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Marketing Analyst (CRO Specialist)

RISK
Full-time
On-site
Warsaw, Mazowieckie, Poland

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Analyst (CRO Specialist)

πŸ”Ή Company: RISK inc

πŸ”Ή Location: Warsaw, Mazowieckie, Poland

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Entertainment Providers

πŸ”Ή Date Posted: 2025-04-22

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Warsaw office)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving conversion rate optimization (CRO) strategies to improve user experience and increase conversions
  • Collaborating with cross-functional teams (creative, UI/UX, development) to enhance website performance
  • Analyzing user behavior and website data to identify optimization opportunities
  • Conducting A/B tests and multivariate tests to validate hypotheses and improve performance
  • Contributing to a data-driven culture and continuous improvement mindset

ASSUMPTION: This role requires a strong analytical mindset, proficiency in CRO tools, and experience working in a dynamic, fast-paced environment. Familiarity with the iGaming industry is a plus but not required.

πŸ“‹ Key Responsibilities

βœ… Conduct A/B testing and multivariate testing to optimize website performance and user experience

βœ… Analyze user behavior and website data to identify trends, patterns, and optimization opportunities

βœ… Collaborate with creative, UI/UX, and development teams to implement optimization strategies and improve website flow

βœ… Monitor and report on key performance indicators (KPIs) to track progress and measure success

βœ… Stay up-to-date with industry trends and best practices in CRO and digital marketing

ASSUMPTION: This role involves a significant amount of data analysis and requires strong problem-solving skills. Effective communication and collaboration with various teams are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field

Experience: 2+ years of experience in CRO, digital marketing, UX/UI, or analytics roles

Required Skills:

  • Proficiency in Google Analytics, Hotjar, Mixpanel, or similar tools
  • Experience with Optimizely, Google Optimize, or similar A/B testing platforms
  • Strong understanding of conversion funnel optimization
  • Ability to handle multiple experiments and deadlines

Preferred Skills:

  • SEO & Web Analytics - Understanding of search behavior and website traffic patterns
  • User Experience (UX) & UI Design - Ability to analyze user journeys and suggest improvements
  • Landing Page & Content Optimization - Ability to tweak copy, design, and CTAs to improve conversions

ASSUMPTION: Candidates with experience in the iGaming industry or a strong interest in learning about it will have an advantage in this role. Familiarity with the Polish market is a plus but not required.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between PLN 12,000 - 18,000 gross per month, based on experience level and industry standards for marketing analysts in Warsaw.

Benefits:

  • Children Allowance
  • Mental Health Support
  • Sport Activities
  • Language Courses
  • Automotive Services
  • Veterinary Services
  • Home Office Setup Assistance
  • Dental Services
  • Books and Stationery
  • Training Compensation
  • Massage

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM) and flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation. Benefits are subject to change and may be influenced by the company's policies and local regulations.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: RISK inc operates in the entertainment providers industry, focusing on iGaming, sports betting, and online gambling. The global iGaming market is expected to grow at a CAGR of 11.4% from 2021 to 2028, reaching USD 127.1 billion by 2028.

Company Size: RISK inc has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration. In a company of this size, employees can expect a structured yet agile work environment, with clear career paths and opportunities for professional development.

Founded: Although the exact founding date is not specified, RISK inc has established itself as a global player in the iGaming industry, operating in 10 countries with over 300,000 customers served.

Company Description:

  • RISK inc is an international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets
  • The company operates in 10 countries, serving over 300,000 customers with a team of 600+ professionals across 20+ locations worldwide
  • RISK inc focuses on iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics

Company Specialties:

  • Sports Betting
  • Live Sports Betting
  • Online Betting
  • Responsible Gaming
  • Lifestyle
  • Technology
  • Online Gambling
  • iGaming
  • and Sustainable Development

Company Website: www.risk.inc

ASSUMPTION: RISK inc's focus on innovation, data-driven decision-making, and continuous improvement creates an environment that values proactive, results-oriented employees.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in CRO, digital marketing, or related fields. The position offers opportunities for growth and career advancement within the company.

Reporting Structure: The Marketing Analyst (CRO Specialist) will report directly to the Head of Marketing or a similar role, depending on the company's organizational structure.

Work Arrangement: This is an on-site position based in Warsaw, with flexibility for occasional remote work. The company offers a hybrid work arrangement, allowing employees to balance their work-life responsibilities.

Growth Opportunities:

  • Progression to senior or management roles within the marketing department
  • Expansion into related fields, such as data analytics, user experience, or product management
  • Opportunities to work on international projects and gain exposure to different markets

ASSUMPTION: RISK inc's focus on data-driven decision-making and continuous improvement creates opportunities for professionals to grow and develop their skills within the company.

🌍 Location & Work Environment

Office Type: RISK inc's Warsaw office is a modern, collaborative workspace designed to foster creativity and productivity. The company encourages an open and inclusive work environment, promoting cross-functional collaboration and knowledge-sharing.

Office Location(s): RISK inc's Warsaw office is located in the city center, providing easy access to public transportation and nearby amenities.

Geographic Context:

  • Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people
  • The city is a major economic hub and a significant center for the technology and finance industries
  • Warsaw offers a high quality of life, with a rich cultural scene, numerous parks, and a vibrant nightlife

Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work and adjusted hours as needed.

ASSUMPTION: The Warsaw office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission and resume screening
  • Phone or video call with the HR department to discuss the role and assess cultural fit
  • Technical interview with the marketing team to evaluate CRO skills and knowledge
  • Final interview with the hiring manager to discuss career goals and make a hiring decision

Key Assessment Areas:

  • CRO skills and experience
  • Data analysis and interpretation abilities
  • Problem-solving and critical thinking skills
  • Communication and collaboration skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant CRO experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the iGaming industry and RISK inc's mission
  • Prepare for technical interview questions by brushing up on your CRO skills and reviewing industry trends
  • Research RISK inc's company culture and values to ensure a strong cultural fit

ATS Keywords: CRO, A/B testing, conversion rate optimization, digital marketing, analytics, user experience, website optimization, iGaming, marketing analyst

ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the position and the company.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Hotjar
  • Mixpanel
  • Optimizely
  • Google Optimize
  • Excel or Google Sheets
  • Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role may vary depending on the company's specific needs and preferences. Candidates should be open to learning and adapting to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Embrace risk
  • Secure success
  • Shaking up the global iGaming with unconventional solutions and the fastest market entry

Work Style:

  • Data-driven and analytical
  • Collaborative and cross-functional
  • Agile and adaptable

Self-Assessment Questions:

  • How do you approach embracing risk in your professional life?
  • Can you provide an example of a time when you secured success through unconventional solutions?
  • How do you balance data-driven decision-making with creativity and innovation?

ASSUMPTION: RISK inc values employees who are proactive, results-oriented, and able to thrive in a dynamic, fast-paced environment. Candidates who demonstrate a strong cultural fit and alignment with the company's values will be more likely to succeed in this role.

⚠️ Potential Challenges

  • The iGaming industry is highly competitive and regulated, requiring a strong understanding of market trends and legal requirements
  • The role may involve working with large datasets and complex analytics, which can be challenging for candidates without a strong statistical background
  • The position may require occasional travel to international offices or industry events
  • The Warsaw office is located in a bustling city center, which may present challenges for candidates who prefer a quieter work environment

ASSUMPTION: The potential challenges associated with this role can be mitigated by a strong understanding of the iGaming industry, a solid statistical foundation, and a willingness to adapt to a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a CRO Specialist or Marketing Analyst position in other industries, but with a focus on the iGaming sector
  • The iGaming industry is characterized by rapid growth, intense competition, and a strong emphasis on data-driven decision-making
  • Career progression in this role may involve moving into senior marketing positions, management roles, or expanding into related fields such as data analytics or user experience

ASSUMPTION: The unique aspects of the iGaming industry and RISK inc's focus on innovation and data-driven decision-making set this role apart from similar positions in other industries.

πŸ“ Sample Projects

  • Conducting A/B tests to optimize landing pages and improve conversion rates for a new sports betting platform
  • Analyzing user behavior data to identify trends and patterns in the Polish iGaming market
  • Collaborating with the creative and UI/UX teams to redesign the website and improve user experience

ASSUMPTION: The specific projects assigned to the Marketing Analyst (CRO Specialist) may vary depending on the company's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

  • Can you describe the company's approach to data-driven decision-making and how this role contributes to that process?
  • How does RISK inc support the professional development and growth of its employees?
  • Can you provide an example of a successful CRO campaign implemented by the company, and what made it effective?
  • How does RISK inc balance the need for data-driven insights with the need for creativity and innovation in its marketing strategies?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates a strong interest in the role and the company, and can help candidates better understand the expectations and requirements of the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your CRO experience and relevant skills
  • Write a cover letter that demonstrates your understanding of the iGaming industry and RISK inc's mission
  • Prepare for technical interview questions by brushing up on your CRO skills and reviewing industry trends
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.