📌 Core Information
🔹 Job Title: Marketing and Brand Strategy Manager
🔹 Company: LGC Group
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the BRCGS marketing team to drive global brand strategy and enhance market presence
- Developing and implementing integrated marketing plans across multiple channels
- Managing go-to-market strategies for new and existing offerings
- Creating compelling content and thought leadership to build industry credibility
- Driving digital demand generation and customer lifecycle engagement
- Monitoring market trends and competitor activities to inform marketing direction
- Managing budgets and performance metrics to optimize marketing ROI
- Leading and developing a diverse team of marketers
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of global marketing trends to succeed in a matrixed, global organization.
📋 Key Responsibilities
✅ Lead brand strategy and storytelling to refine and evolve the BRCGS brand narrative
✅ Develop integrated marketing plans to support growth, customer retention, and market expansion
✅ Own the go-to-market strategy, creating clear value propositions and launch plans for new and existing offerings
✅ Champion content and thought leadership to build credibility and support the buyer journey
✅ Drive digital demand generation using data-driven techniques across SEO, paid media, content marketing, social, and events
✅ Enhance customer lifecycle engagement through targeted campaigns, feedback loops, and advocacy programs
✅ Manage insight and market intelligence to stay ahead of competitor trends and market shifts
✅ Monitor budget and performance metrics to track success and support improvement
✅ Motivate and lead a diverse team of marketers while working closely with cross-functional teams and external partners
ASSUMPTION: This role requires a balance of strategic thinking, hands-on delivery, and strong communication skills to manage multiple stakeholders and drive results.
🎯 Required Qualifications
Education: A degree-level qualification (CIM Postgraduate Diploma or equivalent preferred)
Experience: Minimum 5 years’ experience in a senior marketing role with a focus on global or regional strategy, preferably within the TIC (Testing, Inspection, Certification) sector
Required Skills:
- Proven marketing experience in integrated marketing: digital, campaign planning, creative execution, and analytics
- Experience leading teams, managing agencies, and overseeing complex multi-region budgets
- Confidence delivering strategic marketing communications and building impactful brand narratives
- A balance of data-driven thinking and creative intuition
- Exceptional written, verbal, and presentation skills
- The ability to lead through influence in a matrixed, global organization
Preferred Skills:
- Experience launching brands into new global markets
- Understanding of the buyer journey in regulated industries
- Experience working in cross-cultural environments and with diverse customer groups
- Familiarity with Salesforce, HubSpot, or other marketing automation tools
ASSUMPTION: Candidates with a strong background in global marketing and experience in the TIC sector are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Marketing Manager role in London with 5-10 years of experience)
Benefits:
- Competitive pension scheme
- Private medical insurance
- Life assurance
- 25 days annual leave (plus bank holidays)
- Flexible working arrangements
- Employee assistance program
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: LGC Group operates in the biotechnology research sector, focusing on oligonucleotide therapeutics, synthesis, and bioanalytics. The company specializes in a new class of drugs derived from DNA or RNA, which are used to treat previously untreatable diseases.
Company Size: LGC Group has 201-500 employees, providing an environment where applicants can make a significant impact and grow professionally.
Founded: LGC Group was founded in 2011, with its business unit for nucleic acid therapeutics operating under the brand name Axolabs.
Company Description:
- LGC Group specializes in oligonucleotide therapeutics, which are drugs derived from DNA or RNA used to treat various diseases
- The company offers a wide range of services, including bioinformatics, oligonucleotide synthesis, analytics, and in vitro/in vivo analysis
- LGC Group operates companies in Kulmbach, Germany; Berlin, Germany; and Petaluma, California, USA
Company Specialties:
- Oligonucleotide Therapeutics
- Oligonucleotide Synthesis
- Bioanalytics
Company Website: http://www.axolabs.com
ASSUMPTION: LGC Group's focus on innovative biotechnology research and global presence offers applicants the opportunity to work on cutting-edge projects and collaborate with international teams.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a minimum of 5 years of experience in a senior marketing role with a focus on global or regional strategy.
Reporting Structure: The Marketing and Brand Strategy Manager will report to the Head of Global Marketing for LGC Assure and work closely with regional customers, cross-functional teams, and external partners.
Work Arrangement: This is an on-site role based in London, with flexibility for remote work.
Growth Opportunities:
- Potential to expand the BRCGS brand globally and drive market growth
- Opportunity to lead and develop a diverse team of marketers
- Possibility to work on cross-functional projects and collaborate with international teams
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in a global organization.
🌍 Location & Work Environment
Office Type: The LGC Group headquarters is located in Kulmbach, Germany, with additional offices in Berlin, Germany, and Petaluma, California, USA. The Marketing and Brand Strategy Manager role is based in London, England, United Kingdom.
Office Location(s): 80 Victoria Street, London SW1E 5JL, United Kingdom
Geographic Context:
- London is a major global city with a thriving business ecosystem
- The city offers a multicultural environment and numerous opportunities for personal and professional growth
- London is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The London office provides a dynamic and multicultural work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the hiring manager
- Second-round interview with the global marketing team
- Final interview with the Head of Global Marketing for LGC Assure
Key Assessment Areas:
- Marketing strategy and brand management skills
- Leadership and team management abilities
- Communication and presentation skills
- Understanding of the TIC sector and global marketing trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the TIC sector and global marketing trends in your application materials
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Marketing strategy, brand management, global marketing, TIC sector, digital marketing, campaign planning, team leadership, market intelligence
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy and brand management skills, as well as their leadership and communication abilities.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Salesforce, HubSpot)
- SEO and content marketing tools (e.g., Google Analytics, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation, SEO, content marketing, and project management tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Curiosity
- Integrity
- Brilliance
- Respect
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Continuous learning and improvement
- Adaptability to a dynamic and evolving global market
Self-Assessment Questions:
- Do you thrive in a fast-paced, evolving environment, and can you balance strategy with hands-on delivery?
- Are you a confident communicator who can lead through influence in a matrixed, global organization?
- Do you have a commercial mindset and a passion for customer success?
ASSUMPTION: Candidates who align with LGC Group's values and work style, and can answer these self-assessment questions affirmatively, are likely to be a strong fit for this role.
⚠️ Potential Challenges
- Managing a diverse team of marketers in a global organization with varying time zones and cultural backgrounds
- Balancing strategic thinking with hands-on delivery and day-to-day management tasks
- Adapting to a dynamic and evolving global market, with shifting customer needs and market trends
- Working with cross-functional teams and external partners to deliver integrated marketing campaigns
ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills to overcome successfully.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on global brand strategy and its application within the TIC sector
- Industry-specific context: The TIC sector is characterized by a high degree of regulation and a focus on quality, safety, and compliance
- Career path comparison: This role offers growth potential for candidates looking to advance their marketing careers in a global organization
ASSUMPTION: Understanding the unique aspects of this role and the industry-specific context will help applicants tailor their application materials and prepare for the interview process.
📝 Sample Projects
- Developing a global brand strategy for a new product launch in the TIC sector
- Creating a targeted digital marketing campaign to drive customer engagement and retention
- Managing a team of marketers to execute a multi-channel event series, generating leads and driving brand awareness
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the Marketing and Brand Strategy Manager role within the TIC sector.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the BRCGS brand and the marketing team's priorities for the next 12-24 months?
- How does the global marketing team collaborate with regional customers, cross-functional teams, and external partners to deliver integrated marketing campaigns?
- What are the key challenges and opportunities facing the BRCGS brand in the global market, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: Asking these questions will help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on global brand strategy, integrated marketing, and team leadership
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
