Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Lassie

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Berlin office)

🚀 Job Overview

Key aspects of this role include:

• Transforming data into actionable insights to drive marketing strategies
• Collaborating with cross-functional teams to optimize marketing performance
• Localizing insights to optimize marketing efforts across different markets
• Supporting media buying decisions with CAC and LTV data

ASSUMPTION: This role requires a strong analytical mindset and the ability to work effectively with various teams to drive data-informed decisions.

📋 Key Responsibilities

✅ Build and maintain marketing performance dashboards

✅ Analyze campaign effectiveness and provide actionable recommendations

✅ Partner with local marketing teams to localize insights and optimize performance

✅ Support media buying decisions with CAC and LTV data

✅ Conduct cohort analysis, A/B tests, and funnel performance reviews

✅ Collaborate with product and data teams to ensure consistent tracking and scalability

✅ Champion a unified approach to marketing data and maintain a single source of truth

✅ Present findings to stakeholders in a clear and efficient manner

ASSUMPTION: This role requires strong analytical skills and the ability to communicate complex data insights effectively.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Economics, or a related discipline)

Experience: 2+ years of experience in marketing analytics, growth analytics, or similar roles

Required Skills:

• Proficient in tools such as Looker, Tableau, Google Analytics, Amplitude, Excel/Sheets, and SQL
• Experience with attribution modeling, marketing mix analysis, and media performance evaluation
• Strong analytical skills and ability to translate complex data into clear insights
• Experience working with marketing teams across multiple markets is a plus
• Strong communication and collaboration skills

Preferred Skills:

• Fluency in German and/or French
• Experience with data visualization tools

ASSUMPTION: Candidates with experience in a similar role and proficiency in relevant tools will be most successful in this position.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and market rates for a Marketing Analyst in Berlin)

Benefits:

• Option stake
• Employee discount
• Flexible, dynamic, and playful company culture
• The joy of working with a product and brand that truly makes a difference

Working Hours: Full-time (40 hours/week) with a hybrid work model (2-3 days per week in the Berlin office)

ASSUMPTION: The salary range is estimated based on market rates for a Marketing Analyst in Berlin with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance (InsurTech)

Company Size: 51-200 employees (fast-growing scale-up)

Founded: 2020 (with a strong focus on growth and expansion)

Company Description:

• Lassie is the world's first preventive pet insurance company, focusing on Swedish, German, and French markets
• Secured €23 million in Series B funding to drive expansion and innovation
• Committed to providing the best pet insurance solutions and ensuring peace of mind for pet owners

Company Specialties:

• Preventive pet insurance
• Data-driven marketing strategies
• Cross-market optimization

Company Website: lassie.co

ASSUMPTION: Lassie is a dynamic and innovative company focused on growth and expansion in the pet insurance market.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Chief Growth Officer

Work Arrangement: Hybrid (2-3 days per week in the Berlin office)

Growth Opportunities:

• Potential to grow with the company as it expands into new markets
• Opportunities to take on more responsibility and advance within the marketing team
• Chance to work on a wide range of marketing channels and campaigns

ASSUMPTION: This role offers strong growth potential as the company continues to expand and scale its marketing efforts.

🌍 Location & Work Environment

Office Type: Hybrid (Berlin office with remote work options)

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene
• Germany is the largest market for pet insurance in Europe
• Lassie's Berlin office is located in the heart of the city, near public transportation

Work Schedule: Full-time (40 hours/week) with flexible hours and the opportunity to work from home

ASSUMPTION: The hybrid work model offers a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values
• Experience with relevant tools and marketing concepts

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions focusing on data analysis, problem-solving, and collaboration
• Be ready to discuss your experience with marketing analytics tools and concepts

ATS Keywords: Marketing Analytics, Growth Analytics, Data Analysis, Dashboard Creation, Campaign Effectiveness, CAC, LTV, Attribution Modeling, Marketing Mix Analysis, Media Performance Evaluation, SQL, Google Analytics, Tableau, Looker, Amplitude

ASSUMPTION: The application process will focus on assessing the candidate's analytical skills, cultural fit, and relevant experience.

🛠️ Tools & Technologies

• Looker
• Tableau
• Google Analytics
• Amplitude
• Excel/Sheets
• SQL

ASSUMPTION: Proficiency in these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Innovation and continuous learning
• Customer focus

Work Style:

• Analytical and detail-oriented
• Collaborative and communicative
• Adaptable and open to feedback
• Results-driven and proactive

Self-Assessment Questions:

• Do I thrive in a data-driven environment and enjoy turning data into actionable insights?
• Am I comfortable working collaboratively with cross-functional teams to drive marketing performance?
• Do I have strong communication skills and the ability to present complex data in a clear and engaging manner?

ASSUMPTION: Candidates who align with Lassie's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing data from multiple markets and channels
• Keeping up with the fast-paced growth and expansion of the company
• Balancing the need for data-driven decisions with the need for quick action and iteration
• Adapting to a hybrid work environment and maintaining effective communication with remote team members

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a focus on data-driven decision making.

📈 Similar Roles Comparison

• This role is similar to a Growth Analyst or Marketing Data Analyst position, but with a stronger focus on cross-market optimization and collaboration with local marketing teams
• In the InsurTech industry, data-driven marketing strategies are crucial for success and differentiation
• Career progression in this role could lead to a Senior Marketing Analyst or Marketing Manager position, with potential opportunities in other markets or functions

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing team and the broader organization.

📝 Sample Projects

• Developing and maintaining a comprehensive marketing performance dashboard for multiple markets
• Conducting a cohort analysis to identify trends and optimize customer retention strategies
• Evaluating the effectiveness of a recent marketing campaign and providing data-driven recommendations for improvement

ASSUMPTION: These projects are representative of the types of tasks and responsibilities the Marketing Analyst will encounter in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Lassie?
• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does Lassie support the professional development and growth of its employees?
• What is the team structure and dynamic like, and how does this role collaborate with other teams?
• How does Lassie approach data privacy and security, particularly with regard to customer data?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's approach to data and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions focusing on data analysis, problem-solving, and collaboration
• Be ready to discuss your experience with marketing analytics tools and concepts
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.