📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Orion Digital
🔹 Location: Pune, Maharashtra, India (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Supporting business operations with data-driven insights to drive process efficiency and campaign performance
- Conducting market and competitor research to inform strategy and decision-making
- Analyzing marketing data to track KPIs and provide actionable insights
- Optimizing campaigns and operations using data-driven approaches
- Building and maintaining dashboards and reports to communicate performance
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in a similar analyst role, preferably in a digital marketing agency environment.
📋 Key Responsibilities
✅ Conduct market and competitor research to support campaign planning and strategy development
✅ Monitor competitor products, services, pricing, and go-to-market strategies to help shape positioning
✅ Analyze marketing data to track KPIs and provide actionable insights to internal teams
✅ Identify inefficiencies and gaps in internal operations processes and assist in streamlining workflows using data-driven approaches
✅ Build and maintain dashboards and reports to communicate campaign performance and ROI
✅ Collaborate with the digital marketing team to analyze A/B test results, ad performance metrics, and recommend optimizations
✅ Extract data from CRMs for funnel performance reviews and lead tracking
✅ Assist the leadership team by forecasting trends and identifying business opportunities using analytics tools
ASSUMPTION: This role requires a strong understanding of digital marketing funnels and KPIs, as well as proficiency in data visualization tools and CRM platforms.
🎯 Required Qualifications
Education: Bachelor’s degree in Business Analytics, Marketing, or a related field. An MBA in marketing is preferred.
Experience: 2-3 years of experience in a similar analyst role, preferably in a digital marketing agency environment
Required Skills:
- Proficiency in Excel, Google Sheets, and Data Visualization tools (e.g., Data Studio)
- Familiarity with Google Analytics, Meta Ads Manager, and SEO tools
- Basic knowledge of CRM tools (e.g., GoHighLevel, HubSpot)
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to manage multiple projects simultaneously with attention to detail
Preferred Skills:
- Experience with SQL or other database management systems
- Fluency in additional languages (e.g., Hindi, Marathi)
ASSUMPTION: Candidates with relevant certifications (e.g., Google Analytics Certified, Facebook Blueprint Certified) may be given preference.
💰 Compensation & Benefits
Salary Range: INR 500,000 - 800,000 per annum (Based on experience and industry standards for Marketing Analyst roles in Pune)
Benefits:
- Health insurance
- Paid time off
- Professional development opportunities
- Flexible work hours
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for Marketing Analyst roles in Pune, India. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 11-50 employees (Small to Medium-sized)
Founded: 2010
Company Description:
- Orion Digital is a leading digital agency specializing in SEO, SEM, SMM, SMO, Digital PR, and more
- The company offers a 360-degree approach to web marketing solutions, helping clients build businesses, protect reputation, and reinforce equity
- Orion Digital blends in-house expertise in technology, strategic thinking, and creative communications to deliver unique experiences and expertise
Company Specialties:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Social Media Optimization (SMO)
- Digital PR
- Digital Marketing
- Performance Marketing
- Web Development
- Influencer Marketing
- Email Marketing
Company Website: www.oriondigital.in
ASSUMPTION: Orion Digital is a well-established digital marketing agency with a strong focus on data-driven strategies and creative communications.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Business Operations Manager
Work Arrangement: Remote work with flexible hours
Growth Opportunities:
- Potential career progression into senior analyst or management roles
- Opportunities to work on diverse projects and gain exposure to various aspects of digital marketing
- Chance to contribute to the company's growth and expansion
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in digital marketing analytics.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from the company's offices in Mumbai, Delhi, Hyderabad, or Bangalore)
Office Location(s): Mumbai, Delhi, Hyderabad, Bangalore, Kolkata, Chennai
Geographic Context:
- Pune is a major city in the state of Maharashtra, India, with a thriving tech industry
- The city offers a mix of traditional and modern culture, with a cost of living that is generally lower than in larger metropolitan areas
- Pune has a humid subtropical climate, with warm and humid summers and mild winters
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance work and personal life, while still having the option to collaborate in person at the company's offices.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (data analysis task)
- Final round interview with the hiring manager
Key Assessment Areas:
- Analytical skills and problem-solving
- Communication and presentation skills
- Cultural fit and alignment with company values
- Technical proficiency in relevant tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for the technical assessment by brushing up on your data analysis skills
- Research the company and the role to demonstrate your enthusiasm and understanding
ATS Keywords: Marketing Analyst, Data Analysis, Digital Marketing, KPI, CRM, Google Analytics, Meta Ads Manager, SEO Tools, Excel, Google Sheets, Data Visualization
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing analytical skills and cultural fit.
🛠️ Tools & Technologies
- Excel, Google Sheets
- Data Visualization tools (e.g., Data Studio)
- Google Analytics
- Meta Ads Manager
- SEO tools
- CRM tools (e.g., GoHighLevel, HubSpot)
- SQL (preferred)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Customer Focus
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have strong communication skills and the ability to present complex data in a clear and concise manner?
- Are you passionate about digital marketing and eager to learn and grow in the field?
ASSUMPTION: Candidates who are a strong cultural fit for Orion Digital will be data-driven, innovative, collaborative, and results-focused, with a passion for digital marketing and a strong commitment to customer success.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working remotely and maintaining productivity in a home office environment
- Adapting to a fast-paced, dynamic work environment with changing priorities
- Keeping up with the latest trends and developments in digital marketing and analytics
ASSUMPTION: The remote work arrangement and fast-paced work environment may present challenges for some candidates. Successful applicants will be self-motivated, organized, and able to manage their time effectively.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analyst role in other digital marketing agencies, but may offer more opportunities for growth and exposure to diverse projects
- Compared to similar roles in other industries, this role may offer more focus on data-driven decision-making and innovation
- Career progression in this role may lead to senior analyst or management positions within the company or other digital marketing agencies
ASSUMPTION: This role offers unique opportunities for growth and exposure to diverse projects, with a strong focus on data-driven decision-making and innovation.
📝 Sample Projects
- Conducting a comprehensive market and competitor analysis to inform campaign strategy
- Developing and maintaining dashboards to track KPIs and campaign performance
- Optimizing campaign performance through A/B testing and data-driven recommendations
- Identifying and addressing inefficiencies in internal operations processes
- Forecasting trends and identifying business opportunities using analytics tools
ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities that a Marketing Analyst at Orion Digital may be expected to perform.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for this role and how it fits into the broader team structure?
- How does Orion Digital support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how has the company supported previous employees in overcoming these challenges?
- How does Orion Digital approach data privacy and security, particularly in relation to client data?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workable link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for the technical assessment by brushing up on your data analysis skills
- Research the company and the role to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager one week after submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
