M

Marketing Analytics Consultant

M&T Bank
Full-time
Remote
Worldwide
πŸ“Œ Core Information πŸ”Ή Job Title: Marketing Analytics Consultant πŸ”Ή Company: M&T Bank πŸ”Ή Location: Remote, USA (with potential on-site work in Buffalo, NY or Baltimore, MD) πŸ”Ή Job Type: Full-Time πŸ”Ή Category: Financial Services πŸ”Ή Date Posted: April 21, 2025 πŸ”Ή Experience Level: 2-5 years πŸš€ Job Overview Key aspects of this role include: - Conducting advanced quantitative and statistical analyses of customer information - Generating actionable insights to support critical business decisions - Developing creative approaches to answer business questions and evaluate opportunities - Collaborating with senior management and business partners to integrate recommendations into business strategies

ASSUMPTION: This role requires a strong analytical mindset, proficiency in statistical analysis, and the ability to communicate complex findings effectively.

πŸ“‹ Key Responsibilities βœ… Develop and direct fact-based analyses to aid management in making decisions relating to new or existing services βœ… Develop creative approaches and methodologies to answer critical business questions and evaluate new product and service opportunities βœ… Identify acquisition, cross-sell, up-sell, and retention opportunities through data mining, segmentation, customer profiling, and quantitative analyses βœ… Evaluate opportunities to improve customer profitability, targeting efficacy, offer appeal, channel preference, product and service bundling, customer loyalty, etc. βœ… Participate in strategic marketing decisions relating to customer needs, preferences, behaviors, and segmentation, as well as advertising, direct marketing, and digital marketing efforts βœ… Interpret results of analyses, translate insights into actionable recommendations, and present them to senior management

ASSUMPTION: This role requires strong problem-solving skills, attention to detail, and the ability to work independently or in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree (preferably in a quantitative field)

Experience: 3 years of relevant experience

Required Skills:

  • Technical proficiency in SQL, SAS, Python, or R
  • Strong statistical analysis experience

Preferred Skills:

  • Previous experience in financial services
  • Marketing Analytics experience

ASSUMPTION: While previous experience in financial services is preferred, candidates from other industries with strong analytical backgrounds may also be considered.

πŸ’° Compensation & Benefits

Salary Range: $82,783.41 - $137,972.36 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

Benefits:

  • Medical
  • Retirement
  • Paid Volunteer Time

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is a national range and may vary based on the candidate's location.

πŸ“Œ Applicant Insights πŸ” Company Context

Industry: Financial Services. M&T Bank is a top 11 full-service US-based commercial bank with a retail footprint across the east coast and wealth services available nationwide and abroad.

Company Size: 10,001+ employees. As a large organization, M&T Bank offers opportunities for career growth and diverse experiences.

Founded: 1856 in Buffalo, NY. M&T Bank has a rich history and a strong commitment to community service.

Company Description:

  • M&T Bank offers advice, guidance, expertise, and solutions across the entire financial spectrum
  • Their mission is to make a difference in people’s lives and uplift the communities they serve
  • They provide competitive benefits, including medical, retirement, and forty hours of paid volunteer time each year

Company Specialties:

  • Commercial Banking
  • Retail Banking
  • Wealth Management
  • Institutional Services

Company Website: http://www.mtb.com

ASSUMPTION: M&T Bank's extensive experience and size provide a stable and well-established work environment for employees.

πŸ“Š Role Analysis

Career Level: Mid-level. This role requires a balance of technical skills and business acumen to drive strategic decisions.

Reporting Structure: This role reports to the Director of Marketing Analytics and works closely with senior management and business partners across various departments.

Work Arrangement: Remote with potential on-site work in Buffalo, NY or Baltimore, MD. This role offers flexibility and the opportunity to work from home while still collaborating with on-site teams.

Growth Opportunities:

  • Potential to advance to senior or management roles within the Marketing Analytics department
  • Opportunities to work on diverse projects and gain exposure to various aspects of the business
  • Access to professional development resources and training opportunities

ASSUMPTION: M&T Bank's large size and diverse offerings provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Hybrid. While this role is primarily remote, there may be occasions where on-site work is required in Buffalo, NY or Baltimore, MD.

Office Location(s): 345 Main St., Buffalo, New York 14203, US; 1 Light St., Baltimore, Maryland 21202, US; 1100 N. Market St., Wilmington, DE 19801, US

Geographic Context:

  • Buffalo, NY: A mid-sized city with a rich history and a growing tech scene
  • Baltimore, MD: A major city with a diverse economy and a vibrant cultural scene
  • Remote: Offers the flexibility to work from home and balance personal and professional responsibilities

Work Schedule: Full-time, typically 40 hours per week with flexible hours to accommodate remote work.

ASSUMPTION: The remote work arrangement provides a good work-life balance, while the on-site offices offer opportunities for in-person collaboration and networking.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • Technical assessment or case study
  • On-site or virtual interview with the team
  • Final interview with senior leadership

Key Assessment Areas:

  • Technical skills in statistical analysis and data mining
  • Problem-solving abilities and critical thinking
  • Communication skills and ability to present complex findings
  • Cultural fit and alignment with M&T Bank's core values

Application Tips:

  • Highlight relevant experience and skills in your resume, focusing on statistical analysis, data mining, and segmentation
  • Tailor your cover letter to demonstrate your understanding of the role and your fit with M&T Bank's mission and values
  • Prepare for the technical assessment or case study by brushing up on your statistical analysis skills and practicing problem-solving exercises

ATS Keywords: SQL, SAS, Python, R, statistical analysis, data mining, segmentation, customer profiling, quantitative analyses, market potential assessment, customer profitability evaluation, strategic marketing, advertising, direct marketing, digital marketing, creative methodologies

ASSUMPTION: M&T Bank's application process is competitive, and candidates should be prepared to demonstrate their technical skills and cultural fit throughout the interview process.

πŸ› οΈ Tools & Technologies
  • SQL
  • SAS
  • Python
  • R

ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their expertise during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Ownership
  • Collaboration
  • Curiosity
  • Candor

Work Style:

  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and open to new ideas

Self-Assessment Questions:

  • Do you have a strong commitment to integrity and ethical decision-making?
  • Are you comfortable working in a collaborative environment and contributing to team goals?
  • Do you have a curious and open mindset, and are you eager to learn and adapt to new situations?

ASSUMPTION: M&T Bank values candidates who align with their core values and are eager to contribute to their collaborative work environment.

⚠️ Potential Challenges
  • Managing multiple projects and priorities simultaneously
  • Working with large and complex datasets, requiring strong analytical skills
  • Balancing remote work and on-site collaboration effectively
  • Adapting to the unique culture and work environment of a large financial institution

ASSUMPTION: These challenges can be overcome with strong organizational skills, a solid understanding of statistical analysis, and a willingness to adapt to new environments.

πŸ“ˆ Similar Roles Comparison
  • Marketing Analyst: Focuses more on day-to-day data analysis and reporting, while this role emphasizes strategic decision-making and creative problem-solving
  • Data Scientist: Requires more advanced programming and machine learning skills, while this role emphasizes statistical analysis and data interpretation
  • Business Analyst: Typically focuses on process improvement and operational efficiency, while this role concentrates on customer behavior and market trends

ASSUMPTION: These roles share some similarities but differ in focus, required skills, and the level of strategic decision-making involved.

πŸ“ Sample Projects
  • Conducting a customer segmentation analysis to identify high-value customer segments and develop targeted marketing strategies
  • Evaluating the profitability of customer acquisition channels and optimizing marketing spend allocation
  • Developing predictive models to identify customers at risk of churning and implementing retention strategies

ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role and the impact it can have on business outcomes.

❓ Key Questions to Ask During Interview
  • Can you describe the team structure and how this role fits within the organization?
  • How does this role contribute to the overall business strategy and growth of M&T Bank?
  • What opportunities are there for professional development and career growth within the Marketing Analytics department?
  • How does the company support work-life balance for remote employees?
  • Can you provide an example of a recent marketing campaign and the role that data and analytics played in its success?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit within the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant experience and skills in statistical analysis, data mining, and segmentation
  • Write a cover letter that demonstrates your understanding of the role and your fit with M&T Bank's mission and values
  • Prepare for the technical assessment or case study by brushing up on your statistical analysis skills and practicing problem-solving exercises
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.