Marketing and Events Team Member

📌 Core Information

🔹 Job Title: Marketing and Events Team Member

🔹 Company: Renewal by Andersen of Central PA

🔹 Location: Mechanicsburg, PA

🔹 Job Type: On-site (Full or Part-time)

🔹 Category: Marketing & Events

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Representing the brand and serving as its face and voice
• Engaging with customers, partners, and stakeholders through various channels
• Promoting products/services and creating brand awareness
• Participating in events, trade shows, and activations
• Creating captivating content and fostering relationships with influencers and partners

ASSUMPTION: This role requires a high level of energy, enthusiasm, and outgoing personality to effectively represent the brand and engage with diverse audiences.

📋 Key Responsibilities

✅ Brand Representation: Serve as the face and voice of the brand, embodying its values and maintaining a deep understanding of its products/services.

✅ Engagement and Outreach: Proactively engage with customers, partners, and stakeholders through various channels to promote the brand and create a strong brand presence.

✅ Product Knowledge: Develop an in-depth understanding of the brand's products/services and effectively communicate their features, benefits, and unique selling propositions to potential customers.

✅ Event Participation: Represent the brand at events, trade shows, and activations to drive brand visibility and engage with potential customers or partners.

✅ Content Creation: Generate captivating content (e.g., social media posts, blog articles, videos) that aligns with the brand's messaging and resonates with the audience, contributing to brand storytelling and awareness.

✅ Relationship Building: Cultivate and maintain relationships with influencers, brand advocates, and strategic partners to expand the brand's reach and impact.

✅ Feedback Collection: Gather insights and feedback from customers and the community to provide valuable input for improving products/services and overall brand experience.

ASSUMPTION: This role may require working outside regular business hours to attend events and engage with customers or partners.

🎯 Required Qualifications

Education: High school diploma or equivalent required. Bachelor's degree in Marketing, Communications, or a related field preferred.

Experience: 0-2 years of relevant experience in marketing, events, or a related field.

Required Skills:

• Exceptional communication and interpersonal skills
• Proficient in utilizing various social media platforms and digital marketing tools
• Ability to work independently and as part of a team
• Enthusiastic, outgoing personality with a passion for the brand and its values
• Flexibility to attend events and engage in activities outside regular working hours, as needed

Preferred Skills:

• Previous experience as a brand ambassador or in a similar role
• Proficiency in content creation tools and analytics platforms
• Knowledge of market trends and competitor analysis

ASSUMPTION: Candidates with previous experience in marketing, events, or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $30,000 - $40,000 per year (based on experience level and industry standards for entry-level marketing roles in Central PA)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products and services

Working Hours: Full-time (40 hours/week) or part-time positions available. Hours may vary based on event schedule.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Central PA. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Renewal by Andersen of Central PA operates in the construction industry, specializing in replacement windows and doors.

Company Size: The company has 201-500 employees, providing a mid-sized work environment with opportunities for growth and collaboration.

Founded: Renewal by Andersen was founded in 2006, with the Central PA division expanding in the same year.

Company Description:

• Renewal by Andersen is the exclusive start-to-finish window replacement division of Andersen Corporation
• The company serves Central PA, including Harrisburg, Altoona, Williamsport, and surrounding areas
• Renewal by Andersen focuses on providing high-quality, energy-efficient window solutions for residential customers

Company Specialties:

• Replacement Windows
• Replacement Doors

Company Website: www.rbacentralpa.com

ASSUMPTION: As a mid-sized company, Renewal by Andersen of Central PA offers a supportive work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or individuals looking to start their career in marketing or events.

Reporting Structure: The Marketing and Events Team Member will report directly to the Marketing Manager or Events Coordinator.

Work Arrangement: This is an on-site position, with full or part-time availability. The role may require working outside regular business hours to attend events.

Growth Opportunities:

• Gain valuable experience in marketing and events within the construction industry
• Develop skills in brand representation, content creation, and relationship building
• Potential for career advancement in marketing, events, or related fields within the company

ASSUMPTION: This role offers an excellent opportunity for entry-level candidates to gain experience in marketing and events while working for a well-established company in the construction industry.

🌍 Location & Work Environment

Office Type: The company operates from multiple locations, with the primary office in Mechanicsburg, PA.

Office Location(s): Hampden Center, 4856 Carlisle Pike, Mechanicsburg, PA 17050, US; 244 Grey Fox Dr, Montoursville, Pennsylvania 17754, US; 487 Municipal Dr, Duncansville, Pennsylvania 16635, US

Geographic Context:

• Mechanicsburg is located in Central Pennsylvania, with easy access to major highways and attractions
• The area offers a mix of urban and rural environments, with a variety of cultural and recreational activities
• Central PA experiences all four seasons, with mild winters and warm summers

Work Schedule: The work schedule may vary based on event participation and may include evenings and weekends.

ASSUMPTION: The work environment at Renewal by Andersen of Central PA is dynamic and fast-paced, with a focus on teamwork and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Communication and interpersonal skills
• Enthusiasm and passion for the brand
• Understanding of marketing and events principles
• Ability to work independently and as part of a team
• Flexibility and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your enthusiasm for the brand and the opportunity to represent it
• Prepare examples of your content creation and relationship-building skills
• Research the company and its products/services to showcase your knowledge and understanding

ATS Keywords: Brand representation, event participation, content creation, relationship building, customer engagement, marketing, events, social media, digital marketing, teamwork, independent work, flexibility, enthusiasm, passion, brand ambassador

ASSUMPTION: The application process at Renewal by Andersen of Central PA is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Digital marketing tools (e.g., Hootsuite, Buffer, Canva)
• Content creation tools (e.g., Adobe Creative Suite, Microsoft Office)
• Analytics platforms (e.g., Google Analytics, social media analytics tools)

ASSUMPTION: Familiarity with various social media platforms, digital marketing tools, and content creation tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Quality-driven
• Innovative
• Collaborative
• Passionate

Work Style:

• Dynamic and fast-paced
• Team-oriented and collaborative
• Adaptable and flexible
• Results-driven

Self-Assessment Questions:

• Do you possess exceptional communication and interpersonal skills?
• Are you enthusiastic, outgoing, and passionate about representing a brand?
• Can you work independently and as part of a team in a dynamic and fast-paced environment?
• Are you comfortable working outside regular business hours, as needed?

ASSUMPTION: Candidates who align with Renewal by Andersen of Central PA's company values and work style are more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Working outside regular business hours to attend events and engage with customers or partners
• Managing multiple tasks and priorities in a fast-paced environment
• Adapting to changes in event schedules or brand messaging
• Dealing with customer feedback or concerns in a professional and courteous manner

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• This role is similar to a Brand Ambassador or Event Coordinator position in other industries
• However, this role is unique in that it focuses on representing a brand within the construction industry and promoting its products/services
• Career paths in this role may include advancement to Marketing Coordinator, Events Manager, or other related positions within the company

ASSUMPTION: While this role shares similarities with other marketing and events positions, its focus on the construction industry and brand representation sets it apart.

📝 Sample Projects

• Creating and executing a social media campaign to promote a new product line
• Planning and coordinating an event to showcase the brand's products and services
• Developing a blog post or video series to educate customers about the benefits of the brand's products

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role, from content creation to event planning and customer engagement.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role contribute to the overall marketing and events strategy for the company?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and helps you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your content creation and relationship-building skills
• Research the company and its products/services to showcase your knowledge and understanding
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.