MarCom Manager

📌 Core Information

🔹 Job Title: MarCom Manager

🔹 Company: Marriott International

🔹 Location: Qingdao, Shandong, China

🔹 Job Type: Full time

🔹 Category: Hospitality

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive revenue and support hotel goals
• Managing internal and external communications, digital presence, and marketing strategies
• Cultivating partnerships with regional eCommerce and Marketing teams
• Activating incremental marketing opportunities and managing PR events

ASSUMPTION: This role requires a strong understanding of marketing, digital advertising, and hospitality industry trends to effectively drive revenue and maintain brand integrity.

📋 Key Responsibilities

✅ Developing and executing marketing strategies that align with business priorities and hotel goals

✅ Cultivating partnerships with regional eCommerce and Marketing teams to integrate selling efforts

✅ Managing property website, third-party channels, and social media to maintain brand integrity

✅ Activating incremental marketing opportunities and managing PR events and promotions

✅ Running, reviewing, analyzing, and articulating key reports to stakeholders and adjusting strategy accordingly

ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work collaboratively with various teams to achieve hotel goals.

🎯 Required Qualifications

Education: 2-year degree from an accredited university in Marketing, Public Relations, Business Administration, or related major

Experience: 4 years of experience in sales, marketing, digital, or related professional areas; hospitality marketing or digital advertising experience preferred

Required Skills:

• Proven experience in marketing, digital advertising, or related fields
• Strong analytical and reporting skills
• Excellent communication and collaboration skills
• Ability to work effectively with cross-functional teams
• Fluency in English

Preferred Skills:

• Hospitality marketing or digital advertising agency experience
• Fluency in additional languages

ASSUMPTION: Candidates with a 4-year bachelor's degree in a related field and 2 years of experience may also be considered.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between CNY 250,000 - 350,000 per year, based on industry standards for a Marketing Manager role in the hospitality industry in Qingdao, Shandong, China.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for career growth and development within the Marriott International organization
• Employee discounts on hotel stays and food and beverage outlets

Working Hours: Full-time position with typical office hours, Monday through Friday, with flexibility to work evenings and weekends as needed to support hotel events and promotions.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: Marriott International is a large, global organization with over 10,000 properties across 30 leading brands in 141 countries and territories.

Founded: Marriott International was founded in 1927 and has since grown to become one of the world's leading hospitality companies.

Company Description:

• Marriott International is a global leader in hospitality, offering a wide range of hotel brands and experiences for both leisure and business travelers
• The company is committed to providing exceptional service and creating memorable experiences for its guests
• Marriott International is an equal opportunity employer, welcoming all and providing access to opportunity

Company Specialties:

• Hospitality
• Lodging
• Business Travel
• Travel
• Hotels
• CSR
• Sustainability
• and DEI

Company Website: http://www.marriott.com

ASSUMPTION: Marriott International's size and global presence offer candidates the opportunity to work in a dynamic and diverse environment with ample growth and development opportunities.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: The MarCom Manager reports directly to the General Manager(s) of the hotel(s) and works closely with the regional marketing team.

Work Arrangement: On-site, full-time position with the opportunity for occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to senior marketing roles within the organization
• Expansion into other areas of the business, such as sales or revenue management
• Opportunities to work on special projects or initiatives

ASSUMPTION: The MarCom Manager role provides a strong foundation for a career in hospitality marketing and offers numerous opportunities for growth and development within the Marriott International organization.

🌍 Location & Work Environment

Office Type: On-site, with the opportunity for occasional remote work

Office Location(s): Qingdao, Shandong, China

Geographic Context:

• Qingdao is a major city in eastern Shandong Province, China, known for its beaches, seafood, and beer
• The city offers a mix of traditional Chinese culture and modern urban development
• Qingdao has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Typical office hours, Monday through Friday, with flexibility to work evenings and weekends as needed

ASSUMPTION: Qingdao's vibrant culture and coastal location provide a unique and engaging work environment for hospitality professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the General Manager and/or regional marketing team
• Final interview with senior leadership

Key Assessment Areas:

• Marketing and digital strategy development
• Campaign management and execution
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing, digital advertising, or hospitality experience in your resume
• Tailor your cover letter to the specific hotel or brand you are applying for
• Prepare examples of successful marketing campaigns or projects you have led

ATS Keywords: Marketing, Digital Marketing, Brand Management, Campaign Management, Data Analysis, Collaboration, Communication, Event Management, Hospitality Marketing

ASSUMPTION: Marriott International's application process is designed to assess candidates' skills and fit for the role, with a focus on marketing and digital expertise and strong communication and collaboration skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
• Social media management platforms (e.g., Hootsuite, Sprout Social)

ASSUMPTION: The MarCom Manager is expected to be proficient in using various marketing and digital tools to effectively manage campaigns and analyze performance.

👔 Cultural Fit Considerations

Company Values:

• Put People First
• Act with Integrity
• Pursue Excellence
• Embrace Change
• Work Together

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on achieving hotel goals

Self-Assessment Questions:

• Do you have a proven track record of success in marketing or digital advertising roles?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you possess strong communication and collaboration skills?

ASSUMPTION: Marriott International values candidates who align with their core values and are able to work effectively in a collaborative and results-driven environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Adapting to changes in hotel goals or priorities
• Balancing the needs of various stakeholders, including hotel management, regional marketing teams, and external partners
• Working in a fast-paced and sometimes high-pressure environment

ASSUMPTION: The MarCom Manager role can be challenging at times, but offers numerous opportunities for growth and development within the Marriott International organization.

📈 Similar Roles Comparison

• Compared to other marketing roles in the hospitality industry, the MarCom Manager role places a strong emphasis on digital marketing and campaign management
• Marriott International's global presence offers opportunities for international travel and exposure to diverse markets
• Career progression in hospitality marketing may include roles such as Senior Marketing Manager, Director of Marketing, or Vice President of Marketing

ASSUMPTION: The MarCom Manager role is well-suited for candidates with a strong background in marketing or digital advertising, looking to grow their career in the hospitality industry.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to drive revenue for a specific hotel or brand
• Managing a team of marketing professionals to execute a large-scale event or promotion
• Analyzing campaign performance data to optimize marketing strategies and improve ROI

ASSUMPTION: The MarCom Manager role offers a wide range of projects and initiatives, allowing candidates to gain valuable experience in various aspects of marketing and digital advertising.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with the regional marketing team and other departments within the hotel?
• What opportunities are there for professional development and growth within the Marriott International organization?
• How does Marriott International support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing, digital advertising, or hospitality experience
• Prepare examples of successful marketing campaigns or projects you have led
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.