Marketing Activation & Analysis Intern

📌 Core Information

🔹 Job Title: Marketing Activation & Analysis Intern

🔹 Company: Welovesupermom Pte Ltd

🔹 Location: Singapore

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (On-site with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Supporting brand activations, events, and data-driven marketing strategies
• Planning and executing clinic, preschool, and retailer activations
• Building strong relationships with stakeholders
• Collecting and analyzing key data to drive business insights
• Working in a dynamic, fast-paced environment

ASSUMPTION: This role is ideal for individuals who are passionate about marketing, partnerships, and business growth, and who thrive in dynamic environments. It offers a great opportunity to gain hands-on experience in marketing, event coordination, and data analysis.

📋 Key Responsibilities

✅ Assist in clinic, preschool, and retailer activations, engaging with partners

✅ Coordinate and execute on-ground marketing events

✅ Gather, analyze, and interpret data from activations

✅ Provide insights and recommendations for marketing strategies

✅ Handle ad-hoc tasks related to activations and data analysis

ASSUMPTION: The intern will be expected to work independently and collaboratively, managing multiple tasks and prioritizing workloads effectively.

🎯 Required Qualifications

Education: Currently pursuing a degree in Business, Marketing, Communications, or related fields

Required Skills:

• Strong communication and interpersonal skills
• Comfortable speaking and presenting to various audiences
• Analytical mindset with the ability to handle and interpret data

Preferred Skills:

• Previous experience in marketing, event coordination, or data analysis
• Fluency in additional languages (e.g., Mandarin, Bahasa Indonesia)

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is assumed to be required for data analysis and communication tasks.

💰 Compensation & Benefits

Salary Range: SGD 2,500 - 3,500 per month (Estimated based on industry standards for internships in Singapore)

Benefits:

• Learning and development opportunities
• Potential full-time employment upon completion of internship
• Dynamic and collaborative work environment

Working Hours: Full-time (40 hours/week), with flexible remote work options

ASSUMPTION: The salary range is estimated based on industry standards for internships in Singapore. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees (Mid-size)

Founded: 2015

Company Description:

• Supermom Business is an AI-driven data powerhouse connecting mission-centric brands to discerning parents in Southeast Asia
• Offers solutions to help brands achieve various business objectives, such as influencing parents' decisions, activating experiences, and establishing brand expertise
• Operates in Singapore and Indonesia, with plans to expand across Southeast Asia

Company Specialties:

• WOM Marketing
• Crowd Influencing
• Demand Generation
• Insights Survey
• Consumer Survey
• KOL/KOM Marketing
• Expert Content
• Influencer Marketing
• User-Generated Marketing
• Event Marketing
• Experiential Marketing
• Community Marketing
• Social Commerce
• E-Commerce Marketing
• Digital Commerce Marketing
• Social Listening
• Social Media Marketing
• AI Generated Tool
• Consumer Insights
• and Social Listening

Company Website: supermombusiness.com

ASSUMPTION: Supermom Business is a growing company with a strong focus on data-driven marketing and brand activation strategies. They value innovation, collaboration, and continuous learning.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The intern will report directly to the Marketing Manager or a designated supervisor

Work Arrangement: Hybrid (On-site with remote flexibility)

Growth Opportunities:

• Potential full-time employment upon completion of the internship
• Exposure to various aspects of marketing, event coordination, and data analysis
• Opportunities to work with cross-functional teams and stakeholders

ASSUMPTION: This internship offers a unique opportunity for personal and professional growth, with the potential for long-term career development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities

Office Location(s): 108 Pasir Panjang Road, #05-01, Singapore, 118535

Geographic Context:

• Singapore is a multicultural city-state with a strong focus on technology and innovation
• The office is located in the One North business park, offering easy access to public transportation and nearby amenities
• The area is known for its vibrant atmosphere, with numerous cafes, restaurants, and shopping centers nearby

Work Schedule: Full-time (40 hours/week), with flexible remote work options

ASSUMPTION: The work environment is dynamic and collaborative, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference verification (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and presentation abilities
• Analytical mindset and data interpretation skills
• Cultural fit and alignment with company values
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of previous marketing, event coordination, or data analysis projects to discuss during the interview
• Research the company and its mission to demonstrate your enthusiasm and understanding of their business

ATS Keywords: Marketing, Data Analysis, Event Coordination, Communication, Interpersonal Skills, Analytical Mindset, Stakeholder Engagement, Brand Activation, Marketing Strategies

ASSUMPTION: The application process may vary based on the candidate's qualifications and the company's hiring needs. It is essential to stay informed about the latest updates and communicate openly with the hiring manager throughout the process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and tasks assigned to the intern. Familiarity with industry-standard software and platforms is assumed.

👔 Cultural Fit Considerations

Company Values:

• Mission-centric: Focused on connecting brands to parents to improve their lives
• Innovative: Driven by data and technology to deliver exceptional results
• Collaborative: Committed to working together to achieve common goals
• Adaptable: Able to pivot and adjust strategies based on changing market conditions

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on open communication
• Data-driven, with a commitment to using insights to inform decision-making

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments?
• Are you comfortable working with data and using it to inform decision-making?
• Do you enjoy collaborating with others and contributing to a team's success?

ASSUMPTION: Supermom Business values individuals who are passionate about their work, committed to continuous learning, and able to adapt to changing circumstances.

⚠️ Potential Challenges

• Managing multiple tasks and priorities in a fast-paced environment
• Working with diverse stakeholders, including partners, clients, and team members
• Adapting to new tools and technologies as needed
• Balancing on-site and remote work responsibilities

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses more on day-to-day marketing tasks and less on data analysis and event coordination
• Market Research Analyst: Primarily focused on data collection, analysis, and interpretation, with less emphasis on event coordination and stakeholder engagement
• Event Coordinator: Specializes in planning and executing events, with less focus on data analysis and marketing strategy

ASSUMPTION: This role offers a unique blend of marketing, event coordination, and data analysis responsibilities, providing a well-rounded experience for the intern.

📝 Sample Projects

• Conducting a market analysis to identify trends and opportunities for brand activation
• Planning and executing a clinic activation event, including stakeholder engagement and data collection
• Analyzing activation data to generate insights and recommendations for marketing strategies

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the intern may encounter during their tenure. Actual projects may vary based on the company's needs and the intern's skills and interests.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30 days?
• How does this role contribute to the overall marketing strategy and business objectives?
• What opportunities are there for professional development and growth within the company?
• How does the team collaborate and support each other in achieving common goals?
• What is the company's approach to work-life balance, and how is it supported in this role?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company culture. Additional questions may be relevant based on the candidate's specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of previous marketing, event coordination, or data analysis projects to discuss during the interview
• Research the company and its mission to demonstrate your enthusiasm and understanding of their business
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.