📌 Core Information
🔹 Job Title: Market Growth Partner, Massachusetts
🔹 Company: Veterinary Emergency Group (VEG)
🔹 Location: United States - Remote
🔹 Job Type: Full-time
🔹 Category: Veterinary Services
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Strategic collaboration with hospital leadership to drive market growth
- Community engagement and local advertising initiatives
- Competitive landscape analysis and data-driven decision-making
- Growth initiative ownership and implementation
ASSUMPTION: This role requires a high degree of autonomy and strategic thinking, with a focus on driving measurable growth in local markets.
📋 Key Responsibilities
✅ Identify and execute local advertising and community sponsorship opportunities to enhance brand awareness
✅ Analyze competitive landscapes to anticipate threats and inform strategic marketing decisions
✅ Partner with market owners to determine each hospital’s specific marketing needs and level of support
✅ Leverage VQ resources for market-specific priorities, including B2B outreach, recruiting, and strategic initiatives
✅ Monitor and interpret referral source and case volume trends to inform targeted marketing efforts
✅ Measure ROI on all in-market events and marketing spends, ensuring data-driven decision-making
✅ Coach and mentor hospital leaders on marketing fundamentals, trend analysis, and strategic planning
✅ Develop strategic marketing plans, including recommended cadences and outreach routing for hospital leadership
✅ Optimize marketing spend by providing recommendations for collateral, swag, and promotional materials
✅ Adapt marketing tactics based on shifts in case volume, referral trends, and competitive activity
✅ Research and evaluate larger strategic initiatives and growth opportunities
✅ Collaborate on paid media strategies to support brand awareness and localized marketing efforts
✅ Proactively source media placements and sponsorships to elevate market presence
✅ Own and implement growth initiatives, ensuring effective training, execution, and accountability
✅ Refine and update market-specific marketing materials
✅ Leverage analytics and customer data to uncover trends and inform strategic decisions
ASSUMPTION: This role requires a high level of adaptability, as marketing strategies may need to change based on market dynamics and competitive activity.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing/Communications or Business/Sales
Experience: 3-5 years of corporate/field marketing or sales experience
Required Skills:
- Proven ability to develop marketing strategies and end-to-end programs
- Ability to prioritize and manage multiple projects with quick deadlines
- Strong interpersonal and leadership skills with the ability to effectively communicate with all levels of management
Preferred Skills:
- Experience in the veterinary industry
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience in the veterinary industry and fluency in Spanish may be beneficial for this role, given the nature of the company and the local market focus.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year
Benefits:
- Competitive compensation and generous 401K match
- Comprehensive health and wellness benefits, and access to free therapy or counseling
- Paid parental leave, up to 10 weeks at 100% of regular salary, and offering inclusive fertility and family-building care for all types of families
- Unlimited PTO to use for vacation or sick days - however you need it!
- Generous referral rewards, so our awesome people can bring in more awesome people
- Casual office attire, ability to bring your fur baby to work, cool VEG swag, food in the fridge for when you’re hungry and free lunches twice a week!
- Company laptop and a monthly cell phone reimbursement
Working Hours: Full-time, with the ability to work remotely and travel up to 50% of the time
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The benefits listed are comprehensive and competitive, with a focus on work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Veterinary Services, specifically focused on emergency and critical care
Company Size: 1,001-5,000 employees, with a fast-growing presence nationwide
Founded: 2014, with a mission to help people and their pets when they need it most by challenging norms and fixing the ER experience
Company Description:
- VEG is committed to rethinking emergency care from every angle, from how they run their hospitals to how they support their people
- Their headquarters team (VQ) plays a crucial role in making their hospitals and people successful
- VEG is a 2025 certified Great Place to Work®
Company Specialties:
- Emergency & Critical Care
- Emergency Veterinary Medicine
- 24/7 Emergency Pet Care
- 24/7 Pet Hospitalization
- BLS and ALS RECOVER CPR
- Surgical Procedures
- Work Culture
- Ultrasound
- Endoscopy
- Oxygen Therapy
- Treatment for diseases
- Digital X-ray
- In-House Diagnostics
Company Website: http://www.veterinaryemergencygroup.com
ASSUMPTION: VEG is a dynamic and growing company with a strong focus on employee engagement and work-life balance. Their unique approach to emergency veterinary care sets them apart in the industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Director of Market Growth and works closely with hospital leadership and the VQ team
Work Arrangement: Full-time, with the ability to work remotely and travel up to 50% of the time
Growth Opportunities:
- As VEG continues to expand, there may be opportunities for this role to grow into a leadership or management position
- This role offers the chance to gain experience in strategic marketing, community engagement, and growth initiatives
- VEG’s focus on employee development and mentorship provides opportunities for professional growth
ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-growing industry and contribute to the company’s continued success.
🌍 Location & Work Environment
Office Type: Remote, with the ability to travel up to 50% of the time
Office Location(s): United States - Remote
Geographic Context:
- This role focuses on the Massachusetts market, with the ability to work remotely from anywhere in the United States
- Massachusetts is home to a large and growing pet population, providing ample opportunities for market growth
- The remote work arrangement offers flexibility and the ability to work from anywhere with a stable internet connection
Work Schedule: Full-time, with the ability to work flexible hours as needed
ASSUMPTION: The remote work arrangement and focus on the Massachusetts market provide a unique opportunity for candidates who enjoy working independently and have a strong understanding of local market dynamics.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Director of Market Growth and other members of the VQ team
- Final interview with the CEO or another senior leader
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Marketing and community engagement experience
- Ability to work independently and manage multiple projects
- Strong communication and interpersonal skills
- Alignment with VEG’s mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and community engagement experience
- Be prepared to discuss your understanding of the local market and your ideas for driving growth in the Massachusetts region
- Demonstrate your ability to think strategically and solve problems creatively
- Showcase your strong communication and interpersonal skills by providing specific examples of how you have successfully collaborated with others to achieve marketing goals
ATS Keywords: Market Growth, Strategic Marketing, Community Engagement, Local Advertising, Competitive Analysis, Data-Driven Decision Making, Growth Initiatives, Paid Media, Media Placement, Sponsorship Management, Marketing Fundamentals, Trend Analysis, Strategic Planning, Marketing Materials, Analytics, Customer Data
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, marketing experience, and strong communication skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in a variety of marketing and project management tools, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Say Yes: We find a way to say yes to the career you want in veterinary emergency medicine
- Transform: We transform how ER works, from our open-concept hospitals to our immersive, customer-focused experience
- Impact: We make an impact here in ways you never thought possible
Work Style:
- Collaborative and team-oriented, with a focus on strategic thinking and problem-solving
- Fast-paced and dynamic, with a strong emphasis on growth and innovation
- Results-driven, with a focus on measurable outcomes and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and managing multiple projects?
- Do you have a strong understanding of local market dynamics and a proven track record of driving growth in competitive markets?
- Are you passionate about the veterinary industry and committed to VEG’s mission of helping people and their pets when they need it most?
ASSUMPTION: VEG’s company culture is fast-paced, dynamic, and focused on growth and innovation. Candidates who thrive in this type of environment and are passionate about the veterinary industry are likely to be a good fit for this role.
⚠️ Potential Challenges
- The remote work arrangement may present challenges in terms of communication and collaboration with team members and hospital leadership
- The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work setting
- The competitive nature of the local market may present challenges in terms of driving growth and maintaining market share
- The travel requirement (up to 50% of the time) may be challenging for candidates with personal or family commitments that limit their ability to travel
ASSUMPTION: These potential challenges should be carefully considered by candidates who are interested in this role, as they may impact the overall job satisfaction and work-life balance.
📈 Similar Roles Comparison
- This role is unique in its focus on strategic marketing and community engagement in the veterinary industry, with a specific emphasis on driving growth in local markets
- Similar roles in other industries may focus on brand awareness, product marketing, or sales, but may not have the same level of strategic responsibility or focus on local market dynamics
- Career paths in this role may lead to leadership or management positions within the company, with opportunities for growth and advancement as VEG continues to expand
ASSUMPTION: This role offers a unique opportunity to gain experience in strategic marketing and community engagement in the veterinary industry, with a specific focus on driving growth in local markets.
📝 Sample Projects
- Developing and executing a local advertising campaign to enhance brand awareness in the Massachusetts market
- Analyzing competitive landscapes and identifying opportunities for strategic marketing initiatives
- Partnering with hospital leadership to create a strategic marketing plan that drives demand and increases market share
ASSUMPTION: These sample projects provide a sense of the types of initiatives that may be required in this role, with a focus on strategic thinking, data-driven decision-making, and measurable outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the typical workweek for this role, and how the remote work arrangement is expected to be managed?
- How does VEG support the professional development and growth of its employees, particularly in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does VEG measure the success of its marketing initiatives, and how will my performance be evaluated in this role?
- What are the biggest challenges facing the Massachusetts market, and how can this role help to address them?
ASSUMPTION: These key questions provide an opportunity for candidates to gain a deeper understanding of the role, the company culture, and the specific challenges and opportunities facing the Massachusetts market.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and community engagement experience, as well as your understanding of the local market and your ideas for driving growth in the Massachusetts region
- Prepare for your interviews by demonstrating your ability to think strategically, solve problems creatively, and communicate effectively with team members and hospital leadership
- If selected for the final interview, be prepared to discuss your long-term career goals and how this role fits into your overall professional development plan
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
