📌 Core Information
🔹 Job Title: Marketing and Communications Manager
🔹 Company: Brisbane Powerhouse
🔹 Location: New Farm, Queensland, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing innovative, multi-channel marketing strategies to drive audience growth, engagement, and revenue.
- Overseeing campaign delivery, brand management, media relations, digital marketing, and content creation.
- Working closely with internal teams and external partners to ensure consistent and compelling messaging.
- Positioning Brisbane Powerhouse as one of Australia's premier arts and cultural venues.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive success across various channels and teams.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies to achieve audience growth, engagement, and revenue targets.
✅ Managing campaign delivery, brand management, media relations, digital marketing, and content creation.
✅ Collaborating with internal teams and external partners to ensure consistent and compelling messaging.
✅ Monitoring and analyzing campaign performance to optimize strategies and maximize results.
✅ Managing a small team, providing guidance, and fostering a creative and productive work environment.
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple priorities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience (5-10 years) in creating and delivering effective marketing campaigns, ideally within the arts, entertainment, or venue sectors.
Required Skills:
- Expertise in digital marketing, brand management, media relations, and content development.
- Proven leadership and relationship-building skills.
- Ability to translate data insights into effective strategies.
- Excellent communication and project management skills.
Preferred Skills:
- Experience working in the arts or cultural sector.
- Fluency in additional languages.
ASSUMPTION: Candidates with a strong portfolio demonstrating their marketing expertise and a passion for the arts will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: AU$80,000 - AU$100,000 per annum, based on experience and industry standards for marketing managers in the arts sector in Brisbane.
Benefits:
- Free on-site parking.
- Great team culture.
- Staff tickets to performances, events, and festivals.
- 20% discount at on-site restaurants.
Working Hours: Full-time, Monday to Friday, with occasional evening and weekend work required for events.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Performing Arts. Brisbane Powerhouse is a vibrant cultural landmark presenting a dynamic year-round program of performances, festivals, exhibitions, and private events.
Company Size: 51-200 employees. As a mid-sized organization, Brisbane Powerhouse offers a supportive, creative, and professional environment with opportunities for collaboration and growth.
Founded: 2000. Brisbane Powerhouse was established in 2000 as a Brisbane City Council-owned venue, transforming a historic power station into a hub for contemporary arts and culture.
Company Description:
- A magnificent power station of the 1920s reborn as Queensland’s home of contemporary art and culture.
- Offers a program of festivals, visual arts, music, theatre, comedy, dance, film, in-conversation, and digital arts.
- Features two main stage theatres, three smaller performance venues, gallery spaces, three restaurants and bars, a store, corporate facilities, and stunning river views.
Company Specialties:
- Arts and cultural events and festivals.
- Venue management and operations.
- Community engagement and partnerships.
Company Website: http://brisbanepowerhouse.org
ASSUMPTION: Brisbane Powerhouse's unique history and setting make it an attractive workplace for arts and culture enthusiasts seeking a dynamic and creative environment.
📊 Role Analysis
Career Level: Mid-level to senior marketing professional, with the opportunity to grow and make a significant impact on the organization's success.
Reporting Structure: This role reports directly to the Director of Marketing and Communications and oversees a small team of marketing and communications professionals.
Work Arrangement: On-site, with occasional remote work possible for certain tasks and meetings.
Growth Opportunities:
- Potential to progress to a senior leadership role within the marketing and communications department.
- Opportunities to work on high-profile events and festivals, gaining valuable experience and exposure.
- Chance to develop skills in venue management, event planning, and community engagement.
ASSUMPTION: This role offers a unique blend of marketing and communications experience, with the added benefit of working in a vibrant arts and cultural environment.
🌍 Location & Work Environment
Office Type: Historic power station transformed into a modern, open-plan office space with stunning river views.
Office Location(s): New Farm, Queensland, Australia.
Geographic Context:
- New Farm is an inner-city suburb of Brisbane, located on the banks of the Brisbane River.
- The area is known for its vibrant arts scene, trendy cafes, and restaurants, and is home to New Farm Park.
- Brisbane Powerhouse is easily accessible by public transportation, with nearby bus and ferry stops.
Work Schedule: Full-time, Monday to Friday, with occasional evening and weekend work required for events.
ASSUMPTION: The historic and unique setting of Brisbane Powerhouse offers a visually inspiring and culturally rich work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the HR department.
- In-person or video interview with the hiring manager and a panel of team members.
- Final interview with the Director of Marketing and Communications.
Key Assessment Areas:
- Marketing and communications expertise and experience.
- Leadership and team management skills.
- Cultural fit and alignment with Brisbane Powerhouse's values and mission.
- Problem-solving and strategic thinking abilities.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience and skills.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
- Research Brisbane Powerhouse and be ready to discuss how your skills and experience align with the organization's mission and values.
ATS Keywords: Marketing, Communications, Digital Marketing, Brand Management, Media Relations, Content Development, Leadership, Relationship Building, Arts, Entertainment, Venue, Campaign Delivery, Audience Growth, Engagement, Revenue.
ASSUMPTION: Brisbane Powerhouse's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the organization's needs and goals.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo).
- Social media management tools (e.g., Hootsuite, Buffer).
- Email marketing software (e.g., Mailchimp, Constant Contact).
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: Familiarity with industry-standard marketing and communications tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing new ideas and approaches to drive creativity and growth.
- Collaboration: Working together to achieve shared goals and create meaningful experiences.
- Excellence: Striving for the highest standards in all aspects of our work.
Work Style:
- Creative and innovative.
- Collaborative and team-oriented.
- Results-driven and focused on continuous improvement.
Self-Assessment Questions:
- How do you embody Brisbane Powerhouse's values in your work and personal life?
- Can you provide an example of a time when you successfully collaborated with a team to achieve a common goal?
- How do you approach continuous learning and professional development?
ASSUMPTION: Candidates who demonstrate a strong alignment with Brisbane Powerhouse's values and a compatible work style will be well-suited to this role and the organization's culture.
⚠️ Potential Challenges
- Managing competing priorities and tight deadlines during peak event periods.
- Working in a dynamic and sometimes unpredictable arts and cultural environment.
- Adapting to changes in marketing strategies and tactics as the organization evolves.
- Occasional evening and weekend work required for events.
ASSUMPTION: Prospective candidates should be prepared to navigate these challenges and thrive in a fast-paced, creative environment.
📈 Similar Roles Comparison
- This role differs from related positions in that it focuses on marketing and communications within the arts and cultural sector, rather than corporate or commercial environments.
- Industry-specific context: The arts and cultural sector is highly competitive and relies on innovative marketing strategies to engage audiences and drive revenue.
- Career path comparison: This role offers the opportunity to grow and develop marketing and communications skills within a unique and dynamic sector, with potential progression to senior leadership roles.
ASSUMPTION: Candidates should consider the unique aspects of this role and the industry-specific context when evaluating their fit and career growth potential.
📝 Sample Projects
- Developing and implementing a multi-channel marketing campaign to promote a major arts festival, resulting in a 20% increase in ticket sales.
- Managing a team to create and execute a successful brand relaunch, including a new visual identity, website, and marketing materials, leading to a 15% increase in audience engagement.
- Collaborating with internal teams and external partners to create compelling content for social media, blogs, and email newsletters, driving a 25% increase in website traffic and social media followers.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, with a focus on driving results and engaging audiences.
❓ Key Questions to Ask During Interview
- How does this role support Brisbane Powerhouse's overall mission and strategic goals?
- Can you describe the team structure and dynamics within the marketing and communications department?
- How does Brisbane Powerhouse foster a creative and innovative work environment?
- What opportunities are there for professional development and growth within this role and the organization?
- How does the organization approach work-life balance, particularly during peak event periods?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience and skills.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
- Research Brisbane Powerhouse and be ready to discuss how your skills and experience align with the organization's mission and values.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
