Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Veriforce LLC

🔹 Location: Remote, US

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving business growth through data-driven insights and dashboards
• Supporting marketing operations in technology implementations and data integrity
• Collaborating with cross-functional teams to align on data needs and performance metrics
• Communicating insights and findings to stakeholders effectively

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and experience with modern marketing technology stacks.

📋 Key Responsibilities

✅ Build and maintain dashboards and automated reports with KPIs to support data-driven decision-making across the marketing and sales funnel

✅ Develop compelling data visualizations in Tableau or Power BI to communicate insights to marketing, sales, and executive stakeholders

✅ Conduct gap analyses to determine and prioritize data acquisition needs

✅ Oversee database strategy including segmentation, data cleanliness, and integrity within CRM and marketing automation systems

✅ Partner with Sales, RevOps, and Marketing stakeholders to align on data needs, performance metrics, and reporting cadences

✅ Provide recurring (daily, weekly, monthly) and ad hoc reports, insights, and forecasts to inform business decisions

✅ Support campaign measurement, performance analysis, attribution modeling, and ROI analysis

✅ Assist with select marketing technology implementations, including support for system configuration, data mapping, and user acceptance testing

✅ Monitor and improve data integrity across systems, partnering with Marketing Operations and RevOps on governance and synchronization across platforms like Salesforce, Pardot, and connected tools

ASSUMPTION: This role involves a mix of strategic analysis, tactical execution, and cross-functional collaboration to drive marketing performance and growth.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Mathematics, Statistics, or related discipline

Experience: 5-7 years in Marketing Analytics, Marketing Operations, or Revenue Analytics

Required Skills:

• Advanced SQL skills to extract and manipulate data from multiple systems
• Strong proficiency with Salesforce CRM and Pardot (or equivalent MAP)
• Demonstrated experience building data visualizations in Tableau and/or Power BI (required)
• Exposure to marketing tech stack components — especially in the context of implementations and ensuring data quality and consistency

Preferred Skills:

• Experience with Python or R (statistical programming language)
• Familiarity with marketing tech stacks and how systems integrate and exchange data

ASSUMPTION: The ideal candidate will have a strong foundation in marketing analytics, experience with modern marketing technology, and excellent communication skills.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (based on industry standards for a Marketing Analyst with 5-7 years of experience in the US)

Benefits:

• 100% Paid Employee Medical And Dental Insurance
• Monthly Contributions To Health Savings Accounts
• 401(k) Match That Is Immediately Fully Vested
• Outstanding Time Off Benefits
• Paid Time Off For Volunteer Activities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Analyst with the required experience level. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Veriforce is a recognized leader in delivering comprehensive, integrated supply chain risk management solutions that help bring workers home safely and optimize business performance. The company’s SaaS safety and compliance platform, data integrity and verification practices, and standardized safety training programs empower leading organizations to drive safety and compliance into their supply chains and down to the worker level.

Company Size: Veriforce has 501-1,000 employees, providing a medium-sized company environment with opportunities for growth and collaboration.

Founded: 1993, with over 30 years of experience in the industry

Company Description:

• Veriforce partners with over 3,200 hiring companies in over 130 countries, serving more than 80,000 contractors, over 7,000 authorized instructors and evaluators, and millions of individual workers
• The company’s offices are located in the U.S., Canada, South Africa, the U.K., and Australia
• Veriforce is committed to helping bring workers home safely from high-hazard jobs

Company Specialties:

• Supply Chain Risk Management
• Operator Qualification (OQ)
• Learning Management
• Worksite Management
• Contractor Prequalification
• Online & Instructor-led Training
• Audits
• Consulting & Professional Services
• Insurance Verification
• Contractor Management
• Contractor on-boarding
• Contractor compliance
• ESG and Compliance Management

Company Website: veriforce.com

ASSUMPTION: Veriforce’s extensive experience and global presence provide a stable and growth-oriented environment for employees.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company

Reporting Structure: This role reports to the Director of Marketing Operations and collaborates with cross-functional teams, including Sales, RevOps, and Marketing

Work Arrangement: Remote OK, with flexibility to work from home or in one of Veriforce’s global offices

Growth Opportunities:

• Expanding skills and knowledge in marketing analytics and technology
• Advancing to a senior-level role within the marketing department
• Exploring opportunities in other departments or global offices

ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Remote-friendly, with global offices in the US, Canada, South Africa, the U.K., and Australia

Office Location(s): 1575 Sawdust Road, Suite 600, The Woodlands, Texas 77380, US; 300 Holiday Square Blvd, Covington, LA 70433, US; 4838 Richard Rd SW Suite 200, Calgary, AB AB T3E 6L1, CA; 191 The West Mall Suite 905, Etobicoke, ON ON M9C 5K8, CA; 5 Brecher Street, Sunnyside, Pretoria 0002, ZA; Merton Civic Centre, London Rd, Merton, SM4 5DX, GB; Sydney, NSW, AU

Geographic Context:

• Veriforce’s global presence allows for collaboration with diverse teams and customers across North America and overseas
• The company’s headquarters in The Woodlands, Texas, offers a suburban environment with easy access to urban amenities
• Veriforce’s remote-friendly work environment provides flexibility and work-life balance

Work Schedule: Full-time, 40 hours per week, with flexibility for remote work

ASSUMPTION: Veriforce’s global offices and remote-friendly work environment provide a diverse and flexible work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with the team or stakeholders

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Proficiency with Salesforce CRM, Pardot, and data visualization tools
• Communication and presentation skills
• Cultural fit and alignment with Veriforce’s mission and values

Application Tips:

• Highlight relevant experience and achievements in marketing analytics and technology
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for technical assessments or case studies by reviewing relevant tools and concepts
• Research Veriforce’s mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: Marketing Analytics, Marketing Operations, Revenue Analytics, Salesforce CRM, Pardot, Tableau, Power BI, SQL, Data Integrity, Digital Marketing Metrics, Attribution Modeling

ASSUMPTION: Veriforce’s hiring process is designed to assess candidates’ technical skills, cultural fit, and alignment with the company’s mission and values.

🛠️ Tools & Technologies

• Salesforce CRM
• Pardot (or equivalent MAP)
• Tableau or Power BI
• SQL
• Python or R (statistical programming language)

ASSUMPTION: The required tools and technologies for this role are modern and industry-standard, providing opportunities for professional development and growth.

👔 Cultural Fit Considerations

Company Values:

• Safety: Veriforce is committed to helping bring workers home safely from high-hazard jobs
• Integrity: The company upholds the highest ethical standards in all aspects of its business
• Expertise: Veriforce’s team consists of highly-intelligent, growth-minded individuals who continuously look for new, better ways of solving business challenges
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration

Work Style:

• Data-driven: Veriforce relies on data and analytics to inform decision-making and drive business growth
• Results-oriented: The company focuses on achieving measurable outcomes and delivering value to its customers
• Adaptable: Veriforce embraces change and continuous improvement to stay ahead in the rapidly evolving supply chain risk management market

Self-Assessment Questions:

• How do you align with Veriforce’s commitment to safety and ensuring workers return home safely from high-hazard jobs?
• Can you provide an example of a time when you used data to drive business growth or improve marketing performance?
• How do you approach continuous learning and professional development in a rapidly evolving industry?

ASSUMPTION: Veriforce’s company values and work style provide a strong foundation for a positive and productive work environment.

⚠️ Potential Challenges

• Managing multiple data sources and ensuring data integrity across systems
• Balancing strategic analysis with tactical execution and day-to-day tasks
• Communicating complex data insights and findings to non-technical stakeholders
• Keeping up with the rapidly evolving marketing technology landscape

ASSUMPTION: These challenges can be overcome with strong analytical skills, excellent communication, and a willingness to learn and adapt in a dynamic environment.

📈 Similar Roles Comparison

• Marketing Analyst vs. Business Intelligence Analyst: Both roles focus on data-driven decision-making, but a Marketing Analyst role is more focused on marketing-specific KPIs and performance metrics
• Marketing Analyst vs. Marketing Operations Specialist: While both roles support marketing operations, a Marketing Analyst role is more focused on data analysis and insights, while a Marketing Operations Specialist role is more focused on process improvement and system management
• Career Path: Marketing Analyst roles can lead to senior-level positions within marketing departments or other functional areas, such as marketing technology or data science

ASSUMPTION: Understanding the differences between similar roles and career paths can help candidates make informed decisions about their career development and growth opportunities.

📝 Sample Projects

• Developing a comprehensive dashboard to track marketing funnel performance and optimize campaign targeting and segmentation
• Conducting a data integrity audit and implementing improvements to ensure accurate and reliable data across marketing and sales systems
• Analyzing campaign performance data to identify trends, optimize attribution modeling, and maximize ROI

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for professional growth in a Marketing Analyst role at Veriforce.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships for this role?
• How does Veriforce support the professional development and growth of its marketing team members?
• Can you provide an example of a time when Veriforce’s data-driven approach led to significant business growth or improved marketing performance?
• How does Veriforce ensure data integrity and security across its global offices and remote work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for technical assessments or case studies by reviewing relevant tools and concepts
• Research Veriforce’s mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.