Marcom Manager

📌 Core Information

🔹 Job Title: Marcom Manager

🔹 Company: AccorHotel

🔹 Location: Ahmedabad, Gujarat, India

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Representing the organization's image to the public and stakeholders
• Overseeing the preparation and dissemination of press releases, articles, and media events
• Managing the writing, editing, and publishing of organizational publications
• Collaborating with cross-functional teams to ensure consistent branding and messaging
• Monitoring and analyzing media coverage to evaluate the effectiveness of communication strategies

ASSUMPTION: This role requires strong communication skills, creativity, and the ability to work effectively with various teams to maintain a positive image and consistent messaging for the organization.

📋 Key Responsibilities

✅ Ensure a positive representation of the organization's image to the public, clients, shareholders, and the community

✅ Oversee the preparation and dissemination of press releases, articles, and coordinate media events

✅ Responsible for the writing, editing, and publishing of organizational publications

✅ Collaborate with cross-functional teams to ensure consistent branding and messaging

✅ Monitor and analyze media coverage to evaluate the effectiveness of communication strategies

ASSUMPTION: The role may require occasional work outside of regular business hours to manage media events or respond to urgent communication needs.

🎯 Required Qualifications

Education: Qualification in Marketing or related discipline

Experience: Minimum of 2 years of experience in a similar role within the hospitality industry

Required Skills:

• Excellent written and verbal communication skills in English
• Proven experience in marketing, public relations, or a related field
• Strong organizational skills and attention to detail
• Ability to work effectively with cross-functional teams
• Familiarity with media relations and event planning

Preferred Skills:

• Bilingual or multilingual skills
• Experience with CRM software and social media platforms
• Knowledge of the hospitality industry and its trends

ASSUMPTION: Candidates with additional language skills and industry-specific knowledge may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for a mid-level marketing role in Ahmedabad)

Benefits:

• Competitive benefits package
• Opportunities for career growth and development
• Dynamic work environment with a diverse team

Working Hours: Full-time (40 hours per week), with occasional flexibility for media events and urgent communication needs

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Ahmedabad. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.

Company Size: AccorHotel is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: AccorHotel was founded in 1967 and has since grown into a leading hospitality company with a presence in over 100 countries.

Company Description:

• AccorHotel is a global leader in the hospitality industry, offering a wide range of hotel brands and services to suit every need and desire.
• The company is committed to creating emotional experiences for its guests and nurturing passion for service and achievement among its employees.
• AccorHotel is dedicated to making a positive impact both locally and globally, ensuring that hospitality benefits not only the few but all.

Company Specialties:

• Hospitality and catering services
• Hotel management and operations
• Loyalty programs and customer relationship management

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and development within the hospitality industry.

📊 Role Analysis

Career Level: Mid-level marketing or communications role with opportunities for growth and advancement within the organization.

Reporting Structure: The Marcom Manager may report directly to the Director of Marketing or a similar role, depending on the specific organizational structure.

Work Arrangement: This role is on-site, with occasional flexibility for media events and urgent communication needs.

Growth Opportunities:

• Advancement to a senior marketing or communications role within the organization
• Expansion into related fields, such as public relations or event management
• Opportunities to work on international projects or assignments

ASSUMPTION: The Marcom Manager role offers a unique opportunity to gain experience in various aspects of marketing and communications within the hospitality industry, providing a strong foundation for future career growth.

🌍 Location & Work Environment

Office Type: AccorHotel's Ahmedabad office is a modern, professional environment that fosters collaboration and innovation.

Office Location(s): Ahmedabad, Gujarat, India

Geographic Context:

• Ahmedabad is the largest city in the Indian state of Gujarat, with a population of over 6 million people.
• The city is known for its rich cultural heritage, historical sites, and vibrant food scene.
• Ahmedabad is also a major economic hub, with significant growth in industries such as IT, pharmaceuticals, and textiles.

Work Schedule: Full-time (40 hours per week), with occasional flexibility for media events and urgent communication needs

ASSUMPTION: The work environment at AccorHotel's Ahmedabad office is dynamic and collaborative, with a diverse team of professionals dedicated to delivering exceptional hospitality experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Background check and offer extension

Key Assessment Areas:

• Communication skills and ability to represent the organization's image
• Experience in marketing, public relations, or a related field
• Organizational skills and attention to detail
• Ability to work effectively with cross-functional teams
• Familiarity with media relations and event planning

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your previous work, such as press releases, articles, or event plans, to demonstrate your capabilities.
• Research AccorHotel's brand and values to ensure a strong cultural fit and alignment with the organization's mission.

ATS Keywords: Marketing, Public Relations, Communication, Media Relations, Event Planning, Hospitality, Brand Management, Writing, Editing, Publishing

ASSUMPTION: The application process for this role may vary depending on the specific needs and preferences of the hiring manager or the organization's human resources department.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, Zoho CRM)
• Social media platforms (e.g., Facebook, Twitter, LinkedIn)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's preferences and the needs of the marketing and communications team.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Excellence

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to changing needs and priorities
• Results-driven and focused on delivering exceptional experiences

Self-Assessment Questions:

• Do you share AccorHotel's commitment to diversity, inclusion, and excellence?
• Are you comfortable working in a dynamic, fast-paced environment with occasional flexibility for media events and urgent communication needs?
• Do you have strong communication skills and the ability to represent the organization's image effectively?

ASSUMPTION: AccorHotel values diversity and inclusion, and seeks candidates who are committed to fostering a positive and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working outside of regular business hours for media events or urgent communication needs
• Adapting to changes in the organization's priorities or strategies
• Navigating a large, global organization with diverse teams and stakeholders

ASSUMPTION: The Marcom Manager role may present unique challenges, but also offers opportunities for growth, learning, and career advancement within the hospitality industry.

📈 Similar Roles Comparison

• Marcom Manager vs. Marketing Manager: Both roles focus on promoting the organization's image and brand, but the Marcom Manager role has a stronger emphasis on media relations and event planning.
• Marcom Manager vs. Public Relations Specialist: While both roles involve managing the organization's public image, the Marcom Manager role is more focused on internal communications and branding, while the Public Relations Specialist role is more focused on external communications and crisis management.
• Career Path: Marcom Manager roles can serve as a stepping stone to senior marketing or communications roles within the organization, or as a pathway to related fields such as public relations or event management.

ASSUMPTION: The Marcom Manager role offers a unique opportunity to gain experience in various aspects of marketing and communications within the hospitality industry, providing a strong foundation for future career growth.

📝 Sample Projects

• Developing and executing a media relations strategy to promote a new hotel opening
• Managing the writing, editing, and publishing of a quarterly company newsletter
• Coordinating a press conference to announce a major company initiative or achievement

ASSUMPTION: The specific projects and responsibilities for the Marcom Manager role may vary depending on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales or operations?
• What opportunities are there for professional development and growth within the organization?
• How does AccorHotel support work-life balance for its employees?
• What is the company's approach to diversity, inclusion, and belonging?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous work, such as press releases, articles, or event plans, to demonstrate your capabilities
• Research AccorHotel's brand and values to ensure a strong cultural fit and alignment with the organization's mission
• Follow up with the hiring manager or human resources department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.