📌 Core Information
🔹 Job Title: Marketing Analytics Senior Associate
🔹 Company: Faire
🔹 Location: San Francisco, CA & New York, NY
🔹 Job Type: Full-time, Hybrid (2 days on-site per week)
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Tuesdays & Thursdays on-site)
🚀 Job Overview
Key aspects of this role include:
- Driving growth strategies and maximizing ROI of growth channels through data analysis
- Collaborating with various teams to conduct analyses and provide strategic recommendations
- Enhancing existing reporting models to measure performance of core and new campaigns
- Proposing spend growth/allocation decisions based on rigorous analysis
- Leading experimentation, primarily on external-facing CRM
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work cross-functionally to deliver results.
📋 Key Responsibilities
✅ Serve as a key partner to strategic finance and marketing managers, owning marketing payback framework, planning and forecasting, marketing channel analyses, A/B testing, and attribution over time
✅ Conduct analysis and provide strategic recommendations on lifecycle segmentation, creative testing, and brand marketing campaigns
✅ Own various ROI/segmentation analyses for Faire’s growth channels globally (Paid and Owned channels)
✅ Scope and conduct analyses to find actionable insights for marketing campaigns in order to drive high ROI growth for Faire
✅ Build and monitor various strategic dashboards with the goal of driving the measurement and understanding of impact of both Paid and Non-Paid growth efforts on the business
✅ Enhance existing models and related automated reporting to measure performance of core and new campaigns
✅ Propose spend growth/allocation decisions based on rigorous analysis, and communicate with key external stakeholders (F&S, Executives, Marketing Leadership)
✅ Collaborate with strategic finance, performance marketing managers, and product to set KPIs
✅ Be a key contributor and thought partner in building measurement models for various marketing efforts including event measurement and with DS on OOH measurement
✅ Be comfortable with running and leading experimentation, primarily on external-facing CRM
✅ Experience with distilling complex analyses to both technical and non-technical individuals
✅ Develop business/technical domain expertise of one’s broader team
✅ Contribute to strategic planning and direction of immediate team
ASSUMPTION: This role requires a high level of analytical thinking, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 3+ years of experience in consulting, investment banking, and/or business operations at a high growth startup and/or marketplace business
Required Skills:
- Highly analytical and data-driven mindset
- Ability to complete complex analyses, define critical metrics, size opportunity areas, and measure and report on performance across the business
- Strong communication skills and the ability to synthesize at the right altitude
- Ability to think across multiple dimensions of a business P&L and work cross-functionally to deliver results
- Ability to flex between analytical, strategic, and operational aspects of the job
- Knowledge of SQL required
- Knowledge of A/B testing best practices and measurement highly preferred
Preferred Skills:
- Experience with marketing attribution, CRM, and experimentation
- Familiarity with Faire or similar marketplace businesses
ASSUMPTION: Candidates with a strong analytical background, experience in a relevant field, and a passion for data-driven decision making will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $129,000 - $177,000 per year (San Francisco / New York City)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is subject to change and may be modified in the future. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location.
📌 Applicant Insights
🔍 Company Context
Industry: Faire is a software development company focused on building an online wholesale marketplace for independent retailers
Company Size: Faire has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Faire was founded in 2017 by a team of early product and engineering leads from Square
Company Description:
- Faire empowers brands and retailers to strengthen the unique character of local communities
- The company uses technology, data, and machine learning to connect independent retailers around the globe with the best products from around the world
- Faire believes in the power of entrepreneurship and supports the growth of independent businesses
Company Specialties:
- Online wholesale marketplace
- Data-driven decision making
- Machine learning and AI
- Independent retail support
Company Website: https://www.faire.com/careers
ASSUMPTION: Faire’s focus on independent retailers and data-driven decision making creates a unique work environment that values innovation and collaboration.
📊 Role Analysis
Career Level: This role is a senior associate position, indicating a mid-level career stage with significant responsibilities and opportunities for growth
Reporting Structure: The Marketing Analytics Senior Associate will report directly to the Marketing Leadership team and collaborate with various departments, including Strategic Finance and Product
Work Arrangement: This is a hybrid role, requiring on-site presence for 2 days per week (Tuesdays & Thursdays) and the flexibility to work remotely up to 4 weeks per year
Growth Opportunities:
- Potential to advance to a management or leadership role within the marketing department
- Opportunities to expand expertise in marketing analytics, data analysis, and strategic planning
- Possibility to work on high-impact projects and contribute to Faire’s overall growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills, take on more responsibility, and make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: Faire has offices in San Francisco, CA, and New York, NY, with a hybrid work arrangement allowing for remote work up to 4 weeks per year
Office Location(s): 100 Potrero Avenue, San Francisco, CA 94103, US & 260 King Street West, 205, Kitchener, Ontario N2G 1B6, CA
Geographic Context:
- San Francisco, CA: Known for its vibrant tech industry, diverse culture, and high cost of living
- New York, NY: A global hub for finance, media, and entertainment, with a high cost of living and diverse cultural scene
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (2 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while the vibrant locations provide ample opportunities for professional growth and personal enrichment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final round interview with key stakeholders
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Faire’s values
- Domain expertise in marketing analytics and data analysis
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on data-driven results and impact
- Tailor your cover letter to demonstrate your understanding of Faire’s mission and how your skills and experience align with the role
- Prepare for behavioral and situational interview questions that assess your analytical skills, problem-solving abilities, and cultural fit
- Research Faire’s company culture and be prepared to discuss how you can contribute to the team’s success
ATS Keywords: Marketing Analytics, Data Analysis, A/B Testing, SQL, CRM, Strategic Analysis, Collaboration, Dashboard Creation, Performance Measurement, Segmentation, Experimentation, Communication, Problem Solving, Growth Strategies, ROI Analysis, Technical Expertise
ASSUMPTION: Faire’s interview process is designed to assess candidates’ analytical skills, cultural fit, and alignment with the company’s mission and values.
🛠️ Tools & Technologies
- SQL
- Excel or Google Sheets
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the team and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Data-driven decision making
- Customer-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic work environment
- Cross-functional collaboration and teamwork
- Data-driven and analytical mindset
- Focus on results and impact
- Openness to feedback and continuous learning
Self-Assessment Questions:
- How do you approach data-driven decision making, and can you provide an example of a time when you used data to drive a significant outcome?
- How do you balance working independently and collaborating with a team to achieve common goals?
- How do you stay up-to-date with industry trends and best practices in marketing analytics and data analysis?
ASSUMPTION: Faire values candidates who are entrepreneurial, data-driven, customer-centric, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple priorities
- Collaborating with various teams and stakeholders may necessitate strong communication and interpersonal skills
- Analyzing and interpreting complex data may require a strong analytical mindset and attention to detail
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with the team
ASSUMPTION: These potential challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a greater emphasis on collaboration and cross-functional work, as well as the ability to lead experimentation and drive growth strategies
- Faire’s focus on independent retailers and data-driven decision making sets it apart from other online marketplace businesses
- This role offers significant growth potential and the opportunity to work on high-impact projects, making it an attractive choice for candidates looking to advance their careers in marketing analytics
ASSUMPTION: This role is well-suited for candidates with strong analytical skills, a passion for data-driven decision making, and a desire to work in a fast-paced, dynamic environment.
📝 Sample Projects
- Conducting a comprehensive analysis of Faire’s growth channels to identify opportunities for increased efficiency and ROI
- Developing and implementing a marketing attribution model to track the impact of various marketing efforts on business performance
- Leading an A/B testing campaign to optimize the customer onboarding process and improve customer lifetime value
ASSUMPTION: These sample projects illustrate the breadth and depth of the marketing analytics work at Faire, highlighting the opportunity for candidates to make a significant impact on the business.
❓ Key Questions to Ask During Interview
- How does the marketing analytics team collaborate with other departments to drive growth and improve business performance?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Faire support the professional development and growth of its marketing analytics team members?
- What are the most challenging aspects of working in a hybrid environment, and how does Faire address these challenges?
- How does Faire measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements, focusing on data-driven results and impact
- Write a compelling cover letter that demonstrates your understanding of Faire’s mission and how your skills and experience align with the role
- Prepare for behavioral and situational interview questions that assess your analytical skills, problem-solving abilities, and cultural fit
- Research Faire’s company culture and be prepared to discuss how you can contribute to the team’s success
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
