Marketing and Sales Coordinator

📌 Core Information

🔹 Job Title: Marketing and Sales Coordinator

🔹 Company: Alphabe Insight Inc

🔹 Location: Wilmington, North Carolina, United States

🔹 Job Type: On-site

🔹 Category: 🚀 Sales & Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing strategic marketing and sales initiatives
• Collaborating closely with teams to align marketing and sales objectives
• Monitoring the effectiveness of various campaigns and adjusting strategies accordingly
• Engaging directly with clients to foster relationships and drive sales

ASSUMPTION: Based on the typical responsibilities of coordinators in this field, this role likely involves a mix of administrative tasks and creative strategy development. This assumption is made due to the emphasis on collaboration and strategy implementation mentioned in the listing.

📋 Key Responsibilities

✅ Develop and implement marketing strategies and campaigns to support sales objectives.

✅ Assist in the creation of marketing materials such as brochures, presentations, and email campaigns.

✅ Coordinate and execute sales events, webinars, and promotions.

✅ Monitor and analyze the performance of marketing campaigns and sales initiatives.

✅ Collaborate with the sales team to identify and capitalize on sales opportunities.

✅ Maintain customer and prospect databases and ensure accurate record-keeping.

ASSUMPTION: The responsibilities include a mix of strategic and operational tasks, likely requiring both technical expertise in marketing tools and strong interpersonal skills for client interactions, assumed from the tasks outlined.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or related field.

Experience: 2+ years of experience in marketing and/or sales coordination.

Required Skills:

• Strong written and verbal communication skills
• Excellent organizational skills and ability to manage multiple tasks
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Preferred Skills:

• Experience with CRM systems
• Proactive attitude and a passion for driving results

ASSUMPTION: The focus on communication and organizational skills suggests that the position may involve frequent interaction with various departments and requires the ability to handle multiple projects simultaneously.

💰 Compensation & Benefits

Salary Range: Not specified, but candidates typically expect competitive salaries based on the location and role level.

Benefits:

• Opportunities for professional growth and development
• Health, dental, and vision insurance
• 401(k) retirement plan with company match

Working Hours: Full-time, 40 hours per week

ASSUMPTION: Compensation is competitive for roles in a similar category in Wilmington, NC, with benefits supporting work-life balance and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services

Company Size: 51-200 employees, allowing for a balance between collaborative team environments and significant individual impact.

Founded: 2019

Company Description:

• Dynamic team of storytellers, trendsetters, and problem solvers
• Focused on revolutionizing brand-audience connections through storytelling
• Committed to innovation and authenticity in branding

Company Specialties:

• Management
• Marketing
• Public Relations

Company Website: https://www.signaltrubrand.com

ASSUMPTION: The emphasis on storytelling and creative problem-solving suggests a culture that values innovation and out-of-the-box thinking, typical of a mid-sized PR/communications company.

📊 Role Analysis

Career Level: Mid-level position suitable for individuals with solid experience seeking to leverage skills in a more independent role.

Reporting Structure: Likely reports to the Marketing or Sales Director.

Work Arrangement: Standard on-site arrangement with potential for occasional off-site activities during events.

Growth Opportunities:

• Potential to advance to managerial roles within marketing or sales departments
• Opportunity to develop expertise in strategic campaign planning
• Access to company-sponsored professional development programs

ASSUMPTION: Growth is oriented toward leadership tracks within the marketing and sales teams, reflecting typical career progression paths in similar roles.

🌍 Location & Work Environment

Office Type: Likely a professional office space equipped for marketing and sales operations.

Office Location(s): Wilmington, North Carolina headquarters

Geographic Context:

• Located in a growing business hub with access to local and regional clients
• Possesses a vibrant cultural scene that attracts creative professionals
• Affordable cost of living compared to other economic centers

Work Schedule: Standard weekday hours, ensuring a balanced professional and personal life.

ASSUMPTION: Wilmington’s advantageous location offers opportunities for personal and professional growth within a lively community setting.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone screening with HR
• In-person interview with department heads

Key Assessment Areas:

• Strategic thinking and initiative
• Communication and organizational skills
• Ability to align marketing strategies with sales goals

Application Tips:

• Ensure your resume highlights relevant experiences and skills matched to job requirements
• Prepare to discuss specific marketing or sales campaigns you have contributed to
• Demonstrate your capacity to collaborate effectively within teams

ATS Keywords: Marketing, Sales Coordination, Team Collaboration, Strategic Communication

ASSUMPTION: The company may prefer candidates who show eagerness for personal development and have prior experience in campaign management, inferred from the responsibilities outlined.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM systems for client management
• Marketing Automation Platforms (assumed from typical industry standards)

ASSUMPTION: Familiarity with digital marketing tools is assumed necessary to effectively contribute to and evaluate digital marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation in storytelling
• Commitment to authenticity
• Dedication to client success

Work Style:

• Collaborative and team-oriented
• Flexible to adapt to changing project demands
• Results-driven with a focus on continuous improvement

Self-Assessment Questions:

• Am I comfortable working in a fast-paced, creative environment?
• Do I have a track record of fostering impactful client relationships?
• Am I proactive in taking initiatives and driving results?

ASSUMPTION: The cultural context suggests a preference for candidates who are dynamic and adaptable, descriptive of agency roles today with diverse client interactions.

⚠️ Potential Challenges

• Navigating tight campaign deadlines
• Balancing creative and administrative tasks
• Facilitating cross-departmental collaboration
• Adjusting to rapidly changing market trends

ASSUMPTION: Challenges likely stem from the fast-paced nature of PR and marketing fields requiring adaptability and efficient multitasking.

📈 Similar Roles Comparison

• Marketing Coordinator roles often emphasize broader campaign management over sales alignment
• Sales Coordinator positions might focus more on logistical support than on creative input
• Roles at larger firms may offer specialization, whereas mid-sized companies offer broader exposure

ASSUMPTION: Candidates should compare this role to similar jobs at other firms to understand the unique blend of responsibilities in this position.

📝 Sample Projects

• Developing a series of targeted email marketing campaigns
• Coordinating a large-scale promotional event
• Analyzing sales data to inform marketing strategies

ASSUMPTION: Possible projects involve hands-on application of both creative and analytical skills, indicating a comprehensive role in campaign participation.

❓ Key Questions to Ask During Interview

• What are the primary goals for the Marketing and Sales Coordinator over the next year?
• How does the company measure the success of its marketing campaigns?
• What is the level of interaction with clients expected in this role?
• Can you describe the team's dynamic and collaborative atmosphere?
• What opportunities are available for professional development?

ASSUMPTION: These questions help clarify expectations and growth potential, focusing on defined goals and team environment described in the listing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's online portal
• Prepare a tailored cover letter detailing your applicable experience
• Highlight specific achievements in your resume relevant to the role
• Contact HR with any queries regarding the application process
• Await feedback, typically within two weeks of application submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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