Marcom Manager - Hilton Guangzhou Tianhe

📌 Core Information

🔹 Job Title: Marcom Manager - Hilton Guangzhou Tianhe

🔹 Company: Hilton

🔹 Location: Guangzhou, Guangdong, China

🔹 Job Type: On-site

🔹 Category: Hospitality

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Promoting the hotel and its services to the public and media
• Managing advertising and public relations activities
• Building and maintaining relationships with local media
• Ensuring consistent branding across all platforms
• Planning and executing hotel public relations activities

ASSUMPTION: This role requires a strong background in marketing and public relations within the hospitality industry, as well as excellent communication skills in both Chinese and English.

📋 Key Responsibilities

✅ Develop and implement the hotel’s advertising budget and external advertising

✅ Coordinate and implement communication plans for hotel activities and promotions with all operating departments

✅ Establish and maintain good relations with the media and local community

✅ Monitor and update the hotel homepage, official Weibo, and other online and social media platforms

✅ Plan and execute hotel public relation activities and achieve expected ROI

✅ Manage a comprehensive targeted database and advertise hotel promotions

✅ Monitor expenses according to the commercial development department budget to maximize return on investment

✅ Liaise with other hotel departments, outside organizations, or government departments to coordinate and implement different hotel projects

✅ Assist with photography, video shooting, and interviews of domestic and foreign media

✅ Update the gallery and promotional kit in a timely manner to maintain a fixed capital list

✅ Prepare, plan, and execute hotel public relations activities

✅ Maintain normal communication with the local media

✅ Monitor the design project

✅ Responsible for the management of the Marcom department

✅ Carry out any other reasonable duties and responsibilities as assigned

ASSUMPTION: This role involves a wide range of responsibilities, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 5 years of experience in marketing and public relations within international brand hotels

Required Skills:

• Excellent communication skills in Chinese and English
• Strong creative writing skills
• Knowledge of advertising media planning and printing production
• Organized, detail-oriented, and good administrative skills
• Good communication with local news media
• Fluency in spoken and written Chinese and English to meet business needs
• Able to be resourceful, creative, and maintain flexibility

Preferred Skills:

• Knowledge of Word, Excel, web, and basic knowledge of desktop publishing systems

ASSUMPTION: Candidates with additional language skills or experience in the hospitality industry may be given preference.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not provided. However, based on industry standards for a Marcom Manager with 5-10 years of experience in the hospitality industry in Guangzhou, China, the estimated salary range is ¥30,000 - ¥50,000 per month.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Employee assistance program
• Discounted hotel stays
• Meal allowances
• Transportation allowances

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The actual salary and benefits package may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 5,001-10,000 employees

Founded: 1919

Company Description:

• Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.
• For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities, and value.
• Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.

Company Specialties:

• Hospitality management
• Hotel operations
• Brand development
• Global expansion

Company Website: Hilton Hotels & Resorts

ASSUMPTION: Hilton's extensive global presence and brand recognition make it an attractive employer in the hospitality industry.

📊 Role Analysis

Career Level: Experienced (5-10 years)

Reporting Structure: This role reports directly to the Director of Marketing and Communications.

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Progression to a senior marketing or communications role within Hilton
• Expansion into other areas of the hospitality industry
• Potential relocation to other Hilton properties worldwide

ASSUMPTION: With Hilton's extensive global network and diverse range of brands, there are ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Urban, high-rise building

Office Location(s): 7930 Jones Branch Drive, McLean, Virginia, US

Geographic Context:

• Guangzhou is the capital and most populous city of the province of Guangdong in southern China
• It is a major hub for education, technology, and manufacturing industries
• The city is known for its rich history, cultural heritage, and modern developments

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break

ASSUMPTION: Guangzhou offers a dynamic work environment with a mix of historical and modern influences, providing a unique cultural experience for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with the director of marketing and communications
• Background check and offer

Key Assessment Areas:

• Communication skills in Chinese and English
• Creativity and problem-solving abilities
• Marketing and public relations experience
• Adaptability and flexibility
• Understanding of Hilton's brand and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns or public relations initiatives you've led
• Research Hilton's brand and recent marketing efforts to demonstrate your understanding of the company
• Practice common interview questions and prepare thoughtful responses

ATS Keywords: Marcom Manager, Marketing, Public Relations, Advertising, Brand Management, Event Planning, Media Relations, Chinese, English

ASSUMPTION: Hilton's application process is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Social media platforms (Weibo, WeChat, etc.)
• Customer Relationship Management (CRM) software
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Hospitality
• Integrity
• Leadership
• Teamwork
• Ownership
• Now

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering exceptional guest experiences
• Adaptable and responsive to change
• Committed to Hilton's brand standards and values

Self-Assessment Questions:

• How have you demonstrated exceptional hospitality in a previous role?
• Can you provide an example of a time when you had to adapt quickly to a change in plans or priorities?
• How do you balance multiple projects and deadlines while maintaining a high level of quality?

ASSUMPTION: Candidates should be prepared to provide specific examples of their skills and experiences that align with Hilton's core values and work style.

⚠️ Potential Challenges

• Managing a large workload and multiple projects simultaneously
• Working in a fast-paced, dynamic industry with frequent changes and updates
• Dealing with tight deadlines and high-pressure situations
• Navigating a large, complex organization with multiple stakeholders

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Marcom Manager vs. Marketing Manager: Both roles focus on promoting the brand and driving revenue, but the Marcom Manager has a broader scope, including public relations and event planning
• Industry-specific context: The hospitality industry is highly competitive, with a strong focus on customer experience and brand differentiation
• Career path comparison: Marcom Manager is often a stepping stone to senior marketing or communications roles within the hospitality industry

ASSUMPTION: Understanding the differences between similar roles and the unique aspects of the hospitality industry is crucial for career success in this field.

📝 Sample Projects

• Planning and executing a grand opening event for a new Hilton property
• Developing and implementing a targeted marketing campaign to increase occupancy rates during the off-peak season
• Managing a crisis communication plan in response to a negative online review or social media post

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of adaptability in this role.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing the hotel currently, and how can this role help address them?
• How does this role collaborate with other departments within the hotel, such as sales and catering?
• What are the most successful marketing campaigns or public relations initiatives the hotel has implemented recently, and what can I learn from them?
• How does Hilton support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how can I track my progress towards them?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to Hilton's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns or public relations initiatives you've led
• Research Hilton's brand and recent marketing efforts to demonstrate your understanding of the company
• Practice common interview questions and prepare thoughtful responses
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.