📌 Core Information
🔹 Job Title: Market Growth Partner - Chicago
🔹 Company: Veterinary Emergency Group (VEG)
🔹 Location: Chicago, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (50% travel required)
🚀 Job Overview
Key aspects of this role include:
- Strategic collaboration with hospital leadership to drive market growth
- Community engagement to enhance brand awareness and demand
- Analysis of competitive landscapes to inform marketing decisions
- Coaching and mentoring hospital leaders on marketing fundamentals
- Development and implementation of strategic marketing plans
ASSUMPTION: This role requires a balance of strategic thinking, community engagement, and analytical skills. Successful candidates will be comfortable working independently and collaborating with various stakeholders.
📋 Key Responsibilities
✅ Identify and execute local advertising and community sponsorship opportunities to enhance brand awareness
✅ Analyze competitive landscapes to anticipate threats and inform strategic marketing decisions
✅ Partner with market owners to determine each hospital’s specific marketing needs and level of support
✅ Monitor and interpret referral source and case volume trends to inform targeted marketing efforts
✅ Measure ROI on all in-market events and marketing spends, ensuring data-driven decision-making
✅ Coach and mentor hospital leaders on marketing fundamentals, trend analysis, and strategic planning
✅ Develop strategic marketing plans, including recommended cadences and outreach routing for hospital leadership
✅ Optimize marketing spend by providing recommendations for collateral, swag, and promotional materials
✅ Adapt marketing tactics based on shifts in case volume, referral trends, and competitive activity
✅ Research and evaluate larger strategic initiatives and growth opportunities
✅ Collaborate on paid media strategies to support brand awareness and localized marketing efforts
✅ Proactively source media placements and sponsorships to elevate market presence
✅ Own and implement growth initiatives, ensuring effective training, execution, and accountability
✅ Refine and update market-specific marketing materials
✅ Leverage analytics and customer data to uncover trends and inform strategic decisions
ASSUMPTION: This role involves a mix of strategic planning, community engagement, and data analysis. Successful candidates will be comfortable working in a dynamic environment and adapting to changing market conditions.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing/Communications or Business/Sales
Experience: 3-5 years of corporate/field marketing or sales experience
Required Skills:
- Strategic planning and execution
- Community engagement and relationship building
- Data analysis and interpretation
- Project management and prioritization
- Strong interpersonal and leadership skills
- Ability to travel 50% of the time
Preferred Skills:
- Experience in the veterinary industry
- Fluency in Spanish
- Certification in digital marketing or related field
ASSUMPTION: While industry-specific experience is not required, candidates with knowledge of the veterinary industry may have an advantage in understanding the unique market dynamics and customer needs.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 USD per year
Benefits:
- Competitive compensation and generous 401K match
- Comprehensive health and wellness benefits, including access to free therapy or counseling
- Paid parental leave, up to 10 weeks at 100% of regular salary, and offering inclusive fertility and family-building care for all types of families
- Unlimited PTO to use for vacation or sick days
- Generous referral rewards
- Casual office attire, ability to bring your fur baby to work, cool VEG swag, food in the fridge, and free lunches twice a week
- Company laptop and monthly cell phone reimbursement
Working Hours: Full-time, with flexible hours and the ability to work remotely 50% of the time
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits package is designed to support the well-being and work-life balance of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Veterinary Services
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description:
- VEG was founded in 2014 with a mission to help people and their pets when they need it most
- The company focuses on challenging norms and fixing the ER experience for both pets and their owners
- VEG offers 24/7 emergency care and a range of services, including surgical procedures, diagnostic testing, and intensive care
Company Specialties:
- Emergency & Critical Care
- Emergency Veterinary Medicine
- 24/7 Emergency Pet Care
- 24/7 Pet Hospitalization
- BLS and ALS RECOVER CPR
- Surgical Procedures
- Work Culture
- Ultrasound
- Endoscopy
- Oxygen Therapy
- Treatment for diseases
- Digital X-ray
- In-House Diagnostics
Company Website: http://www.veterinaryemergerygroup.com
ASSUMPTION: VEG is a rapidly growing company that focuses on providing exceptional emergency care for pets and their owners. The company's unique approach to emergency care sets it apart from traditional veterinary practices.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Director of Market Growth and works closely with hospital leadership and the VQ (VEG Headquarters) team
Work Arrangement: Hybrid, with 50% travel required
Growth Opportunities:
- Potential for career advancement within the marketing department or broader organization
- Opportunities to work on high-impact projects and initiatives
- Exposure to various aspects of marketing, including advertising, community engagement, and data analysis
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's expansion and success.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): Chicago, United States (with remote flexibility)
Geographic Context:
- Chicago is the third-most populous city in the United States, with a diverse and vibrant culture
- The city is known for its world-class museums, parks, and food scene
- Chicago has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, with flexible hours and the ability to work remotely 50% of the time
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while also facilitating collaboration and in-person engagement with hospital leadership and the broader team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the marketing team
- Final interview with the Director of Market Growth
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Community engagement and relationship-building abilities
- Data analysis and interpretation skills
- Project management and prioritization skills
- Adaptability and resilience in the face of changing market conditions
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the job requirements
- Be prepared to discuss specific examples of your marketing experience and how you've driven growth in previous roles
- Demonstrate your understanding of the veterinary industry and VEG's unique approach to emergency care
ATS Keywords: Market Growth, Marketing Strategy, Community Engagement, Competitive Analysis, Data-Driven Decision Making, Marketing Execution, Growth Initiatives, Strategic Planning, Hospital Leadership, Brand Awareness
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, community engagement skills, and ability to work effectively with hospital leadership and the broader team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Helping people and their pets when they need it most
- Challenging norms and fixing the ER experience
- Saying yes to creating the best experience possible for VEGgies (employees)
- Saying yes to making an impact in ways never thought possible
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient in the face of changing market conditions
- Data-driven and analytical
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment?
- Are you comfortable working independently and collaborating with various stakeholders?
- Do you have a proven track record of driving growth and enhancing brand awareness in a marketing role?
ASSUMPTION: Successful candidates will be comfortable working in a dynamic and fast-paced environment, with a strong focus on collaboration, adaptability, and data-driven decision-making.
⚠️ Potential Challenges
- Balancing strategic planning with community engagement and data analysis
- Adapting to changing market conditions and competitive threats
- Managing multiple projects with quick deadlines and prioritizing effectively
- Travel requirements may impact work-life balance
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on market growth and community engagement within the veterinary industry
- Similar roles in other industries may focus more on digital marketing or e-commerce strategies
- Career progression in this role may lead to leadership positions within the marketing department or broader organization
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on market growth and community engagement within the veterinary industry sets it apart.
📝 Sample Projects
- Developing and executing a targeted advertising campaign to drive brand awareness in a specific market
- Analyzing competitive landscapes and identifying opportunities for strategic growth
- Collaborating with hospital leadership to create and implement a strategic marketing plan
- Measuring and optimizing the ROI of marketing spends to ensure data-driven decision-making
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, from strategic planning and community engagement to data analysis and optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for VEG?
- What are the key priorities for the first 90 days in this role?
- How does VEG support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does VEG measure the success of its marketing efforts, and how can I contribute to improving these metrics?
ASSUMPTION: These questions are designed to provide insight into the role's strategic fit within the organization, the expectations for the first 90 days, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the job requirements
- Prepare for the interview by researching VEG's unique approach to emergency care and the specific challenges facing the veterinary industry
- Follow up with the hiring manager within 24 hours of the interview to express your interest and reiterate your qualifications
- If selected for the final round, be prepared to discuss your long-term career goals and how this role fits into your professional development plan
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
