Marketing Analytics Specialist

📌 Core Information

🔹 Job Title: Marketing Analytics Specialist

🔹 Company: Trimble Inc.

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and developing the technical foundation and analytics framework for Marketing and Publishing initiatives.
• Collaborating with cross-functional teams to define data requirements, objectives, and KPIs for user acquisition campaigns and broader publishing strategies.
• Optimizing marketing processes and aligning data strategies with broader business goals.
• Providing actionable insights to stakeholders through data modeling, visualization, and analysis.

ASSUMPTION: This role requires a strong background in marketing analytics and a solid understanding of digital marketing channels and performance metrics. The ideal candidate will have experience working with data analysis tools and programming languages such as SQL, Python, or R.

📋 Key Responsibilities

✅ Define, develop, and implement the technical foundation and analytics framework for Marketing and Publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment.

✅ Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store or broader publishing strategies.

✅ Collaborate with the Marketing Operations team to create and implement data collection strategies for capturing key marketing data from various sources.

✅ Develop and maintain data models & dashboards to organize and visualize marketing data, providing actionable insights to stakeholders.

✅ Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization.

✅ Comprehend and possess the capability to perform data modeling for predicting and analyzing Lifetime Value (LTV).

✅ Provide guidance, mentorship, and training to junior analysts, fostering a culture of data-driven decision-making and continuous improvement.

✅ Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, incorporating new techniques and tools as appropriate.

ASSUMPTION: The role involves a mix of strategic planning, hands-on data analysis, and stakeholder management. Strong communication and collaboration skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field.

Experience: 2-3 years of proven experience in marketing analytics, with a focus on customer acquisition in B2B and B2C industries.

Required Skills:

• Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms.
• High proficiency in statistical analysis, including designing A/B tests and analyzing performance to assess marketing campaign effectiveness.
• High proficiency in data visualization tools like Domo, Salesforce, or Looker, demonstrating the capability to craft engaging and insightful dashboards and reports.
• Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI.
• Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization.
• Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment.
• Proven experience in mentoring and guiding analysts.

Preferred Skills:

• Familiarity with marketing automation platforms (e.g., Marketo, Pardot, HubSpot).
• Experience with marketing data management platforms (e.g., Adobe Analytics, Google Analytics).
• Knowledge of the transportation and logistics industry.

ASSUMPTION: Candidates should have a strong foundation in marketing analytics and be comfortable working with large datasets. Experience with marketing automation and data management platforms is a plus but not required.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for a Marketing Analytics Specialist with 2-3 years of experience in Chennai)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM IST). Occasional flexibility may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analytics Specialist with 2-3 years of experience in Chennai. Actual compensation may vary based on factors such as candidate qualifications, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Trimble Inc. operates in the Software Development industry, focusing on transportation and logistics technology. The company is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for its customers.

Company Size: Trimble Inc. has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Trimble Inc. was founded in 1978, with a rich history of innovation and growth in the technology sector.

Company Description:

• Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for its customers.
• The company offers a wide range of products and services, including GPS technology, software, and connectivity solutions for various industries, such as agriculture, construction, geospatial, and transportation and logistics.
• Trimble's transportation and logistics solutions help customers streamline their operations, optimize routes, and improve fleet management.

Company Specialties:

• Transportation Management Platform
• Connectivity
• E-Logistics
• Transport Optimization
• Cost reductions
• Supply Chain
• Cloud Solution
• Logistics Network
• SaaS
• Logistics
• Time Slot Management
• Visibility
• Real-time visibility
• Logistics technology

Company Website: www.trimble.com

ASSUMPTION: Trimble Inc. is a well-established company with a strong reputation in the technology industry. The company's focus on innovation and customer success makes it an attractive employer for professionals seeking growth and development opportunities.

📊 Role Analysis

Career Level: This role is at the mid-level (P2) within Trimble's career structure, offering opportunities for growth and advancement within the marketing analytics function.

Reporting Structure: The Marketing Analytics Specialist will report directly to the Marketing Operations Manager and collaborate with various cross-functional teams, including marketing, product, and sales.

Work Arrangement: This is an on-site position based in Chennai, India. Occasional remote work may be considered for specific projects or situations.

Growth Opportunities:

• Advancement to a Senior Marketing Analytics role within Trimble's marketing organization.
• Expansion into related fields, such as marketing data management or marketing technology, as the company's needs evolve.
• Potential opportunities to work on international projects, gaining exposure to global markets and trends.

ASSUMPTION: This role offers a clear path for career progression within Trimble's marketing analytics function. Candidates should be eager to take on new challenges and grow their skills and expertise in the field.

🌍 Location & Work Environment

Office Type: Trimble's Chennai office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Trimble's Chennai office is located in the heart of the city, providing easy access to public transportation and amenities.

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu and is known for its rich cultural heritage, historical landmarks, and bustling commercial centers.
• The city offers a mix of traditional and modern influences, with a vibrant food scene, diverse neighborhoods, and a growing startup ecosystem.
• Chennai's tropical climate is characterized by hot and humid summers, mild winters, and high rainfall during the monsoon season.

Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 5:30 PM IST, with occasional flexibility required to meet project deadlines.

ASSUMPTION: Chennai offers a unique blend of cultural experiences, historical significance, and modern amenities, making it an attractive location for professionals seeking a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Trimble careers portal.
• Phone or video screening with the hiring manager to assess cultural fit and basic qualifications.
• Technical assessment or case study to evaluate data analysis and problem-solving skills.
• In-person or video interview with the marketing team to discuss the role, team dynamics, and company culture.
• Final interview with the marketing director or another senior leader to discuss career growth opportunities and next steps.

Key Assessment Areas:

• Data analysis and visualization skills.
• Problem-solving and critical thinking abilities.
• Communication and collaboration skills.
• Cultural fit and alignment with Trimble's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills.
• Demonstrate your proficiency in data analysis tools and programming languages by including examples of your work or projects.
• Showcase your understanding of digital marketing channels, performance metrics, and attribution models by providing specific examples or case studies.
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company.

ATS Keywords: Marketing Analytics, Data Analysis, SQL, Python, R, Statistical Analysis, Data Visualization, Digital Marketing, Performance Metrics, Attribution Models, User Acquisition, Project Management, Mentoring, Collaboration, Communication, Process Optimization

ASSUMPTION: Trimble's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. Candidates should be prepared to demonstrate their expertise and enthusiasm for the role throughout the interview process.

🛠️ Tools & Technologies

• Data analysis tools: SQL, Python, R, Excel
• Data visualization tools: Domo, Salesforce, Looker
• Marketing automation platforms: Marketo, Pardot, HubSpot (preferred)
• Marketing data management platforms: Adobe Analytics, Google Analytics (preferred)
• Project management tools: Asana, Jira, Trello (preferred)

ASSUMPTION: Candidates should be comfortable working with a variety of data analysis, visualization, and project management tools. Familiarity with marketing automation and data management platforms is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Trimble fosters a culture of continuous improvement and encourages employees to think creatively and challenge the status quo.
• Customer Success: Trimble is committed to delivering exceptional value to its customers and helping them achieve their goals.
• Integrity: Trimble upholds the highest ethical standards and expects its employees to act with honesty and transparency in all their interactions.
• Teamwork: Trimble values collaboration and encourages employees to work together to achieve common goals.
• Accountability: Trimble holds its employees responsible for their actions and expects them to take ownership of their work and its outcomes.

Work Style:

• Collaborative: Trimble encourages open communication and active collaboration across teams and functions.
• Data-driven: Trimble makes decisions based on data and insights, fostering a culture of continuous learning and improvement.
• Agile: Trimble embraces an agile work environment, with a focus on flexibility, adaptability, and rapid iteration.
• Customer-focused: Trimble prioritizes the needs and goals of its customers, ensuring that its products and services deliver meaningful value.

Self-Assessment Questions:

• How do you align with Trimble's core values, and can you provide an example of a time when you demonstrated these values in a professional setting?
• Describe a situation where you had to collaborate with a cross-functional team to achieve a common goal. What was the outcome, and what did you learn from the experience?
• How do you approach data-driven decision-making, and can you share an example of a time when you used data to inform a strategic or tactical business decision?

ASSUMPTION: Trimble's culture is characterized by innovation, collaboration, and a strong focus on customer success. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a dynamic, data-driven work environment.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment that requires adaptability and quick decision-making.
• Managing multiple priorities and deadlines, often with tight turnaround times.
• Collaborating with diverse teams and stakeholders, each with their own priorities and perspectives.
• Navigating a large, global organization with complex processes and structures.

ASSUMPTION: These challenges are inherent in a dynamic, growing organization like Trimble. Candidates should be comfortable working in a fast-paced environment and be able to manage multiple priorities and stakeholders effectively.

📈 Similar Roles Comparison

• Marketing Analytics Specialist vs. Marketing Data Analyst: Both roles focus on data-driven decision-making, but the Specialist role requires a broader range of skills and more strategic thinking. The Data Analyst role may be more focused on tactical analysis and reporting.
• Industry-specific context: Trimble's focus on transportation and logistics technology sets it apart from other marketing analytics roles in more traditional industries. Candidates should be interested in the unique challenges and opportunities presented by this niche.
• Career path comparison: A Marketing Analytics Specialist role can serve as a stepping stone to more senior positions within marketing, such as Marketing Manager or Director of Marketing Analytics. Alternatively, candidates may choose to specialize further in data science or marketing technology roles.

ASSUMPTION: Candidates should consider their career goals and interests when comparing similar roles. The Marketing Analytics Specialist role at Trimble offers a unique blend of strategic, tactical, and technical responsibilities, making it an attractive choice for candidates seeking growth and development opportunities.

📝 Sample Projects

• Developing a comprehensive data model and dashboard to track user acquisition campaign performance across multiple channels and platforms.
• Conducting a cohort analysis to identify trends and patterns in user behavior, informing targeted marketing strategies and improving customer lifetime value (LTV).
• Optimizing the attribution modeling process to ensure accurate tracking and measurement of marketing campaign performance across the customer journey.

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Marketing Analytics Specialist role at Trimble. Candidates should be prepared to discuss their relevant experience and how they have approached similar challenges in their previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing organization, and how this role fits into the broader team?
• How does Trimble support the professional development and growth of its marketing analytics team members?
• What are the most pressing challenges facing the marketing organization, and how can this role contribute to addressing them?
• How does Trimble approach data governance and privacy, and what role does this position play in ensuring compliance with relevant regulations and standards?
• What are the key performance indicators (KPIs) for this role, and how will success be measured over time?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, while also providing valuable insights into the organization's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills, using the ATS keywords provided.
• Prepare for the technical assessment or case study by brushing up on your data analysis and visualization skills, and reviewing your familiarity with the required tools and technologies.
• Research Trimble's company culture and values, and prepare thoughtful questions to ask during the interview process.
• Follow up with the hiring manager or recruiter within one week of submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.