📌 Core Information
🔹 Job Title: Marketing and Communications Analyst
🔹 Company: Ivy Tech Community College
🔹 Location: Indianapolis, IN
🔹 Job Type: Full-time
🔹 Category: Higher Education
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing marketing and communications projects
- Collaborating with internal departments, faculty, and external agencies
- Ensuring projects are delivered on time, aligned with brand standards, and executed with quality
- Administering finance-related tasks and supporting campus-wide marketing efforts
ASSUMPTION: This role requires strong organizational, communication, and project management skills to succeed.
📋 Key Responsibilities
✅ Manage intake, analysis, and assignment of marketing and communications requests
✅ Oversee and maintain project management tools
✅ Partner cross-functionally with external agencies, vendors, and internal clients
✅ Manage and track promotional materials and marketing collateral
✅ Maintain promotional item inventory and support event collateral readiness
✅ Administer finance-related tasks such as purchase order creation, invoice processing, and expense tracking
✅ Provide ongoing support for campus-wide marketing efforts as assigned
ASSUMPTION: The role may involve additional duties as required and conducted within the parameters of relevant regulations and professional standards.
🎯 Required Qualifications
Education: Associate degree in Marketing, Communications, Journalism, Design, Public Relations, or related field
Experience: 3-5 years of relevant professional experience in a marketing or project coordination role
Required Skills:
- Exceptional organizational and time management skills
- Strong interpersonal skills and effective collaboration
- Analytical decision-making and strong prioritization skills
- Outstanding verbal and written communication abilities
- Proficient in creative problem-solving and resourceful execution
- High attention to detail and commitment to quality assurance
- Demonstrated initiative and accountability in independent work environments
- Technological aptitude and comfort with digital tools and evolving platforms
- Working knowledge of marketing, communications, and media relations best practices
Preferred Skills:
- Project management software (e.g., Workzone, Basecamp)
- Creative and design tools (e.g., Adobe Creative Suite, Canva)
- Email marketing platforms (e.g., Salesforce Marketing Cloud or similar)
- CRM systems and survey tools (e.g., Qualtrics)
- Microsoft Excel and other Office applications
- Photography and videography capabilities
ASSUMPTION: Preferred skills are not required but would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $55,000 (based on experience)
Benefits:
- Competitive benefits package for full-time employees
- Opportunities for professional development and growth
Working Hours: Full-time position, typically Monday-Friday, 8:00 AM - 5:00 PM
ASSUMPTION: Benefits and working hours may vary based on employment status and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 501-1,000 employees
Founded: 1963
Company Description:
- Ivy Tech Community College is the state’s largest public postsecondary institution and the nation’s largest singly accredited statewide community college system.
- It serves as the state’s engine of workforce development, offering affordable degree programs and training that are aligned with the needs of its community along with courses and programs that transfer to other colleges and universities in Indiana.
- It is accredited by the Higher Learning Commission and a member of the North Central Association.
Company Specialties:
- Higher education
- Associates Degrees
- Nursing
- Technology
- Business
- General Studies
- Remediation
- Adult Learning
- Workforce Training
- Customized Training
Company Website: www.ivytech.edu/indianapolis
ASSUMPTION: The company's mission and values emphasize accessibility, quality, and community engagement in higher education.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Executive Director of Marketing and Communications
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential advancement within the Marketing and Communications department
- Opportunities to gain experience in higher education administration
- Professional development and training opportunities
ASSUMPTION: Growth opportunities may vary based on individual performance, company needs, and available positions.
🌍 Location & Work Environment
Office Type: On-site, with multiple campus locations
Office Location(s): Indianapolis, IN (multiple campuses)
Geographic Context:
- Indianapolis is the capital and most populous city in Indiana
- The city offers a mix of urban and suburban environments with a variety of cultural, recreational, and entertainment options
- Indianapolis is home to several Fortune 500 companies and has a diverse economy
Work Schedule: Typical full-time workweek, with some flexibility for project demands
ASSUMPTION: Work schedule may vary based on institutional needs and project timelines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with hiring manager and/or team members
- Background check and reference checks
- Job offer and onboarding
Key Assessment Areas:
- Organizational and time management skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of the role and the company's mission
- Showcase your ability to manage projects and collaborate effectively
ATS Keywords: Marketing, Communications, Project Management, Brand Standards, Stakeholder Communication, Creative Development, Marketing Collateral, Promotional Materials, Event Collateral, Finance-related Tasks, Campus-wide Marketing
ASSUMPTION: Including relevant keywords in your application materials can help your resume pass through Applicant Tracking Systems (ATS).
🛠️ Tools & Technologies
- Project management software (e.g., Workzone, Basecamp)
- Creative and design tools (e.g., Adobe Creative Suite, Canva)
- Email marketing platforms (e.g., Salesforce Marketing Cloud or similar)
- CRM systems and survey tools (e.g., Qualtrics)
- Microsoft Office Suite
ASSUMPTION: Familiarity with relevant tools and technologies is beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Empathy: We stand with our students, partners, and communities.
- Integrity: We treat all with dignity and respect.
- Accountability: We deliver on our commitments.
- Agility: We innovate, iterate, and transform.
- Connectivity: We connect with partners to strengthen communities and ensure student success for all.
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Results-driven and focused on quality assurance
Self-Assessment Questions:
- Do you have a proven track record of managing projects and meeting deadlines?
- Are you comfortable working in a dynamic, fast-paced environment?
- Do you thrive in a collaborative setting and enjoy working with diverse teams?
ASSUMPTION: Assessing your fit with the company's values and work style can help you determine if this role is the right fit for you.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changing priorities and institutional needs
- Working with diverse stakeholders, including faculty, external agencies, and vendors
- Ensuring consistent brand standards across various marketing and communication channels
ASSUMPTION: Addressing these challenges proactively can help you succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Marketing Project Manager or Communications Coordinator position in other industries
- However, this role is unique to higher education and requires an understanding of the specific needs and context of the institution
- Career progression may involve moving into more senior marketing or communications roles within the higher education sector
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help you make an informed decision about your career path.
📝 Sample Projects
- Managing the development and distribution of promotional materials for an upcoming event
- Collaborating with external agencies to create targeted marketing campaigns for specific programs or initiatives
- Administering finance-related tasks for a large-scale marketing project, including purchase orders, invoices, and expense tracking
ASSUMPTION: Familiarizing yourself with potential projects can help you prepare for the role and demonstrate your understanding of the position's requirements during the interview process.
❓ Key Questions to Ask During Interview
- What are the most pressing priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing and communications strategy for the college?
- What opportunities are there for professional growth and development within the department and the institution?
- How does the college support work-life balance for its employees?
- What is the team dynamic like, and how does this role contribute to the team's success?
ASSUMPTION: Asking thoughtful questions during the interview process can help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Ivy Tech Community College careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for your interview by researching the company, the role, and potential projects
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
