Marketing Analytics Associate

📌 Core Information

🔹 Job Title: Marketing Analytics Associate

🔹 Company: StepStone Group

🔹 Location: New York, United States

🔹 Job Type: Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (up to 2 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Providing support to all areas of marketing analytics
• Serving as the point person for analytics and reporting platforms
• Conducting data-driven marketing analysis and translating complex data into actionable insights
• Making data-driven decisions across marketing platforms to improve digital marketing strategies
• Managing and updating financial pitch decks, product decks, and papers

ASSUMPTION: This role requires a strong background in data analysis and marketing to effectively interpret and translate complex data into actionable insights.

📋 Key Responsibilities

✅ Provide support to all areas of marketing analytics

✅ Serve as the point person for marketing, business analytics, and reporting platforms

✅ Conduct qualitative and quantitative data-driven marketing analysis

✅ Make data-driven decisions across marketing platforms including Seismic, Pardot, Salesforce, and Sprout Social

✅ Utilize advanced Excel, Tableau, Power BI, and Seismic skills to analyze campaign performance and maintain visualization dashboards

✅ Provide recommendations to improve digital marketing strategies

✅ Utilize SQL and Power BI to devise models, organize raw data, conduct statistical analysis, and identify data patterns and trends

✅ Utilize Seismic and Salesforce CRM system to manage clients and prospects database

✅ Perform key research analytics on private market investment strategies

✅ Use Alternative Asset research tools Preqin and Pitchbook to generate reports and build visualizations

✅ Responsible for CEO, Head of Strategy, and C-level partners’ speeches, presentations, and publications

✅ Suggest topics and content, and synthesize current market intelligence and trends

✅ Implement the overall sales enablement strategy using Seismic

✅ Manage firm-wide regular updated metrics and standard slides with standard methodology

✅ Update financial pitch decks, product decks, and papers

✅ Utilize Google Analytics, HTML, and Google Data Studio to conduct website analysis

✅ Utilize event organizing platforms to manage customer data and invitation lists

✅ Create budget plans to monitor marketing efforts and allocate funds

ASSUMPTION: This role requires a strong understanding of marketing analytics tools and platforms, as well as the ability to work collaboratively with various teams to drive data-driven decisions.

🎯 Required Qualifications

Education: Master’s Degree in Marketing Intelligence, Marketing Research & Analytics, or a related field

Experience: 18 months of experience in the job offered or as a Marketing Analyst or related role in the private markets sector of the financial industry

Required Skills:

• Conducting qualitative and quantitative data-driven marketing analysis
• Making data-driven decisions across marketing platforms
• Utilizing Excel, Tableau, Power BI, and Seismic to analyze campaign performance
• Providing recommendations to improve digital marketing strategy
• Performing statistical modeling and coding using SQL and Power BI
• Utilizing Seismic and Salesforce CRM system to manage clients and prospects database
• Employing knowledge of private markets investment strategies
• Using Alternative Asset research tools Preqin and Pitchbook
• Employing knowledge of the private markets industry, performance metrics, and fundraising
• Suggesting topics and content, and synthesizing current market intelligence and trends
• Implementing the overall sales enablement strategy using Seismic
• Managing firm-wide regular updated metrics and standard slides with standard methodology
• Updating financial pitch decks, product decks, and papers
• Utilizing Google Analytics, HTML, and Google Data Studio to conduct website analysis
• Utilizing event organizing platforms to manage customer data and invitation lists
• Creating budget plans to monitor marketing efforts and allocate funds

Preferred Skills:

• Experience with event organizing platforms Swoogo, Splash, Zipster, and Pardot
• Experience with Google Data Studio

ASSUMPTION: This role requires a strong foundation in marketing analytics and a proven track record of driving data-driven decisions to improve marketing strategies.

💰 Compensation & Benefits

Salary Range: $141,170/year (40 hours per week)

Benefits:

• 401(k) matching
• Health, dental, and vision insurance
• Flexible spending accounts
• Life and disability insurance
• Paid time off (vacation, sick, and holidays)
• Employee referral program

Working Hours: 40 hours per week, with the option to work remotely up to 2 days per week

ASSUMPTION: The salary range provided is based on the job listing and is subject to change based on the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: StepStone Group is a global private markets investment firm focused on providing customized investment solutions and advisory and data services to its clients. The company operates in the financial services industry and has a strong focus on private equity, infrastructure, private debt, and real estate asset classes.

Company Size: StepStone Group has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the private markets industry.

Founded: StepStone Group was founded in 2007 and is headquartered in New York, NY.

Company Description:

• StepStone Group is a global private markets investment firm focused on providing customized investment solutions and advisory and data services to its clients.
• The company's clients include some of the world's largest public and private defined benefit and defined contribution pension funds, sovereign wealth funds, and insurance companies, as well as prominent endowments, foundations, family offices, and private wealth clients.
• StepStone Group partners with its clients to develop and build private market portfolios designed to meet their specific objectives across the private equity, infrastructure, private debt, and real estate asset classes.

Company Specialties:

• Fund Investments
• Secondary Investments
• Co-Investments
• Monitoring & Reporting
• Private Equity
• Private Debt
• Real Estate
• Real Assets
• Research
• Advisory Services
• Asset Management
• Infrastructure
• Investments
• Private Markets
• Technology
• and Venture Capital

Company Website: http://www.stepstonegroup.com

ASSUMPTION: StepStone Group is a well-established company in the private markets industry with a strong focus on providing customized investment solutions and advisory services to its clients.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the marketing analytics field. It requires a strong foundation in data analysis and marketing to effectively interpret and translate complex data into actionable insights.

Reporting Structure: The Marketing Analytics Associate will report directly to the Head of Marketing or a similar role within the company's marketing department.

Work Arrangement: This role is a hybrid position, with the option to work remotely up to 2 days per week. The remaining 3 days will be spent on-site at the company's headquarters in New York, NY.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Marketing Analytics Associate to take on more responsibility and advance within the marketing department or the company as a whole.
• With experience and a strong performance record, the Marketing Analytics Associate may have the opportunity to move into a more senior role within the marketing department or another department within the company.
• StepStone Group offers multiple employment resource groups and mentorship programs to enhance the employee experience and support career growth.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing department or the company as a whole.

🌍 Location & Work Environment

Office Type: StepStone Group's headquarters is located in a high-rise office building in Midtown Manhattan, New York, NY.

Office Location(s): 277 Park Avenue, 45 Floor, New York, NY 10172, US

Geographic Context:

• New York, NY is a major global financial hub, with a thriving private markets industry.
• The city offers a wide range of cultural, recreational, and dining options, as well as a diverse and dynamic workforce.
• New York, NY is a highly competitive job market, with a high cost of living compared to other cities in the United States.

Work Schedule: This role has a hybrid work arrangement, with the option to work remotely up to 2 days per week. The remaining 3 days will be spent on-site at the company's headquarters in New York, NY.

ASSUMPTION: This role offers a flexible work arrangement, allowing the Marketing Analytics Associate to balance their work and personal life more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth phone or video interview with the hiring manager
• On-site interview with the marketing department and other relevant stakeholders
• Final decision and offer

Key Assessment Areas:

• Data analysis and interpretation skills
• Marketing knowledge and experience
• Problem-solving and critical thinking skills
• Communication and presentation skills
• Cultural fit and alignment with StepStone Group's values

Application Tips:

• Highlight relevant data analysis and marketing experience in your resume and cover letter
• Prepare for behavioral and situational interview questions related to data analysis and marketing
• Research StepStone Group's company culture and values to demonstrate your cultural fit
• Prepare a portfolio or examples of your data analysis and marketing work to showcase your skills and experience

ATS Keywords: Marketing Analytics, Data Analysis, Excel, Tableau, Power BI, SQL, Seismic, Salesforce, Google Analytics, HTML, Event Management, Statistical Analysis, Presentation Skills, Research Analytics, Digital Marketing, Data Visualization, Budget Management

ASSUMPTION: StepStone Group's application process is designed to assess the candidate's data analysis and marketing skills, as well as their cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Excel
• Tableau
• Power BI
• Seismic
• Salesforce
• Google Analytics
• HTML
• SQL
• Preqin
• Pitchbook
• Swoogo
• Splash
• Zipster
• Pardot
• Google Data Studio

ASSUMPTION: This role requires a strong proficiency in data analysis and marketing tools and technologies, as well as the ability to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Collaboration
• Innovation
• Client Focus
• Stewardship

Work Style:

• Data-driven decision making
• Collaborative and team-oriented
• Adaptable and flexible
• Results-oriented
• Strong attention to detail
• Excellent communication and presentation skills

Self-Assessment Questions:

• Do you have a strong background in data analysis and marketing?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have excellent communication and presentation skills?
• Are you able to work collaboratively with various teams to drive data-driven decisions?
• Do you have a strong attention to detail and a commitment to accuracy and precision?

ASSUMPTION: StepStone Group values candidates who are data-driven, collaborative, adaptable, results-oriented, and have strong attention to detail and excellent communication and presentation skills.

⚠️ Potential Challenges

• This role requires a strong background in data analysis and marketing, as well as the ability to work collaboratively with various teams to drive data-driven decisions.
• The company operates in a highly competitive and dynamic industry, with a fast-paced work environment.
• The role may require occasional travel to attend industry events or meet with clients and partners.
• The cost of living in New York, NY is high compared to other cities in the United States.

ASSUMPTION: This role offers significant challenges and opportunities for growth and development within the marketing analytics field.

📈 Similar Roles Comparison

• This role is similar to other marketing analytics positions within the private markets industry, but may have a stronger focus on data-driven decision making and collaboration with various teams.
• The private markets industry is highly competitive and dynamic, with a strong focus on data-driven decision making and investment strategies.
• This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing department or the company as a whole.

ASSUMPTION: This role offers a unique opportunity to gain experience in marketing analytics within the private markets industry, with significant growth and development opportunities for the right candidate.

📝 Sample Projects

• Conducting a comprehensive analysis of marketing campaign performance across multiple channels and platforms
• Developing and implementing a data-driven marketing strategy to improve digital marketing efforts and drive business growth
• Creating and maintaining visualization dashboards to track key performance indicators and monitor marketing campaign performance
• Conducting research analytics on private market investment strategies and generating periodic reports and presentations
• Managing and updating financial pitch decks, product decks, and papers to reflect current market trends and data-driven insights

ASSUMPTION: These sample projects are designed to provide a comprehensive overview of the marketing analytics role and the skills and experience required to succeed in this position.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a Marketing Analytics Associate at StepStone Group?
• How does the Marketing Analytics Associate collaborate with other teams within the company to drive data-driven decisions?
• What are the most important qualities and skills for success in this role?
• How does StepStone Group support the professional development and growth of its employees?
• What are the biggest challenges facing the Marketing Analytics Associate in this role, and how can they be addressed?

ASSUMPTION: These key questions are designed to provide a comprehensive understanding of the marketing analytics role and the company culture at StepStone Group.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant data analysis and marketing experience
• Prepare a cover letter that demonstrates your cultural fit and alignment with StepStone Group's values
• Prepare a portfolio or examples of your data analysis and marketing work to showcase your skills and experience
• Follow up with the HR department one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.