📌 Core Information
🔹 Job Title: Marketing Analytics Manager
🔹 Company: DigiCert
🔹 Location: Lehi, Utah, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading Adobe Analytics implementation and optimization across digital properties
- Developing and maintaining dashboards, reports, and custom segments to deliver actionable insights
- Collaborating with cross-functional teams to define key metrics and KPIs
- Conducting deep-dive analysis and ad hoc investigations to uncover trends and growth opportunities
- Building and maintaining workspaces and visual dashboards in Adobe Analytics
ASSUMPTION: This role requires a high level of expertise in Adobe Analytics and digital marketing analytics. It involves working closely with various teams to drive insights and support decision-making across marketing initiatives.
📋 Key Responsibilities
✅ Lead the implementation, management, and optimization of Adobe Analytics across all digital properties
✅ Develop and maintain dashboards, reports, and custom segments to deliver actionable insights on campaign performance, user behavior, and customer journeys
✅ Collaborate with marketing, product, and development teams to define key metrics, KPIs, and tagging requirements
✅ Conduct deep-dive analysis and ad hoc investigations to uncover trends, anomalies, and growth opportunities
✅ Partner with developers and data engineers to ensure proper tagging, data layer setup, and analytics implementation
✅ Analyze web traffic, engagement, conversion funnels, and A/B tests to optimize digital experiences
✅ Maintain and promote data governance best practices to ensure consistent, accurate reporting
✅ Stay informed on industry trends, Adobe platform updates, and analytics best practices
ASSUMPTION: This role requires a strong analytical mindset and the ability to translate complex analytics into clear business value for both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Data Science, or related field
Experience: 5+ years of experience in digital marketing analytics, with 3+ years of direct Adobe Analytics experience
Required Skills:
- Expert-level proficiency in Adobe Analytics Analysis Workspace
- Strong understanding of tag management strategies
- Hands-on experience with Adobe APIs (e.g., Adobe I/O, Adobe Experience Platform)
- Familiarity with front-end web technologies (JavaScript, HTML, CSS) and analytics tagging best practices
- Strong verbal and written communication skills
- Highly proficient in Excel and data visualization tools (e.g., Tableau, Anaplan)
Preferred Skills:
- Knowledge of SQL and data querying tools
- Demonstrated ability to manage multiple priorities in a fast-paced environment with attention to detail and accuracy
- Strong analytical and critical thinking skills, with a talent for storytelling through data
- Collaborative team player with a self-starter mindset and a high degree of ownership and accountability
ASSUMPTION: This role requires a high level of expertise in Adobe Analytics and digital marketing analytics. Candidates should have a strong background in data analysis and visualization, as well as excellent communication skills to effectively collaborate with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Analytics Manager with 5-10 years of experience in the United States)
Benefits:
- Competitive benefits package for all full-time employees
- Equal Opportunity employer committed to diversity in its workforce
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analytics Manager with the required experience level. Actual compensation may vary based on factors such as skills, experience, and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: DigiCert operates in the computer and network security industry, focusing on digital trust and internet security solutions
Company Size: DigiCert has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth
Founded: DigiCert was founded in 2003 and has since grown to become a leading provider of digital trust solutions
Company Description:
- DigiCert is the leading provider of digital trust, offering solutions that help engage online with confidence, knowing data and connections are secure
- The company provides enterprise solutions, software security, identity management, IoT, DNS, and quantum cryptography services
- DigiCert is trusted by individuals, businesses, governments, and 90% of Fortune 500 companies
Company Specialties:
- Internet Security
- SSL Certificates
- Extended Validation SSL
- Internet of Things
- EV SSL Certificates
- Website Security
- Managed PKI
- Certificate Management
- Device Certificates
- Mobile Certificates
- Encryption Technology
- Identity Assurance
Company Website: https://www.digicert.com
ASSUMPTION: DigiCert's focus on digital trust and security makes it an attractive employer for candidates interested in working in the tech industry and contributing to online security and privacy.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in digital marketing analytics and Adobe Analytics
Reporting Structure: The Marketing Analytics Manager will likely report directly to the Marketing Operations team or a similar department, working closely with various teams across the organization
Work Arrangement: This role is on-site, requiring the candidate to work from DigiCert's headquarters in Lehi, Utah
Growth Opportunities:
- As a mid-sized company, DigiCert offers opportunities for career advancement and professional development
- With a focus on digital trust and security, there may be opportunities to specialize in specific areas of the business
- Candidates can also grow their skills and expertise by working on diverse projects and collaborating with various teams
ASSUMPTION: This role provides an excellent opportunity for candidates to grow their careers in digital marketing analytics and contribute to a leading provider of digital trust solutions.
🌍 Location & Work Environment
Office Type: DigiCert's headquarters in Lehi, Utah, features a modern, collaborative work environment designed to foster innovation and creativity
Office Location(s): 2801 North Thanksgiving Way, Suite 500, Lehi, Utah 84043, US
Geographic Context:
- Lehi, Utah, is part of the Salt Lake City metropolitan area, offering a mix of urban and suburban living
- The area is known for its high quality of life, with a thriving tech industry, outdoor recreation opportunities, and a strong sense of community
- Utah is home to several major tech companies, providing ample networking and career growth opportunities
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options potentially available for the right candidate
ASSUMPTION: Lehi, Utah, offers a desirable work environment for candidates seeking to live and work in a vibrant, growing tech hub with a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site interview with the hiring manager and other team members
- Final round interview with senior leadership
Key Assessment Areas:
- Technical skills and expertise in Adobe Analytics and digital marketing analytics
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with DigiCert's values and mission
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on your expertise in Adobe Analytics and digital marketing analytics
- Tailor your cover letter to demonstrate your understanding of DigiCert's mission and how your skills and experience align with the role's requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication skills, and cultural fit
ATS Keywords: Adobe Analytics, Digital Marketing Analytics, Data Visualization, Tag Management, SQL, A/B Testing, Conversion Optimization, Web Traffic Analysis, Marketing Campaign Performance, Customer Journey Mapping, Data Governance
ASSUMPTION: DigiCert's interview process is designed to assess candidates' technical skills, communication skills, and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Adobe Analytics
- Adobe Experience Platform
- Adobe I/O
- Adobe Analytics Analysis Workspace
- Tableau
- Anaplan
- Excel
- SQL
- JavaScript
- HTML
- CSS
ASSUMPTION: This role requires proficiency in Adobe Analytics and related tools, as well as a strong understanding of web technologies and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Trustworthy
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Data-driven and analytical, with a focus on using data to inform decision-making
- Adaptable and flexible, with a willingness to take on new challenges and learn new tools
Self-Assessment Questions:
- Do you align with DigiCert's customer-centric approach and commitment to innovation?
- Are you comfortable working in a fast-paced, collaborative environment and taking on new challenges as they arise?
- Do you have strong communication skills and the ability to effectively collaborate with both technical and non-technical stakeholders?
- Are you passionate about digital trust and security, and eager to contribute to DigiCert's mission?
ASSUMPTION: DigiCert values candidates who are customer-centric, innovative, collaborative, accountable, and trustworthy, with a strong work ethic and a commitment to driving results.
⚠️ Potential Challenges
- The role may require working with large datasets and complex analytics, which can be challenging and time-consuming
- As a mid-sized company, DigiCert may have limited resources and budget compared to larger organizations, which could impact the scope and scale of projects
- The on-site work arrangement may not be suitable for candidates who prefer remote or hybrid work environments
- Lehi, Utah, may not be an ideal location for candidates who prefer to live in larger cities or more urban areas
ASSUMPTION: While this role offers many exciting opportunities, candidates should be aware of the potential challenges and ensure they align with their personal and professional goals.
📈 Similar Roles Comparison
- Compared to other Marketing Analytics Manager roles, this position may require a higher level of expertise in Adobe Analytics and digital marketing analytics
- DigiCert's focus on digital trust and security sets it apart from other companies in the tech industry, offering unique opportunities for candidates interested in this field
- Career paths for this role may include advancing to senior management or specialized roles within digital marketing analytics or digital trust and security
ASSUMPTION: This role offers a unique opportunity for candidates to grow their careers in digital marketing analytics and contribute to a leading provider of digital trust solutions.
📝 Sample Projects
- Developing and implementing a comprehensive analytics strategy for a new website launch
- Conducting a competitive analysis of digital marketing strategies and performance across industry peers
- Creating and optimizing dashboards and reports to track key metrics and KPIs for marketing campaigns
- Analyzing customer journey data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects illustrate the types of initiatives a Marketing Analytics Manager might work on at DigiCert, focusing on driving insights and informing decision-making across marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Operations department?
- How does DigiCert support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does DigiCert approach data governance and security, and what role does this position play in maintaining these standards?
- What are the most challenging aspects of working in this role, and how can I best prepare to succeed in this environment?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in Adobe Analytics and digital marketing analytics
- Write a cover letter that demonstrates your understanding of DigiCert's mission and how your skills and experience align with the role's requirements
- Prepare for the interview process by researching DigiCert's company culture and values, and practicing common interview questions and your responses
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
