Marketing and CRM Specialist

📌 Core Information - Job Title: Marketing and CRM Specialist - Company: Audika Group - Location: Macquarie Park, NSW, 2113, Australia - Job Type: Hybrid (3 days in office, 2 days working from home) - Date Posted: May 9, 2025 - Experience Level: 5-10 years of experience 🚀 Job Overview Key aspects of this role include: - Strategic Planning: Developing and implementing performance marketing plans and projects to grow each digital channel and meet new customer acquisition targets. - Cross-functional Collaboration: Working closely with global marketing colleagues, paid media agency, and other relevant digital media vendors to execute and optimize campaigns. - Data-driven Decision Making: Regularly reporting on digital marketing performance, evaluating it against set goals, and providing updates and recommendations to drive growth initiatives. - Continuous Learning: Testing and learning through strong data analysis and A/B testing plans to improve conversion funnels and support Audika's strategic objectives. ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a global, cross-functional team. 📋 Key Responsibilities - Design and implement performance marketing plans and projects to grow each digital channel and meet new customer acquisition targets. - Manage global marketing and local agency relationships, ensuring timely and accurate invoicing. - Conduct robust forecasting, tracking, and regular reporting for performance marketing to improve conversion funnels and support growth initiatives in line with Audika's strategic objectives. - Collaborate with global performance marketing colleagues and paid media agency to execute and optimize campaigns across various digital channels. - Own and optimize the online customer journey, troubleshooting as required. - Drive improved use of data and analytics to increase lead generation and actionable outcomes. - Build and maintain excellent inter-team and inter-departmental relationships to drive a collaborative culture throughout the business. ASSUMPTION: Success in this role requires strong project management skills, attention to detail, and the ability to work effectively in a dynamic, fast-paced environment. 🎯 Required Qualifications Education: - Undergraduate degree in Marketing, Communications, or Business (Essential) Experience: - 5+ years of hands-on performance marketing experience across a variety of channels (Essential) Required Skills: - Performance growth mindset - Strong work ethic and highly organized and structured - Confidence managing large paid media budgets and executing campaigns within allocated parameters - Proven experience in A/B testing; developing test and learn frameworks in partnership with agency and global marketing colleagues and driving conversion rates - Strategic thinker yet detail-oriented and comfortable working in a dynamic, fast-paced environment - Hands-on experience delivering digital marketing campaigns across paid search, paid social, affiliates, native, and display - Experience working closely with a media agency and other relevant digital media / technology vendors and getting the best out of them. - Demonstrated ability in developing and optimising digital campaign tactics, messages, and creative - Strong analytical mindset and comfortable working with data to make recommendations - Working knowledge and experience of A/B testing methodologies - Sound project management skills & attention to detail - Experienced participating in the digital campaign development process (from brief to execution) - Flexibility with some after hours global calls Preferred Skills: - Hands-on experience with the following platforms: Google Ads, Google Tag Manager, Google Analytics, Facebook Business Manager (Meta Business Suite), and Google Business Profile - Working with an enterprise Customer Relationship Management (CRM) platform - SEO and CRO optimization knowledge and skills ASSUMPTION: Candidates with a proven track record in driving growth and achieving performance targets in a performance marketing role will be highly competitive for this position. 💰 Compensation & Benefits - Salary Range: AU$80,000 - AU$120,000 per annum (Based on industry standards for a Marketing and CRM Specialist with 5-10 years of experience in Australia) - Benefits: - Competitive renumeration package - Hybrid working (3 days in the office, 2 days working from home) - Professional development opportunities - 'MyRewards' program - discounts to over 400 retailers and services across Australia - Online Wellbeing centre - activities, workouts, meditations, nutritional, and financial advice - Employee Assistance Program - Novated leasing - Birthday and Christmas gifts ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing and CRM Specialist with the required experience level in Australia. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure. 📊 Applicant Insights Company Context: - Industry: Medical Equipment Manufacturing - Company Size: 5,001-10,000 employees - Founded: Not specified - Company Description: Audika Group is the hearing care division of Demant and has its headquarters in Denmark. It is one of the world's leading hearing care retailers, with more than 2,500 clinics across 24 markets. Audika's vision is to help more people hear better, and it delivers life-changing hearing care through its strong brands, such as HearingLife, Hidden Hearing, and Acustica Medica. - Company Specialties: Audiology, Hearing aids, Hearing care, and Hearing test Role Analysis: - Career Level: Mid-level to senior marketing role - Reporting Structure: Reports directly to the Lead, Customer Acquisition & Media - Work Arrangement: Hybrid (3 days in the office, 2 days working from home) - Growth Opportunities: Potential to grow within the marketing team or take on more responsibilities as the company expands its digital presence. - Location: Macquarie Park, NSW, 2113, Australia - A suburb of Sydney with a mix of commercial and residential areas, offering a balance between urban and suburban living. ASSUMPTION: This role offers a unique opportunity to work in a global, cross-functional team and drive growth for a leading hearing care provider. Candidates with strong analytical skills, a data-driven approach, and a passion for improving people's lives through technology will thrive in this role. 🌍 Location & Work Environment - Office Type: Hybrid (3 days in the office, 2 days working from home) - Office Location(s): Macquarie Park, NSW, 2113, Australia - Geographic Context: Macquarie Park is a suburb of Sydney, offering a mix of commercial and residential areas, with easy access to public transportation and major highways. The area is known for its shopping centers, restaurants, and parks, providing a balance between urban and suburban living. - Work Schedule: Full-time, with flexibility for some after-hours global calls. ASSUMPTION: The hybrid work arrangement allows for a flexible balance between working from home and collaborating with the team in the office. This setup caters to candidates who value both the convenience of remote work and the in-person interaction that comes with an office environment. 💼 Interview & Application Insights - Typical Process: 1. Online application review 2. Phone or video screening 3. In-depth behavioral and technical interviews 4. Final round with the hiring manager or panel - Key Assessment Areas: 1. Strategic thinking and problem-solving skills 2. Analytical skills and data-driven approach 3. Campaign management and optimization experience 4. Cultural fit and alignment with Audika's values - Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven approach, and ability to work in a global, cross-functional team. 3. Familiarize yourself with Audika's mission, values, and the hearing care industry to demonstrate your enthusiasm and understanding of the role. 4. Practice your presentation skills, as you may be asked to present on a marketing campaign or strategy during the interview process. ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit. Candidates who can demonstrate a strong understanding of the hearing care industry and a data-driven approach to marketing will be well-positioned for success. 🛠️ Tools & Technologies - Google Ads - Google Tag Manager - Google Analytics - Facebook Business Manager (Meta Business Suite) - Google Business Profile - Enterprise Customer Relationship Management (CRM) platform - Various digital marketing platforms (e.g., paid search, paid social, affiliates, native, and display) ASSUMPTION: Familiarity with the listed tools and technologies is desirable, as they are essential for success in this role. Candidates with experience using these platforms will be able to hit the ground running and make an immediate impact on the team. 👔 Cultural Fit Considerations - Company Values: Audika Group values include customer focus, innovation, collaboration, and sustainability. Candidates who embody these values and can demonstrate their commitment to improving people's lives through technology will be strong fits for the organization. - Work Style: Audika Group fosters a dynamic, fast-paced work environment that encourages collaboration, innovation, and continuous learning. Candidates who thrive in this type of setting and can adapt to changing priorities and tight deadlines will excel in this role. - Self-Assessment Questions: 1. How do you ensure that your marketing campaigns align with Audika's customer-focused values? 2. Describe a time when you had to adapt to a significant change in priorities or project scope. How did you handle it, and what was the outcome? 3. How do you stay up-to-date with the latest trends and technologies in the digital marketing landscape, and how do you apply this knowledge to your work? ASSUMPTION: Candidates who can demonstrate a strong commitment to Audika's values, a flexible and adaptable work style, and a passion for staying current with digital marketing trends will be well-suited to this role and the company's culture. ⚠️ Potential Challenges - Role-specific Challenges: 1. Managing global marketing campaigns and coordinating with international teams across different time zones. 2. Balancing the need for data-driven decision-making with the need for quick execution and optimization in a fast-paced environment. 3. Ensuring consistent branding and messaging across multiple digital channels and markets. - Company-specific Challenges: 1. Working in a large, global organization with multiple brands and products, requiring strong communication and collaboration skills. 2. Navigating a dynamic and evolving market, with a focus on innovation and continuous improvement. - Location-specific Challenges: 1. Adapting to the hybrid work arrangement, balancing the benefits of working from home with the need for in-person collaboration and communication. 2. Managing the commute to and from the office, depending on traffic and public transportation availability. ASSUMPTION: Candidates who can effectively manage global teams, balance data-driven decision-making with quick execution, and adapt to a dynamic work environment will be well-equipped to overcome the challenges associated with this role. 📈 Similar Roles Comparison - How this role differs from related positions: 1. This role focuses on performance marketing, while related positions may have a broader scope, including brand marketing, content marketing, or social media marketing. 2. This role requires a strong analytical mindset and data-driven approach, whereas other marketing roles may emphasize creativity, storytelling, or influencer partnerships. 3. This role involves managing global marketing campaigns and coordinating with international teams, while other marketing roles may focus on local or regional campaigns. - Industry-specific context: 1. The hearing care industry is characterized by a high degree of regulation and a focus on customer education and support. Marketing professionals in this field must be knowledgeable about the industry, its trends, and its unique challenges. 2. The hearing care market is competitive, with both established players and startups vying for market share. Marketing professionals must stay informed about industry developments and adapt their strategies accordingly. - Career path comparison: 1. This role can serve as a stepping stone to senior marketing management positions, such as Marketing Manager, Senior Marketing Manager, or Director of Marketing. 2. Alternatively, this role can lead to specialized marketing roles, such as Head of Performance Marketing or Head of Digital Marketing, focusing on specific aspects of marketing strategy and execution. ASSUMPTION: Candidates who understand the unique aspects of this role, the hearing care industry, and the potential career paths it offers will be better prepared to succeed in this position and make a meaningful impact on the organization. 📝 Sample Projects - Project example 1 (specific to this role): Developing and executing a global A/B testing strategy to optimize digital campaign performance and drive conversion rates. - Project example 2 (specific to the industry): Creating targeted marketing campaigns to raise awareness about the signs of hearing loss and the importance of regular hearing checks among at-risk populations. - Project example 3 (specific to reported responsibilities): Collaborating with the global marketing team to develop and implement a regional marketing plan that aligns with Audika's global brand strategy and local market needs. ASSUMPTION: Candidates who can provide specific examples of marketing projects they have led, their outcomes, and the lessons they learned will be well-positioned to discuss their approach to similar projects in the interview process. ❓ Key Questions to Ask During Interview - Questions specific to role responsibilities: 1. How do you prioritize and manage multiple digital marketing campaigns simultaneously, ensuring each receives the attention it deserves? 2. Can you describe a time when you had to pivot a marketing strategy due to changing market conditions or new data insights? How did you approach it, and what was the outcome? - Questions specific to team structure: 1. How do you collaborate with global marketing colleagues and external agencies to ensure consistent branding and messaging across multiple digital channels and markets? 2. How do you balance the need for data-driven decision-making with the need for quick execution and optimization in a fast-paced environment? - Questions specific to company culture: 1. How do you ensure that your marketing campaigns align with Audika's customer-focused values and brand identity? 2. Can you describe a time when you had to adapt to a significant change in priorities or project scope? How did you handle it, and what was the outcome? - Questions specific to growth opportunities: 1. How do you stay up-to-date with the latest trends and technologies in the digital marketing landscape, and how do you apply this knowledge to your work? 2. How do you identify and capitalize on new marketing opportunities to drive growth and improve customer acquisition and retention? ASSUMPTION: Candidates who ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the industry will make a strong impression on the hiring manager and increase their chances of success. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your performance growth mindset, strong work ethic, and analytical skills. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven approach, and ability to work in a global, cross-functional team. 4. Familiarize yourself with Audika's mission, values, and the hearing care industry to demonstrate your enthusiasm and understanding of the role. 5. Practice your presentation skills, as you may be asked to present on a marketing campaign or strategy during the interview process. 6. Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.