Marketing and Events Team Member

📌 Core Information

🔹 Job Title: Marketing and Events Team Member

🔹 Company: Renewal by Andersen of Central PA

🔹 Location: Mechanicsburg, PA

🔹 Job Type: Full-Time/Part-Time

🔹 Category: Marketing & Events

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Representing the brand and serving as its face and voice
• Engaging with customers, partners, and stakeholders through various channels
• Promoting products/services and creating brand awareness
• Attending events and activations to drive brand visibility
• Generating captivating content and contributing to brand storytelling
• Building relationships with influencers, brand advocates, and strategic partners
• Gathering insights and feedback to improve products/services and overall brand experience

ASSUMPTION: This role requires a high level of energy, enthusiasm, and passion for the brand. It involves both independent work and collaboration with the team to achieve common goals.

📋 Key Responsibilities

✅ Serve as the face and voice of the brand, embodying its values, and maintaining a deep understanding of its products/services

✅ Proactively engage with customers, partners, and stakeholders through various channels to promote the brand and create a strong brand presence

✅ Develop an in-depth understanding of the brand's products/services and effectively communicate their features, benefits, and unique selling propositions to potential customers

✅ Represent the brand at events, trade shows, and activations to drive brand visibility and engage with potential customers or partners

✅ Generate captivating content (e.g., social media posts, blog articles, videos) that aligns with the brand's messaging and resonates with the audience, contributing to brand storytelling and awareness

✅ Cultivate and maintain relationships with influencers, brand advocates, and strategic partners to expand the brand's reach and impact

✅ Gather insights and feedback from customers and the community to provide valuable input to improve products/services and overall brand experience

ASSUMPTION: This role may require working outside of regular business hours to attend events and engage with customers or partners.

🎯 Required Qualifications

Education: High school diploma or equivalent required

Experience: 0-2 years of relevant experience preferred

Required Skills:

• Exceptional communication and interpersonal skills
• Adept at utilizing various social media platforms and digital marketing tools
• Ability to work independently and as part of a team
• Enthusiastic, outgoing personality with a passion for the brand and its values
• Flexibility to attend events and engage in activities outside regular working hours, as needed

Preferred Skills:

• Previous experience as a brand ambassador or in a similar role
• Proficiency in content creation tools and analytics platforms
• Knowledge of market trends and competitor analysis

ASSUMPTION: While not explicitly stated, a bachelor's degree in marketing, communications, or a related field may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $30,000 - $40,000 per year (based on industry standards for entry-level marketing and events roles in the Central PA area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products/services

Working Hours: Full-time positions typically work 40 hours per week, while part-time positions may work fewer hours. Flexibility is required to attend events outside of regular business hours.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Renewal by Andersen of Central PA operates in the construction industry, specifically focusing on replacement windows and doors.

Company Size: The company has 201-500 employees, making it a mid-sized organization. This size allows for a more personal work environment while still offering opportunities for growth and collaboration.

Founded: The company was founded in 2006 and has since expanded to serve Central PA, including Harrisburg, Altoona, and Williamsport, as well as the surrounding areas.

Company Description:

• Renewal by Andersen is the exclusive start-to-finish window replacement division of Andersen Corporation
• The company serves Central PA, offering a wide range of window and door replacement services
• Renewal by Andersen is committed to providing exceptional customer service and high-quality products

Company Specialties:

• Replacement Windows
• Replacement Doors

Company Website: https://www.rbacentralpa.com

ASSUMPTION: As a mid-sized company, Renewal by Andersen of Central PA offers a supportive work environment that encourages employee growth and development.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for candidates seeking to establish their careers in marketing and events.

Reporting Structure: The Marketing and Events Team Member will report directly to the Marketing Manager or a similar role.

Work Arrangement: This position is on-site, requiring candidates to work from the company's office in Mechanicsburg, PA. Flexibility is required to attend events and engage with customers or partners outside of regular business hours.

Growth Opportunities:

• Developing expertise in marketing and events strategies
• Expanding knowledge of the construction industry and its trends
• Building professional networks within the company and the industry
• Potential advancement to roles such as Marketing Coordinator, Event Manager, or similar positions

ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to make a significant impact on the company's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: The company's office is located in Hampden Center, Mechanicsburg, PA.

Office Location(s): 4856 Carlisle Pike, Mechanicsburg, PA 17050

Geographic Context:

• The Mechanicsburg area offers a mix of urban and suburban environments, with easy access to major highways and nearby cities like Harrisburg and Carlisle
• The region is home to a diverse range of industries, including manufacturing, healthcare, and retail
• Mechanicsburg has a population of approximately 9,000 residents and offers a variety of amenities, including shopping, dining, and recreational opportunities

Work Schedule: Full-time positions typically work Monday through Friday, 8:00 AM to 5:00 PM, with flexibility required for event attendance outside of regular business hours. Part-time positions may have varying schedules based on business needs.

ASSUMPTION: The Mechanicsburg office provides a professional and collaborative work environment, with easy access to nearby amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Communication and interpersonal skills
• Enthusiasm and passion for the brand
• Understanding of social media and digital marketing tools
• Ability to work independently and as part of a team
• Flexibility and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the brand and its values
• Showcase your creativity and ability to generate engaging content
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and initiative

ATS Keywords: Brand ambassador, marketing, events, social media, digital marketing, communication, interpersonal skills, teamwork, content creation, brand storytelling, customer engagement, market research

ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Content creation tools (e.g., Canva, Adobe Creative Suite, Hootsuite)
• Analytics platforms (e.g., Google Analytics, Sprout Social, Buffer)
• Event management software (e.g., Eventbrite, Cvent, Bizzabo)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Integrity
• Innovation
• Collaboration
• Excellence

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Creative and innovative

Self-Assessment Questions:

• Do I possess a genuine enthusiasm for the brand and its values?
• Am I comfortable working independently and as part of a team in a fast-paced environment?
• Do I have strong communication and interpersonal skills, with a talent for building relationships?
• Am I able to generate captivating content and tell engaging stories that resonate with audiences?

ASSUMPTION: Candidates who align with Renewal by Andersen of Central PA's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing multiple tasks and priorities simultaneously
• Working outside of regular business hours to attend events
• Adapting to changes in the market and industry trends
• Balancing the need for creativity and innovation with brand guidelines and messaging

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to learn and adapt in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Brand Ambassador or Event Coordinator position in other industries
• However, this role is unique in its focus on the construction industry and the specific products and services offered by Renewal by Andersen
• Career paths for this role may include advancement to Marketing Coordinator, Event Manager, or similar positions within the company

ASSUMPTION: While this role shares similarities with other marketing and events positions, its unique focus on the construction industry sets it apart and offers opportunities for specialization and growth.

📝 Sample Projects

• Planning and executing a grand opening event for a new showroom
• Developing a social media campaign to promote a new product line
• Conducting market research to identify trends and opportunities in the window and door industry

ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities that may be encountered in this role, but the specific projects and initiatives may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role contribute to the overall marketing and branding efforts of the company?
• What opportunities are there for professional growth and development within the marketing and events team?
• How does the company support work-life balance for employees in this role?
• What are the most challenging aspects of this role, and how have previous team members addressed them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and initiative
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.