📌 Core Information
🔹 Job Title: Marketing Analytics Manager
🔹 Company: Dataminr
🔹 Location: New York, United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and managing dashboards and reports in Looker, HockeyStack, and Salesforce to enable data-driven decision making.
- Analyzing campaign, channel, and funnel performance with a focus on ROI, budget efficiency, and pipeline contribution.
- Delivering recurring reporting cadences, including weekly snapshots, monthly dashboards, and quarterly business reviews (QBRs).
- Partnering with Demand Gen, Product Marketing, and Sales Ops to build full-funnel visibility.
- Supporting forecasting and planning efforts by delivering reliable historical data and trend analysis.
- Providing strategic recommendations to improve performance, reduce CAC, and optimize budget allocation.
ASSUMPTION: This role requires a strong background in marketing analytics and experience with relevant tools. The ideal candidate will have a proven track record of driving data-informed decisions and influencing cross-functional teams.
📋 Key Responsibilities
✅ Build and manage dashboards and reports in Looker, HockeyStack, and Salesforce to enable data-driven decision making.
✅ Analyze campaign, channel, and funnel performance with a focus on ROI, budget efficiency, and pipeline contribution.
✅ Deliver recurring reporting cadences, including weekly snapshots, monthly dashboards, and quarterly business reviews (QBRs).
✅ Partner with Demand Gen, Product Marketing, and Sales Ops to build full-funnel visibility.
✅ Support forecasting and planning efforts by delivering reliable historical data and trend analysis.
✅ Provide strategic recommendations to improve performance, reduce CAC, and optimize budget allocation.
ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to communicate complex data insights effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field (or equivalent experience).
Experience: 3-5 years of experience in marketing analytics, marketing operations, or business intelligence, preferably in a B2B SaaS company with a focus on long sales cycles, multi-touch attribution, and complex buyer journeys.
Required Skills:
- Expertise with Looker, Salesforce, and HockeyStack (or similar tools).
- Intermediate to advanced SQL skills.
- Experience building reports that drive action, not just dashboards.
- Strong storytelling skills with the ability to influence cross-functional teams using data.
- High attention to detail and a passion for clean, reliable data.
Preferred Skills:
- Experience with data visualization tools like Tableau or Power BI.
- Familiarity with marketing automation platforms (e.g., Marketo, Pardot).
ASSUMPTION: Candidates should have a solid foundation in marketing analytics and be comfortable working with large datasets and complex tools.
💰 Compensation & Benefits
Salary Range: $106,400 - $156,500 per year (based on the provided range).
Benefits:
- Comprehensive medical, dental, and vision insurance.
- Generous PTO, flexible sick days, and remote working options.
- Paid parental leave and family forming benefits.
- Mental health benefits and support.
- Company equity (RSUs).
Working Hours: Full-time, with flexible hours and remote work options.
ASSUMPTION: The salary range provided is an estimate based on the company's size and industry standards for similar roles. Benefits are comprehensive and aimed at supporting employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Dataminr operates in the technology industry, focusing on real-time information and event discovery. The company serves global corporations, public sector agencies, newsrooms, and NGOs, making it a leader in its niche.
Company Size: Dataminr has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Dataminr was founded in 2009, giving it a decade and a half of experience in the market.
Company Description:
- Dataminr is a mission-driven AI company that delivers real-time information from over 1 million public data sources.
- The company empowers organizations to respond to critical events and emerging risks before they unfold.
- Dataminr's proprietary ReGenAI technology automatically regenerates real-time information, setting it apart from competitors.
Company Specialties:
- Real-time information and event discovery.
- AI-powered data analysis and alerting.
- Risk management and crisis response support.
Company Website: www.dataminr.com
ASSUMPTION: Dataminr's focus on real-time information and AI-driven insights makes it an innovative and dynamic place to work, with a strong emphasis on data-driven decision making.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in marketing analytics or related fields.
Reporting Structure: The Marketing Analytics Manager will report directly to the VP of Marketing Operations.
Work Arrangement: This role offers remote work options, providing flexibility for employees to balance their personal and professional lives.
Growth Opportunities:
- As Dataminr continues to grow, there may be opportunities for the Marketing Analytics Manager to take on more responsibilities or move into leadership roles.
- The company's focus on innovation and AI-driven insights may present opportunities to work on cutting-edge projects and technologies.
- Dataminr's global presence offers opportunities for employees to work with diverse teams and gain international experience.
ASSUMPTION: The Marketing Analytics Manager role offers a unique opportunity to work at the intersection of marketing and data, driving strategic decisions and helping shape the company's marketing strategy.
🌍 Location & Work Environment
Office Type: Dataminr has multiple offices worldwide, with this role based in New York, United States. The company also offers remote work options.
Office Location(s): New York, NY (with remote work options).
Geographic Context:
- New York City is a major global hub for technology, finance, and media, providing ample opportunities for networking and professional growth.
- The city offers a diverse range of cultural, entertainment, and recreational activities.
- Dataminr's global presence allows for collaboration with teams and clients across various time zones.
Work Schedule: Full-time, with flexible hours and remote work options.
ASSUMPTION: The Marketing Analytics Manager role may require occasional travel to attend meetings, conferences, or client events. The remote work option provides flexibility for employees to balance their work and personal lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager or HR.
- Technical assessment or case study.
- On-site or virtual interview with the team.
- Final interview with the VP of Marketing Operations.
Key Assessment Areas:
- Data analysis and visualization skills.
- Ability to communicate complex data insights effectively.
- Understanding of marketing funnels and attribution models.
- Problem-solving and strategic thinking.
Application Tips:
- Highlight relevant experience with marketing analytics tools and data-driven decision making.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications.
- Prepare for the technical assessment or case study by brushing up on your SQL skills and practicing data analysis exercises.
ATS Keywords: Marketing Analytics, Looker, Salesforce, HockeyStack, SQL, ROI, CAC, Budget Allocation, Data-Driven Decision Making, Reporting, Dashboard, Storytelling, Data Integrity, Multi-Touch Attribution, Complex Buyer Journeys, B2B SaaS.
ASSUMPTION: Dataminr's application process is designed to assess candidates' technical skills and cultural fit. Successful applicants will have a strong background in marketing analytics and be able to demonstrate their ability to drive data-informed decisions.
🛠️ Tools & Technologies
- Looker
- Salesforce
- HockeyStack
- SQL
- Tableau or Power BI (preferred)
- Marketo or Pardot (preferred)
ASSUMPTION: The Marketing Analytics Manager role requires proficiency in relevant tools and technologies. Familiarity with additional data visualization and marketing automation platforms is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Dataminr values creativity and continuous learning, encouraging employees to explore new ideas and approaches.
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration, with a strong emphasis on open communication and knowledge sharing.
- Integrity: Dataminr is committed to ethical and responsible data practices, ensuring the privacy and security of user data.
Work Style:
- Data-driven: The company emphasizes data-informed decision making and continuous improvement.
- Agile: Dataminr operates in a fast-paced and dynamic environment, requiring employees to be adaptable and responsive to change.
- Global: The company's global presence requires employees to be comfortable working with diverse teams and clients across various time zones.
Self-Assessment Questions:
- How do you align with Dataminr's commitment to innovation and continuous learning?
- How do you approach collaborating with cross-functional teams to drive data-informed decisions?
- How do you ensure the integrity and security of user data in your analytics processes?
ASSUMPTION: Successful applicants will demonstrate a strong cultural fit with Dataminr's values and work style, with a passion for data-driven decision making and a commitment to ethical data practices.
⚠️ Potential Challenges
- The Marketing Analytics Manager role may require occasional travel to attend meetings, conferences, or client events.
- The role may involve working with large datasets and complex tools, requiring strong analytical skills and attention to detail.
- The fast-paced and dynamic environment may present challenges in balancing multiple priorities and meeting tight deadlines.
- The global nature of Dataminr's operations may require employees to work with diverse teams and clients across various time zones, presenting communication and collaboration challenges.
ASSUMPTION: The Marketing Analytics Manager role presents unique challenges and opportunities for growth and development. Successful applicants will be able to thrive in a dynamic and fast-paced environment, with a strong commitment to data-driven decision making and continuous improvement.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a strong emphasis on driving strategic recommendations and influencing cross-functional teams using data.
- Dataminr's focus on real-time information and AI-driven insights sets it apart from other companies in the industry, presenting unique opportunities for growth and innovation.
- As a mid-sized company, Dataminr offers a more collaborative and agile work environment compared to larger enterprises, with ample opportunities for employees to make an impact and drive change.
ASSUMPTION: The Marketing Analytics Manager role at Dataminr offers a unique blend of strategic decision-making, data-driven insights, and collaboration with cross-functional teams. The company's focus on real-time information and AI-driven insights presents unique opportunities for growth and innovation in the marketing analytics field.
📝 Sample Projects
- Developing a comprehensive dashboard to track marketing performance and ROI across multiple channels and campaigns.
- Conducting a thorough analysis of the marketing funnel to identify bottlenecks and optimize conversion rates.
- Creating a predictive model to forecast future marketing performance based on historical data and trends.
ASSUMPTION: The Marketing Analytics Manager role at Dataminr involves a wide range of projects, from day-to-day reporting and analysis to strategic decision-making and long-term planning. Successful applicants will have a proven track record of driving data-informed decisions and influencing cross-functional teams.
❓ Key Questions to Ask During Interview
- How does the Marketing Analytics Manager role support Dataminr's overall marketing strategy and business goals?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does Dataminr foster a culture of collaboration and knowledge sharing among its marketing teams?
- What opportunities are there for growth and development within the Marketing Analytics team and the broader organization?
- How does Dataminr ensure the privacy and security of user data in its analytics processes?
ASSUMPTION: The interview process for the Marketing Analytics Manager role at Dataminr is designed to assess candidates' technical skills, cultural fit, and strategic thinking. Successful applicants will be able to demonstrate their ability to drive data-informed decisions and collaborate effectively with cross-functional teams.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications, such as marketing analytics tools, data-driven decision making, and relevant industry experience.
- Prepare for the technical assessment or case study by brushing up on your SQL skills and practicing data analysis exercises.
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
