📌 Core Information
🔹 Job Title: Marketing Analytics Manager
🔹 Company: Web Summit
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-Time Permanent
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Owning and managing Google Analytics (GA4) across the marketing funnel
- Delivering actionable insights and recommendations through reporting and dashboards
- Collaborating closely with various teams to optimize marketing performance
- Proactively identifying trends, opportunities, and areas for improvement in marketing performance
ASSUMPTION: This role requires a strong balance of technical skills (SQL, Google Analytics) and commercial insight to drive data-driven decisions across the marketing team.
📋 Key Responsibilities
✅ Own and manage the end-to-end setup, implementation, and ongoing maintenance of Google Analytics (GA4) across the marketing funnel
✅ Take full ownership of marketing attribution, ensuring consistent, reliable, and insightful attribution models
✅ Deliver clear, actionable insights and recommendations through reporting, dashboards, and presentations
✅ Build and maintain robust reporting frameworks for marketing performance across paid media, organic, and other key channels
✅ Use SQL, Tableau, and other data tools to extract, clean, visualize, and analyze data from multiple sources
✅ Work with the Head of Acquisition Marketing and the Advertising team to assess campaign performance and support optimization efforts
✅ Present findings and recommendations to key stakeholders
✅ Proactively identify trends, opportunities, and areas for improvement in marketing performance
ASSUMPTION: This role involves a mix of technical tasks (data analysis, reporting) and stakeholder management (presenting insights, collaborating with teams).
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: 5+ years of experience working in marketing or data analytics
Required Skills:
- Proven experience working with Google Analytics (GA4), including implementation and troubleshooting
- High proficiency in SQL, with experience using Tableau
- Experience building attribution models and explaining them clearly to non-technical stakeholders
- Proven ability to turn complex data into actionable insights and clear recommendations
- Confidence presenting insights and recommendations to senior stakeholders
- Comfortable working cross-functionally, especially with paid media, advertising, and email teams
- Detail-oriented, organized, and able to prioritize tasks in a fast-paced environment
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with data visualization tools (e.g., Power BI, Looker)
- Knowledge of marketing funnel optimization
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and data visualization tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Marketing Analytics Manager with 5-10 years of experience in Lisbon)
Benefits:
- Hybrid-working model open to all employees
- Fully subsidised healthcare, dental, employee assistance programme (EAP)
- Pension contribution up to 6% (Irish based only)
- Dedicated in-house L&D department, with access to workshops, online learning, and resources
- Company laptop, generous annual leave, and flexible working arrangements
- Tramway Team for community and morale-boosting events
- Annual company get-togethers, charity days, and monthly wellbeing talks
- Wellness subsidy issued to all employees of €1,000 per year
Working Hours: Full-time (40 hours per week), with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Analytics Manager with 5-10 years of experience in Lisbon. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Events Services. Web Summit is known for hosting the world's biggest technology event, attracting over 140,000 attendees annually.
Company Size: 201-500 employees. This size allows for a mix of structured processes and agile decision-making, providing opportunities for growth and impact.
Founded: 2010. Web Summit has grown significantly since its inception, expanding from a 150-person conference in Dublin to global events across Europe, North America, South America, Asia, and the Middle East.
Company Description:
- Web Summit builds incredible things, from technology and stages to relationships and experiences.
- Their events take on the flavor of their surroundings while retaining the successful framework they've fine-tuned over the years.
- Web Summit events are unrivaled global meeting places for the world's most disruptive technology companies and those interested in how that disruption can transform their businesses and lives.
Company Specialties:
- Global technology events
- Conference planning and execution
- Marketing and advertising
- Data analysis and insights
Company Website: https://websummit.com/careers
ASSUMPTION: Web Summit's focus on global technology events and data-driven decision-making creates an environment where the Marketing Analytics Manager role can have a significant impact.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a balance of technical skills and commercial insight, with the potential for growth into a leadership position.
Reporting Structure: The Marketing Analytics Manager will report directly to the Head of Acquisition Marketing and collaborate closely with the Advertising and Email teams.
Work Arrangement: Hybrid. This role offers a hybrid-working model, allowing for flexibility between working from home and on-site.
Growth Opportunities:
- As Web Summit continues to grow, there may be opportunities for this role to expand in scope or advance to a leadership position.
- With experience, the Marketing Analytics Manager may transition into a more strategic or leadership role within the marketing department.
ASSUMPTION: The hybrid work arrangement provides flexibility for work-life balance while still fostering collaboration and team-building.
🌍 Location & Work Environment
Office Type: Hybrid. Web Summit offers a hybrid-working model, with employees able to work from home and on-site.
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000.
- The city is known for its historic sites, vibrant culture, and growing tech industry.
- Lisbon offers a high quality of life, with a relatively low cost of living compared to other major European cities.
Work Schedule: Full-time (40 hours per week), with flexible working arrangements
ASSUMPTION: Lisbon's growing tech industry and high quality of life make it an attractive location for a Marketing Analytics Manager.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Technical skills (SQL, Google Analytics, data analysis)
- Problem-solving and critical thinking
- Communication and presentation skills
- Cultural fit and alignment with Web Summit's values
Application Tips:
- Highlight relevant experience with Google Analytics (GA4), SQL, and data analysis
- Tailor your resume and cover letter to emphasize your skills and experience in marketing analytics
- Prepare for a technical assessment or case study by brushing up on your SQL and data analysis skills
- Research Web Summit's company culture and values to demonstrate your cultural fit
ATS Keywords: Google Analytics, GA4, SQL, data analysis, marketing attribution, reporting, Tableau, cross-functional collaboration, stakeholder engagement
ASSUMPTION: Web Summit's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Google Analytics (GA4)
- SQL
- Tableau
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Power BI, Looker)
ASSUMPTION: The tools and technologies listed are essential for the Marketing Analytics Manager to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Build incredible things
- Take responsibility
- Be honest
- Be curious
- Be inclusive
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
Self-Assessment Questions:
- Do you have a proven track record of driving data-driven decisions in a marketing role?
- Are you comfortable working cross-functionally and collaborating with various teams?
- Do you thrive in a fast-paced, dynamic environment?
ASSUMPTION: Web Summit's company values and work style emphasize collaboration, data-driven decision-making, and a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple stakeholders with varying data needs and priorities
- Keeping up with the fast-paced nature of the tech industry and Web Summit's growth
- Ensuring data accuracy and consistency across multiple channels and platforms
- Balancing technical tasks (data analysis, reporting) with stakeholder management (presenting insights, collaborating with teams)
ASSUMPTION: These challenges are inherent to the role of a Marketing Analytics Manager in a fast-growing tech company like Web Summit.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on data analysis and insights, requiring a strong balance of technical and commercial skills
- Web Summit's global events provide unique opportunities for marketing analytics, with a diverse range of attendees and channels
- Career progression in this role may lead to more strategic or leadership positions within the marketing department
ASSUMPTION: This role is unique in its focus on marketing analytics and data-driven decision-making, providing opportunities for growth and impact within Web Summit's marketing department.
📝 Sample Projects
- Developing and implementing a new attribution model to optimize marketing spend across multiple channels
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Creating and maintaining dashboards to track marketing performance and KPIs for key stakeholders
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives a Marketing Analytics Manager might undertake at Web Summit.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into Web Summit's overall growth strategy, and what are the key priorities for the first 90 days?
- What is the company culture like, and how does it support work-life balance?
- What opportunities are there for professional development and growth within this role?
- How does Web Summit approach data privacy and security, and what are the relevant regulations and compliance requirements for this role?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company culture at Web Summit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Web Summit's careers page
- Tailor your resume and cover letter to highlight your relevant experience with Google Analytics (GA4), SQL, and data analysis
- Prepare for a technical assessment or case study by brushing up on your SQL and data analysis skills
- Research Web Summit's company culture and values to demonstrate your cultural fit
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
