Marketing Analytics & Performance Manager

📌 Core Information

🔹 Job Title: Marketing Analytics & Performance Manager

🔹 Company: Liberty Insurance Pte Ltd

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive digital marketing strategies
• Leading, mentoring, and managing a team of marketing professionals
• Collaborating cross-functionally with various internal stakeholders
• Overseeing budget allocation and management for digital marketing campaigns
• Staying up-to-date with industry trends, tools, and best practices in marketing analytics and performance marketing

ASSUMPTION: This role requires a dynamic and results-driven individual with strong analytical skills, expertise in performance marketing channels, and a proven ability to manage campaigns that drive effective lead generation and measurable ROI.

📋 Key Responsibilities

✅ Develop and implement comprehensive digital marketing strategies across various channels (e.g., SEO, SEM, Social Media, Email, Affiliates)

✅ Lead, mentor, and manage a team of marketing professionals to achieve goals and foster continuous improvement

✅ Collaborate cross-functionally with sales, product, and other internal stakeholders to align marketing efforts with business objectives

✅ Oversee budget allocation and management for all digital marketing campaigns to ensure efficient spending and optimal ROI

✅ Stay abreast of industry trends, tools, and best practices in marketing analytics and performance marketing to ensure our strategies remain cutting-edge

✅ Implement and manage Google Tag Manager (GTM) for accurate tracking and data collection across all digital assets

✅ Support the implementation of analytics tagging on websites and landing pages to ensure robust data capture

✅ Analyze extensive online user behavior, campaign performance, and market trends to identify opportunities for improvement and growth

✅ Develop and maintain comprehensive marketing KPI dashboards to monitor campaign performance and extract actionable insights

✅ Produce meaningful marketing KPI dashboards, performance reports, and ad-hoc analysis for internal and external stakeholders

✅ Measure and report on the effectiveness of site experiments, implementation, and testing opportunities via personalization or A/B testing

✅ Conduct in-depth analysis on data from paid media, affiliates, email, and social media campaigns to optimize performance and maximize ROI

✅ Utilize advanced analytics tools (e.g., Google Analytics, Google Data Studio, CRM data) to generate actionable insights and recommendations

✅ Design, execute, and optimize effective lead generation campaigns across various digital channels, including Google Ads, Facebook Ads, LinkedIn Ads, Affiliate Networks, and programmatic platforms

✅ Manage and optimize all aspects of paid media campaigns (e.g., keyword research, ad copy creation, bidding strategies, landing page optimization) to maximize conversions and ROI

✅ Oversee the ideation, funnel activity, and execution of lead nurturing campaigns to guide prospects through the sales funnel

✅ Drive continuous conversion optimization strategies, with the aim of improving efficiency and ROI for all digital marketing campaigns

✅ Oversee and manage SEO strategies, including on-page, off-page, and technical SEO, to improve organic search rankings and drive traffic

✅ Collaborate with creative agencies to develop compelling ad creatives and landing pages that resonate with target audiences

✅ Ensure compliance with all relevant advertising policies and regulations

ASSUMPTION: This role requires a strong understanding of compliance and regulatory frameworks within highly regulated industries, particularly insurance. The ideal candidate will have extensive hands-on experience in success across key performance channels and a solid understanding of data privacy regulations and best practices for handling sensitive customer information.

🎯 Required Qualifications

Education: Bachelor's degree in Digital Marketing, Marketing Analytics, Business, Statistics, or a related field. Master's degree is a plus.

Experience: Minimum 5 years of experience in digital marketing, with at least 2 years in a management or leadership capacity.

Required Skills:

• Solid understanding of compliance and regulatory frameworks within highly regulated industries, particularly insurance
• Extensive hands-on experience in success across key performance channels: Web, SEO, Email Marketing, Affiliate Marketing, Paid Ads (Google, Facebook, LinkedIn), and Social Media
• Expertise in leveraging Google Analytics & Google Tag Manager (GTM) is a must. Proficiency with advanced analytical tools like Google Data Studio (or similar), CRM platforms (e.g., Salesforce), and marketing automation systems
• Proven ability to extract actionable insights from complex data to optimize campaign ROI
• Strong communication and interpersonal skills, able to collaborate effectively with sales teams, product development, underwriting, and legal/compliance
• Fluent in Vietnamese and English proficiency

Preferred Skills:

• At least 2-3 years of direct experience in the non-life insurance or broader financial services industry in a marketing, analytics, or performance role
• Basic understanding of JavaScript, CSS, HTML for tagging and web optimization

ASSUMPTION: The ideal candidate will have a passion for continuous learning and staying ahead of digital marketing trends. They will also have a strong understanding of data privacy regulations and best practices for handling sensitive customer information.

💰 Compensation & Benefits

Salary Range: Industry standard range for a Marketing Analytics & Performance Manager role in Ho Chi Minh City, Vietnam, with 5-10 years of experience is approximately VND 1,200,000,000 - 1,800,000,000 per year (USD 50,000 - 75,000).

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Performance bonuses
• Employee discounts
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work and overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: Medium-sized company (1,001-5,000 employees)

Founded: 1912 (Liberty Mutual Group, parent company)

Company Description:

• Liberty Insurance Pte Ltd is a subsidiary of Liberty Mutual Group, a global property and casualty insurer based in Boston, Mass.
• The company offers a wide range of insurance products and services, including personal automobile, homeowners, specialty lines, reinsurance, commercial multiple-peril, workers compensation, commercial automobile, general liability, surety, and commercial property.
• Liberty Mutual Group ranks 71 on the Fortune 100 list of largest corporations in the U.S. based on 2020 revenue and is the sixth largest global property and casualty insurer based on 2020 gross written premium.

Company Specialties:

• Property and casualty insurance
• Life and health insurance
• Retirement and investment services
• Commercial banking

Company Website: http://www.libertyinsurance.com.sg

ASSUMPTION: Working at Liberty Insurance Pte Ltd offers opportunities for career growth and development within a large, established organization. The company's extensive product portfolio and global presence provide ample room for professional advancement.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar senior-level position within the organization.

Work Arrangement: On-site, with potential flexibility for remote work depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Advancement to a senior marketing leadership role within the company
• Expansion into other areas of the business, such as product development or strategic planning
• Transition to a role within the parent company, Liberty Mutual Group, based on the candidate's interests and the company's needs

ASSUMPTION: This role offers significant potential for career growth and development within the organization. The ideal candidate will be proactive in seeking out opportunities for advancement and will demonstrate strong leadership skills and a strategic mindset.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with collaborative workspaces and dedicated meeting rooms

Office Location(s): 51 Club Street, #03-00 Liberty House, Singapore, 069428, SG

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a population of over 10 million people
• The city is a major economic hub and a significant center for finance, commerce, and trade in Southeast Asia
• Ho Chi Minh City offers a vibrant cultural scene, with numerous historical sites, museums, and entertainment options

Work Schedule: Standard office hours, with flexibility for remote work and overtime as needed

ASSUMPTION: Working in Ho Chi Minh City offers a unique blend of cultural experiences and professional opportunities. The ideal candidate will be comfortable working in a dynamic, multicultural environment and will be eager to explore the city's many attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-depth behavioral and technical interviews to evaluate problem-solving skills, industry knowledge, and relevant experience
• Final round interviews with senior leadership to discuss career aspirations and make a hiring decision

Key Assessment Areas:

• Analytical and problem-solving skills
• Industry knowledge and experience in digital marketing
• Leadership and team management abilities
• Communication and interpersonal skills
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare for behavioral interview questions by using the STAR method (Situation, Task, Action, Result) to structure your responses
• Research the company and industry to demonstrate your understanding and enthusiasm for the position
• Practice common interview questions and brush up on your technical skills related to digital marketing

ATS Keywords: Marketing Analytics, Performance Marketing, Lead Generation, SEO, SEM, Social Media, Email Marketing, Affiliate Marketing, Paid Ads, Google Analytics, Google Tag Manager, Data Analysis, Campaign Optimization, Team Leadership, Communication, Interpersonal Skills

ASSUMPTION: The interview process for this role will be comprehensive and competitive, as the company seeks a highly qualified candidate with a strong background in digital marketing and leadership. Applicants should be prepared to demonstrate their skills and experience throughout the interview process.

🛠️ Tools & Technologies

• Google Analytics
• Google Tag Manager
• Google Data Studio
• CRM platforms (e.g., Salesforce)
• Marketing automation systems
• Google Ads (Google AdWords)
• Facebook Ads
• LinkedIn Ads
• Affiliate networks
• Programmatic platforms
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and will be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity and ethical behavior
• Putting customers first
• Diversity and inclusion
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Data-driven and analytical approach
• Results-oriented and focused on ROI
• Strong leadership and team management skills
• Adaptable and open to feedback
• Collaborative and able to work effectively with cross-functional teams

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with the company's values and ethical standards?
• Describe your experience working with diverse teams and how you foster an inclusive work environment.
• How do you approach continuous learning and staying up-to-date with industry trends and best practices?

ASSUMPTION: The ideal candidate will be a strong cultural fit for the organization, demonstrating a commitment to the company's values and a willingness to collaborate effectively with diverse teams.

⚠️ Potential Challenges

• Managing a team in a highly regulated industry, with a strong focus on compliance and risk mitigation
• Balancing the need for data-driven decision-making with the requirement to maintain customer privacy and security
• Adapting to a dynamic and competitive digital marketing landscape, with constant changes in consumer behavior and technology
• Working in a multicultural environment, with potential language barriers and cultural differences

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, demonstrating strong problem-solving skills, cultural sensitivity, and adaptability.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or a Performance Marketing Manager position, with a focus on analytics and lead generation
• However, this role is unique in its focus on the insurance industry and the requirement to manage a team in a highly regulated environment
• Career paths for this role may include advancement to a senior marketing leadership position within the company or transition to a role within the parent company, Liberty Mutual Group

ASSUMPTION: The ideal candidate will have experience in the insurance industry or a related field and will be familiar with the unique challenges and opportunities presented by working in a highly regulated environment.

📝 Sample Projects

• Developing and implementing a comprehensive digital marketing strategy for a new insurance product launch
• Optimizing paid media campaigns to improve conversion rates and reduce cost per acquisition
• Conducting a comprehensive SEO audit and implementing improvements to increase organic search traffic
• Designing and executing a successful lead nurturing campaign to guide prospects through the sales funnel

ASSUMPTION: The ideal candidate will have experience with similar projects and will be able to provide specific examples of their achievements in digital marketing and leadership roles.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data privacy and how it is maintained in marketing campaigns?
• How does the company support the professional development of its marketing team members?
• Can you provide an example of a successful marketing campaign that the company has executed, and what made it successful?
• How does the company measure and ensure the effectiveness of its marketing efforts in a highly regulated industry?
• What are the key performance indicators (KPIs) used to track the success of marketing campaigns, and how are they reported to stakeholders?

ASSUMPTION: The ideal candidate will be proactive in asking insightful questions about the role, the company, and the industry to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
• Prepare for behavioral interview questions by using the STAR method (Situation, Task, Action, Result) to structure your responses
• Research the company and industry to demonstrate your understanding and enthusiasm for the position
• Practice common interview questions and brush up on your technical skills related to digital marketing
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.