Marcom Specialist

📌 Core Information

🔹 Job Title: Marcom Specialist

🔹 Company: Signify Netherlands B.V.

🔹 Location: Bucharest, Romania

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving external communication to establish Signify as a leader in the lighting market
• Managing the annual marketing communication plan
• Activating global B2B campaigns and creating local marketing materials
• Collaborating with agencies and managing marketing budgets

ASSUMPTION: This role requires a strong understanding of B2B marketing, excellent communication skills, and the ability to work independently and manage multiple projects.

📋 Key Responsibilities

✅ Define, execute, and evaluate MarCom activities according to the annual marketing plan

✅ Activate, localize, and evaluate global B2B Marketing Programs and Campaigns and create local MarCom sales collaterals

✅ Manage agencies within the strategy and guidelines of Signify, provide brand consultancy and approval

✅ Drive B2B content for digital communication

✅ Support B2B Public Relations activities

ASSUMPTION: This role requires a proactive approach, excellent communication skills, and the ability to work independently and take ownership of projects.

🎯 Required Qualifications

Education: Master's degree in Journalism, Marketing, Economics, or a related field

Experience: Minimum of 3 years in B2B marketing communication, brand communication, preferably in a technological company

Required Skills:

• Fluency in Romanian and English (both orally and in writing)
• Experience in media buying, media house management, creative/content/SEO agency management
• Excellent writing and reviewing content skills
• Ability to brief an agency, optimize a media campaign against set KPIs, manage marketing budget
• Strong organizational skills and ability to work independently
• Open and proactive, excellent communication skills; team player

Preferred Skills:

• Experience in the lighting industry
• Knowledge of marketing automation tools

ASSUMPTION: Candidates with experience in the lighting industry or marketing automation tools may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on industry standards for a Marketing Communications Specialist with 2-5 years of experience in Romania)

Benefits:

• Competitive salary and incentive
• BE WELL - global well-being platform offering various support services
• Team building activities
• Learning platform and opportunities to be part of cross-team initiatives and projects

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Signify is a global leader in lighting for professionals and consumers, with a focus on sustainability and innovation

Company Size: 10,001+ employees, with a presence in over 70 countries

Founded: In 1891, as Philips Lighting, and rebranded as Signify in 2018

Company Description:

• World leader in lighting for professionals and consumers
• Focus on unlocking the extraordinary potential of light for brighter lives and a better world
• Committed to sustainability and innovation, with a global portfolio of brands delivering advanced products, connected systems, and services

Company Specialties:

• LED lighting solutions
• Connected lighting and IoT
• Data analytics and smart solutions

Company Website: www.signify.com

ASSUMPTION: Signify's focus on sustainability and innovation creates an exciting work environment for candidates passionate about making a lasting difference.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Marketing Communications Manager for Eastern Europe

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on cross-functional projects and collaborate with teams across the organization
• Access to learning and development opportunities through Signify's learning platform

ASSUMPTION: This role offers opportunities for professional growth and development within Signify's marketing department.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Bucharest, Romania

Geographic Context:

• Bucharest is the capital and largest city of Romania, with a population of over 1.8 million
• Known for its vibrant culture, historic sites, and growing tech industry
• Offers a competitive job market and affordable cost of living compared to other European capitals

Work Schedule: Full-time, with flexibility for remote work as needed

ASSUMPTION: Bucharest offers a dynamic work environment with a mix of historic and modern influences, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the marketing team
• Final interview with the regional marketing director

Key Assessment Areas:

• Communication skills and ability to work independently
• Understanding of B2B marketing and agency management
• Cultural fit and alignment with Signify's values

Application Tips:

• Highlight relevant experience in B2B marketing and agency management
• Demonstrate strong communication skills and ability to work independently
• Showcase a passion for sustainability and innovation in the lighting industry

ATS Keywords: B2B marketing, brand communication, agency management, content creation, public relations, marketing budget, marketing plan, global campaigns, local marketing materials

ASSUMPTION: Signify's interview process focuses on assessing candidates' communication skills, marketing expertise, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates with experience in marketing automation tools may have an advantage in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation
• Sustainability
• Integrity
• Teamwork

Work Style:

• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for driving results?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you thrive in an innovative and adaptable work environment?

ASSUMPTION: Signify values candidates who are customer-focused, innovative, and adaptable, with a strong commitment to sustainability.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with global teams and managing agencies across different time zones
• Adapting to a fast-paced, dynamic work environment
• Navigating a large, multinational organization with a diverse range of stakeholders

ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to work effectively with global teams.

📈 Similar Roles Comparison

• Compared to other Marcom Specialist roles, this position offers a unique focus on sustainability and innovation in the lighting industry
• Signify's global presence and commitment to sustainability set it apart from other companies in the industry
• This role offers opportunities for professional growth and development within Signify's marketing department

ASSUMPTION: Candidates should consider Signify's unique focus on sustainability and innovation when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a global B2B marketing campaign to launch a new product line
• Managing a local agency to create marketing materials for a regional event
• Creating and optimizing content for Signify's digital channels to drive engagement and leads

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Marcom Specialist might undertake in this role.

❓ Key Questions to Ask During Interview

• How does this role support Signify's commitment to sustainability and innovation?
• What opportunities are there for professional growth and development within the marketing department?
• How does the marketing team collaborate with other departments and stakeholders within the organization?
• What are the key priorities for this role in the first 90 days?
• How does Signify support work-life balance for its employees?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing and agency management
• Prepare examples of your work, such as marketing campaigns or content you've created, to showcase your skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.