📌 Core Information
🔹 Job Title: Marketing Analytics Manager
🔹 Company: Web Summit
🔹 Location: Dublin, Ireland
🔹 Job Type: Full-Time Permanent
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Dublin-based with remote work options)
🚀 Job Overview
Key aspects of this role include:
- Owning and managing Google Analytics (GA4) across the marketing funnel
- Ensuring consistent, reliable, and insightful attribution models
- Delivering clear, actionable insights and recommendations through reporting, dashboards, and presentations
- Collaborating with cross-functional teams to assess campaign performance and support optimization efforts
- Proactively identifying trends, opportunities, and areas for improvement in marketing performance
ASSUMPTION: This role requires a high level of technical proficiency in Google Analytics, SQL, and data visualization tools like Tableau. The ideal candidate will have a strong background in marketing or data analytics and be comfortable working in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Own and manage the end-to-end setup, implementation, and ongoing maintenance of Google Analytics (GA4) across the marketing funnel
✅ Take full ownership of marketing attribution, ensuring consistent, reliable, and insightful attribution models
✅ Deliver clear, actionable insights and recommendations through reporting, dashboards, and presentations
✅ Build and maintain robust reporting frameworks for marketing performance across paid media, organic, and other key channels
✅ Use SQL, Tableau, and other data tools to extract, clean, visualize, and analyze data from multiple sources
✅ Work with the Head of Acquisition Marketing and the Advertising team to assess campaign performance and support optimization efforts
✅ Present findings and recommendations to key stakeholders, including the Head of Acquisition, the Head of Advertising, Email Team Lead, and others
✅ Proactively identify trends, opportunities, and areas for improvement in marketing performance
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to communicate complex data insights effectively to both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, Mathematics, or a related field
Experience: 5+ years of experience working in the field of marketing or data analytics
Required Skills:
- Proven experience working with Google Analytics (GA4), including implementation and troubleshooting
- High proficiency in SQL, with experience using Tableau or similar data visualization tools
- Strong experience building attribution models and explaining them clearly to non-technical stakeholders
- Proven ability to turn complex data into actionable insights and clear recommendations
- Confident presenting insights and recommendations to senior stakeholders
- Comfortable working cross-functionally, especially with paid media, advertising, and email teams
- Detail-oriented, organized, and able to prioritize tasks in a fast-paced environment
Preferred Skills:
- Experience working with marketing automation platforms (e.g., Marketo, HubSpot)
- Familiarity with A/B testing and optimization strategies
- Knowledge of the events industry or Web Summit's business model
ASSUMPTION: While not explicitly stated, having experience with marketing automation platforms and A/B testing would be beneficial for this role, as would an understanding of the events industry or Web Summit's business model.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated based on market rates for similar roles in Dublin)
Benefits:
- Hybrid-working model open to all employees
- Fully subsidised healthcare, dental, employee assistance programme (EAP) and more
- Pension contribution up to 6% (Irish-based only)
- A dedicated in-house L&D department, with access to workshops, online learning, and resources to help you excel in your career development
- Company laptop, generous annual leave, and flexible working arrangements
- Our very own Tramway Team, which drives community and morale-boosting events for employees to participate in
- Annual company get-togethers, charity days, and monthly wellbeing talks
- Wellness subsidy issued to all employees of €1,000 per year
Working Hours: 40 hours per week, with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in Dublin. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Events Services. Web Summit is the world's biggest technology event, bringing together over 140,000 attendees every year from all over the world.
Company Size: 201-500 employees. As a mid-sized company, Web Summit offers a dynamic work environment with opportunities for growth and collaboration.
Founded: 2010. Web Summit has grown significantly since its inception, expanding from a 150-person conference in Dublin to a global event series.
Company Description:
- Web Summit builds incredible things, from technology and stages to relationships and experiences
- They create unique global events, taking on the flavor of their surroundings while retaining a successful framework
- Web Summit events are unrivaled global meeting places for the world's most disruptive technology companies and those interested in how that disruption can transform their businesses and lives
Company Specialties:
- Technology events
- Global conferences
- Marketing and advertising
- Data analysis and insights
Company Website: websummit.com
ASSUMPTION: Web Summit's focus on technology and innovation makes it an attractive employer for candidates interested in the tech industry. The company's rapid growth and global presence also offer exciting career opportunities.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and offers opportunities for growth and leadership within the marketing team.
Reporting Structure: The Marketing Analytics Manager will report directly to the Head of Acquisition Marketing and work closely with the Advertising team, Email Team Lead, and other key stakeholders.
Work Arrangement: Hybrid. This role is based in Dublin, Ireland, with remote work options available. Employees can expect a mix of on-site and remote work, with flexible working arrangements.
Growth Opportunities:
- As Web Summit continues to grow, there may be opportunities for the Marketing Analytics Manager to take on additional responsibilities or move into a leadership role
- The company's global presence also offers opportunities for international travel and collaboration with teams in other locations
- Web Summit's focus on innovation and technology provides opportunities for professional development and skill-building
ASSUMPTION: Given Web Summit's rapid growth and global presence, there may be opportunities for the Marketing Analytics Manager to take on additional responsibilities or move into a leadership role as the company continues to expand.
🌍 Location & Work Environment
Office Type: Hybrid. Web Summit's Dublin office is located at Dartry Road, Dublin, County Dublin, Ireland. Employees can expect a mix of on-site and remote work.
Office Location(s): Dartry Road, Dublin, County Dublin, Ireland
Geographic Context:
- Dublin is the capital and largest city of Ireland, with a population of over 1.2 million people
- The city is known for its vibrant tech industry, with many multinational companies having a presence there
- Dublin offers a high quality of life, with a rich cultural scene, excellent education opportunities, and a strong sense of community
Work Schedule: The Marketing Analytics Manager can expect to work standard business hours, with some flexibility for remote work. The role may require occasional overtime or weekend work to meet project deadlines or attend events.
ASSUMPTION: While Web Summit offers a hybrid work arrangement, the Marketing Analytics Manager may need to be on-site for certain meetings, events, or projects. The role may also require occasional overtime or weekend work to meet project deadlines or attend events.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical interview with the Head of Acquisition Marketing
- On-site or virtual interview with key stakeholders
- Final decision and offer
Key Assessment Areas:
- Technical skills in Google Analytics, SQL, and data visualization
- Problem-solving and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with Web Summit's values
Application Tips:
- Highlight your experience with Google Analytics, SQL, and data visualization in your resume and cover letter
- Tailor your application to demonstrate your understanding of Web Summit's business model and the events industry
- Prepare for the technical interview by brushing up on your Google Analytics and SQL skills and practicing data analysis exercises
- Research Web Summit's company culture and values to ensure a good fit
ATS Keywords: Google Analytics, GA4, SQL, data analysis, marketing performance, attribution models, cross-functional collaboration, reporting, presentation skills, detail-oriented, organizational skills, fast-paced environment
ASSUMPTION: Web Summit's application process may vary depending on the role and the candidate's qualifications. The company uses an Applicant Tracking System (ATS) to manage applications, so including relevant keywords in your resume and cover letter can help you stand out.
🛠️ Tools & Technologies
- Google Analytics (GA4)
- SQL
- Tableau
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Power BI, Looker)
ASSUMPTION: The Marketing Analytics Manager will be expected to have a strong proficiency in Google Analytics, SQL, and Tableau. Experience with marketing automation platforms and other data visualization tools would be beneficial but not required.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working with large datasets and complex analytics tools?
- Do you have strong communication and presentation skills, and can you explain complex data insights clearly to non-technical stakeholders?
- Are you a collaborative team player, comfortable working cross-functionally with various teams?
- Do you share Web Summit's values of innovation, collaboration, customer-centricity, integrity, and accountability?
ASSUMPTION: Web Summit's company culture is dynamic, fast-paced, and data-driven. The ideal candidate for the Marketing Analytics Manager role will be comfortable working in this environment and share the company's values.
⚠️ Potential Challenges
- The role may require occasional overtime or weekend work to meet project deadlines or attend events
- The Marketing Analytics Manager may need to be on-site for certain meetings, events, or projects, despite the hybrid work arrangement
- The role requires a high level of technical proficiency in Google Analytics, SQL, and data visualization tools, which may present a learning curve for candidates without extensive experience in these areas
- The Marketing Analytics Manager will be expected to work closely with various teams, which may require navigating different priorities and communication styles
ASSUMPTION: While Web Summit offers a hybrid work arrangement and competitive benefits, the Marketing Analytics Manager role may present challenges related to work-life balance, technical proficiency, and cross-functional collaboration.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a stronger emphasis on Google Analytics and data visualization skills
- Unlike some marketing analytics roles, this position requires a high level of experience (5+ years) and offers opportunities for growth and leadership within the marketing team
- As a mid-sized company, Web Summit offers a dynamic work environment with opportunities for collaboration and professional development, unlike larger enterprises or smaller startups
ASSUMPTION: The Marketing Analytics Manager role at Web Summit is unique in its focus on Google Analytics and data visualization skills, as well as its opportunities for growth and leadership within the marketing team. The company's mid-sized structure also offers advantages in terms of collaboration and professional development.
📝 Sample Projects
- Developing and implementing a comprehensive Google Analytics (GA4) setup for Web Summit's marketing funnel, including event tracking, conversions, and attribution models
- Analyzing Web Summit's marketing performance data to identify trends, opportunities, and areas for improvement, and presenting insights to key stakeholders
- Collaborating with the Advertising team to optimize campaign performance and maximize return on investment (ROI)
ASSUMPTION: These sample projects illustrate the Marketing Analytics Manager's core responsibilities, including Google Analytics implementation, data analysis, and cross-functional collaboration. The specific projects may vary depending on Web Summit's marketing priorities and business needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing team, and how this role fits into the broader organization?
- How does Web Summit support the professional development and growth of its employees, particularly in the marketing analytics function?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to Web Summit's overall business goals?
- How does Web Summit approach data privacy and security, particularly in the context of Google Analytics and marketing attribution?
- What are the most challenging aspects of this role, and how does Web Summit support its employees in overcoming these challenges?
ASSUMPTION: These interview questions are designed to help the Marketing Analytics Manager understand the role's context, priorities, and challenges, as well as Web Summit's approach to professional development and data privacy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with Google Analytics, SQL, and data visualization, as well as your understanding of Web Summit's business model and the events industry
- Prepare for the technical interview by brushing up on your Google Analytics and SQL skills and practicing data analysis exercises
- Research Web Summit's company culture and values to ensure a good fit
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
