📌 Core Information
🔹 Job Title: Marketing Analytics Manager
🔹 Company: DigiCert
🔹 Location: United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading Adobe Analytics implementation and optimization across digital properties
- Developing and maintaining dashboards, reports, and custom segments for actionable insights
- Collaborating with cross-functional teams to define key metrics and KPIs
- Conducting deep-dive analysis and ad hoc investigations to uncover trends and growth opportunities
- Building and maintaining workspaces and visual dashboards in Adobe Analytics
ASSUMPTION: This role requires a high level of expertise in Adobe Analytics and data analysis to drive insights and support decision-making across marketing initiatives.
📋 Key Responsibilities
✅ Lead the implementation, management, and optimization of Adobe Analytics across all digital properties
✅ Develop and maintain dashboards, reports, and custom segments to deliver actionable insights on campaign performance, user behavior, and customer journeys
✅ Collaborate with marketing, product, and development teams to define key metrics, KPIs, and tagging requirements
✅ Conduct deep-dive analysis and ad hoc investigations to uncover trends, anomalies, and growth opportunities
✅ Partner with developers and data engineers to ensure proper tagging, data layer setup, and analytics implementation
✅ Build and maintain workspaces and visual dashboards in Adobe Analytics; share insights and findings via presentations and reporting tools
✅ Analyze web traffic, engagement, conversion funnels, and A/B tests to optimize digital experiences
✅ Maintain and promote data governance best practices to ensure consistent, accurate reporting
✅ Stay informed on industry trends, Adobe platform updates, and analytics best practices
ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong communication skills to translate complex analytics into clear business value.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Data Science, or related field
Experience: 5+ years of experience in digital marketing analytics, with 3+ years of direct Adobe Analytics experience
Required Skills:
- Expert-level proficiency in Adobe Analytics Analysis Workspace
- Strong understanding of tag management strategies
- Hands-on experience with Adobe APIs (e.g., Adobe I/O, Adobe Experience Platform)
- Familiarity with front-end web technologies (JavaScript, HTML, CSS) and analytics tagging best practices
- Strong verbal and written communication skills
- Highly proficient in Excel and data visualization tools (e.g., Tableau, Anaplan)
- Demonstrated ability to manage multiple priorities in a fast-paced environment with attention to detail and accuracy
- Strong analytical and critical thinking skills, with a talent for storytelling through data
- Collaborative team player with a self-starter mindset and a high degree of ownership and accountability
Preferred Skills:
- Knowledge of SQL and data querying tools
ASSUMPTION: While not explicitly stated, proficiency in Adobe Analytics is crucial for this role, and experience with other Adobe Experience Cloud tools would be beneficial.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Analytics Manager with 5-10 years of experience in the United States)
Benefits:
- Competitive benefits package for all full-time employees
- Equal Opportunity employer committed to diversity in its workforce
Working Hours: 40 hours per week, with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analytics Manager with the required experience level. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: DigiCert operates in the computer and network security industry, focusing on digital trust, internet security, and SSL certificates.
Company Size: DigiCert has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: DigiCert was founded in 2003 and has since grown to become a leading provider of digital trust solutions, serving 90% of Fortune 500 companies.
Company Description:
- DigiCert is the leading provider of digital trust, helping customers engage online with confidence by securing their data and connections.
- The company offers a wide range of solutions, including enterprise solutions, software security, identity management, IoT, DNS, and quantum cryptography.
- DigiCert is trusted around the globe by individuals, businesses, governments, and 90% of Fortune 500 companies.
Company Specialties:
- Internet Security
- SSL Certificates
- Extended Validation SSL
- Internet of Things
- EV SSL Certificates
- Website Security
- Managed PKI
- Certificate Management
- Device Certificates
- Mobile Certificates
- Encryption Technology
- Identity Assurance
- and Digital Trust
Company Website: https://www.digicert.com
ASSUMPTION: DigiCert's focus on digital trust and security makes it an attractive employer for individuals interested in these fields and looking for a stable, established company.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing analytics.
Reporting Structure: The Marketing Analytics Manager will likely report directly to the Marketing Operations team or a similar department, collaborating with various teams across the organization.
Work Arrangement: This is an on-site position, requiring the candidate to work from DigiCert's headquarters in Lehi, Utah, or another designated office location.
Growth Opportunities:
- As a senior-level role, there may be opportunities for career progression into management or other senior positions within the marketing or analytics departments.
- DigiCert's focus on growth and expansion may also present opportunities for the Marketing Analytics Manager to take on additional responsibilities or lead new initiatives.
ASSUMPTION: Given DigiCert's size and industry, there should be ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: DigiCert's headquarters in Lehi, Utah, features a modern, collaborative work environment designed to foster innovation and creativity.
Office Location(s): 2801 North Thanksgiving Way, Suite 500, Lehi, Utah 84043, US
Geographic Context:
- The Lehi, Utah, area offers a high quality of life, with a mix of urban and outdoor recreational opportunities.
- The region is home to a thriving tech industry, providing ample networking and professional development opportunities.
- Utah's business-friendly environment and strong economy make it an attractive location for both individuals and companies.
Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional overtime as needed.
ASSUMPTION: The Lehi, Utah, office provides a modern, collaborative work environment that supports productivity and teamwork. The location offers a high quality of life and ample professional development opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager or HR representative
- On-site or virtual interview with the marketing team and potentially other stakeholders
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Technical expertise in Adobe Analytics and data analysis
- Problem-solving skills and ability to translate complex data into actionable insights
- Communication and presentation skills, both written and verbal
- Collaboration and teamwork skills, with the ability to work effectively with cross-functional teams
- Cultural fit and alignment with DigiCert's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your proficiency in Adobe Analytics and data analysis through specific examples and projects
- Showcase your ability to communicate complex data insights in a clear and engaging manner
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: Adobe Analytics, Marketing Analytics, Data Analysis, Dashboard Development, Collaboration, Tag Management, Data Governance, Web Technologies, SQL, Data Visualization, Analytical Skills, Communication Skills, Critical Thinking, Teamwork, Self-Starter, Ownership
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to demonstrate your qualifications and fit for the position.
🛠️ Tools & Technologies
- Adobe Analytics
- Adobe Experience Cloud (potentially other tools within the suite)
- Excel and data visualization tools (e.g., Tableau, Anaplan)
- SQL and data querying tools (e.g., MySQL, PostgreSQL)
- Front-end web technologies (JavaScript, HTML, CSS)
ASSUMPTION: Familiarity with Adobe Experience Cloud tools and other relevant technologies will be beneficial for this role, as they are commonly used in the industry and can provide a competitive edge.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: DigiCert prioritizes the needs and satisfaction of its customers above all else
- Innovative: The company encourages creativity, continuous learning, and improvement
- Collaborative: DigiCert fosters a culture of teamwork and cross-functional collaboration
- Integrity: The company upholds the highest ethical standards and operates with transparency and honesty
- Excellence: DigiCert strives for excellence in all aspects of its business, from product quality to customer service
Work Style:
- Data-driven: DigiCert relies on data and analytics to inform decision-making and drive business growth
- Agile: The company embraces an agile approach to work, fostering flexibility, adaptability, and continuous improvement
- Customer-focused: DigiCert's work is centered around providing exceptional customer experiences and ensuring customer satisfaction
- Collaborative: The company encourages open communication, teamwork, and cross-functional collaboration
- Innovative: DigiCert fosters a culture of creativity, continuous learning, and experimentation
Self-Assessment Questions:
- How do you ensure that your data analysis and insights align with DigiCert's customer-centric approach?
- Can you provide an example of a time when you had to adapt your work style or approach to meet a team's needs or project requirements?
- How do you balance the need for innovation and experimentation with the requirement to maintain data accuracy and consistency?
ASSUMPTION: DigiCert's values and work style emphasize customer-centricity, innovation, collaboration, and excellence, making it an attractive employer for individuals who share these priorities and are looking for a dynamic, growth-oriented work environment.
⚠️ Potential Challenges
- The role may require occasional overtime or working on weekends to meet project deadlines or address critical issues
- DigiCert's focus on growth and expansion may result in a fast-paced work environment with shifting priorities and responsibilities
- The role involves working with complex data and tools, which may present technical challenges and require ongoing learning and development
- The Lehi, Utah, area may have a higher cost of living compared to other regions, which could impact the overall compensation package
ASSUMPTION: While DigiCert offers numerous benefits and opportunities for growth, it's essential to be aware of the potential challenges and ensure that the role and work environment align with your personal and professional goals.
📈 Similar Roles Comparison
- Compared to other Marketing Analytics Manager roles, this position may offer a higher salary range and more opportunities for career growth due to DigiCert's size and industry leadership
- DigiCert's focus on digital trust and security sets it apart from other companies in the marketing analytics space, providing unique opportunities for specialization and expertise
- As a senior-level role, this position may offer more autonomy and decision-making authority compared to entry-level or mid-level marketing analytics positions
ASSUMPTION: When considering this role, it's essential to compare it to similar positions in the industry to ensure that it aligns with your career goals and expectations for growth and development.
📝 Sample Projects
- Developing and implementing a comprehensive data governance strategy to ensure consistent, accurate reporting across all digital properties
- Conducting a thorough analysis of customer journeys and user behavior to identify trends, optimize digital experiences, and drive conversions
- Collaborating with cross-functional teams to define key metrics, KPIs, and tagging requirements for a new product launch or marketing campaign
ASSUMPTION: These sample projects illustrate the types of initiatives a Marketing Analytics Manager at DigiCert might undertake, focusing on data-driven decision-making, collaboration, and continuous improvement.
❓ Key Questions to Ask During Interview
- How does DigiCert support the professional development and growth of its marketing analytics team members?
- Can you describe the team structure and dynamics within the marketing department and how this role fits into the organization?
- What are the most significant challenges facing the marketing analytics team currently, and how can this role help address them?
- How does DigiCert measure the success and impact of its marketing initiatives, and what role does the Marketing Analytics Manager play in this process?
- What opportunities exist for collaboration and knowledge-sharing between the marketing analytics team and other departments within the company?
ASSUMPTION: Asking these questions during the interview process can help you better understand the role, the team, and the company culture, ensuring a strong fit and alignment with your career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in Adobe Analytics and data analysis
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication skills, and cultural fit
- Research DigiCert's company culture, values, and mission to demonstrate your alignment with the organization's priorities and goals
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
