Marketing Analytics Specialist

📌 Core Information

🔹 Job Title: Marketing Analytics Specialist

🔹 Company: Trimble

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and implementing the technical foundation and analytics framework for Marketing and Publishing initiatives
• Collaborating with cross-functional teams to optimize processes and align data strategies with business goals
• Conducting in-depth analysis of user acquisition campaigns to identify trends, patterns, and optimization opportunities
• Providing guidance, mentorship, and training to junior analysts

ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and excellent communication skills to work effectively across teams.

📋 Key Responsibilities

✅ Define, develop, and implement the technical foundation and analytics framework for Marketing and Publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment.

✅ Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store or broader publishing strategies.

✅ Collaborate with the Marketing Operations team to create and implement data collection strategies for capturing key marketing data from various sources.

✅ Develop and maintain data models and dashboards to organize and visualize marketing data, providing actionable insights to stakeholders.

✅ Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization.

✅ Comprehend and possess the capability to perform data modeling for predicting and analyzing Lifetime Value (LTV).

✅ Provide guidance, mentorship, and training to junior analysts, fostering a culture of data-driven decision-making and continuous improvement.

✅ Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, incorporating new techniques and tools as appropriate.

ASSUMPTION: This role involves a mix of technical tasks, stakeholder management, and mentoring, requiring a well-rounded skill set and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field

Experience: 2-3 years of proven experience in marketing analytics, with a focus on customer acquisition in B2B and B2C industries

Required Skills:

• Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms
• High proficiency in statistical analysis, including designing A/B tests and analyzing performance to assess marketing campaign effectiveness
• High proficiency in data visualization tools like Domo, Salesforce, or Looker, demonstrating the capability to craft engaging and insightful dashboards and reports
• Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI
• Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization
• Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment
• Proven experience in mentoring and guiding analysts

Preferred Skills:

• Familiarity with marketing automation platforms (e.g., Marketo, HubSpot)
• Experience with marketing data platforms (e.g., Adobe Analytics, Google Analytics)
• Knowledge of the transportation and logistics industry

ASSUMPTION: Candidates with a strong foundation in marketing analytics, data analysis, and visualization, along with excellent communication skills, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance and retirement plans
• Paid time off and holidays
• Employee assistance programs
• Training and development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for its customers. The company operates in the software development industry, with a focus on transportation and logistics technology.

Company Size: Trimble has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Trimble was founded in 1978, with a history of exceptional growth and a strategic focus on being the best in its industry.

Company Description:

• Trimble is an exciting, entrepreneurial company with a history of exceptional growth and a disciplined, strategic focus on being the best in its industry.
• The company offers advanced positioning solutions that maximize productivity and enhance profitability for its customers.
• Trimble's mission is to change the way the world works by embracing sophisticated positioning technologies and fostering a mission-focused leadership style.

Company Specialties:

• Transportation Management
• Connectivity
• E-Logistics
• Transport Optimization
• Cost reductions
• Supply Chain
• Cloud Solution
• Logistics Network
• SaaS
• Logistics
• Time Slot Management
• Visibility
• Real-time visibility

Company Website: www.trimble.com

ASSUMPTION: Trimble's focus on advanced positioning solutions and commitment to fostering a mission-focused leadership style make it an attractive employer for individuals seeking a challenging and innovative work environment.

📊 Role Analysis

Career Level: This role is at the mid-level (P2) within Trimble's career progression framework, offering opportunities for growth and development.

Reporting Structure: The Marketing Analytics Specialist will report directly to the Marketing Director and work closely with cross-functional teams, including Marketing Operations, Product, and other marketing teams.

Work Arrangement: This role is on-site, with flexibility for remote work as needed. The work arrangement may include a hybrid or remote option, depending on the company's policies and the employee's needs.

Growth Opportunities:

• Advancement to a senior or management role within the marketing analytics team
• Expansion into other areas of marketing or related fields, such as product management or data science
• Opportunities to work on high-impact projects and contribute to the company's growth and success

ASSUMPTION: This role offers a clear path for career progression and growth within Trimble's marketing organization.

🌍 Location & Work Environment

Office Type: Trimble's Chennai office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Trimble's Chennai office is located in the heart of the city, providing easy access to public transportation and amenities.

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu and is known for its rich cultural heritage, historical landmarks, and bustling commercial centers.
• The city offers a mix of traditional and modern infrastructure, with a well-established public transportation system and numerous educational institutions.
• Chennai's tropical climate and diverse cuisine make it an attractive location for both local and expatriate employees.

Work Schedule: The work schedule is typically Monday through Friday, with standard business hours. However, the role may require occasional flexibility to accommodate project deadlines or team meetings in different time zones.

ASSUMPTION: Trimble's Chennai office provides a dynamic and engaging work environment, with easy access to the city's cultural attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team and other stakeholders
• Final interview with the marketing director
• Background check and offer

Key Assessment Areas:

• Technical skills and proficiency in data analysis tools and programming languages
• Problem-solving and analytical thinking
• Communication and collaboration skills
• Cultural fit and alignment with Trimble's mission and values

Application Tips:

• Highlight relevant experience and achievements in marketing analytics and data analysis
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration
• Research Trimble's company culture and mission to demonstrate your enthusiasm and alignment with the organization

ATS Keywords: Marketing Analytics, Customer Acquisition, Data Analysis, SQL, Python, R, Statistical Analysis, A/B Testing, Data Visualization, Domo, Salesforce, Looker, Digital Marketing, Performance Metrics, Attribution Models, Project Management, Mentoring

ASSUMPTION: Trimble's recruitment process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Data analysis tools: SQL, Python, R
• Data visualization tools: Domo, Salesforce, Looker
• Marketing automation platforms: Marketo, HubSpot (preferred)
• Marketing data platforms: Adobe Analytics, Google Analytics (preferred)
• Project management tools: Asana, Jira, or similar platforms

ASSUMPTION: The required tools and technologies for this role are standard in the marketing analytics industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Trimble fosters a culture of continuous improvement and encourages employees to think creatively and challenge the status quo.
• Integrity: Trimble values honesty, transparency, and ethical behavior in all aspects of its business operations.
• Customer Focus: Trimble prioritizes customer needs and strives to deliver exceptional value through its products and services.

Work Style:

• Collaborative: Trimble encourages teamwork and cross-functional collaboration to drive success.
• Agile: Trimble embraces an agile work environment, with a focus on flexibility, adaptability, and continuous learning.
• Data-driven: Trimble makes data-driven decisions to inform its strategies and improve its products and services.

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment that values innovation and continuous learning?
• Are you comfortable working with diverse teams and stakeholders to drive data-informed decision-making?
• Do you possess strong communication and collaboration skills, with the ability to influence stakeholders at all levels of the organization?

ASSUMPTION: Trimble's culture values innovation, integrity, and customer focus, with a strong emphasis on collaboration, agility, and data-driven decision-making.

⚠️ Potential Challenges

• Working with large datasets and complex data models may require significant time and effort to ensure accuracy and reliability.
• Balancing multiple priorities and deadlines may be challenging, requiring strong project management skills and time management.
• Collaborating with cross-functional teams may present communication and coordination challenges, requiring excellent communication and collaboration skills.
• Keeping up with industry trends and emerging technologies in marketing analytics may require continuous learning and adaptation.

ASSUMPTION: These challenges can be mitigated with strong technical skills, excellent communication and collaboration, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing analytics roles, this position places a stronger emphasis on mentoring and guiding junior analysts, providing opportunities for professional development and growth.
• In the transportation and logistics industry, this role offers unique insights into the specific challenges and opportunities faced by companies in this sector.
• Career progression in this role may lead to opportunities in related fields, such as product management or data science, providing a clear path for career growth and development.

ASSUMPTION: This role offers a unique combination of technical challenges, stakeholder management, and mentoring opportunities, setting it apart from similar roles in the industry.

📝 Sample Projects

• Conducting a comprehensive analysis of user acquisition campaigns to identify trends, patterns, and optimization opportunities, resulting in a 15% increase in ROI.
• Developing and implementing a data collection strategy for capturing key marketing data from various sources, leading to a 20% improvement in data accuracy and completeness.
• Creating and maintaining data models and dashboards to organize and visualize marketing data, providing actionable insights to stakeholders and driving a 10% increase in marketing campaign effectiveness.

ASSUMPTION: These sample projects demonstrate the real-world application of the skills and responsibilities required for this role, providing a clear understanding of the challenges and opportunities faced by marketing analytics professionals.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• What are the most pressing challenges facing the marketing analytics team, and how does this role contribute to addressing them?
• How does Trimble support the professional development and growth of its marketing analytics team members?
• What are the key priorities for the marketing analytics team in the first 90 days, and how does this role contribute to achieving them?
• How does Trimble foster a culture of innovation and continuous learning within its marketing analytics team?

ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to understanding the role, the team, and the company, setting you apart as a strong candidate.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role, highlighting relevant experience and achievements in marketing analytics and data analysis
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration, researching Trimble's company culture and mission to demonstrate your enthusiasm and alignment with the organization
• If applicable, prepare examples of your work in marketing analytics, including dashboards, reports, or case studies, to showcase your skills and accomplishments
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.