Marketing and Sales Coordinator

📌 Core Information

🔹 Job Title: Marketing and Sales Coordinator

🔹 Company: Alphabe Insight Inc

🔹 Location: Grand Rapids, Michigan, United States

🔹 Job Type: On-site

🔹 Category: 🚀 Sales & Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and coordinating marketing strategies
• Executing sales initiatives to enhance the brand presence
• Developing comprehensive marketing campaigns
• Aligning marketing and sales objectives

ASSUMPTION: The role involves both strategic and tactical elements in marketing and sales, and thus requires proficiency in both areas.

📋 Key Responsibilities

✅ Develop and implement marketing strategies and campaigns to promote products and services

✅ Coordinate and execute sales campaigns and promotional activities

✅ Collaborate with the sales team to ensure alignment of marketing and sales objectives

✅ Monitor and analyze market trends to adjust strategies and improve performance

✅ Create and manage marketing materials, presentations, and reports

✅ Engage with potential clients to promote services and generate sales opportunities

✅ Track and report on sales performance, providing insights to enhance strategies

✅ Ensure all marketing initiatives align with company goals and brand identity

✅ Assist in organizing and coordinating events and trade shows

ASSUMPTION: Responsibilities require both independent work and collaboration with teams, given the range of tasks outlined.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: Minimum of 3 years in marketing and sales coordination

Required Skills:

• Strong communication and interpersonal skills
• Ability to work independently and as part of a team
• Excellent organizational and time-management skills

Preferred Skills:

• Proficiency in Microsoft Office Suite and CRM tools
• Creative problem-solving with a strategic mindset

ASSUMPTION: Preferred skills enhance a candidate’s fit for dynamic and innovative workloads inherent in marketing and sales functions.

💰 Compensation & Benefits

Salary Range: Competitive, with performance-based incentives. Typical ranges for this type of role in the industry are between $50,000 to $70,000 annually, depending on experience.

Benefits:

• Comprehensive benefits package (health, dental, vision)
• Paid time off and holidays
• Opportunities for growth and career advancement

Working Hours: 40 hours per week, standard business hours

ASSUMPTION: The benefits package suggests a supportive work environment focused on employee wellness and continuous development.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services

Company Size: 51-200 employees, indicating an agile but solid company structure supporting individual impact and collaborative work

Founded: 2019, illustrating a young and potentially dynamic company environment

Company Description:

• Disrupting traditional PR and branding strategies with innovative storytelling
• Focus on authenticity and creativity in marketing communications
• Diverse in client engagement across multiple sectors

Company Specialties:

• Management
• Marketing
• Public Relations

Company Website: https://www.signaltrubrand.com

ASSUMPTION: This company’s innovative focus suggests an energetic work culture that may favor creative and forward-thinking applicants.

📊 Role Analysis

Career Level: Mid-level position, requiring solid experience with growth potential within the company

Reporting Structure: Likely reporting to senior marketing or sales management

Work Arrangement: On-site, fostering direct collaboration and engagement with teams

Growth Opportunities:

• Potential advancement to senior coordinator or managerial roles
• Skills development in advanced marketing and sales strategies
• Networking opportunities within a dynamic industry

ASSUMPTION: The position offers a balanced mix of strategic involvement and hands-on responsibilities, encouraging growth through practical experiences.

🌍 Location & Work Environment

Office Type: Likely a modern corporate office set within a vibrant city

Office Location(s): Grand Rapids, Michigan, U.S.A

Geographic Context:

• Located in a city known for its lively business environment
• Supports diverse industries, particularly in technology and design
• Offers vibrant cultural and recreational activities

Work Schedule: Typical business hours, Monday through Friday

ASSUMPTION: Being on-site in Grand Rapids presents engaging community opportunities and convenient urban amenities.

💼 Interview & Application Insights

Typical Process:

• Initial online application review
• Phone screening with HR
• In-person or video interviews with department heads

Key Assessment Areas:

• Advanced knowledge of marketing and sales principles
• Communication and interpersonal skills
• Proven track record in previous roles

Application Tips:

• Highlight successful marketing and sales projects
• Demonstrate leadership and team work through examples
• Tailor your resume and cover letter to reflect job-specific skills

ATS Keywords: Marketing, Sales Coordination, Strategic Planning, CRM Tools

ASSUMPTION: Interview processes will focus heavily on previous successes and the candidate's ability to align with the brand's innovative mission.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Customer Relationship Management (CRM) Tools
• Marketing Analytics Platforms

ASSUMPTION: Familiarity with CRM systems is crucial, as it's often used for client management and sales tracking.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Authenticity

Work Style:

• Dynamic and fast-paced
• Creative and open-minded
• Goal-oriented with a focus on results

Self-Assessment Questions:

• Are you comfortable working in a rapidly changing environment?
• Do you enjoy collaborating with diverse teams?
• Can you effectively manage multiple projects?

ASSUMPTION: A candidate’s ability to think creatively and adapt quickly will be valued in the company’s culture.

⚠️ Potential Challenges

• Adapting quickly to innovative marketing practices
• Balancing multiple marketing campaigns simultaneously
• Ensuring alignment between sales and marketing teams
• Maintaining a consistent brand identity across platforms

ASSUMPTION: Given the company's dynamic nature, challenges will revolve around quick adaptation and strategic alignment.

📈 Similar Roles Comparison

• Hands-on role with similar-sized companies providing collaborative team environments
• Opportunities for advancement into higher-level marketing roles
• Comparable compensation packages and work-life balance

ASSUMPTION: Role expectations will align closely with industry standards, focusing on growth and innovation.

📝 Sample Projects

• Developing a comprehensive campaign for product launches
• Coordinating successful trade shows and events
• Executing market analysis and trend reports

ASSUMPTION: Sample projects depict a mix of strategic planning and execution, crucial for success in this role.

❓ Key Questions to Ask During Interview

• What are the main goals for the marketing and sales team this year?
• How does the company measure the success of marketing campaigns?
• What CRM tools and software are most commonly used?
• Can you describe the team’s culture and work environment?
• What opportunities for professional growth does the company offer?

ASSUMPTION: Candidates should inquire about team dynamics and strategic objectives to gauge alignment with personal career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a cover letter tailored to this role's requirements
• Highlight relevant experience in your resume
• Prepare for a potential video interview
• Follow up with a thank you email after the interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.