Marketing Analytics and Research - Assistant Manager

📌 Core Information 🔹 Job Title: Marketing Analytics and Research - Assistant Manager 🔹 Company: State Street 🔹 Location: Bangalore, Karnataka, India 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 3, 2025 🚀 Job Overview Key aspects of this role include: - Driving marketing analytics strategy and providing actionable insights to senior executives and campaign managers. - Collaborating with various teams to manage projects from conceptualization to presentation of insights and recommendations. - Leveraging data tools and techniques to collect, analyze, and visualize data. - Working with marketing attribution techniques and return on investment concepts in a B2B environment. - Contributing to strategic initiatives around building future roadmaps and supporting business cases for technology investment. ASSUMPTION: This role requires a strong background in marketing data, analytical tools, and techniques, as well as the ability to connect the dots by triangulating data from various sources to generate comprehensive insights. 📋 Key Responsibilities ✅ Drive the marketing analytics agenda using tactical and strategic solutions, standardizing measurement analytics processes, and providing actionable data and insights. ✅ Collaborate with various stakeholders to manage projects from conceptualization to presentation of insights and recommendations. ✅ Collect data from various sources, leverage qualitative and quantitative skills to interpret data, and present insights. ✅ Establish governance framework including standards for outcome-oriented metrics, definitions, benchmarks, data management, reporting, and visualization standards. ✅ Contribute to a variety of marketing analytics projects, including marketing performance dashboards, campaign and channel level dashboards, lead data management, analysis, and reporting, and strategic initiatives. ✅ Leverage data tools and techniques to collect, analyze, and visualize data, with experience in tools such as Adobe Analytics, 6sense, Marketo, Sprinklr, Tableau/Power BI, SEMrush, etc. ✅ Knowledge of digital marketing concepts (SEO Marketing, Marketing Automation) is an added advantage. ASSUMPTION: This role requires strong storytelling skills, the ability to communicate complex concepts in a simple, digestible manner to senior stakeholders, and a proactive, strategic mindset. 🎯 Required Qualifications Education: - Master’s degree in Business, Analytics, or Digital Marketing with a strong record of achievement. Experience: - 7+ years of relevant professional experience in the field of digital analytics, marketing performance measurement, and data analytics. Required Skills: - Strong background in marketing data, analytical tools, and techniques. - Experience with marketing attribution techniques and related return on investment concepts in a B2B environment. - Ability to connect the dots by triangulating data from various sources to generate comprehensive insights. - Strong storytelling skills and the ability to communicate complex concepts in a simple, digestible manner to senior stakeholders. - Proactive, strategic thinker with a rigorous analytical mindset. - Problem-solving through collaboration with multiple teams, managing stakeholder expectations, influencing outcomes, and a relentless drive for process improvement. - A background of working in financial services and/or B2B industry is strongly preferred. - Ability to establish priorities, work independently or within a group, and work with minimal supervision. - Excellent written and oral communication skills. Preferred Skills: - Experience with marketing automation tools and platforms. - Knowledge of marketing analytics tools (Adobe, 6sense, Marketo, Sprinklr, etc.). - Familiarity with data visualization tools (Tableau, Power BI, etc.). ASSUMPTION: This role requires a strong focus on outcome-oriented metrics, data-driven decision making, and the ability to work effectively in a collaborative, cross-functional environment. 💰 Compensation & Benefits Salary Range: INR 15,00,000 - 20,00,000 per annum (Based on industry standards for the role, experience level, and location) Benefits: - Medical Care - Insurance - Savings Plans - Flexible Work Programs - Development Programs - Educational Support Working Hours: 40 hours per week, with flexibility for remote work arrangements. ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services Company Size: 10,001+ employees Founded: 1792 (as State Street Bank and Trust Company) Company Description: State Street is one of the largest custodian banks, asset managers, and asset intelligence companies in the world. From technology to product innovation, they're making their mark on the financial services industry. For more than two centuries, they've been helping their clients safeguard and steward the investments of millions of people. They provide investment servicing, data & analytics, investment research & trading, and investment management to institutional clients. Company Specialties: Investment Management, Custodian, ETF, Financial Products, Fund Accounting, Relationship Management, Research, Trading, and Investment Servicing. Company Website: www.statestreet.com ASSUMPTION: State Street is a large, global financial services company with a strong focus on technology, innovation, and data-driven decision making. This role will provide the opportunity to work with a wide range of data and tools, and collaborate with various teams across the organization. 📊 Role Analysis Career Level: Mid-level to Senior Reporting Structure: This role reports directly to the Head of Marketing Analytics and Research within the Global Marketing function. Work Arrangement: On-site, with flexibility for remote work arrangements. Growth Opportunities: - Opportunities to work on strategic initiatives and drive process improvement. - Potential to take on more senior roles within the Marketing Analytics and Research team or other functions within the organization. - Access to development programs and educational support to help advance your career. ASSUMPTION: This role offers significant opportunities for growth and development, both within the Marketing Analytics and Research team and across the broader organization. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with state-of-the-art technology and amenities. Office Location(s): Outer Ring Road, Bangalore, Karnataka, India Geographic Context: - Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry, with many multinational corporations having their offices in the city. - The Outer Ring Road is a major thoroughfare in Bangalore, with many commercial and residential developments along its route. - The area is well-connected by public transportation, and there are numerous dining and entertainment options nearby. Work Schedule: Standard office hours, with flexibility for remote work arrangements. ASSUMPTION: The Outer Ring Road location offers a convenient and comfortable work environment, with easy access to public transportation and nearby amenities. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening. 3. On-site or virtual interview with the hiring manager. 4. Final round interview with senior leadership. 5. Background check and offer extension. Key Assessment Areas: - Technical skills in marketing analytics, data analysis, and visualization. - Problem-solving and critical thinking abilities. - Communication and presentation skills. - Cultural fit and alignment with State Street's values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and communication abilities. - Familiarize yourself with State Street's company culture and values, and be ready to discuss how your personal values align with theirs. ATS Keywords: Marketing Analytics, Data Analysis, Data Visualization, Marketing Performance, Campaign Optimization, B2B Marketing, Financial Services, Marketing Attribution, Return on Investment, Strategic Thinking, Process Improvement, Collaboration, Communication. ASSUMPTION: The interview process for this role will focus on assessing your technical skills, problem-solving abilities, and cultural fit with State Street. Being prepared with relevant examples and a clear understanding of the role's requirements will help you succeed in the interview process. 🛠️ Tools & Technologies - Adobe Analytics - 6sense - Marketo - Sprinklr - Tableau/Power BI - SEMrush - SQL (optional) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Suite (Gmail, Google Drive, Google Docs, Sheets, Slides) ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. State Street provides training and support to help employees develop the skills they need to succeed in their roles. 👔 Cultural Fit Considerations Company Values: - Integrity: We act with integrity in all we do. - Commitment to Clients: We are dedicated to helping our clients achieve their goals. - Excellence: We strive for excellence in all our endeavors. - Collaboration: We work together to achieve our goals. - Accountability: We take responsibility for our actions and their outcomes. Work Style: - Data-driven decision making. - Collaborative and inclusive work environment. - Focus on continuous improvement and innovation. - Strong emphasis on work-life balance. Self-Assessment Questions: 1. How do you align with State Street's value of integrity, and can you provide an example of a time when you demonstrated this value? 2. How do you approach working collaboratively with diverse teams, and can you share an example of a successful collaboration project you've worked on? 3. How do you ensure that your work maintains a strong focus on excellence, and can you describe a time when you went above and beyond to achieve exceptional results? ASSUMPTION: State Street values a strong cultural fit, and candidates who can demonstrate a clear understanding of and alignment with the company's values and work style will be well-positioned for success in this role. ⚠️ Potential Challenges 1. The role requires a strong background in marketing data, analytical tools, and techniques, as well as the ability to connect the dots by triangulating data from various sources to generate comprehensive insights. Candidates without this background may struggle to meet the role's requirements. 2. The role involves working with a wide range of stakeholders, including senior executives, campaign managers, and digital services teams. Candidates must be comfortable working in a collaborative, cross-functional environment and managing stakeholder expectations. 3. The role requires a strong focus on outcome-oriented metrics and data-driven decision making. Candidates must be comfortable working with data and tools to facilitate insights-based decision making at the executive level. 4. The role may require occasional travel to other State Street offices or client sites, depending on business needs. ASSUMPTION: These challenges are inherent to the role and require a strong, proactive, and strategic thinker who can thrive in a dynamic, collaborative work environment. 📈 Similar Roles Comparison 1. Marketing Analytics Manager - Accenture - Responsible for driving marketing analytics strategy and providing actionable insights to senior executives and campaign managers. - Requires a strong background in marketing data, analytical tools, and techniques, as well as the ability to connect the dots by triangulating data from various sources to generate comprehensive insights. - Offers opportunities to work on strategic initiatives and drive process improvement. 2. Senior Marketing Analyst - Google - Responsible for analyzing marketing data and providing insights to inform decision-making and improve marketing effectiveness. - Requires strong analytical skills, experience with marketing analytics tools, and the ability to work effectively in a collaborative, cross-functional environment. - Offers opportunities to work on large-scale marketing campaigns and collaborate with various teams across the organization. ASSUMPTION: These roles share many similarities with the Marketing Analytics and Research - Assistant Manager role at State Street, requiring strong analytical skills, experience with marketing analytics tools, and the ability to work effectively in a collaborative, cross-functional environment. However, the specific responsibilities, work environment, and company culture may vary depending on the organization. 📝 Sample Projects 1. Marketing Performance Dashboard - Develop a marketing performance dashboard using outcome-focused metrics for executive reviews. - Collaborate with various stakeholders to identify key performance indicators (KPIs) and ensure the dashboard aligns with business objectives. - Utilize data visualization tools (e.g., Tableau, Power BI) to create an intuitive and user-friendly dashboard. 2. Campaign and Channel Level Dashboards - Create campaign and channel level dashboards that inform campaign, content, and channel optimization objectives. - Work with campaign managers and digital services teams to identify relevant metrics and ensure dashboards support campaign-specific goals. - Leverage marketing attribution techniques to track and analyze campaign performance across multiple touchpoints. ASSUMPTION: These sample projects provide a snapshot of the types of initiatives you may work on as a Marketing Analytics and Research - Assistant Manager at State Street. The specific projects and their scope may vary depending on business needs and priorities. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 30-60-90 days? 2. How does this role fit into the broader marketing analytics and research team, and what are the opportunities for growth and development? 3. What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas? 4. How does State Street support work-life balance, and what resources are available to help employees manage their workload and personal responsibilities? 5. What are the key performance indicators (KPIs) for this role, and how will my performance be measured and evaluated? ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the expectations and requirements for success. It also provides an opportunity to learn more about the company culture and work environment. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://careers.statestreet.com/global/en/job/STSTGLOBALR767907EXTERNALENGLOBAL/Marketing-Analytics-and-Research-Assistant-Manager 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and communication abilities. 4. Familiarize yourself with State Street's company culture and values, and be ready to discuss how your personal values align with theirs. 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.