Marketing Analytics Lead

📌 Core Information

🔹 Job Title: Marketing Analytics Lead

🔹 Company: Cantina

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and overseeing marketing analytics infrastructure
• Connecting user intent, downloads, and marketing investments to drive growth
• Integrating data from multiple sources and creating dashboards for actionable insights
• Collaborating with tech teams and marketing teams to optimize performance
• Thriving in a fast-paced startup environment

ASSUMPTION: This role requires a strong analytical mindset, experience with business analytics tools, and the ability to work effectively in a collaborative, fast-paced environment.

📋 Key Responsibilities

✅ Build and maintain marketing analytics infrastructure, working closely with the tech team

✅ Integrate data from multiple sources, including AppFlyer, media platforms, and engagement metrics

✅ Track key metrics along the funnel, from clicks to installs to bot creation and sharing, focusing on cost efficiency and ROI

✅ Create and refine intuitive dashboards that provide actionable insights to leadership and marketing teams

✅ Analyze channel performance to determine which tactics are driving results and optimize marketing spend

✅ Support influencer campaigns by creating and managing tracking systems to measure impact and engagement

✅ Translate complex data into clear recommendations for marketing strategy and investment

ASSUMPTION: This role requires a high level of detail-orientation, strong analytical capabilities, and the ability to communicate complex data effectively.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Mathematics, or a related discipline)

Experience: 5+ years of experience in marketing analytics

Required Skills:

• Proficient in business analytics tools, such as Looker
• Strong analytical capabilities
• Exceptional detail-orientation
• Collaborative team player with the ability to build trust across departments
• Experience in a fast-paced startup environment, preferably with a consumer-facing product

Preferred Skills:

• Experience with AppFlyer or similar mobile app tracking tools
• Familiarity with SQL or other database query languages
• Knowledge of marketing funnel metrics and KPIs

ASSUMPTION: Candidates with experience in a similar role, familiarity with relevant tools, and a strong analytical mindset will be well-suited for this position.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Analytics Lead with 5-10 years of experience in the San Francisco Bay Area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Generous paid time off
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Cantina is a design consultancy specializing in service design, mobile applications, user experience, and more. They work with clients to reimagine products and services for a customer-centric age and drive new growth and efficiencies.

Company Size: Cantina has 51-200 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Cantina was founded in 2007 and is headquartered in Boston, MA, with additional locations in San Francisco, CA, and New York, NY.

Company Description:

• Cantina partners with visionary business leaders to challenge the status quo and drive innovation
• They apply a creative, multidisciplinary approach to bridge the gap between design thinking and design doing
• Cantina helps clients create and sustain innovation, transform business-as-usual, and improve the lives of customers and employees

Company Specialties:

• Service Design
• Mobile Applications
• User Experience
• Website Design
• Experience Strategy
• Design Sprints
• User Research
• Technical Planning
• Connected Interfaces
• UI Development
• Prototyping
• Responsive Web
• Technical Design
• IoT Design
• Design Systems
• Inclusive Design
• Connected Systems
• Technology Strategy
• Innovation Strategy
• Brand Design
• Visual Design
• Digital Transformation
• and Design Transformation

Company Website: cantina.co

ASSUMPTION: Cantina's focus on innovation and customer-centric design makes it an attractive place for creative problem-solvers who enjoy working in a collaborative environment.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing analytics professional looking to take on a leadership position in a growing company.

Reporting Structure: The Marketing Analytics Lead will report directly to the Marketing Director and collaborate with the tech team, marketing teams, and other departments to optimize performance.

Work Arrangement: This is an on-site position with flexible work hours and the option to work remotely.

Growth Opportunities:

• As Cantina continues to grow, there may be opportunities for the Marketing Analytics Lead to expand their team or take on additional responsibilities
• This role provides exposure to various aspects of marketing and data analysis, allowing the incumbent to develop new skills and advance their career
• Cantina's focus on innovation and design thinking creates an environment that encourages continuous learning and professional growth

ASSUMPTION: The Marketing Analytics Lead will have the opportunity to grow with the company and make a significant impact on Cantina's marketing efforts and overall success.

🌍 Location & Work Environment

Office Type: Cantina's San Francisco office is a collaborative, creative workspace designed to foster innovation and teamwork.

Office Location(s): 100 Summer Street, Boston, MA 02110, US (headquarters); additional offices in San Francisco, CA, and New York, NY

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene and a diverse, multicultural population
• The city offers a wide range of cultural attractions, including museums, theaters, and outdoor activities
• San Francisco has a Mediterranean climate with mild, wet winters and dry summers

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The Marketing Analytics Lead will enjoy a dynamic work environment that encourages collaboration, creativity, and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to discuss the role and assess cultural fit
• Technical interview with the Marketing Director to evaluate analytical skills and marketing knowledge
• On-site interview with the tech team and other stakeholders to discuss the role's requirements and assess problem-solving skills
• Final interview with the Marketing Director and/or other senior leaders to discuss career goals and make a hiring decision

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Marketing funnel metrics and KPIs
• Collaboration and communication skills
• Cultural fit and alignment with Cantina's values

Application Tips:

• Highlight relevant experience and achievements in marketing analytics, with a focus on driving growth and optimizing performance
• Include specific examples of how you've integrated data from multiple sources and created actionable insights
• Tailor your resume and cover letter to emphasize your analytical skills, attention to detail, and ability to collaborate effectively with cross-functional teams
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work in a fast-paced environment

ATS Keywords: Marketing Analytics, Data Integration, Dashboard Creation, Cost Efficiency, ROI Measurement, Influencer Campaigns, Analytical Capabilities, Collaboration, Business Analytics Tools, Fast-paced Environment, Detail-oriented, User Intent Analysis, Marketing Strategy, Performance Tracking, Growth Driving, Data Translation

ASSUMPTION: Cantina's interview process is designed to assess candidates' analytical skills, marketing knowledge, and cultural fit. Applicants should be prepared to discuss their experience with marketing analytics tools, data integration, and performance optimization.

🛠️ Tools & Technologies

• Looker (business analytics tool)
• AppFlyer (mobile app tracking tool)
• SQL (database query language)
• Excel or Google Sheets (data analysis and visualization)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The Marketing Analytics Lead will be expected to have proficiency in business analytics tools, with a strong preference for candidates with experience using Looker. Familiarity with other relevant tools, such as AppFlyer and SQL, is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Craftsmanship: Cantina values attention to detail, quality, and a commitment to doing excellent work
• Collaboration: Cantina fosters a culture of teamwork, open communication, and mutual respect
• Curiosity: Cantina encourages continuous learning, exploration, and a growth mindset

Work Style:

• Cantina values a fast-paced, dynamic work environment with a focus on driving results and innovation
• The company encourages creativity, experimentation, and a willingness to take calculated risks
• Cantina values a data-driven approach to decision-making and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where you can make a significant impact on marketing efforts and overall company success?
• Are you highly detail-oriented, with strong analytical capabilities and a commitment to craftsmanship?
• Do you enjoy working with data and using it to drive informed decision-making and optimize performance?

ASSUMPTION: Cantina values candidates who are passionate about their work, committed to continuous learning, and eager to collaborate with cross-functional teams to drive innovation and growth.

⚠️ Potential Challenges

• The Marketing Analytics Lead will need to adapt to a fast-paced, dynamic work environment and be comfortable with ambiguity and change
• This role requires a strong attention to detail and the ability to manage multiple projects and priorities simultaneously
• The Marketing Analytics Lead will need to collaborate effectively with cross-functional teams, including the tech team and marketing teams, to optimize performance and drive growth
• Candidates should be prepared to work in a startup environment with limited resources and a focus on efficiency and cost-effectiveness

ASSUMPTION: The Marketing Analytics Lead will need to be adaptable, resourceful, and comfortable working in a fast-paced, dynamic environment to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data analysis and performance optimization, requiring a strong analytical mindset and technical skills
• This role is unique in its focus on influencer campaigns and tracking systems, which may not be a priority in other marketing analytics positions
• As a leadership role, the Marketing Analytics Lead will have the opportunity to grow with the company and make a significant impact on Cantina's marketing efforts and overall success

ASSUMPTION: Candidates with experience in marketing analytics, a strong analytical mindset, and a willingness to adapt to a fast-paced, dynamic work environment will be well-suited for this role.

📝 Sample Projects

• Developing and implementing a marketing analytics infrastructure from scratch, including data integration, dashboard creation, and performance tracking
• Analyzing user intent data to optimize marketing spend and drive growth in bot creation and sharing
• Creating and managing tracking systems for influencer campaigns to measure impact and engagement

ASSUMPTION: These sample projects illustrate the Marketing Analytics Lead's responsibilities and the types of initiatives they may work on in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing analytics infrastructure and how this role will contribute to its development and improvement?
• How does Cantina approach influencer campaigns, and what are the key metrics used to measure their success?
• What is the company's data-driven approach to decision-making, and how will this role support that process?
• How does Cantina foster collaboration and open communication between departments, and how will this role contribute to that dynamic?
• What opportunities are there for professional growth and development in this role, and how does Cantina support its employees' career advancement?

ASSUMPTION: These interview questions are designed to assess the Marketing Analytics Lead's understanding of the role's requirements, Cantina's marketing strategies, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your analytical skills, attention to detail, and ability to collaborate effectively with cross-functional teams
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work in a fast-paced environment
• Follow up with Cantina one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.