📌 Core Information
🔹 Job Title: Marketing Analytics Manager
🔹 Company: Cox Enterprises
🔹 Location: Remote - Georgia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Central or Eastern Time Zone)
🚀 Job Overview
Key aspects of this role include:
- Developing data pipelines and visualizations to drive business value
- Analyzing marketing efforts to derive insights and formulate strategies
- Collaborating with internal stakeholders and clients to align analytics with business priorities
- Establishing KPI governance and creating advanced analytic solutions
- Building relationships and gaining acceptance from key clients and organizational leaders
ASSUMPTION: This role requires a strong balance of technical skills and business acumen to effectively communicate insights and drive decision-making.
📋 Key Responsibilities
✅ Identify actionable insights and contribute to marketing recommendations through effective presentations and data visualization
✅ Analyze marketing efforts to derive insights and formulate strategies for improving adoption, engagement, and retention
✅ Develop techniques to measure business performance, predict incremental ROI, and revenue attribution
✅ Conduct pre/post-campaign analysis, develop target lists, and create data visualizations to support data-driven decision-making
✅ Report on the performance of owned and paid media and generate user insights for all marketing activities across multiple campaigns
✅ Identify data improvement opportunities and work on solutions with a broader Cox Automotive data governance team
✅ Develop processes and solutions to speed up the development of datasets, report automation, production of dashboards, complex models, and analyses
✅ Establish and maintain design and development best practices, including writing procedures to document data processes and ensure best data governance practices are maintained
✅ Partners and builds relationships with internal stakeholders, clients and organizational leaders. Develops understanding of key client needs and gains acceptance
✅ Provide project management guidance and direction. Clearly define scope and minimize scope changes through buy in from team, stakeholders, and clients. Monitor and manage leadership and client expectations. Align resources across the team based on business needs and priorities. Develop and delivers clear communications through appropriate mediums to key stakeholders and clients
ASSUMPTION: This role requires a high level of independence and self-motivation, with the ability to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in a related discipline
Experience: 6 years of business analytics experience in a related field
Required Skills:
- Proficient in SQL writing and query optimization
- Experience building data workflows, manipulation of large data sets, and/or developing data pipelines in analytical tools
- Experience with reporting and data visualization in analytical tools such as Tableau, Power BI, and/or DOMO
- Experience manipulating large datasets and the ability to extrapolate conclusions from the data
- Demonstrated problem-solving and analytical thinking skills
- Excellent interpersonal, presentation, and collaborative skills to work effectively with teams throughout the organization
Preferred Skills:
- Bachelors in Math/Engineering, Statistics, Computer Science, Business/Finance preferred. Advanced degree (MS, MBA) a plus
- Marketing analytics experience including Predictive Modeling, Propensity Modeling, Marketing Mix Modeling and Attribution
- Experience using Natural Language Processing (NLP) and Large Language Models (LLMs) within a business setting
- Experience with Salesforce Products (Salesforce CRM, Marketing Cloud, and Data Cloud)
- Experience with Tableau and data visualization best practices
- Experience in Data Warehousing, ETL Development, and Data Management
- Experience with email marketing best practices
- Experience with Adobe Analytics and/or Google Analytics
- Experience with Amazon Web Services (AWS)
ASSUMPTION: While a master's degree or advanced degree is not required, it may be beneficial for candidates seeking to advance their careers in this field.
💰 Compensation & Benefits
Salary Range: $99,000.00 - $165,000.00 per year
Benefits:
- Flexible Vacation
- Paid Holidays
- Paid Wellness
- Bereavement Leave
- Time Off to Vote
- Jury Duty Leave
- Volunteer Time Off
- Military Leave
- Parental Leave
- Health Care Insurance
- Retirement Planning
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analytics Manager role with the given experience level and location. Actual compensation may vary based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Cox Enterprises is a leading communications, media, and automotive services company with a focus on innovation and data-driven decision-making. They operate in a highly competitive and dynamic market, requiring employees to stay current with the latest trends and technologies.
Company Size: Cox Enterprises is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration. However, this size also means that competition for promotions and career advancement may be more intense.
Founded: 1898, Cox Enterprises has a rich history and a strong reputation in the industry, offering stability and security to its employees.
Company Description:
- Cox Enterprises is a privately-held company with a focus on innovation and data-driven decision-making
- The company offers a wide range of products and services, including cable television, broadband internet, and automotive services
- Cox Enterprises is committed to diversity, equity, and inclusion, with a strong focus on employee development and growth
Company Specialties:
- Communications
- Media
- Automotive Services
- Data Analytics
- Innovation
Company Website: Cox Business
ASSUMPTION: Cox Enterprises is a well-established company with a strong brand and a reputation for innovation and data-driven decision-making. However, the company's size and competitive nature may present challenges for employees seeking rapid advancement or significant change.
📊 Role Analysis
Career Level: This role is at the manager level, with responsibility for driving analytics strategy and delivering insights to support business objectives. The role may also involve managing or mentoring junior team members.
Reporting Structure: The Marketing Analytics Manager reports directly to the Director of Marketing Analytics and Insights, with a dotted line to the Inventory Solutions Marketing team.
Work Arrangement: This role is remote-friendly, with the requirement to live in the Central or Eastern Time Zone. The role may require occasional travel (up to 15% of the time).
Growth Opportunities:
- This role offers the opportunity to work on high-impact projects and drive business value through data-driven insights
- The company's size and diverse portfolio of products and services provide ample opportunities for career growth and development
- The role's focus on collaboration and stakeholder management offers the chance to build strong relationships and expand professional networks
ASSUMPTION: Success in this role requires a strong balance of technical skills, business acumen, and interpersonal skills. Candidates should be comfortable working independently and managing multiple projects and stakeholders.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the requirement to live in the Central or Eastern Time Zone
Office Location(s): The role can be performed remotely from any location within the specified time zones
Geographic Context:
- The Central and Eastern Time Zones cover a wide range of geographic locations, from urban centers to rural areas
- Candidates should consider the time zone and location requirements when applying for this role
- The company's remote-friendly policy offers flexibility and work-life balance opportunities
Work Schedule: Full-time, typically 40 hours per week, with occasional travel (up to 15% of the time)
ASSUMPTION: The remote-friendly nature of this role offers candidates the opportunity to work from home or a location of their choice within the specified time zones. However, candidates should be prepared to work with teams and stakeholders across different time zones and may need to adjust their work hours accordingly.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final interview with the Director of Marketing Analytics and Insights
- Background check and offer
Key Assessment Areas:
- Technical skills and proficiency in data analysis and visualization
- Business acumen and understanding of marketing efforts and objectives
- Problem-solving and analytical thinking skills
- Interpersonal and communication skills, with a focus on presenting complex data insights in a clear and concise manner
- Project management and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the company and the role by researching Cox Enterprises and the Inventory Solutions Marketing team
- Prepare for the technical assessment or case study by brushing up on your data analysis and visualization skills
- Practice presenting complex data insights in a clear and concise manner, focusing on the "so what" and "now what" aspects of your findings
ATS Keywords: Marketing Analytics, Data Visualization, SQL, Python, Tableau, AWS, Google Analytics, Business Intelligence, Predictive Modeling, Marketing Mix Modeling, Attribution, Project Management, Stakeholder Management
ASSUMPTION: The application process for this role may be competitive, with a high volume of candidates. Tailoring your application materials and preparing for the interview process will be crucial for success.
🛠️ Tools & Technologies
- Snowflake (SQL/Python)
- AWS
- Workbench
- Adobe Analytics
- Google Analytics
- Salesforce
- Tableau
ASSUMPTION: Familiarity with the listed tools and technologies is required for success in this role. Candidates should be prepared to demonstrate their proficiency in these areas during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Customer Obsessed
- Inclusion
- Collaboration
- Accountability
Work Style:
- Data-driven decision-making
- Collaborative and inclusive work environment
- Focus on continuous learning and improvement
- Results-oriented and actionable insights
- Strong commitment to customer satisfaction and success
Self-Assessment Questions:
- Do you align with Cox Enterprises' values, particularly in terms of integrity, innovation, and customer obsession?
- Are you comfortable working in a collaborative and inclusive environment, with a focus on continuous learning and improvement?
- Do you have a proven track record of delivering results-oriented and actionable insights, with a strong commitment to customer satisfaction and success?
ASSUMPTION: Success in this role requires a strong cultural fit with Cox Enterprises' values and work style. Candidates should be prepared to demonstrate their alignment with these factors during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may be challenging, requiring strong organizational and time management skills
- Working with large datasets and complex data pipelines may present technical challenges, requiring a solid foundation in data analysis and visualization
- Occasional travel (up to 15% of the time) may be required, potentially disrupting work-life balance for some candidates
- The competitive nature of the company and the role may present challenges for candidates seeking rapid advancement or significant change
ASSUMPTION: The potential challenges associated with this role require candidates to possess strong technical skills, business acumen, and interpersonal skills. Candidates should be prepared to manage multiple projects and stakeholders, work with large datasets, and potentially travel for work.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on marketing analytics and insights, with a strong emphasis on driving business value through data-driven decision-making
- Industry-specific context: The role is specific to the Inventory Solutions Marketing team, supporting Manheim, NextGear Capital, and Electric Vehicle Battery Solutions. Candidates should have a strong understanding of these businesses and their respective markets
- Career path comparison: This role offers a clear path for career growth and development within the Cox Enterprises organization, with opportunities for advancement to senior management or specialized roles within the marketing analytics and insights function
ASSUMPTION: Candidates should research the company and the role thoroughly to understand the unique aspects of this position and how it compares to related roles in the industry.
📝 Sample Projects
- Developing a predictive model to identify high-value customers for targeted marketing campaigns
- Conducting a marketing mix modeling analysis to optimize marketing spend and maximize ROI
- Creating a dashboard to track and monitor key performance indicators (KPIs) for marketing campaigns across multiple channels
ASSUMPTION: The sample projects listed are intended to provide candidates with an understanding of the types of initiatives they may work on in this role. However, the specific projects and priorities may vary based on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the marketing analytics function within the Inventory Solutions Marketing team, and how this role will contribute to its evolution?
- How does the team collaborate with other departments and stakeholders to ensure alignment with business objectives and priorities?
- What are the key challenges facing the Inventory Solutions Marketing team, and how can this role help address them?
- What opportunities exist for professional growth and development within the Cox Enterprises organization, particularly for someone in a marketing analytics and insights role?
- How does the company support work-life balance for employees, particularly those in remote or hybrid work arrangements?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company and its culture. Candidates should prepare questions that showcase their understanding of the role and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment or case study by brushing up on your data analysis and visualization skills
- Practice presenting complex data insights in a clear and concise manner, focusing on the "so what" and "now what" aspects of your findings
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
