Marketing Analyst Intern

📌 Core Information

🔹 Job Title: Marketing Analyst Intern

🔹 Company: Sony

🔹 Location: Barcelona, Catalonia, Spain

🔹 Job Type: Part-Time, Internship

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Digital Imaging Marketing team in promotional activities
• Analyzing market data and competitor activities
• Collaborating with cross-functional teams to ensure promotional activities are implemented
• Providing general support to the marketing team

ASSUMPTION: This internship is designed to provide hands-on experience in marketing analysis and support for Sony's Digital Imaging division. It is expected that the intern will work closely with the marketing team to gain insights into the industry and develop professional skills.

📋 Key Responsibilities

✅ Create and upload SMART FAF (promotion document) for approval flow based on forecast and agreed activities by each product manager

✅ Verify that short-term activities raised in FAF are implemented in the market

✅ Report weekly results on the outcome of activities to validate with stakeholders

✅ Ensure FAF balance is enough to cover commitments after the activity is done

✅ Conduct competitor analysis by evaluating competitor promotional activities

✅ Provide general support to the marketing team

ASSUMPTION: The intern will be responsible for assisting the marketing team in various tasks, with a focus on data analysis and ensuring promotional activities are implemented and tracked effectively.

🎯 Required Qualifications

Education: Currently enrolled in a university or business school

Experience: None required, but relevant coursework or projects are a plus

Required Skills:

• Business, Marketing, or Finance background
• Fluency in Spanish and English (written and spoken), Portuguese is a plus
• Precise working with numbers and Excel (high level required), good PowerPoint knowledge
• Analytical skills and commercial awareness
• Self-determination, initiative, and drive to achieve goals
• Identification of opportunities for improvements with end-to-end process perspective
• Clear communication with proper level of detail based on the audience

Preferred Skills:

• SAP, BW knowledge

ASSUMPTION: The ideal candidate will have a strong academic background in business, marketing, or finance, with a focus on data analysis and interpretation. Proficiency in Excel and PowerPoint is essential for this role.

💰 Compensation & Benefits

Salary Range: €1,500 - €2,000 per month (based on industry standards for internships in Barcelona)

Benefits:

• Flexibility and hybrid working model
• Career development and many other opportunities within diverse work environment
• Dynamic and international work environment
• Wide overview and exposures of other departments within Sony
• An environment that cultivates diversity, innovation, and change

Working Hours: 35 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for internships in Barcelona. Benefits are tailored to provide a positive work-life balance and professional development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Sony is a multinational conglomerate corporation headquartered in Japan, operating in various industries such as consumer electronics, gaming, entertainment, and finance. The Barcelona office focuses on the Digital Imaging division.

Company Size: Sony Europe has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Sony was founded in 1946, with the Barcelona office established as part of Sony Europe in 1995.

Company Description:

• Sony is a global leader in innovative technology and entertainment, committed to filling the world with emotion through the power of creativity and technology.
• The Barcelona office offers a modern and open working environment with views of the city, located in an energy-efficient building with convenient public transport access.
• Sony Europe promotes a culture of respect, integrity, and open-mindedness, embracing diversity and fostering collaboration across its European offices.

Company Specialties:

• Consumer electronics
• Gaming
• Entertainment
• Finance

Company Website: sony.com

ASSUMPTION: Sony's Barcelona office provides an international work environment with opportunities for career development and exposure to various departments within the company.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and learning within the marketing team

Reporting Structure: The intern will report directly to the Digital Imaging Marketing team and collaborate with cross-functional teams, such as sales and business operations.

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

• Learning from experienced marketing professionals
• Gaining hands-on experience in market analysis and promotional activities
• Potential extension of the internship for another 6 months

ASSUMPTION: This internship is designed to provide entry-level professionals with valuable experience in marketing analysis and support, with opportunities for growth and learning within the marketing team.

🌍 Location & Work Environment

Office Type: Modern and open working environment with views of the city

Office Location(s): Barcelona, Spain

Geographic Context:

• Barcelona is the second-most populous city in Spain and the capital of Catalonia, known for its vibrant culture, architecture, and Mediterranean climate.
• The office is conveniently located in the Avenida Diagonal area, with easy access to public transportation and nearby amenities.

Work Schedule: The internship is expected to start in August and last for 6 months, with the possibility of extension. The work schedule is 35 hours per week, with flexibility for hybrid work arrangements.

ASSUMPTION: The Barcelona office provides a dynamic and international work environment, with opportunities for collaboration and growth within the marketing team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and team members
• Background check and onboarding

Key Assessment Areas:

• Analytical skills
• Communication skills
• Commercial awareness
• Cultural fit with Sony's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
• Demonstrate your analytical skills and commercial awareness through specific examples
• Show enthusiasm for the role and Sony's mission

ATS Keywords: Marketing analysis, promotional activities, data interpretation, commercial awareness, team collaboration, internship

ASSUMPTION: The application process for this internship is expected to be competitive, with a focus on assessing the candidate's analytical skills, communication skills, and cultural fit with Sony's values.

🛠️ Tools & Technologies

• Microsoft Excel
• Microsoft PowerPoint
• SAP (optional)
• BW (optional)

ASSUMPTION: The intern will primarily use Microsoft Excel and PowerPoint for data analysis and presentation. Familiarity with SAP and BW is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Sustainability

Work Style:

• Collaborative
• Data-driven
• Adaptable

Self-Assessment Questions:

• How do you approach analyzing and interpreting data to drive business decisions?
• Can you provide an example of a time when you identified an opportunity for improvement and implemented a solution?
• How do you adapt to working in a hybrid environment, balancing on-site and remote work?

ASSUMPTION: Sony values candidates who are innovative, integrity-driven, and committed to sustainability. A strong cultural fit with these values is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple tasks and priorities in a fast-paced environment
• Adapting to a hybrid work arrangement and balancing on-site and remote work
• Developing a deep understanding of Sony's products and market position within a short time frame
• Competing with other interns and full-time employees for project assignments and career development opportunities

ASSUMPTION: This internship presents unique challenges and opportunities for growth and learning within the marketing team. Successful candidates will be adaptable, proactive, and committed to continuous improvement.

📈 Similar Roles Comparison

• This internship focuses on market analysis and promotional activities, unlike other marketing roles that may focus more on strategy or creative content.
• Sony's Barcelona office provides an international work environment with opportunities for collaboration and growth within the marketing team.
• This internship is an entry-level position with opportunities for growth and learning within the marketing team.

ASSUMPTION: This internship is unique in its focus on market analysis and promotional activities, providing valuable experience for entry-level professionals seeking to develop their skills in marketing analysis and support.

📝 Sample Projects

• Analyzing market data to identify trends and opportunities for promotional activities
• Conducting competitor analysis to assess promotional strategies and effectiveness
• Developing and presenting recommendations for improving promotional activities and market penetration

ASSUMPTION: These sample projects are designed to provide entry-level professionals with hands-on experience in market analysis and promotional activities, with opportunities for growth and learning within the marketing team.

❓ Key Questions to Ask During Interview

• What are the key priorities for this internship, and how will my work contribute to the team's goals?
• How does this internship fit into Sony's broader marketing strategy, and what opportunities are there for growth and learning?
• What is the team's approach to collaboration and communication, and how can I best contribute to a positive work environment?
• How does Sony support the professional development of its interns, and what resources are available to help me grow in this role?
• What is the typical career path for marketing professionals at Sony, and how can this internship help me advance in my career?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, enabling them to make informed decisions about their career development and fit with Sony's values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
• Prepare for the interview by researching Sony's products, market position, and company values
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.