📌 Core Information
🔹 Job Title: Marketing and Brand Manager
🔹 Company: Gifthealth
🔹 Location: Columbus, Ohio (Hybrid)
🔹 Job Type: On-site
🔹 Category: Marketing & Branding
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the creation and maintenance of marketing materials
- Ensuring brand consistency across all platforms
- Collaborating cross-functionally with various teams
- Leveraging AI tools to enhance content creation and marketing automation
ASSUMPTION: This role requires a strong background in marketing or branding, with a focus on visual and written content creation. Familiarity with AI tools is a significant advantage.
📋 Key Responsibilities
✅ Develop, update, and manage marketing materials aligning with business goals and brand standards
✅ Ensure all marketing and communications adhere to Gifthealth’s brand guidelines and visual identity
✅ Create compelling, high-quality slide decks, one-pagers, and presentation assets
✅ Collaborate cross-functionally with sales, product, and leadership teams to support go-to-market strategies
✅ Maintain and evolve the company’s visual and messaging toolkit using tools like Figma and Canva
✅ Leverage AI tools to enhance content creation and marketing automation efforts
✅ Support brand consistency across digital and physical touchpoints
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, collaborative environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Design, or a related field preferred
Experience: Proven experience in a marketing or brand role, ideally within a healthcare, startup, or high-growth environment
Required Skills:
- Proven experience in marketing or branding
- Strong portfolio of work across slides, marketing collateral, and digital design
- Proficiency with design tools such as Figma, Canva, or Adobe Creative Suite
- Experience with AI tools or a high willingness to adopt and integrate new technologies
- Clear communication skills and attention to detail
- Ability to manage multiple projects and deadlines
Preferred Skills:
- Experience in the healthcare industry
- Familiarity with marketing automation tools
ASSUMPTION: Candidates with experience in healthcare or startup environments will have a strong understanding of the industry and its unique challenges.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Marketing and Brand Manager with 2-5 years of experience in Columbus, Ohio)
Benefits:
- Healthcare, dental, and vision insurance
- Retirement savings plan with employer match and immediate vesting
- Generous paid time off and flexible working conditions
- Continuous professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet (specifically, Pharmacy and Healthcare Technology)
Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and established structure)
Founded: 2020 (Relatively new company with a focus on innovation and growth)
Company Description:
- Gifthealth exists solely to enhance the Rx Experience for Manufacturers, Providers, and Patients to power better access, outcomes, and adherence.
- They enable seamless Rx journeys through swift, cost-effective medications via their premier partnerships and technology.
- Their mission is to provide a seamless, personalized, and efficient healthcare experience for all customers.
Company Specialties:
- Pharmacy
- Pharma
- Innovation
- Technology
- Hub Services
Company Website: gifthealth.com
ASSUMPTION: Gifthealth is a dynamic, innovative, and customer-centric company dedicated to making a positive impact on people's lives through improved healthcare experiences.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works cross-functionally with various teams, including sales, product, and leadership.
Work Arrangement: On-site (Hybrid) - This role requires a mix of on-site work at the Columbus, Ohio office and remote work.
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to be at the forefront of transforming pharmacy and healthcare communications
ASSUMPTION: This role offers significant growth potential as Gifthealth continues to expand and solidify its position in the market.
🌍 Location & Work Environment
Office Type: Hybrid (Mix of on-site and remote work)
Office Location(s): Columbus, Ohio
Geographic Context:
- Columbus, Ohio is the state capital and the most populous city in Ohio
- The city offers a mix of urban and suburban living, with a vibrant arts and culture scene, as well as numerous outdoor recreation opportunities
- Columbus is home to several major corporations and has a thriving startup ecosystem
Work Schedule: Full-time (40 hours per week) with flexible working conditions
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit
- Portfolio review to evaluate design and content creation skills
- In-depth interview with the hiring manager and/or team members to discuss experience, skills, and career goals
- Final interview with the CMO to discuss the role's fit within the organization's strategy
Key Assessment Areas:
- Portfolio and work samples
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your best work in marketing, branding, and design
- Be ready to discuss your experience with AI tools and your willingness to leverage them in your work
- Research Gifthealth's mission, values, and company culture to demonstrate your fit
ATS Keywords: Marketing, Brand Management, Content Creation, Visual Design, Figma, Canva, Adobe Creative Suite, AI Tools, Communication, Attention to Detail, Project Management, Collaboration, Storytelling
ASSUMPTION: The application process for this role will prioritize candidates with strong portfolios, clear communication skills, and a strong cultural fit with Gifthealth's mission and values.
🛠️ Tools & Technologies
- Figma
- Canva
- Adobe Creative Suite
- AI Tools (e.g., ChatGPT, Jasper, Midjourney)
ASSUMPTION: Proficiency with design tools such as Figma, Canva, or Adobe Creative Suite is essential for this role, while experience with AI tools is a significant advantage.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and collaborative
- Focused on continuous improvement and innovation
- Committed to delivering high-quality work that aligns with business goals and brand standards
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you committed to delivering high-quality work that aligns with brand standards?
- Are you open to leveraging AI tools to enhance your work and improve efficiency?
ASSUMPTION: Candidates who are innovative, customer-focused, collaborative, and open to leveraging AI tools will be well-suited to Gifthealth's work environment and company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a hybrid work arrangement, balancing on-site collaboration and remote work
- Keeping up with the latest AI tools and trends in marketing and branding
- Ensuring brand consistency across diverse platforms and touchpoints
ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, continuous learning, and a keen eye for detail.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Brand Manager position in other companies, but with a stronger focus on visual and written content creation and the integration of AI tools
- In the healthcare industry, this role may have more specific requirements related to pharmaceutical regulations and patient communications
- Career paths for this role may include progression to a Senior Marketing Manager, Director of Marketing, or Chief Marketing Officer position
ASSUMPTION: While this role shares similarities with other marketing and branding positions, its unique focus on AI tools and healthcare industry-specific requirements sets it apart.
📝 Sample Projects
- Developing a comprehensive brand style guide for Gifthealth
- Creating a series of engaging social media campaigns to promote Gifthealth's services
- Designing and implementing a marketing automation workflow to improve customer communication and engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Marketing and Brand Manager at Gifthealth might undertake.
❓ Key Questions to Ask During Interview
- How does this role fit into Gifthealth's overall marketing and business strategy?
- What are the key priorities for this role in the first 90 days?
- How does Gifthealth support the professional development and growth of its employees?
- What is the company's approach to integrating AI tools into marketing and branding efforts?
- How does Gifthealth ensure brand consistency across diverse platforms and touchpoints?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's culture, and its approach to innovation and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your best work in marketing, branding, and design
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
