Marketing and Events Team Member

📌 Core Information

🔹 Job Title: Marketing and Events Team Member

🔹 Company: Renewal by Andersen of Central PA

🔹 Location: Montoursville, Pennsylvania, United States

🔹 Job Type: On-site (Full-time or Part-time)

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Representing the brand and embodying its values
• Engaging with customers, partners, and stakeholders through various channels
• Promoting products/services and creating brand awareness
• Participating in events and creating captivating content
• Building relationships with influencers and strategic partners

ASSUMPTION: This role requires a high level of energy, enthusiasm, and adaptability to thrive in a dynamic environment. It is ideal for candidates who are passionate about the brand and eager to grow within the marketing and events field.

📋 Key Responsibilities

✅ Brand Representation: Serve as the face and voice of the brand, embodying its values, and maintaining a deep understanding of products/services.

✅ Engagement and Outreach: Proactively engage with customers, partners, and stakeholders through various channels to promote the brand and create a strong brand presence.

✅ Product Knowledge: Develop an in-depth understanding of products/services and effectively communicate their features, benefits, and unique selling propositions to potential customers.

✅ Event Participation: Represent the brand at events, trade shows, and activations to drive brand visibility and engage with potential customers or partners.

✅ Content Creation: Generate captivating content that aligns with brand messaging and resonates with the audience, contributing to brand storytelling and awareness.

✅ Relationship Building: Cultivate and maintain relationships with influencers, brand advocates, and strategic partners to expand the brand's reach and impact.

✅ Feedback Collection: Gather insights and feedback from customers and the community to provide valuable input for improving products/services and overall brand experience.

ASSUMPTION: This role involves a mix of independent work and collaboration with the team. Successful candidates will be self-motivated, proactive, and able to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: High school diploma or equivalent required. A bachelor's degree in Marketing, Communications, or a related field is preferred but not required.

Experience: 0-2 years of relevant experience in marketing, events, or a related field.

Required Skills:

• Exceptional communication and interpersonal skills
• Proficient in utilizing various social media platforms and digital marketing tools
• Ability to work independently and as part of a team
• Enthusiastic, outgoing personality with a passion for the brand and its values
• Flexibility to attend events and engage in activities outside regular working hours, as needed

Preferred Skills:

• Previous experience as a brand ambassador or in a similar role
• Proficiency in content creation tools and analytics platforms
• Knowledge of market trends and competitor analysis

ASSUMPTION: Candidates with previous experience in marketing, events, or a related field will have a competitive advantage. However, the company is open to training the right candidate with the right attitude and passion for the brand.

💰 Compensation & Benefits

Salary Range: The salary range for this position is $30,000 - $40,000 per year, depending on experience and qualifications. This estimate is based on industry standards for entry-level marketing and events roles in the Central Pennsylvania region.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products and services

Working Hours: Full-time positions typically work 40 hours per week, Monday through Friday, with some flexibility to attend events and activities outside regular working hours. Part-time positions may work fewer hours per week, with a flexible schedule based on business needs.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions. The company offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Renewal by Andersen of Central PA operates in the construction industry, specializing in replacement windows and doors. The company is part of the larger Andersen Corporation, which is recognized as the most recognized window brand in the U.S.

Company Size: The company has 201-500 employees, providing a mid-sized work environment with opportunities for growth and advancement.

Founded: Renewal by Andersen expanded to Central PA in 2006, making it a well-established local presence in the region.

Company Description:

• Renewal by Andersen is the exclusive start-to-finish window replacement division of Andersen Corporation
• The company serves Central PA, including Harrisburg, Altoona, and Williamsport, as well as all surrounding areas
• Renewal by Andersen is committed to making people happy by providing high-quality window replacement services

Company Specialties:

• Replacement Windows
• Replacement Doors

Company Website: https://www.rbacentralpa.com

ASSUMPTION: Renewal by Andersen of Central PA is a well-established company with a strong reputation in the local market. The company's focus on customer satisfaction and quality products makes it an attractive employer for candidates seeking a career in the construction industry.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for candidates seeking to launch their career in marketing and events.

Reporting Structure: The Marketing and Events Team Member will report directly to the Marketing Manager and collaborate with various departments, including Sales and Customer Service.

Work Arrangement: This role is on-site, with a flexible schedule that may require attending events and activities outside regular working hours.

Growth Opportunities:

• Gain valuable experience in marketing and events, contributing to the company's overall success
• Develop skills in content creation, event planning, and relationship building
• Potential for career advancement within the marketing department or other areas of the business

ASSUMPTION: This role offers a unique opportunity for candidates to gain hands-on experience in marketing and events while working for a well-established company in the construction industry.

🌍 Location & Work Environment

Office Type: The company operates multiple offices in Central Pennsylvania, with this position based at the Montoursville location.

Office Location(s): 244 Grey Fox Drive, Montoursville, Pennsylvania 17754, United States

Geographic Context:

• The Montoursville office is located in Lycoming County, Pennsylvania, with a population of approximately 4,000 people
• The area offers a mix of urban and rural environments, with easy access to nearby cities like Williamsport and Harrisburg
• The region is known for its rich history, cultural attractions, and outdoor recreation opportunities

Work Schedule: Full-time positions typically work 40 hours per week, Monday through Friday, with some flexibility to attend events and activities outside regular working hours. Part-time positions may work fewer hours per week, with a flexible schedule based on business needs.

ASSUMPTION: The Montoursville office provides a supportive and collaborative work environment, with opportunities for growth and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person interview with the Marketing Manager
• Background check and reference check
• Job offer

Key Assessment Areas:

• Communication and interpersonal skills
• Understanding of marketing and events principles
• Enthusiasm and passion for the brand
• Adaptability and flexibility

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the company and its products/services in your application materials
• Showcase your creativity and initiative through examples of content creation or event planning

ATS Keywords: Brand representation, engagement, outreach, product knowledge, event participation, content creation, relationship building, feedback collection, marketing, events, social media, digital marketing, teamwork, enthusiasm, flexibility

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's fit for the position. Successful candidates will demonstrate strong communication skills, enthusiasm for the brand, and a willingness to learn and grow within the marketing and events field.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Digital marketing tools (e.g., Hootsuite, Buffer, Canva)
• Content creation tools (e.g., Adobe Creative Suite, Microsoft Office)
• Analytics platforms (e.g., Google Analytics, social media analytics tools)

ASSUMPTION: Candidates with experience using relevant marketing and events tools will have a competitive advantage in this role. However, the company is open to training the right candidate with the right attitude and passion for the brand.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Quality-driven
• Innovative
• Collaborative
• Passionate

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Adaptable and flexible
• Creative and innovative

Self-Assessment Questions:

• Do you share the company's commitment to customer satisfaction and quality products?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you thrive in collaborative, team-oriented settings?
• Are you able to adapt and be flexible in your work schedule and responsibilities?
• Do you have a creative and innovative approach to marketing and events?

ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role and contribute to the company's overall success.

⚠️ Potential Challenges

• Working outside regular business hours to attend events and activities
• Managing multiple priorities and deadlines in a fast-paced environment
• Adapting to changes in the market and competitive landscape
• Balancing the demands of the role with personal and family responsibilities

ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize their workload, and adapt to changes in the work environment. They will also be able to balance the demands of the role with their personal and family responsibilities.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses on day-to-day marketing tasks and may have less responsibility for events and brand representation
• Event Planner: Specializes in event planning and logistics, with less focus on brand representation and ongoing marketing efforts
• Brand Ambassador: Primarily responsible for representing the brand at events and engaging with customers, with less focus on ongoing marketing efforts and content creation

ASSUMPTION: This role offers a unique blend of marketing and events responsibilities, making it an attractive opportunity for candidates seeking to gain experience in both areas.

📝 Sample Projects

• Developing a social media campaign to promote a new product launch
• Planning and executing a community event to raise brand awareness
• Creating a blog post series to educate customers about the benefits of replacement windows and doors

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that candidates can expect in this role. Successful candidates will be able to apply their marketing and events skills to these and other projects as they arise.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing and events strategy?
• What are the most important priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing and events team members?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does the company measure the success of its marketing and events efforts, and how will my performance be evaluated?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your content creation or event planning work to showcase your creativity and initiative
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.