Marketing Analyst (CRM & Events)

📌 Core Information

🔹 Job Title: Marketing Analyst (CRM & Events)

🔹 Company: Boston Consulting Group

🔹 Location: São Paulo, Brazil

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting local marketing operations in Brazil, focusing on event management and CRM data integrity
• Organizing and executing impactful events, from planning to post-event analysis
• Managing CRM and ensuring data integrity, organization, and governance
• Collaborating with global and local teams to align marketing strategies and objectives
• Working in a fast-paced environment with tight deadlines and multiple projects

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication and interpersonal skills are also crucial for success in this position.

📋 Key Responsibilities

✅ Events: Own end-to-end event organization, including planning, development, communication, and execution. Partner with key stakeholders to define target audiences, content, format, venue, and post-event activations. Optimize events by gathering and incorporating stakeholder feedback through structured debriefing sessions. Manage relationships with external marketing vendors, establishing high-quality service delivery standards. Manage event-related processes and tools, ensuring proficiency in relevant marketing software. Participate in recurring global marketing calls, representing the Brazil office in best practice sharing. Establish and monitor key performance indicators (KPIs) to measure event success and impact. Ensure all legal, compliance, finance, and other required processes are efficiently managed.

✅ CRM: Plan, develop, and execute a cohesive CRM strategy aligned with global and local marketing team objectives. Manage CRM and integrated BCG products. Ensure the integrity and organization of data in the system (cleaning, enrichment, and updating). Ensure governance of CRM processes. Act as a focal point with global and local teams, including training and internal support. Connect and collaborate with other business areas that might benefit from CRM. Coordinate a junior staff responsible for data entry and updates. Establish and monitor key performance indicators (KPIs) to evaluate CRM effectiveness.

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the company's current needs and the individual's skills and experience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in event management and CRM within B2B companies

Required Skills:

• Strong understanding of the principles of branding and marketing
• Exceptional written and verbal communication skills
• Data-driven mindset with the ability to use analytics to measure the impact of efforts
• Creative and innovative thinker with a focus on delivering engaging content and exceptional event experiences for attendees
• Strong project management skills and the ability to manage multiple initiatives simultaneously
• Excellent interpersonal and teamwork skills to collaborate effectively with diverse teams
• Advanced software/technical skills: MS Office (intermediate Excel), Relational Database, and ability to learn software tools
• Experience and comfort working in a fast-paced environment and meeting deadlines
• Excellent command of English (written and spoken)

Preferred Skills:

• Experience with CRM software (e.g., Salesforce, HubSpot)
• Knowledge of the consulting industry

ASSUMPTION: While the job description does not explicitly state preferred qualifications, having experience with CRM software and knowledge of the consulting industry would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is R$ 70,000 - R$ 100,000 per year (approximately USD 15,000 - USD 22,000). This range is inclusive of a base salary and any performance-based bonuses.

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement savings plan
• Employee assistance program
• Tuition reimbursement
• Gym membership reimbursement
• Transportation allowance

Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility to work additional hours as needed to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and the role's requirements. The actual salary may vary depending on the candidate's qualifications, experience, and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Boston Consulting Group (BCG) is a global management consulting firm that partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was founded in 1963 and has since grown to become one of the world's leading consulting firms, with over 21,000 employees across 90 offices in 50 countries.

Company Size: BCG is a large company with over 10,000 employees, providing ample opportunities for career growth and development. As a large company, BCG offers a structured career path and extensive resources to support its employees' professional growth.

Founded: 1963

Company Description:

• BCG helps clients with total transformation, inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
• The firm's diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change.
• BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures.

Company Specialties:

• Consumer insight
• Corporate development
• Corporate finance
• Digital economy
• Globalization
• Growth
• Information technology
• Innovation
• Marketing & sales
• Operations
• People & organization
• Postmerger integration
• Risk management
• Strategy
• Sustainability
• Transformation
• Climate
• Artificial intelligence
• Cost transformation
• And supply chains

Company Website: www.bcg.com

ASSUMPTION: As a large, global consulting firm, BCG offers a dynamic and challenging work environment with opportunities for professional growth and development. The company's diverse range of specialties allows employees to gain experience in various aspects of business and consulting.

📊 Role Analysis

Career Level: This role is at the intermediate level, requiring proven experience in event management and CRM within B2B companies. The position offers opportunities for career growth and development within the marketing function and the broader consulting industry.

Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager for the Brazil office and work closely with global and local marketing teams, as well as other business areas that might benefit from CRM.

Work Arrangement: This is an on-site position based in São Paulo, Brazil. The role may require occasional travel to other BCG offices or client sites, as needed.

Growth Opportunities:

• Advancement to a senior marketing role within BCG, such as Marketing Manager or Marketing Director
• Expansion into other areas of the business, such as consulting, operations, or strategy
• Opportunities to work on international projects and gain global experience

ASSUMPTION: As an intermediate-level role within a large consulting firm, this position offers numerous opportunities for career growth and development. The specific growth opportunities will depend on the individual's skills, experience, and performance in the role.

🌍 Location & Work Environment

Office Type: BCG's São Paulo office is a modern, collaborative workspace designed to foster creativity and innovation. The office is located in the heart of the city, providing easy access to public transportation and nearby amenities.

Office Location(s): 200 Pier 4 Blvd, Boston, Massachusetts 02210, US

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people.
• The city is a major financial, commercial, and cultural hub, offering a wide range of entertainment, dining, and leisure options.
• São Paulo has a subtropical climate, with mild winters and warm, humid summers.

Work Schedule: The standard work schedule for this role is Monday to Friday, 9:00 AM to 6:00 PM, with flexibility to work additional hours as needed to meet project deadlines.

ASSUMPTION: Working in São Paulo offers a dynamic and vibrant work environment, with ample opportunities for professional growth and development. The city's diverse cultural scene and extensive entertainment options provide a high quality of life for residents.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and other team members
• Case study or presentation preparation and delivery
• Final round interviews with senior leadership

Key Assessment Areas:

• Communication skills and ability to articulate thoughts clearly and concisely
• Problem-solving skills and ability to think critically and creatively
• Cultural fit and alignment with BCG's values and mission
• Technical skills and knowledge of event management and CRM

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research BCG's company culture and values to demonstrate your cultural fit and alignment with the organization
• Prepare a case study or presentation that showcases your problem-solving skills and ability to think critically and creatively

ATS Keywords: Event Management, CRM, Marketing, Branding, Communication Skills, Data Analysis, Project Management, Interpersonal Skills, Teamwork, Software Skills, Fast-Paced Environment, English Proficiency

ASSUMPTION: The interview process for this role is likely to be comprehensive and rigorous, as BCG is a highly selective employer. Applicants should be prepared to demonstrate their skills, experience, and cultural fit throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Event management tools (e.g., Eventbrite, Cvent)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current technology stack and the individual's skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Client focus
• Integrity
• Respect
• Excellence

Work Style:

• Dynamic and fast-paced work environment
• Strong emphasis on teamwork and collaboration
• Results-driven and performance-oriented culture
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you approach working in a fast-paced, dynamic environment with tight deadlines?
• Can you provide an example of a time when you had to manage multiple projects simultaneously, and how did you prioritize your tasks?
• How do you ensure the integrity and organization of data in a CRM system, and can you describe a process you've used to clean, enrich, and update CRM data?

ASSUMPTION: As a large, global consulting firm, BCG values collaboration, innovation, client focus, integrity, respect, and excellence. Applicants should be prepared to demonstrate their alignment with these values and the company's work style throughout the interview process.

⚠️ Potential Challenges

• Managing multiple projects with tight deadlines and competing priorities
• Working in a fast-paced, dynamic environment with frequent changes and updates
• Balancing the demands of event management and CRM data integrity and governance
• Collaborating effectively with global and local teams, as well as other business areas
• Adapting to a large, matrixed organization with complex reporting structures and decision-making processes

ASSUMPTION: The specific challenges of this role may vary depending on the individual's skills, experience, and the company's current priorities and projects. Applicants should be prepared to demonstrate their ability to manage multiple priorities, work effectively in a fast-paced environment, and collaborate successfully with diverse teams.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Specialist position within a B2B company, with a focus on event management and CRM data integrity
• However, this role is unique in its focus on supporting local marketing operations in Brazil, with a specific emphasis on the São Paulo and Rio de Janeiro offices
• Career progression in this role may lead to opportunities in marketing management, consulting, or other areas of the business, depending on the individual's skills, experience, and interests

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on supporting local marketing operations in Brazil and its potential for career growth and development make it a unique and attractive opportunity for the right candidate.

📝 Sample Projects

• Planning and executing a large-scale industry conference, including vendor management, speaker coordination, and on-site logistics
• Developing and implementing a CRM data governance strategy, including data cleaning, enrichment, and updating processes
• Conducting a comprehensive analysis of event performance metrics and making data-driven recommendations for improvement

ASSUMPTION: The specific projects an individual may work on in this role will depend on the company's current priorities, the individual's skills and experience, and the broader marketing and business objectives.

❓ Key Questions to Ask During Interview

• Can you describe the typical event management process at BCG, and how would my role fit into that process?
• How does the marketing team collaborate with other business areas, such as consulting or operations, to drive overall business success?
• What opportunities are there for professional growth and development within the marketing function and the broader consulting industry?
• How does BCG support work-life balance for its employees, particularly in a fast-paced, dynamic environment?
• Can you provide an example of a time when the marketing team had to pivot or adapt to a significant change in the business or market, and how did you approach that challenge?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values. Applicants should be prepared to ask questions that showcase their curiosity and engagement with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.bcg.com/global/en/job/53948/Marketing-Analyst-CRM-Events
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on event management and CRM within B2B companies
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, with an emphasis on your ability to manage multiple priorities, work effectively in a fast-paced environment, and collaborate successfully with diverse teams
• Research BCG's company culture and values to demonstrate your cultural fit and alignment with the organization
• Prepare a case study or presentation that showcases your problem-solving skills and ability to think critically and creatively, with a focus on event management and CRM data integrity
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.