📌 Core Information
🔹 Job Title: Marketing and Communications Director
🔹 Company: Salud Family Health
🔹 Location: Fort Lupton, Colorado
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting Salud's mission through effective internal and external communication
- Collaborating with executives and senior leadership to develop and implement marketing strategies
- Leading long-range plans, business and marketing plans, and facilitating day-to-day operations
- Managing and coordinating multiple, ongoing projects with tight deadlines
- Building and maintaining strong professional relationships with stakeholders
ASSUMPTION: This role requires a high level of independence, proactivity, and self-motivation, as well as strong leadership and supervisory skills to manage multiple projects and teams.
📋 Key Responsibilities
✅ Developing and implementing effective internal and external communication strategies
✅ Supporting fund development, special events, and marketing and communications efforts
✅ Leading long-range plans, business and marketing plans, and facilitating day-to-day operations
✅ Coordinating multiple, ongoing projects with tight deadlines
✅ Building and maintaining strong professional relationships with stakeholders
✅ Influencing across organizational boundaries and collaborating with executives and senior leadership
ASSUMPTION: This role may require occasional work on weekends or evenings to attend events or meet project deadlines.
🎯 Required Qualifications
Education: Bachelor’s or Master’s Degree in Marketing, Communications, or a related field
Experience: Minimum of 3-5 years in a Senior Marketing position, implementing and managing a successful marketing plan and communication platforms for at least a medium-sized organization
Required Skills:
- Proven extensive track record of successful marketing and public relations strategies
- Knowledge of advanced software applications
- Excellent interpersonal, written, oral, and public speaking skills
- Ability to lead long-range plans, business and marketing plans, and facilitate day-to-day operations
- Ability to prioritize and manage program deliverables
- High level of appreciation for and ability to conceptualize crucial stakeholder relationships
- Must be a self-motivated, pro-active, and independent worker
- Sensitivity to low-income and ethnic minority communities
Preferred Skills:
- Bilingual or multilingual skills
- Experience working in a non-profit or healthcare setting
ASSUMPTION: While not explicitly stated, having experience with CRM software, social media management, and graphic design tools may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $77,177 to $88,735 per year
Benefits:
- Medical (Includes Free Medical Services at All Salud Facilities)
- Dental (Employee Discounts at All Salud Dental Facilities)
- Vision
- Flexible Spending Accounts
- Basic Life and AD&D, Supplemental Life and AD&D
- Short-Term & Long-Term Disability
- Accident & Critical Illness Insurance
- Employee Assistance Program
- Generous vacation accrual
- 10 Paid Holidays per year (includes 2 Floating Holidays and paid Birthday)
- 8 Paid accrued Sick Days per year
- Retirement savings plans (Employees working at least 1,000 hours within a 12-month period are eligible for the Defined Contribution Pension Plan. Salud will contribute 5% of your base salary each month)
Working Hours: Monday to Friday, 8 am to 5 pm
ASSUMPTION: The salary range provided is based on the company's information and is typical for a Marketing and Communications Director role in the non-profit healthcare sector in Colorado.
📌 Applicant Insights
🔍 Company Context
Industry: Salud Family Health is a Federally Qualified Health Center (FQHC) operating 13 clinic locations, 11 school sites, and a mobile unit. They provide medical, dental, pharmacy, and behavioral health care services to keep communities healthy, focusing on low-income, medically underserved populations, including the migrant and seasonal farmworker population.
Company Size: Salud Family Health has 501-1,000 employees, making it a mid-sized organization. This size allows for a more personal work environment while still offering opportunities for growth and collaboration.
Founded: Salud Family Health was founded in 1970 and has since remained committed to providing care to all community members regardless of finances, insurance coverage, or ability to pay.
Company Description:
- Salud Family Health is dedicated to providing a Medical Home to patients, where medical, dental, behavioral health services, and clinical pharmacists work together and coordinate efforts in a team-based system of care.
- The organization strives to improve the quality of its patients' lives who would otherwise have limited access to healthcare.
- Salud Family Health serves all individuals regardless of their insurance status or ability to pay.
Company Specialties:
- Family Medicine
- Dental
- Behavioral Health
- Pharmacy
Company Website: http://www.saludclinic.org
ASSUMPTION: Working at Salud Family Health offers the opportunity to make a significant impact on the local community by providing accessible healthcare services to those in need.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring extensive experience and leadership skills.
Reporting Structure: The Marketing and Communications Director will report directly to the CEO and work closely with executives and senior leadership to develop and implement marketing strategies.
Work Arrangement: This is an on-site, full-time position. However, some flexibility may be available for remote work, depending on the organization's policies and the individual's needs.
Growth Opportunities:
- As a mid-sized organization, Salud Family Health offers opportunities for career advancement within the marketing and communications department or other areas of the organization.
- The role's focus on stakeholder relationships and collaboration may lead to opportunities in business development or strategic partnerships.
- This role may also provide opportunities to mentor and develop junior team members, fostering a culture of growth and learning.
ASSUMPTION: Given the organization's focus on community impact and patient care, there may be opportunities for the Marketing and Communications Director to engage with patients and community members, providing a unique and rewarding experience.
🌍 Location & Work Environment
Office Type: Salud Family Health has multiple clinic locations and a main headquarters in Fort Lupton, Colorado. The Marketing and Communications Director will primarily work from the headquarters but may be required to visit other locations as needed.
Office Location(s): 203 S. Rollie Avenue, Fort Lupton, CO 80621, USA
Geographic Context:
- Fort Lupton is a small city in Weld County, Colorado, with a population of approximately 8,000 people.
- The area is known for its agricultural industry and has a close-knit community feel.
- Fort Lupton is located about 30 miles northeast of Denver, providing easy access to urban amenities while maintaining a small-town atmosphere.
Work Schedule: The standard work schedule is Monday to Friday, 8 am to 5 pm. However, the role may require occasional work on weekends or evenings to attend events or meet project deadlines.
ASSUMPTION: The work environment at Salud Family Health is likely to be collaborative, mission-driven, and focused on patient care. The organization's commitment to serving low-income and underserved communities may create a unique and rewarding work experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the CEO
- Background check and reference check
Key Assessment Areas:
- Marketing and communications expertise
- Leadership and management skills
- Stakeholder relationship-building abilities
- Cultural fit and alignment with the organization's mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Salud Family Health's mission and how your skills and experience align with the organization's goals.
- Prepare examples of your past marketing and communications successes, as well as any challenges you've overcome.
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan.
ATS Keywords: Marketing, Communications, Public Relations, Stakeholder Relationships, Leadership, Project Management, Non-profit, Healthcare, Community Impact
ASSUMPTION: As a mid-sized non-profit organization, Salud Family Health may have a more personal and streamlined interview process compared to larger corporations. However, the organization's commitment to its mission and community impact may result in a more competitive applicant pool.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's current technology stack and the Marketing and Communications Director's preferences.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Excellence
- Collaboration
- Accountability
Work Style:
- Mission-driven and patient-focused
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Results-focused and deadline-driven
Self-Assessment Questions:
- How do you embody Salud Family Health's values in your daily work?
- Can you provide an example of a time when you had to manage multiple projects with tight deadlines, and how did you ensure success?
- How do you build and maintain strong professional relationships with stakeholders, and can you provide an example of a successful collaboration?
ASSUMPTION: As a non-profit organization focused on community impact, Salud Family Health places a high value on cultural fit and alignment with its mission and values. Applicants should be prepared to demonstrate their commitment to the organization's goals and their ability to work effectively within its culture.
⚠️ Potential Challenges
- The role may require occasional work on weekends or evenings to attend events or meet project deadlines.
- Managing multiple projects and teams may present organizational and logistical challenges that require strong leadership and prioritization skills.
- Working in a non-profit environment may have budgetary constraints that require creative and cost-effective solutions.
- The role may involve working with diverse stakeholders, including patients, community members, and partner organizations, which may present unique communication and collaboration challenges.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and making a significant impact on the local community.
📈 Similar Roles Comparison
- Compared to marketing and communications roles in for-profit organizations, this role may have more focus on community impact and less emphasis on revenue generation.
- However, the role's focus on stakeholder relationships and collaboration may provide opportunities for business development and strategic partnerships.
- As a senior management role, this position offers opportunities for career advancement within the marketing and communications department or other areas of the organization.
ASSUMPTION: While this role shares many similarities with marketing and communications positions in other industries, its focus on community impact and non-profit environment sets it apart and offers unique opportunities for personal and professional growth.
📝 Sample Projects
- Developing and implementing a comprehensive marketing and communications plan to increase awareness of Salud Family Health's services and mission
- Coordinating and executing special events, such as health fairs, fundraisers, or community outreach initiatives
- Managing and updating the organization's website and social media platforms to improve user experience and engagement
- Creating and distributing marketing materials, such as brochures, flyers, and newsletters, to promote Salud Family Health's services and mission
ASSUMPTION: These sample projects are intended to provide a sense of the Marketing and Communications Director's responsibilities and are not an exhaustive list of potential tasks.
❓ Key Questions to Ask During Interview
- Can you describe the organization's marketing and communications priorities for the next 1-3 years, and how this role fits into those plans?
- How does the Marketing and Communications Director collaborate with other departments, such as clinical services, fundraising, or community engagement, to achieve the organization's mission?
- What are the most significant challenges facing the organization's marketing and communications efforts, and how can this role address them?
- How does the organization support the professional development and growth of its marketing and communications team members?
- What is the organization's approach to work-life balance, and how does it support employees' personal and professional growth?
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in the role and your commitment to the organization's mission. It also provides an opportunity to assess the fit between your career goals and the organization's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of Salud Family Health's mission and how your qualifications align with the organization's goals.
- Prepare examples of your past marketing and communications successes, as well as any challenges you've overcome, to discuss during the interview process.
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
