Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Lassie

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Berlin office)

🚀 Job Overview

Key aspects of this role include:

• Transforming data into actionable insights to drive marketing strategies
• Collaborating with cross-functional teams to optimize marketing performance
• Localizing insights for different markets to ensure consistent growth
• Supporting media buying decisions with CAC & LTV data

ASSUMPTION: This role requires a strong analytical mindset and experience in marketing analytics to succeed.

📋 Key Responsibilities

✅ Build and maintain marketing performance dashboards

✅ Analyze campaign effectiveness and provide actionable recommendations

✅ Partner with local marketing teams to localize insights and optimize performance

✅ Support media buying decisions with CAC & LTV data

✅ Conduct cohort analysis, A/B test evaluations, and funnel performance reviews

✅ Collaborate with product and data teams to ensure consistent tracking

✅ Champion a unified approach to marketing data and maintain a single source of truth

✅ Present findings to stakeholders in a clear and efficient manner

ASSUMPTION: This role requires strong data analysis skills and the ability to communicate complex findings effectively.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or Statistics)

Experience: 2+ years in marketing analytics, growth analytics, or similar roles

Required Skills:

• Proficient in tools such as Looker, Tableau, Google Analytics, Amplitude, Excel/Sheets, and SQL
• Experience with attribution modeling, marketing mix analysis, and media performance evaluation
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills

Preferred Skills:

• Experience working with marketing teams across multiple markets
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in a similar role and proficiency in relevant tools will be most successful in this position.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (based on experience and market standards for a Marketing Analyst in Berlin)

Benefits:

• Option stake
• Employee discount
• Flexible, dynamic, and playful company culture
• Opportunity to work with a product and brand that positively impacts customers and the world

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on market standards for a Marketing Analyst in Berlin with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance (Pet Insurance)

Company Size: 51-200 employees

Founded: 2020

Company Description:

• Lassie is the world's first preventive pet insurance company, focusing on Swedish, German, and French markets
• Secured €23 million in Series B funding to expand and improve pet insurance solutions
• Offers a flexible, dynamic, and playful company culture with a strong focus on employee growth and satisfaction

Company Specialties:

• Pet Insurance
• InsurTech
• Preventive Care

Company Website: lassie.co

ASSUMPTION: Lassie is a fast-growing InsurTech company with a strong focus on innovation and customer satisfaction.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Chief Growth Officer

Work Arrangement: Hybrid (Berlin office) with flexible remote work options

Growth Opportunities:

• Potential to grow within the marketing department as the company expands
• Opportunity to work on a variety of projects and gain experience in different marketing channels
• Chance to contribute to a rapidly growing company and make a significant impact on its success

ASSUMPTION: This role offers strong growth potential as Lassie continues to expand and improve its pet insurance offerings.

🌍 Location & Work Environment

Office Type: Hybrid (Berlin office with remote work options)

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• Berlin offers a high quality of life, with affordable living costs compared to other major European cities
• The city is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the Chief Growth Officer

Key Assessment Areas:

• Data analysis and problem-solving skills
• Communication and collaboration abilities
• Cultural fit and alignment with Lassie's values
• Experience with relevant tools and marketing analytics concepts

Application Tips:

• Highlight relevant experience and achievements in your resume and cover letter
• Tailor your application to demonstrate your understanding of Lassie's mission and values
• Prepare examples of data analysis projects or case studies to discuss during the interview

ATS Keywords: Marketing Analytics, Growth Analytics, Data Analysis, Dashboard Creation, Campaign Effectiveness, CAC, LTV, SQL, Google Analytics, Tableau, Looker, Amplitude, Excel

ASSUMPTION: The application process will focus on assessing the candidate's analytical skills, cultural fit, and relevant experience.

🛠️ Tools & Technologies

• Looker
• Tableau
• Google Analytics
• Amplitude
• Excel/Sheets
• SQL

ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used daily for data analysis and visualization.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven

Work Style:

• Flexible and adaptable
• Data-driven and analytical
• Collaborative and communicative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with large datasets and drawing insights from them?
• Do you enjoy collaborating with cross-functional teams to drive results?

ASSUMPTION: Candidates who align with Lassie's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing data from multiple markets and ensuring consistency in reporting
• Keeping up with the fast-paced nature of the InsurTech industry and Lassie's rapid growth
• Balancing the need for data-driven decisions with the need for quick action in a dynamic environment
• Adapting to a hybrid work arrangement and maintaining productivity in a remote setting

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability.

📈 Similar Roles Comparison

• This role is similar to a Marketing Analyst position in other industries but may have a stronger focus on preventive care and customer-centric initiatives
• In the InsurTech industry, this role may have a more significant impact on the company's growth and success due to Lassie's rapid expansion
• Compared to other marketing roles, this position requires a strong analytical mindset and experience with data analysis tools

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or companies.

📝 Sample Projects

• Analyzing campaign performance data to optimize marketing spend and improve ROI
• Conducting cohort analysis to identify trends and patterns in customer behavior
• Developing and maintaining marketing performance dashboards to track key metrics and KPIs

ASSUMPTION: These projects are representative of the types of tasks and initiatives the Marketing Analyst will work on in this role.

❓ Key Questions to Ask During Interview

• How does this role support Lassie's mission to provide the best pet insurance solutions?
• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does Lassie foster a data-driven culture, and how can this role contribute to that?
• What opportunities are there for professional growth and development within the marketing department?
• How does the hybrid work arrangement work in practice, and what resources are available to support remote work?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of data analysis projects or case studies to discuss during the interview
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.