📌 Core Information
🔹 Job Title: Marketing Analytics Lead
🔹 Company: TrustedHousesitters
🔹 Location: Remote, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing data strategy in partnership with the CMO
- Improving and automating marketing analytics processes
- Collaborating with cross-functional teams to drive data-driven decisions
- Managing and mentoring a team of marketing analysts
- Working with cutting-edge marketing technology stack
ASSUMPTION: This role requires a strategic mindset, strong technical skills, and excellent communication abilities to succeed.
📋 Key Responsibilities
✅ Develop and improve the existing marketing effectiveness framework and strategy
✅ Design and deliver an evolution of the existing attribution model
✅ Ownership and prioritisation of all marketing analytics tasks, reporting jobs, and dashboard creation
✅ Line management of staff in the Marketing Analytics team
✅ Collaborate with non-marketing stakeholders in Product and Finance on strategic projects
✅ Conduct in-depth analyses to answer complex marketing questions and inform high-impact decisions
✅ Share insights with the business to support data-driven decision making
✅ Work in partnership with the CMO and marketing leadership team to gather data requirements and shape strategies based on insight
✅ Seek out new process improvement opportunities
ASSUMPTION: This role involves a mix of strategic thinking, technical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Mathematics, or Economics) or equivalent experience
Experience: Extensive experience (5-10 years) working within various marketing analytics environments
Required Skills:
- Advanced SQL capabilities for transforming, modelling, and interrogating data inside databases
- Experience with transformation layer technologies (e.g., dbt) is a plus
- Extensive experience working with BI tools (e.g., Mode) to analyse and visualise data
- Excellent communication skills to translate complex topics to non-technical and non-specialist audiences
- Knowledge of marketing attribution, media mix modeling, and other popular marketing measurement approaches
- Experience designing and running experiments, incrementality tests, and brand lift studies
- Obsession with details and accuracy, while appreciating the 'commercial' aspect of how data helps the business drive revenue
- Line management experience would be a plus
Preferred Skills:
- Qualifications in Mathematics, Economics, or Statistics
ASSUMPTION: A strong background in marketing analytics, advanced SQL skills, and experience with BI tools are essential for success in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £83,000 per year (Based on industry standards for a Marketing Analytics Lead role in the UK)
Benefits:
- Fully remote work
- Generous equity options
- Discretionary 10% annual bonus scheme
- 25 days holiday annually plus bank holidays and Christmas to New Year closure
- Pension scheme: 5% from you as an employee and 3% from TrustedHousesitters
- Premium TrustedHousesitters pet owner and sitter membership
- X5 premium memberships for your friends and family each year
- Unlimited housesitting allowance, can work remotely from sits, and eligible to £500 per year towards travel costs
- £200 annually towards home office equipment
- Access to Spaces (co-working) locations across the globe
- Monthly working from home stipend
- Macbook
- Bupa Health Insurance and Dental Insurance plan
- SimplyHealth Healthcare Cash Plan
- Weekly virtual yoga sessions
- Recruitment Referral Bonus
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Analytics Lead role in the UK, considering the required experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: TrustedHousesitters operates in the travel and pet care industries, connecting pet owners and loving sitters around the world to fuel their travel adventures.
Company Size: TrustedHousesitters has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.
Founded: 2010, with a mission to create a world where pet owners can travel with peace of mind, knowing their pets are in safe hands, while sitters enjoy unique homestays around the world.
Company Description:
- TrustedHousesitters is a global marketplace disrupting both the pet care and travel industries
- Their business model facilitates trust-based, money-free exchanges between pet owners and sitters
- The company enjoys exceptional customer retention rates and has more five-star reviews on Trustpilot than any other pet care or travel company
Company Specialties:
- Travel
- Housesitting
- Dogsitting
- Digital nomads
Company Website: http://www.trustedhousesitters.com
ASSUMPTION: TrustedHousesitters is a well-established, mission-driven company with a strong focus on creating fabulous product experiences for customers and having a positive impact on the lives of pets.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing analytics professional looking to take the next step in their career, potentially moving into a management or director-level role in the future.
Reporting Structure: The Marketing Analytics Lead will report directly to the CMO and manage a team of marketing analysts.
Work Arrangement: This role is remote, allowing for flexibility and work-life balance.
Growth Opportunities:
- Potential career progression into management or director-level roles
- Opportunities to work on high-impact projects and drive business growth
- Chance to mentor and develop junior team members
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required.
Office Location(s): N/A (Remote work)
Geographic Context:
- The United Kingdom has a thriving pet care and travel industry, with a strong demand for innovative solutions
- The remote work arrangement allows for a flexible lifestyle and the ability to work from anywhere
- The company's global presence provides opportunities to work with a diverse, international team
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote work arrangement and global presence of the company offer unique opportunities for applicants, including a flexible lifestyle and exposure to diverse perspectives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
- Background check and offer
Key Assessment Areas:
- Technical skills and experience in marketing analytics
- Problem-solving abilities and strategic thinking
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing analytics experience and achievements in your resume
- Prepare for technical assessments or case studies by brushing up on your SQL and BI tool skills
- Tailor your cover letter to demonstrate your understanding of the role and company mission
- Be prepared to discuss your approach to marketing measurement and attribution during the interview
ATS Keywords: Marketing Analytics, Data Strategy, SQL, BI Tools, Attribution Models, Data Visualization, Experiment Design, Media Mix Modeling, Communication, Process Improvement, Team Management, Marketing Measurement, Multi-Channel Marketing, Data Transformation, Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit with the company.
🛠️ Tools & Technologies
- Mode (BI tool)
- Segment (CDP)
- dbt
- Redshift/BigQuery
- Google Ads
- Meta
- Braze
ASSUMPTION: Familiarity with the company's MarTech stack, including Mode, Segment, dbt, Redshift/BigQuery, Google Ads, Meta, and Braze, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Trust: Building a global community of pet lovers through trust-based exchanges
- Innovation: Disrupting the pet care and travel industries with unique, customer-focused solutions
- Community: Fostering a strong, engaged community of pet owners and sitters
Work Style:
- Collaborative: Working closely with cross-functional teams to drive data-driven decisions
- High-impact: Focusing on high-impact projects and initiatives that drive business growth
- Flexible: Embracing a remote work arrangement and the ability to work from anywhere
Self-Assessment Questions:
- How do you align with the company's value of trust, and how have you demonstrated this in previous roles?
- How do you approach working collaboratively with cross-functional teams, and can you provide an example of a successful collaboration?
- How do you balance the need for accuracy and attention to detail with the 'commercial' aspect of marketing analytics, and can you provide an example of a time when you had to make a trade-off?
ASSUMPTION: Applicants should assess their alignment with the company's values and work style, and be prepared to discuss their fit during the interview process.
⚠️ Potential Challenges
- Managing a team of marketing analysts remotely, requiring strong communication and leadership skills
- Balancing the need for accurate, detailed data with the need for quick, actionable insights
- Keeping up with the latest marketing technology trends and tools
- Navigating a fast-growing, dynamic work environment
ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills, as well as a deep understanding of the marketing analytics landscape.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing analytics and data strategy within a global, trust-based marketplace
- Compared to traditional marketing analytics roles, this position offers a greater emphasis on community building and trust-based exchanges
- Career progression in this role could lead to management or director-level positions within the marketing analytics function or beyond
ASSUMPTION: This role offers a unique blend of marketing analytics, data strategy, and community-building responsibilities, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing and implementing a new attribution model to better understand the true value of different marketing activities
- Conducting a comprehensive analysis of customer data to identify trends and opportunities for growth
- Designing and executing experiments to test new marketing strategies and optimize existing campaigns
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and technical skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing analytics roadmap, and how does this role fit into that plan?
- How does the marketing team collaborate with other departments, such as Product and Finance, to drive data-driven decisions?
- What are the biggest challenges facing the marketing analytics function, and how can this role help address them?
- How does the company support the professional development of its marketing analytics team members?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions will help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing analytics experience and skills
- Write a cover letter explaining your interest in the role and how your background and skills make you a strong fit
- Prepare for technical assessments or case studies by brushing up on your SQL and BI tool skills
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
