📌 Core Information
🔹 Job Title: Marketing Analytics Manager
🔹 Company: Spring Health
🔹 Location: East Coast, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (East Coast location required)
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing data to inform strategic decisions and optimize campaign performance
- Collaborating with various teams to measure marketing effectiveness
- Applying advanced analytical techniques to boost ROI and engagement
- Driving data quality and integrity within marketing analytics datasets
- Fostering clear alignment and seamless data flow between marketing and sales teams
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have experience in marketing analytics, with a focus on B2B and B2B2C markets.
📋 Key Responsibilities
✅ Drive data quality and integrity within marketing analytics datasets, ensuring accuracy and consistency across relevant data sources to enable effective decision-making
✅ Collaborate effectively with Sales, BI, Engineering, and Marketing teams to align on data needs, forecasts, and performance metrics critical to achieving KPIs
✅ Support the execution and optimization of key marketing analytics processes, including weekly/monthly/quarterly reporting, attribution modeling, lead routing analysis, and pipeline analysis, to ensure accurate tracking and reporting of marketing performance
✅ Partner closely with the Business Intelligence (BI) team on setting up and maintaining tracking mechanisms and dashboards that provide real-time visibility into key marketing metrics
✅ Support and enable the marketing team in tracking and reporting on their own campaign performance by providing guidance, tools, and best practices to foster greater self-sufficiency in data reporting
✅ Drive the execution of marketing analytics initiatives, ensuring the right data is collected, analyzed, and interpreted to optimize campaigns and enhance lead generation
✅ Provide actionable insights based on deep data analysis to help inform marketing strategies, improve conversion rates, and maximize ROI
✅ Continuously monitor and contribute to the improvement of marketing data integrity and accessibility, ensuring that teams are equipped with reliable information to drive results
ASSUMPTION: This role requires a proactive approach to data analysis and a strong attention to detail. The ideal candidate will be comfortable working with large datasets and have experience using various analytics platforms.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Mathematics, or a related discipline)
Experience: 5+ years of dedicated experience in marketing analytics, including expertise in B2B and B2B2C
Required Skills:
- Strong proficiency in key analytics platforms such as Google Analytics, Mixpanel, Looker, Hubspot, and Salesforce
- Demonstrated strong proficiency in Iterable
- Proven ability to translate complex data sets and analyses into clear, actionable insights for diverse stakeholders
- Excellent communication skills and a demonstrated ability to foster effective collaboration with cross-functional teams
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Familiarity with SQL or other programming languages
- Experience working in a remote or hybrid environment
ASSUMPTION: While a Master's degree in a relevant field may be beneficial, it is not strictly required for this role. The ideal candidate will have a strong analytical mindset and a proven track record of success in marketing analytics.
💰 Compensation & Benefits
Salary Range: $97,680 - $122,100 per year (based on industry standards for a Marketing Analytics Manager with 5-10 years of experience)
Benefits:
- Health, Dental, Vision benefits starting on the first day
- Employer-sponsored 401(k) match of up to 2%
- Yearly allotment of no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- Competitive paid time off policies, including vacation, sick leave, and company holidays
- Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months of tenure
- Access to Noom, a weight management program tailored to your unique needs and goals
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
- Up to $1,000 professional development reimbursement per year
- $200 per year donation matching to support your favorite causes
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Spring Health offers a competitive total rewards package, including stock options and other benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2016 (10 years ago)
Company Description:
- Spring Health is a leading provider of mental health services, offering a comprehensive solution for employee mental wellbeing
- The company uses a proprietary assessment and machine-learning technology to understand each person's unique needs and match them to a care plan personalized to their needs
- Spring Health offers a seamless, high-touch member experience, making it the most holistic, effective behavioral health benefit for modern, people-first employers
Company Specialties:
- Mental Health Care
- Artificial Intelligence
- Mental Illness
- Treatment Selection
- Benefits
- Mental Health
- Therapy
- Psychology
- Psychiatry
- Telemedicine
- Health and Wellness
- wellbeing
- wellness
- EAP
- and Employee Benefits
Company Website: www.springhealth.com
ASSUMPTION: Spring Health is a well-established company in the mental health care industry, with a strong focus on innovation and technology. The company's mission is to eliminate every barrier to mental health, and it offers a comprehensive range of mental health services to employers and their employees.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the Director, Marketing Analytics
Work Arrangement: Remote (East Coast location required)
Growth Opportunities:
- Potential to advance to a senior or management role within the marketing analytics team
- Opportunity to work on high-impact projects and drive meaningful change within the organization
- Chance to collaborate with various teams and gain exposure to different aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate. The ideal candidate will be proactive, innovative, and eager to take on new challenges as the company continues to grow and expand.
🌍 Location & Work Environment
Office Type: Remote (East Coast location required)
Office Location(s): East Coast, United States
Geographic Context:
- The East Coast region includes states such as New York, Pennsylvania, and Massachusetts, among others
- The region is home to several major cities, including New York City, Philadelphia, and Boston
- The East Coast is known for its diverse cultural, historical, and natural attractions
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The East Coast location requirement may limit the pool of potential candidates, but it also offers the opportunity to work in a dynamic and fast-paced region with a strong focus on innovation and technology.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
- Background check and offer
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and collaboration skills
- Problem-solving and critical thinking skills
- Understanding of marketing analytics and relevant tools
- Alignment with Spring Health's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your ability to analyze data and draw insights from it in your application materials
- Showcase your understanding of Spring Health's mission and values, and how you can contribute to the company's success
- Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
- Research Spring Health and the mental health care industry to show your enthusiasm and knowledge of the field
ATS Keywords: Marketing Analytics, B2B, B2B2C, Google Analytics, Mixpanel, Looker, Hubspot, Salesforce, Iterable, Data Analysis, Communication, Collaboration
ASSUMPTION: The interview process for this role may be competitive, and candidates should be prepared to demonstrate their skills and qualifications in a variety of settings. Spring Health values candidates who are proactive, innovative, and passionate about driving meaningful change in the mental health care industry.
🛠️ Tools & Technologies
- Google Analytics
- Mixpanel
- Looker
- Hubspot
- Salesforce
- Iterable
- SQL (or other programming languages)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a strong understanding of marketing analytics and relevant best practices.
👔 Cultural Fit Considerations
Company Values:
- Be seen. Be you. Be well.
- Spring Health is committed to fostering a workplace where everyone feels valued, empowered, and supported to thrive
- The company encourages open communication, collaboration, and continuous learning
Work Style:
- Spring Health values a dynamic, fast-paced work environment
- The company encourages innovation, creativity, and a growth mindset
- The ideal candidate will be proactive, adaptable, and able to work effectively in a remote setting
Self-Assessment Questions:
- Do you align with Spring Health's mission and values?
- Are you comfortable working in a remote, fast-paced environment?
- Do you have strong communication and collaboration skills, and the ability to work effectively with cross-functional teams?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Spring Health, with a passion for driving meaningful change in the mental health care industry and a commitment to the company's values and mission.
⚠️ Potential Challenges
- The role may require working with large datasets and complex analytics tools
- The ideal candidate will have strong data analysis and interpretation skills, as well as the ability to communicate complex findings to non-technical stakeholders
- The role may require occasional travel to attend team meetings or industry conferences
- The East Coast location requirement may limit the pool of potential candidates
- The role may require working with tight deadlines and managing multiple projects simultaneously
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects and priorities effectively.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analytics Manager position at a mid-size company in the mental health care industry
- The role may require more experience with analytics tools and platforms than a similar role at a startup, but may offer more opportunities for growth and advancement
- The role may offer more competitive compensation and benefits than a similar role at a startup, but may also require more experience and qualifications
ASSUMPTION: The ideal candidate will have experience in marketing analytics and be familiar with the unique challenges and opportunities presented by working at a mid-size company in the mental health care industry.
📝 Sample Projects
- Analyzing marketing campaign performance and optimizing strategies to improve ROI
- Developing and implementing attribution models to track and measure marketing effectiveness
- Conducting lead routing analysis and pipeline analysis to ensure accurate tracking and reporting of marketing performance
- Collaborating with the Business Intelligence team to set up and maintain tracking mechanisms and dashboards that provide real-time visibility into key marketing metrics
- Providing actionable insights based on deep data analysis to help inform marketing strategies and improve conversion rates
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to analyze data and draw insights from it to drive meaningful change within the organization.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing analytics team currently, and how can this role help address them?
- How does this role collaborate with other teams within the organization, and what are the key priorities for the first 30-60-90 days in the role?
- What opportunities are there for growth and advancement within the marketing analytics team, and within the organization as a whole?
- How does Spring Health support work-life balance for its employees, particularly those working remotely?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: The ideal candidate will be proactive and curious, and will use the interview process to gain a deep understanding of the role, the team, and the organization as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
- Research Spring Health and the mental health care industry to show your enthusiasm and knowledge of the field
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
