Marketing and Communications Manager

📌 Core Information

🔹 Job Title: Marketing and Communications Manager

🔹 Company: Activate Interactive Pte Ltd

🔹 Location: Singapore

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing strategies
• Localizing brand and content for SEA markets
• Managing digital campaigns and influencer outreach
• Coordinating media outreach and partnerships

ASSUMPTION: This role requires a strong understanding of the SEA market and regional consumer behaviors. Candidates should have proven experience in integrated marketing campaigns and digital marketing skills.

📋 Key Responsibilities

✅ Develop and execute marketing strategies tailored to each SEA market, aligned with brand and business objectives.

✅ Analyze local consumer behaviors, market dynamics, and competitors to inform campaign development.

✅ Adapt global marketing initiatives for local relevance and effectiveness.

✅ Ensure all messaging and content reflects the cultural, linguistic, and lifestyle preferences of target markets.

✅ Oversee production of region-specific assets including website content, social media, promotional videos, and customer success stories.

✅ Uphold brand voice while adapting for local language and tone when needed.

✅ Manage digital campaigns across Meta, TikTok, Google, and regional platforms.

✅ Build and manage relationships with influencers, fitness communities, and wellness creators in each country.

✅ Optimize campaigns for engagement, acquisition, and conversion, using data-driven insights.

✅ Coordinate media outreach, press events, and launches in key cities.

✅ Manage relationships with regional media outlets, tech bloggers, and healthcare reporters.

✅ Craft regionally adapted press releases and coordinate translations when needed.

✅ Collaborate with local distributors, e-commerce partners, and health/fitness organizations to boost market reach.

✅ Support sales and channel marketing teams with co-branded campaigns and promotional materials.

✅ Represent the brand at SEA industry events, expos, and pop-ups.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization. Candidates should be comfortable working independently and collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field (Master’s degree preferred).

Experience: 5-7 years in marketing and communications roles, with 2+ years in a regional or SEA-focused position.

Required Skills:

• Deep understanding of SEA markets, cultural nuances, and consumer preferences.
• Proven experience developing and managing integrated marketing campaigns in the region.
• Strong digital marketing skills, including performance marketing and influencer outreach.
• Excellent written and verbal communication skills in English; fluency or working knowledge of Bahasa, Thai, or Vietnamese is a plus.
• Strong project management, creative thinking, and analytical skills.

Preferred Skills:

• Experience in wearable tech, consumer electronics, digital health, or lifestyle brands.
• Familiarity with regional data privacy, health claims, or advertising regulations.
• Hands-on experience with tools like Meta Ads Manager, Google Analytics, HubSpot, Mailchimp, Canva, etc.

ASSUMPTION: While a Master's degree is preferred, candidates with relevant experience and a strong portfolio may be considered.

💰 Compensation & Benefits

Salary Range: SGD 80,000 - 120,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Fun working environment
• Employee Wellness Program

Working Hours: Full-time (40 hours/week) with flexible hours and remote work opportunities available.

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing and Communications Manager role in Singapore with the given experience level. Actual salary may vary based on candidate's qualifications and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on digital health and wellness solutions.

Company Size: 51-200 employees, providing a dynamic and collaborative work environment.

Founded: 1997, with a strong track record in delivering innovative technology solutions.

Company Description:

• Activate Interactive Pte Ltd is a leading technology consultancy in Singapore that fuses strategy consulting, creativity, and engineering to drive digital innovations.
• The company offers quality, cost-effective, and impactful end-to-end application development, including mobile and web applications, cloud technology, UI/UX design, and more.
• Activate aspires to help people live better and healthier with technology by providing holistic solutions to improve population health.

Company Specialties:

• Mobile App Development
• Web Development
• UI and UX Design
• DevOps
• Service and Maintenance
• Project Management
• Business Analysis
• Cloud
• and Strategy Consulting

Company Website: http://www.activate.sg

ASSUMPTION: Activate Interactive Pte Ltd is an affiliated company of Actxa Pte Ltd, which is the hiring entity for this role. The company's expertise in IT services and consulting provides a strong foundation for its expansion into digital health and wellness solutions.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and leadership within the marketing team.

Reporting Structure: This role reports directly to the Regional Marketing Director and may oversee junior marketing team members or external agencies.

Work Arrangement: On-site with flexible hours and remote work opportunities available. The role requires regular travel within the SEA region.

Growth Opportunities:

• Progression to a senior marketing leadership role within the company or the broader group.
• Expanding the company's footprint across new markets in the Asia-Pacific region.
• Gaining experience in the digital health and wellness industry and its unique challenges and opportunities.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's expansion into the SEA market.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Singapore, Malaysia, and Indonesia.

Office Location(s):

• 10 Eunos Road 8, Singapore, SG
• Mid Valley City, No.1, Medan Syed Putra Utara, Kuala Lumpur, 59200, MY
• Wisma Staco Lantai 5, Jalan Casablanca Kav 18, Menteng Dalam, Tebet, Jakarta, 12870, ID

Geographic Context:

• Singapore is a global hub for technology and innovation, with a multicultural population and strong regional connectivity.
• Malaysia and Indonesia offer large, diverse markets with unique cultural and linguistic nuances, providing exciting opportunities for regional marketing campaigns.
• The company's offices are located in major urban centers, with easy access to public transportation and amenities.

Work Schedule: Standard office hours with flexibility for remote work and regular travel within the SEA region.

ASSUMPTION: The company's offices provide a modern and collaborative work environment, with opportunities for employees to interact with diverse teams and cultures.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video call interview to discuss the role and assess cultural fit.
• In-person or virtual interview with the hiring manager and relevant team members.
• Final round interview with the Regional Marketing Director or another senior stakeholder.

Key Assessment Areas:

• Regional marketing strategy and campaign development.
• Digital marketing skills and performance optimization.
• Cultural awareness and language proficiency for the SEA region.
• Project management and team collaboration skills.

Application Tips:

• Tailor your resume and cover letter to highlight your regional marketing experience and digital marketing skills.
• Include specific examples of successful marketing campaigns you've led in the SEA region.
• Demonstrate your understanding of the company's mission and values in your application materials.
• Prepare questions about the company's expansion plans and marketing strategies for the SEA region.

ATS Keywords: Regional Marketing, SEA Markets, Digital Marketing, Campaign Development, Influencer Marketing, Public Relations, Brand Localization, Project Management, Consumer Behavior Analysis, Market Dynamics, Team Collaboration, E-commerce Partnerships

ASSUMPTION: The application process is designed to assess candidates' regional marketing expertise, digital marketing skills, and cultural awareness for the SEA region.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Analytics
• HubSpot
• Mailchimp
• Canva
• Regional social media and communication platforms (e.g., Line, WeChat, Grab)

ASSUMPTION: The role requires proficiency in digital marketing tools and platforms, as well as an understanding of regional communication channels and trends.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach
• Integrity and accountability
• Fun and positive work environment

Work Style:

• Dynamic and fast-paced, with a focus on results and impact
• Collaborative and inclusive, with a strong emphasis on teamwork and open communication
• Adaptable and resilient, with a willingness to learn and grow in a rapidly evolving industry

Self-Assessment Questions:

• How do you approach localizing marketing content for diverse cultural and linguistic preferences within the SEA region?
• Can you provide an example of a successful regional marketing campaign you've led, and how you adapted your strategy for different markets?
• How do you balance the need for data-driven optimization with a creative and innovative approach to marketing?

ASSUMPTION: Candidates should demonstrate a strong cultural fit with the company's values and work style, as well as a deep understanding of the regional marketing landscape and consumer behaviors.

⚠️ Potential Challenges

• Managing multiple regional marketing campaigns simultaneously, with varying timelines and priorities.
• Navigating regional data privacy regulations and health claims restrictions.
• Building and maintaining relationships with local influencers, partners, and media outlets in each country.
• Adapting to the company's dynamic and fast-paced work environment, with a focus on results and impact.

ASSUMPTION: These challenges require strong project management skills, cultural awareness, and adaptability in a rapidly evolving industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of regional consumer behaviors and market dynamics, as well as proficiency in digital marketing tools and platforms.
• Compared to other regional marketing roles, this position offers significant growth potential and the opportunity to make a real impact on the company's expansion into the SEA market.
• Career progression in this role may lead to senior marketing leadership positions within the company or the broader group, with opportunities to expand the company's footprint across new markets in the Asia-Pacific region.

ASSUMPTION: This role offers unique challenges and opportunities for candidates with regional marketing expertise and a strong cultural fit with the company's values and work style.

📝 Sample Projects

• Developing and executing a regional marketing campaign for a new wearable health device, tailored to the cultural and linguistic preferences of target markets in Singapore, Malaysia, and Indonesia.
• Localizing brand messaging and content for regional social media channels, ensuring consistency with the company's global brand voice while adapting for local language and tone.
• Managing a regional influencer marketing campaign, building relationships with local fitness communities and wellness creators to promote the company's suite of digital health and wellness solutions.

ASSUMPTION: These sample projects illustrate the role's focus on regional marketing strategy, brand localization, and digital marketing execution.

❓ Key Questions to Ask During Interview

• What are the company's expansion plans for the SEA region, and how does this role contribute to those goals?
• How does the company support its employees' professional development and growth within the marketing team?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company approach regional data privacy regulations and health claims restrictions in its marketing campaigns?
• What opportunities are there for collaboration with other departments or external partners to enhance the company's marketing efforts?

ASSUMPTION: These questions demonstrate a candidate's interest in the company's long-term goals, commitment to professional development, and understanding of the regional marketing landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your regional marketing experience and digital marketing skills.
• Prepare questions about the company's expansion plans and marketing strategies for the SEA region.
• If invited for an interview, be prepared to discuss your approach to regional marketing strategy, brand localization, and digital marketing execution.
• Follow up with the hiring manager within one week after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.