📌 Core Information
🔹 Job Title: Marketing Analytics Lead
🔹 Company: Lyft
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid (In-office 3 days per week)
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting Product Marketing with strategic analysis and campaign impact measurement
- Navigating Marketing and Product worlds to understand marketing's influence on product engagement and customer behavior
- Collaborating with cross-functional partners to drive projects and inform strategy
- Working in a hybrid environment, with a focus on in-office collaboration
ASSUMPTION: This role requires a balance of analytical and communication skills, with a strong focus on storytelling with data and collaborating with various stakeholders.
📋 Key Responsibilities
✅ Perform data analysis using first-party and third-party data to draw actionable conclusions
✅ Measure marketing campaign effectiveness and ROI across various channels, going beyond standard metrics to uncover the 'why' behind performance
✅ Build, maintain, and improve dashboards and reports tracking key marketing KPIs
✅ Design experiments to test hypotheses and measure business impact
✅ Define, measure, and track key marketing metrics over time, occasionally performing deep dives to understand what drives changes in metrics
✅ Translate insights into a cohesive narrative and present technical information to non-technical stakeholders
✅ Act as a dedicated analytical partner to marketing managers, providing data and insights to refine strategies, set realistic goals, and execute effective campaigns
ASSUMPTION: This role requires a strong analytical mindset, with the ability to tackle complex problems and communicate findings effectively.
🎯 Required Qualifications
Education: Degree (or related work experience) with a focus in analytics, statistics, economics, marketing, or other quantitative fields
Experience: 3+ years of experience in a data analytics role, preferably within marketing, business intelligence, or a related field
Required Skills:
- Proficient in SQL - able to write structured and efficient queries on large datasets
- Experience with A/B testing (preferred)
- Advanced proficiency in Excel/Google Sheets for data analysis and modeling
- Proficiency in a data visualization tool like Tableau, Looker, or similar
- Strong analytical skills with the ability to tackle ambiguous problems and deliver clear, actionable insights
- Excellent communication skills, with a proven ability to present complex data and findings to various stakeholders in a clear and compelling way
- Strong attention to detail and commitment to data accuracy and integrity
- Ability to effectively collaborate with cross-functional partners, manage multiple competing priorities, and drive projects to completion
Preferred Skills:
- Experience with Python or R for data analysis
- Experience in marketing models like Multi-Media Modeling / Attribution Modeling
ASSUMPTION: While the role requires a strong analytical skillset, it is equally important for candidates to possess excellent communication skills to effectively collaborate with various stakeholders.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 112,500 per year (based on location and experience)
Benefits:
- Extended health and dental coverage options, along with life insurance and disability benefits
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- Access to a Lyft-funded Health Care Savings Account
- RRSP plan to help save for the future
- Flexible paid time off policy, allowing salaried team members to take off as much time as needed (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service
- Paid time off for new parents: 18 weeks of paid time off, designed as a top-up plan to complement provincial programs
- Subsidized commuter benefits
Working Hours: Full-time, with a flexible hybrid work arrangement (in-office 3 days per week, including Mondays, Wednesdays, and Thursdays)
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Ground Passenger Transportation. Lyft operates in the ridesharing and transportation sector, focusing on connecting communities and serving customers.
Company Size: 5,001-10,000 employees. Lyft's large size offers opportunities for career growth and collaboration with diverse teams.
Founded: 2012. Lyft was founded in 2012 and has since grown to become one of the leading ridesharing communities in the United States.
Company Description:
- Lyft is a transportation network company that connects drivers with passengers through a mobile app
- The company offers rideshare, bikes, and scooters all in one app, aiming to provide transportation for everyone
- Lyft is driven by its purpose: to serve and connect, fostering a more connected world
Company Specialties:
- Ridesharing
- Carpooling
- Transportation
- Community
- Rideshare
- Drivers
- Gig economy
Company Website: https://www.lyft.com/
ASSUMPTION: Lyft's large size and diverse offerings provide ample opportunities for growth and learning within the company.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in data analytics, seeking to grow their careers in marketing analytics.
Reporting Structure: The Marketing Analytics Lead will report directly to the Marketing Analytics Manager and collaborate with various marketing managers across different teams.
Work Arrangement: Hybrid. This role requires working in the office at least 3 days per week, with the flexibility to work from anywhere for up to 4 weeks per year.
Growth Opportunities:
- Potential career progression into senior roles within the Marketing Analytics team or related fields
- Opportunities to work on diverse projects and collaborate with various teams, fostering skill development and learning
- Access to mentorship and training programs to support professional growth
ASSUMPTION: This role offers strong growth potential, given Lyft's large size and diverse offerings, as well as the opportunity to work on high-impact projects.
🌍 Location & Work Environment
Office Type: Hybrid. The Toronto office is a collaborative workspace that fosters teamwork and innovation.
Office Location(s): 185 Berry Street, San Francisco, CA 94107, US (Headquarters); Toronto, Ontario, Canada (This role)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of experiences and opportunities
- The city has a thriving startup scene and is home to numerous tech companies, providing ample networking opportunities
- Toronto's location in Ontario makes it an ideal hub for connecting with customers and partners across Canada
Work Schedule: Full-time, with a flexible hybrid work arrangement (in-office 3 days per week, including Mondays, Wednesdays, and Thursdays)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, catering to different work preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Technical interview with a team member from the Marketing Analytics team
- On-site or video interview with the hiring manager and other team members
- Final decision and offer
Key Assessment Areas:
- Technical skills, including proficiency in SQL, Excel/Google Sheets, and data visualization tools
- Analytical thinking and problem-solving abilities
- Communication skills, both written and verbal
- Cultural fit and alignment with Lyft's values
Application Tips:
- Highlight relevant experience and achievements in data analysis and marketing analytics
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for technical interview questions by brushing up on SQL, Excel/Google Sheets, and data visualization tools
- Research Lyft's company culture and values to demonstrate your cultural fit and alignment
ATS Keywords: Marketing Analytics, Data Analysis, SQL, Excel, Tableau, Looker, A/B Testing, Campaign Performance, Marketing KPIs, Stakeholder Communication
ASSUMPTION: Lyft's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- SQL
- Excel/Google Sheets
- Tableau or Looker
- Python or R (preferred)
ASSUMPTION: While proficiency in SQL and Excel/Google Sheets is required, experience with Python or R can provide a competitive edge in this role.
👔 Cultural Fit Considerations
Company Values:
- Serve and connect
- Do the right thing
- Be yourself
- Create together
- Act like an owner
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you align with Lyft's core values, and can you provide examples of how you've demonstrated these values in your previous roles?
- Are you comfortable working in a hybrid environment, with a focus on in-office collaboration?
- Can you describe a time when you had to communicate complex data insights to non-technical stakeholders? How did you ensure your message was clear and compelling?
ASSUMPTION: Lyft's company culture emphasizes collaboration, data-driven decision-making, and a strong commitment to serving and connecting communities.
⚠️ Potential Challenges
- Managing multiple competing priorities and balancing the needs of various stakeholders
- Navigating the Marketing and Product worlds to understand marketing's influence on product engagement and customer behavior
- Working in a hybrid environment, with the need to balance in-office collaboration and remote work
- Keeping up with the latest trends and best practices in marketing analytics, as the field continues to evolve
ASSUMPTION: While this role presents several challenges, it also offers ample opportunities for growth and learning, as well as the chance to make a significant impact on Lyft's marketing strategy.
📈 Similar Roles Comparison
- Unlike other marketing analytics roles, this position requires a strong focus on collaborating with Product Marketing and understanding the downstream impact of marketing efforts on product engagement and customer behavior
- Compared to other marketing analytics roles, this position offers a unique opportunity to work in a large, growing company with a strong focus on data-driven decision-making
- Career progression in this role may lead to senior positions within the Marketing Analytics team or related fields, offering opportunities for growth and development
ASSUMPTION: This role offers a unique blend of marketing analytics and cross-functional collaboration, setting it apart from similar positions in the industry.
📝 Sample Projects
- Conducting a comprehensive analysis of Lyft's marketing campaign performance across various channels, identifying trends and opportunities for optimization
- Developing and maintaining dashboards that track key marketing KPIs, ensuring stakeholders have access to timely and accurate data to inform their decisions
- Designing and implementing A/B tests to measure the impact of marketing campaigns and initiatives on business outcomes
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic analysis to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Analytics team, and how this role fits into the broader organization?
- How does the Marketing Analytics team collaborate with other marketing teams and stakeholders to inform strategy and drive business impact?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Lyft support the professional growth and development of its employees, particularly within the Marketing Analytics team?
- What are the most challenging aspects of working in a hybrid environment, and how does Lyft support its employees in navigating this work arrangement?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for this role
- Prepare for the technical interview by brushing up on your SQL, Excel/Google Sheets, and data visualization skills
- Research Lyft's company culture and values to demonstrate your cultural fit and alignment
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
