📌 Core Information
🔹 Job Title: Marketing and Sales Director, IL
🔹 Company: Aldersgate
🔹 Location: Charlotte, NC, United States
🔹 Job Type: Full Time
🔹 Category: Sales
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and improving Sales & Marketing plans for Independent Living units
- Overseeing lead generation activities and events
- Supervising the Sales and Marketing team
- Managing the customer relationship management system
- Collaborating with other departments for public relations and advertising strategies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in sales and marketing within the CCRC industry.
📋 Key Responsibilities
✅ Develop and continuously improve upon trimester Sales & Marketing plans
✅ Develop annual turnover forecasts for budget and planning
✅ Oversee lead generation activities through informational meetings, presentations, and events
✅ Partner with the Givens Communities Director of Public Relations and Communication to implement a public education and cultivation program
✅ Supervise the daily work and overall job performance of the Sales and Marketing team
✅ Develop an effective sales and marketing environment by establishing the organizational structure of the team, recruiting, hiring, and supervision of personnel
✅ Actively participate in the development of graphics, communications programs, and advertising strategies
✅ Manage the implementation and consistent utilization of the customer relationship management system
✅ Coordinate the completion and appropriate distribution of all weekly and monthly Sales and Marketing activity and sales reports
✅ Monitor competition in the markets we serve by conducting market analyses
✅ Oversee the maintenance of internal resident transfer lists
✅ Perform any other duties and/or tasks that may be assigned on an as-needed basis by an authorized supervisor
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on sales and marketing activities.
🎯 Required Qualifications
Education: Four-year college degree with concentration in Sales and marketing or related field
Experience: Minimum of 5 years' experience in management in the Sales and Marketing or Sales field, with a focus on the CCRC industry
Required Skills:
- Proven experience in sales and marketing, particularly in the CCRC industry
- Experience in making presentations for individuals as well as large groups of people
- Ability to close a sale and financially qualify applicants
- Knowledge of how to use CRM software and Microsoft Office Suite products
Preferred Skills:
- Experience in the senior living industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with a strong background in sales and marketing within the CCRC industry and proven leadership skills are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $95,000, based on experience
Benefits:
- Major Medical Plan with the option to participate in a Wellness plan with an on-site clinic
- Free life insurance equal to your annual salary, long term disability, and access to our employee assistance program
- Time Off Program (TOP) with immediate accrual beginning upon hire
- 403(b) retirement plan with 50% of contributions up to 4% (vesting schedule applies)
- Tuition Reimbursement and professional development opportunities
- Flexible spending account (FSA) and access to Colonial Life & The Hartford insurance products
- Fast-growing nonprofit with advancement opportunities
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sales and Marketing Director in the CCRC industry with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Senior Living and Healthcare
Company Size: Large (over 5,000 employees)
Founded: 1959 (as a non-profit organization)
Company Description:
- Aldersgate is a non-profit organization that provides senior living communities and services, focusing on celebrating and respecting the value of each individual within an inclusive and vibrant community
- The organization promotes inclusion and belonging by aligning its words with actions to ensure everyone is welcomed and treated with dignity and respect
- Aldersgate is committed to sustainability and innovative approaches to achieve its sustainability goals and practices to protect its natural resources
Company Specialties:
- Independent Living
- Assisted Living
- Memory Care
- Skilled Nursing
- Rehabilitation Services
Company Website: aldersgate.org
ASSUMPTION: Aldersgate is a well-established non-profit organization with a strong focus on providing quality senior living services and a commitment to sustainability and innovation.
📊 Role Analysis
Career Level: Mid-level to Senior Management
Reporting Structure: Reports directly to the Corporate Independent Living Sales and Marketing Director
Work Arrangement: On-site, full-time, with occasional remote work or hybrid arrangements possible
Growth Opportunities:
- Potential advancement opportunities within the organization, such as regional or corporate-level roles
- Professional development opportunities, including tuition reimbursement and training programs
- Experience in a large non-profit organization with diverse departments and services
ASSUMPTION: This role offers opportunities for career growth and professional development within the organization and the senior living industry.
🌍 Location & Work Environment
Office Type: On-site, with a hybrid or remote work arrangement possible
Office Location(s): Charlotte, NC, United States
Geographic Context:
- Charlotte is the most populous city in North Carolina and the 17th-most populous city in the United States
- The city is known for its urban parks, museums, and professional sports teams
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The Charlotte office provides a dynamic and diverse work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Corporate Independent Living Sales and Marketing Director
- Background check and reference check
Key Assessment Areas:
- Sales and marketing experience, particularly in the CCRC industry
- Leadership and team management skills
- Presentation and communication skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your sales and marketing experience, leadership skills, and any relevant experience in the CCRC industry
- Prepare for behavioral interview questions that focus on your sales and marketing experience, leadership skills, and problem-solving abilities
- Research Aldersgate and the senior living industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Sales and Marketing Director, Independent Living, CCRC, Senior Living, Lead Generation, CRM, Sales Management, Marketing Strategy
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with relevant sales and marketing experience and strong leadership skills.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Presentation software (e.g., Keynote, Prezi)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
ASSUMPTION: The tools and technologies required for this role are standard for sales and marketing professionals and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Celebrating and respecting the value of each individual
- Promoting inclusion and belonging
- Aligning words with actions
- Commitment to sustainability and innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and responsive to change
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you have experience in sales and marketing within the CCRC industry?
- Are you comfortable working in a collaborative and team-oriented environment?
- Do you have strong communication and presentation skills?
- Are you adaptable and responsive to change?
ASSUMPTION: Aldersgate values candidates who align with their mission and values, with a focus on celebrating and respecting the value of each individual and promoting inclusion and belonging.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing strategic planning and hands-on sales and marketing activities
- Adapting to changes in the senior living industry and market trends
- Meeting sales and marketing targets in a competitive market
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- This role is similar to a Sales and Marketing Manager or Director in other industries, but with a focus on the CCRC industry and senior living services
- Unlike other sales and marketing roles, this position requires experience in the CCRC industry and an understanding of senior living services
- Career paths in this role may include advancement to regional or corporate-level positions within the organization or transition to other sales and marketing roles in the senior living industry
ASSUMPTION: This role is unique in its focus on the CCRC industry and senior living services, but shares similarities with other sales and marketing management positions.
📝 Sample Projects
- Developing and implementing a quarterly Sales and Marketing plan for Independent Living units
- Coordinating and executing lead generation events and activities
- Managing the customer relationship management system and generating weekly and monthly reports
- Collaborating with other departments to develop public relations and advertising strategies
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, with a focus on strategic planning, team management, and hands-on sales and marketing activities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall success of the organization's mission and values?
- What opportunities are there for professional growth and development within the organization?
- How does the organization support work-life balance for its employees?
- What are the most significant challenges facing the senior living industry, and how does this role address them?
ASSUMPTION: These interview questions focus on the role's priorities, alignment with the organization's mission and values, professional growth opportunities, work-life balance, and industry challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through aldersgate.org/careers
- Tailor your resume and cover letter to highlight your sales and marketing experience, leadership skills, and any relevant experience in the CCRC industry
- Prepare for behavioral interview questions that focus on your sales and marketing experience, leadership skills, and problem-solving abilities
- Research Aldersgate and the senior living industry to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
