industry events, conferences, or meet with partners and clients
• The Boston office environment may be fast-paced and noisy, which could be challenging for candidates who prefer a quieter work environment

ASSUMPTION: As a regulated gaming company, DraftKings is committed to responsible gaming and may require employees to complete training on gaming regulations and compliance.

📈 Similar Roles Comparison

• Compared to other marketing management roles, this position places a greater emphasis on customer engagement, loyalty, and data-driven decision-making
• In the gaming industry, this role is unique in its focus on high-value players and VIP loyalty programs
• Career progression in this role may involve expanding into related fields such as customer experience, product management, or analytics

ASSUMPTION: Given DraftKings' commitment to innovation and growth, this role may evolve over time to incorporate new responsibilities or priorities.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to re-engage at-risk VIP players
• Analyzing customer data to identify trends and insights that inform loyalty program strategy
• Collaborating with cross-functional teams to create and launch a new high-profile brand event or promotion

ASSUMPTION: The specific projects and initiatives for this role will depend on the company's current priorities and the team's strategic goals.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does DraftKings approach customer engagement and loyalty, and how does this role contribute to those efforts?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does DraftKings support the professional growth and development of its marketing team members?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: As a mid-sized company, DraftKings may offer more opportunities for candid and open conversations with hiring managers and team members during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the DraftKings careers website
• Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and leadership skills
• Prepare examples of your past marketing campaigns, their impact, and the insights you gained from analyzing their performance
• Research DraftKings' marketing strategies and be ready to discuss how you can contribute to their ongoing initiatives
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.