📌 Core Information
🔹 Job Title: Marketing Analytics Specialist 100% (f/m/d) - Temporary 9-10 Months
🔹 Company: Julius Baer
🔹 Location: Zurich, Switzerland
🔹 Job Type: Full-time, Temporary
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Head of Digital Channels & Analytics in delivering campaign updates and optimizations
- Performing cross-functional marketing data analyses and generating insights
- Ensuring timely, consistent, and accurate reporting to senior management and campaign owners
- Collaborating with subject matter experts to understand stakeholder needs and define KPIs
- Providing first-level technical support for analytics tools and dashboards within Brand & Communications
ASSUMPTION: This role requires a high level of data literacy and strong communication skills to effectively work with various stakeholders and drive data-driven decision-making.
📋 Key Responsibilities
✅ Providing regular campaign updates and proactive optimizations based on delivery and performance
✅ Performing and enabling cross-functional marketing data analyses and generating insights
✅ Ensuring timely, consistent, and accurate reporting to senior management and campaign owners
✅ Creating performance reports with a storytelling focus, tailored to stakeholders from operational to executive levels
✅ Supporting ad-hoc data analysis and serving as the first-level technical support for analytics tools and dashboards
✅ Collaborating with subject matter experts to understand stakeholder needs, define KPIs, and determine reporting requirements
ASSUMPTION: The role requires a strong understanding of digital marketing channels, campaign tracking methodologies, and performance measurement frameworks.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in economics, marketing analytics, statistics, business intelligence, or a related field
Experience: Minimum of 5 years’ experience in a marketing or brand analytics role
Required Skills:
- Deep understanding of digital and data-driven marketing
- Familiarity with campaign tracking methodologies and performance measurement frameworks
- Demonstrated ability to translate data into actionable insights for stakeholders across different seniority levels
- Strong expertise in Tableau and data visualization principles
- Solid understanding of data modeling (SQL), data infrastructure, and technical setups, including ETL processes/pipelines, data storage, and metadata handling
- Proficient in Google Cloud Platform or similar cloud-based analytics environments, with a focus on scalable data processing and integration
- Experienced with Adobe Analytics or equivalent web and cloud analytics platforms
- Experienced with scrum methodology to manage priorities and deliverables in Jira
- Excellent command of German and English (spoken and written)
Preferred Skills:
- Experience working in a financial services or banking environment
- Knowledge of the wealth management industry
ASSUMPTION: Candidates should have a strong business acumen and a practical understanding of marketing funnels, brand measurement, and campaign KPIs.
💰 Compensation & Benefits
Salary Range: CHF 120,000 - 160,000 per year (estimated, based on industry standards for a Marketing Analytics Specialist with 5-10 years of experience in Switzerland)
Benefits:
- Competitive benefits package
- Opportunity to work in a dynamic and international environment
- possibility to gain experience in a leading wealth management firm
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Julius Baer is a leading Swiss wealth management group, providing comprehensive advice and solutions in asset management, wealth management, and wealth planning to a global clientele.
Company Size: Medium (5,001-10,000 employees)
Founded: 1890, in Zurich, Switzerland
Company Description:
- Julius Baer is present in around 25 countries and 60 locations, with a strong presence in Europe, Asia, and Latin America
- The company offers a wide range of wealth management services, including private banking, wealth planning, investment advisory, and sustainable investing
- Julius Baer is committed to providing personalized and objective advice based on its open product platform
Company Specialties:
- Private Banking
- Wealth Management
- Wealth Planning
- Investment Advisory
- Sustainable Investing
- Next Generation
- Your Wealth
- Holistic Advice
- Discretionary Mandates
- Global Custody
- Lombard Lending
- Structured Products
- Foreign Exchange
- Securities Execution & Advisory
- and Precious Metals
Company Website: www.juliusbaer.com
ASSUMPTION: Working at Julius Baer offers the opportunity to gain experience in a leading wealth management firm with a strong global presence and a commitment to personalized and objective advice.
📊 Role Analysis
Career Level: Mid-level to senior marketing analytics role, with the opportunity to grow within the organization
Reporting Structure: This role reports directly to the Head of Digital Channels & Analytics and works closely with various stakeholders across the organization
Work Arrangement: On-site, full-time, with the possibility of occasional remote work
Growth Opportunities:
- Potential to grow within the Digital Channels & Analytics team or explore other opportunities within Julius Baer
- Possibility to work on diverse projects and gain exposure to various aspects of wealth management
- Chance to develop skills in data analysis, visualization, and storytelling, as well as improve stakeholder management abilities
ASSUMPTION: This role offers a unique opportunity to gain experience in a dynamic and international environment, working with a diverse range of stakeholders and contributing to the success of the organization's digital channels and analytics efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Julius Baer's global headquarters is located in Zurich, Switzerland, with additional offices in key locations around the world
Geographic Context:
- Zurich is a major financial hub and offers a high quality of life, with a vibrant cultural scene, excellent education opportunities, and easy access to nature and outdoor activities
- The city is also home to a diverse international community, with a significant number of expats and multinational corporations
- Zurich is well-connected by public transportation, with easy access to the rest of Switzerland and Europe
Work Schedule: Standard business hours, with the possibility of flexible working arrangements
ASSUMPTION: Working in Zurich offers a unique blend of cultural, historical, and professional opportunities, with a strong focus on work-life balance and high-quality living.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Julius Baer careers website
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Head of Digital Channels & Analytics or another senior leader
Key Assessment Areas:
- Data literacy and analytical skills
- Communication and stakeholder management abilities
- Problem-solving and critical thinking
- Cultural fit and alignment with Julius Baer's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of digital marketing, data analysis, and visualization in your application materials
- Showcase your ability to translate data into actionable insights and drive data-driven decision-making
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Marketing Analytics, Data-Driven Marketing, Campaign Tracking, Performance Measurement, Data Visualization, SQL, Google Cloud Platform, Adobe Analytics, Scrum Methodology, Stakeholder Management, Communication Skills, Problem Solving, Attention to Detail, Business Acumen
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong data literacy, communication skills, and a proven track record in marketing analytics.
🛠️ Tools & Technologies
- Adobe Analytics
- Google Cloud Platform (BigQuery)
- Tableau
- Jira
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used extensively for data analysis, visualization, and project management within the Digital Channels & Analytics team.
👔 Cultural Fit Considerations
Company Values:
- Client-centricity
- Objectivity
- Entrepreneurship
- Empowerment
- Collaboration
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and solution-oriented
Self-Assessment Questions:
- How do you ensure that your data analysis and insights are objective and unbiased?
- Can you provide an example of a time when you had to manage multiple stakeholders with competing priorities?
- How do you approach learning new tools or technologies to improve your data analysis and visualization skills?
ASSUMPTION: Julius Baer values candidates who are client-focused, objective, entrepreneurial, and empowered, with a strong commitment to collaboration and results-driven work.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities and expectations
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Balancing the need for detailed, data-driven analysis with the requirement for timely, actionable insights
- Working in a temporary role with a defined duration, which may limit long-term career prospects within the organization
ASSUMPTION: These challenges can be overcome by strong communication, stakeholder management, and prioritization skills, as well as a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analytics Manager or Senior Marketing Analytics Specialist, with a focus on supporting the Head of Digital Channels & Analytics and driving data-driven decision-making within the Brand & Communications team
- Compared to other marketing analytics roles, this position places a strong emphasis on stakeholder management, communication, and storytelling, as well as the ability to work effectively with various teams and subject matter experts
- Career progression in this role could lead to a permanent position within the Digital Channels & Analytics team or other opportunities within Julius Baer, depending on the candidate's performance and the organization's needs
ASSUMPTION: This role offers a unique opportunity to gain experience in a leading wealth management firm, working with a diverse range of stakeholders and contributing to the success of the organization's digital channels and analytics efforts.
📝 Sample Projects
- Analyzing campaign performance data to identify trends, optimize spending, and maximize ROI
- Developing and maintaining dashboards to monitor key performance indicators (KPIs) and track progress towards campaign goals
- Conducting A/B tests and multivariate testing to improve campaign effectiveness and user experience
- Collaborating with subject matter experts to define KPIs, reporting requirements, and data visualization needs
ASSUMPTION: These projects reflect the core responsibilities and key aspects of the Marketing Analytics Specialist role, demonstrating the importance of data-driven decision-making, stakeholder management, and effective communication in driving campaign success.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall Digital Channels & Analytics team and the broader Brand & Communications organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Julius Baer support the professional development and growth of its marketing analytics team members?
- What are the most challenging aspects of working in a temporary role, and how can I best position myself for success in this context?
- How does Julius Baer approach data privacy and security, and what are the key considerations for this role in terms of data handling and protection?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and the organization, as well as your commitment to understanding the unique challenges and opportunities that this position presents.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Julius Baer careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your data literacy, communication, and stakeholder management abilities
- Prepare for your interview by researching Julius Baer's values, culture, and recent news, as well as brushing up on your knowledge of digital marketing, data analysis, and visualization
- Follow up with the hiring manager or HR representative after your interview to express your appreciation for the opportunity and reiterate your interest in the role
- If you are offered the position, carefully review the employment contract and benefits package before accepting, ensuring that the terms and conditions meet your expectations and needs
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
