Marketing and Events Team Member

📌 Core Information

🔹 Job Title: Marketing and Events Team Member

🔹 Company: Renewal by Andersen of Central PA

🔹 Location: Mechanicsburg, Pennsylvania, United States

🔹 Job Type: On-site (Full or Part-time)

🔹 Category: Marketing & Events

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Representing the brand and embodying its values
• Engaging with customers, partners, and stakeholders through various channels
• Promoting products/services and creating brand awareness
• Building relationships with influencers, brand advocates, and strategic partners
• Gathering insights and feedback to improve products/services and overall brand experience

ASSUMPTION: This role requires a high level of interpersonal skills and enthusiasm for the brand, as well as the ability to work independently and as part of a team.

📋 Key Responsibilities

✅ Serve as the face and voice of the brand, embodying its values, and maintaining a deep understanding of its products/services

✅ Proactively engage with customers, partners, and stakeholders through various channels to promote the brand and create a strong brand presence

✅ Develop an in-depth understanding of the products/services and effectively communicate their features, benefits, and unique selling propositions to potential customers

✅ Represent the brand at events, trade shows, and activations to drive brand visibility and engage with potential customers or partners

✅ Generate captivating content (e.g., social media posts, blog articles, videos) that aligns with the brand messaging and resonates with the audience, contributing to brand storytelling and awareness

✅ Cultivate and maintain relationships with influencers, brand advocates, and strategic partners to expand the brand's reach and impact

✅ Gather insights and feedback from customers and the community to provide valuable input to improve products/services and overall brand experience

ASSUMPTION: This role may require working outside regular business hours to attend events and engage with customers or partners.

🎯 Required Qualifications

Education: High school diploma or equivalent required. Relevant degree or certification preferred.

Experience: 0-2 years of experience in marketing, events, or a related field preferred but not required.

Required Skills:

• Exceptional communication and interpersonal skills
• Proficient in utilizing various social media platforms and digital marketing tools
• Ability to work independently and as part of a team
• Enthusiastic, outgoing personality with a passion for the brand and its values
• Flexibility to attend events and engage in activities outside regular working hours, as needed

Preferred Skills:

• Previous experience as a brand ambassador or in a similar role
• Proficiency in content creation tools and analytics platforms
• Knowledge of market trends and competitor analysis

ASSUMPTION: Candidates with previous experience in marketing, events, or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $30,000 - $40,000 per year (Full-time) or $15 - $20 per hour (Part-time). This range is based on industry standards for entry-level marketing and events roles in the Central Pennsylvania area.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products/services

Working Hours: Full-time positions typically work 40 hours per week, Monday through Friday, with some weekend or evening hours required for events. Part-time positions may vary in hours and scheduling.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Renewal by Andersen of Central PA operates in the construction industry, specializing in replacement windows and doors.

Company Size: The company has 201-500 employees, providing a mid-sized work environment with opportunities for growth and collaboration.

Founded: The company was founded in 2006 and has since expanded to serve Central Pennsylvania, including Harrisburg, Altoona, and Williamsport.

Company Description:

• Renewal by Andersen is the exclusive start-to-finish window replacement division of Andersen Corporation
• The company serves Central PA, offering a wide range of window and door products and services
• Renewal by Andersen is committed to providing exceptional customer service and high-quality products

Company Specialties:

• Replacement Windows
• Replacement Doors
• Customer Service
• Brand Representation

Company Website: www.rbacentralpa.com

ASSUMPTION: Renewal by Andersen of Central PA is a well-established company with a strong reputation in the local market, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for candidates seeking to establish a career in marketing, events, or a related field.

Reporting Structure: The Marketing and Events Team Member will report directly to the Marketing Manager or a similar role.

Work Arrangement: This is an on-site position, requiring candidates to work from the company's office in Mechanicsburg, Pennsylvania. Full and part-time positions are available.

Growth Opportunities:

• Developing expertise in marketing, events, or a related field
• Advancing to a marketing coordinator or similar role
• Expanding responsibilities and taking on more complex projects

ASSUMPTION: This role offers opportunities for career growth and development within the marketing and events field.

🌍 Location & Work Environment

Office Type: The company's office is located in a business park, providing a professional and collaborative work environment.

Office Location(s): 4856 Carlisle Pike, Mechanicsburg, PA 17050, United States

Geographic Context:

• Mechanicsburg is a suburb of Harrisburg, the capital of Pennsylvania
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
• Central Pennsylvania has a humid subtropical climate, with warm summers and cold winters

Work Schedule: The work schedule may vary depending on the position (full or part-time) and may require working outside regular business hours for events and activations.

ASSUMPTION: The work environment is professional and collaborative, with opportunities for growth and development within the marketing and events field.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Background check and reference check
• Job offer

Key Assessment Areas:

• Communication and interpersonal skills
• Enthusiasm and passion for the brand
• Ability to work independently and as part of a team
• Flexibility and adaptability
• Understanding of marketing and events principles

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your enthusiasm for the brand and the company's products/services
• Prepare examples of your content creation and relationship-building skills
• Be ready to discuss your availability for events and activities outside regular working hours

ATS Keywords: Brand representation, customer engagement, social media, digital marketing, content creation, relationship building, feedback collection, event participation

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current hiring practices.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Digital marketing tools (e.g., Hootsuite, Buffer, Canva)
• Content creation tools (e.g., Adobe Creative Suite, Microsoft Office)
• Analytics platforms (e.g., Google Analytics, Social Media Analytics)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current marketing and events strategies.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Quality-driven
• Innovative
• Collaborative

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Customer-focused and responsive

Self-Assessment Questions:

• Do you share the company's values and commitment to customer satisfaction?
• Are you comfortable working in a collaborative and adaptable environment?
• Do you have a proactive and results-driven approach to your work?
• Are you passionate about representing the brand and engaging with customers?

ASSUMPTION: The company values a strong cultural fit and looks for candidates who align with their mission and values.

⚠️ Potential Challenges

• Working outside regular business hours for events and activations
• Managing multiple projects and priorities simultaneously
• Adapting to changes in marketing and events strategies
• Developing expertise in a new field or industry

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Marketing Coordinator: This role may have more responsibility for planning and executing marketing campaigns, while the Marketing and Events Team Member focuses more on brand representation and customer engagement
• Event Coordinator: This role may be more focused on planning and executing events, while the Marketing and Events Team Member has a broader scope of responsibilities, including marketing and relationship building
• Brand Ambassador: This role may be more focused on representing the brand at events and activations, while the Marketing and Events Team Member has a broader scope of responsibilities, including marketing and customer engagement

ASSUMPTION: This role offers a unique blend of marketing and events responsibilities, providing opportunities for growth and development in both areas.

📝 Sample Projects

• Planning and executing a community event to promote the brand and engage with customers
• Creating a social media campaign to raise brand awareness and drive customer engagement
• Developing a relationship with a local influencer to expand the brand's reach and impact

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role, but may not be representative of all aspects of the job.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in a candidate for this role?
• How does this role fit into the overall marketing and events strategy for the company?
• What opportunities are there for growth and development within the marketing and events department?
• How does the company support work-life balance for employees in this role?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These questions are intended to help you better understand the role and the company's expectations, as well as to demonstrate your interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your content creation and relationship-building skills
• Be ready to discuss your availability for events and activities outside regular working hours
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.