Marketing Analytics Manager

📌 Core Information

🔹 Job Title: Marketing Analytics Manager

🔹 Company: Achievers

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time permanent

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Office-based with flexibility)

🚀 Job Overview

Key aspects of this role include:

• Measuring and optimizing Achievers’ marketing efforts
• Providing data-driven recommendations to senior leadership
• Leading marketing attribution analysis and efficiency improvements
• Collaborating cross-functionally to integrate predictive models into strategic planning

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Understand marketing initiatives and recommend measurement approaches

✅ Lead marketing attribution and efficiency analysis

✅ Develop models to forecast market demands and MQLs

✅ Collaborate with cross-functional teams to integrate predictive models into strategic planning

✅ Bring fresh, strategic thinking to solve ambiguous problems

✅ Ensure marketing data availability, quality, and clarity

✅ Contribute individually and build relationships with internal team members

ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong project management and communication skills.

🎯 Required Qualifications

Education: Bachelor's Degree required

Experience: At least 5+ years of marketing analytics experience, preferably in B2B SaaS

Required Skills:

• Proficient in Microsoft Excel and the entire Microsoft Office Suite
• Proficient in SQL, Salesforce, Google Analytics, and Business Intelligence & Visualization tools (Looker, Power BI, Tableau or similar)
• Experience with Marketing Attribution Tools (Hockeystack, Dreamdata, Bizible), Marketing Automation Platforms (Marketo, Pardot), and Google Ads, Google Search Console, Bing Ads
• Excellent ability to articulate key insights from complex data to non-technical audiences
• Solid analytical thinking and business judgment
• Excellent attention to detail and project execution skills
• Good understanding of marketing data sources, metrics, and their application in driving business outcomes
• Proven ability to coordinate projects, communicate with multiple stakeholders, and drive initiatives to completion

Preferred Skills:

• Experience with data visualization tools
• Familiarity with A/B testing

ASSUMPTION: While not explicitly stated, experience with data visualization tools and familiarity with A/B testing would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: CAD 100,000 - 140,000 per year (Based on industry standards for a Marketing Analytics Manager with 5-10 years of experience in Toronto)

Benefits:

• Competitive Pay
• Parental Leave Top-up
• Health Benefits and Life Insurance Coverage Upon Your First Day
• RRSP Matching
• Flexible Vacation
• Employee and Family Assistance Program
• Full access to the LinkedIn Learning Library
• Internal Mentorship Program
• Employee-Led Employee Resource Groups
• A beautiful office space located in Liberty Village, Toronto
• Participation in our Points-based Employee Recognition Program
• Opportunities for professional development and career growth

Working Hours: Full-time, typically 40 hours per week, with flexibility for a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Analytics Manager with 5-10 years of experience in Toronto. Actual compensation may vary based on factors such as skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Employee Recognition and Reward Software

Company Size: Medium (501-1,000 employees) - Large enough to offer diverse opportunities and resources, yet small enough for employees to make a significant impact

Founded: 2002 - Achievers has a well-established history and a strong reputation in the industry

Company Description:

• Achievers is the world’s most utilized recognition and reward software
• They help business leaders shape their workforce by turning core values into everyday behaviors
• With industry-leading recognition frequency, a truly global rewards marketplace, and powerful insights, Achievers empowers organizations to build cultures that perform

Company Specialties:

• Global Rewards
• Employee Engagement
• Employee Recognition Software
• Rewards and Recognition
• Social Recognition
• Employee Recognition
• Employee Success
• Employee Experience
• Employee Rewards
• Workforce Engagement

Company Website: http://www.achievers.com/

ASSUMPTION: Achievers is a well-established company with a strong focus on employee recognition and engagement. Their software is used globally, and they have a significant employee base.

📊 Role Analysis

Career Level: Mid-level to Senior - This role requires a balance of technical expertise and strategic thinking, with the potential for career growth within the Marketing Operations team or the broader organization

Reporting Structure: Reports to the Senior Manager of Marketing Operations, with close collaboration with Demand Generation, Revenue Operations, Product Marketing, and senior leaders across the business

Work Arrangement: Hybrid - A mix of on-site and remote work, with a focus on collaboration and team building in the office

Growth Opportunities:

• Potential to move into a senior leadership role within Marketing Operations or the broader organization
• Opportunities to work on strategic projects and initiatives that drive business results
• Access to professional development resources, such as LinkedIn Learning Library and internal mentorship programs

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Liberty Village, Toronto

Office Location(s): 99 Atlantic Ave, Suite 700, Toronto, Ontario M6K3J8, CA

Geographic Context:

• Liberty Village is a vibrant, up-and-coming neighborhood in Toronto, known for its tech startups, restaurants, and shops
• Achievers’ office is conveniently located near public transportation, with easy access to downtown Toronto
• The office is designed to foster collaboration and innovation, with a focus on employee well-being and comfort

Work Schedule: Flexible, with a focus on results and productivity over strict hours

ASSUMPTION: The office environment at Achievers is designed to support collaboration, creativity, and employee well-being, with a focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial screening with HR to assess qualifications and cultural fit
• Technical interview with the Senior Manager of Marketing Operations to discuss the role and assess skills
• Final interview with the hiring manager and/or other senior leaders to discuss career growth and company culture

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with Achievers’ values
• Strategic thinking and business acumen
• Technical proficiency with relevant tools and platforms

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on data-driven results and impact
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Achievers’ culture
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking

ATS Keywords: Marketing Analytics, B2B SaaS Marketing, Microsoft Excel, SQL, Salesforce, Google Analytics, Business Intelligence, Marketing Attribution, Marketing Automation, Google Ads, Bing Ads, Data Visualization, Project Coordination

ASSUMPTION: Achievers uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• SQL databases and query tools
• Salesforce CRM
• Google Analytics
• Business Intelligence & Visualization tools (Looker, Power BI, Tableau or similar)
• Marketing Attribution Tools (Hockeystack, Dreamdata, Bizible)
• Marketing Automation Platforms (Marketo, Pardot)
• Google Ads, Google Search Console, Bing Ads

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-focused and proactive
• Comfortable working in a hybrid office environment

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy turning complex data into actionable insights?
• Are you comfortable working in a hybrid office environment and collaborating with team members in person and remotely?
• Do you have a proven track record of driving results and making data-driven decisions?

ASSUMPTION: Achievers values a strong cultural fit, and candidates should be prepared to demonstrate their alignment with the company’s values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the latest marketing technologies and trends
• Working effectively in a hybrid office environment, balancing on-site and remote work
• Navigating a large, diverse organization with multiple teams and departments

ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills, as well as a willingness to learn and grow within the role.

📈 Similar Roles Comparison

• Unlike other marketing analytics roles, this position focuses on B2B SaaS marketing and requires a strong understanding of the unique challenges and opportunities in this industry
• Achievers’ focus on employee recognition and engagement sets it apart from other software development companies, with a strong emphasis on internal culture and employee success
• Career growth opportunities at Achievers may differ from those at larger enterprise organizations, with a greater emphasis on internal promotions and mentorship programs

ASSUMPTION: Candidates should research Achievers and the B2B SaaS marketing industry to understand the unique aspects of this role and how it compares to similar positions at other companies.

📝 Sample Projects

• Developing a predictive model to forecast market demands and MQLs based on historical data
• Conducting a comprehensive marketing attribution analysis to optimize channel performance and improve ROI
• Collaborating with cross-functional teams to integrate predictive models into strategic planning processes and budgets

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing operations strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics within the Marketing Operations department, and how does this role collaborate with other teams?
• How does Achievers support the professional development and career growth of its employees, particularly within the Marketing Operations team?
• What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
• How does Achievers foster a positive and inclusive work environment, particularly in a hybrid office setting?

ASSUMPTION: These questions demonstrate a candidate’s interest in the role, the company, and the broader marketing operations strategy, and can help them better understand the expectations and opportunities for growth within the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and achievements, with a focus on data-driven results and impact
• Write a cover letter that demonstrates your understanding of the role and your fit with Achievers’ culture
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.