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Marketing & Asset Executive- Disney Destinations International

The Walt Disney Company
Full-time
On-site
Richmond, New South Wales, Australia

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing & Asset Executive - Disney Destinations International

πŸ”Ή Company: The Walt Disney Company

πŸ”Ή Location: Richmond, Australia

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-06-01

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing day-to-day marketing communications for Disney Destinations International
  • Supporting various brands through campaign execution and asset creation
  • Collaborating with internal teams and external agencies
  • Ensuring timely delivery of marketing materials and adherence to strategic objectives

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

πŸ“‹ Key Responsibilities

βœ… Execute and rollout of all above the line consumer direct paid media plans and marketing campaigns

βœ… Work closely with Marketing & Media Strategy Manager to drive consistent creative direction based on strategic objectives and KPIs

βœ… Localise and/or create marketing assets for all paid channels e.g. digital, advertorial, OOH, radio, retail, TVC, etc.

βœ… Be a key conduit and communicate daily with our Media Agency to fulfill all Paid Media activity

βœ… Have a detailed knowledge of asset specs, deliverables and deadlines and liaise closely with our media agency and other partners to ensure timely delivery

βœ… Brief in all creative assets to fulfill our marketing plans (via Monday)

βœ… Brief creative agencies and coordinate asset approvals with local and US-based teams

βœ… Monitor and track all media and agency budget spend

βœ… Work closely with the Social Media & Digital Content Specialist in the rollout of cohesive assets that support campaign objectives across consumer touchpoints

βœ… Execute Cross LOB campaigns and partnerships, including competitions and giveaways

βœ… Pro-actively maintain contacts and relationships with relevant internal and external stakeholders including Local & US legal, creative team(s) and various agency partners

βœ… Coordinate and partner with TWDC owned channels to deliver on DDI marketing strategy i.e. Digital, CRM, Website, X-LOB

βœ… Assist with DDI web-based content, website deliverables and approvals – ensure campaign webpages are launched on strategy and on time

βœ… Support the development of internal CRM communications – creative assets, eDM builds, tracking and reporting

βœ… Prepare presentations, pitch documents, creative briefs, campaign performance summaries and post-campaign recaps as required

βœ… Provide consistent and timely communication to key stakeholders (including campaign optimisation and reporting)

βœ… Collaborate with other local DDI discipline partners across PR and Trade Marketing to drive innovative and cohesive campaigns

βœ… Broader DDI marketing support as required

ASSUMPTION: This role involves a high level of multitasking and requires strong project management skills to ensure all tasks are completed on time and to a high standard.

🎯 Required Qualifications

Education: Tertiary degree qualification in marketing or similar

Experience: Minimum 3+ years’ experience in a marketing role within a fast-paced business environment

Required Skills:

  • Knowledge of the Australian media & marketing landscape
  • Experience in localising and creating marketing assets
  • Strong budget management and financial tracking skills
  • Experience working closely with external agency teams and internal cross line of business partners
  • Proficient in adhering to brand guidelines, implementing brand safety measures, and securing necessary stakeholder approvals
  • Advanced Microsoft Office skills

Preferred Skills:

  • Travel or tourism background

ASSUMPTION: While a travel or tourism background is not required, it may be beneficial for this role due to the nature of the Disney Destinations International portfolio.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a marketing role with 3-5 years of experience in Australia, the estimated salary range is AUD 80,000 - 100,000 per annum.

Benefits:

  • Competitive benefits package
  • Opportunities for professional development and growth
  • Discounts on Disney products and services

Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees

Founded: 1992

Company Description:

  • Disneyland Paris is a unique and magical place where dreams come true every day
  • The company welcomes millions of visitors each year and offers a wide range of job opportunities across various departments
  • Disneyland Paris is committed to creating a dynamic and multicultural work environment that fosters career growth and development

Company Specialties:

  • Marketing
  • Communication
  • Engineering
  • Human Resources
  • Sales
  • Finance
  • Legal
  • Real Estate Development
  • Information Technology
  • Events
  • Supply Chain
  • Logistics
  • Purchasing
  • Revenue Management
  • Research
  • Strategy
  • Audit
  • Construction
  • Pricing
  • Guest Relations
  • Tourism and Hospitality

Company Website: careers.disneylandparis.com/fr

ASSUMPTION: Disneyland Paris offers a wide range of career opportunities across various departments, with a focus on creating a magical and immersive experience for guests.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing & Media Strategy Manager

Work Arrangement: On-site, full-time position with standard business hours

Growth Opportunities:

  • Progression to a senior marketing role within the company
  • Expansion of responsibilities to include additional brands or departments
  • Opportunities to work on high-profile campaigns and projects

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on additional responsibilities over time.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and teamwork

Office Location(s): Richmond, Australia

Geographic Context:

  • Richmond is a vibrant and multicultural suburb of Melbourne, Australia
  • The office is located in a convenient and accessible location with nearby public transportation options
  • The area offers a range of dining, shopping, and entertainment options

Work Schedule: Standard business hours, Monday to Friday, with occasional overtime as required

ASSUMPTION: The Richmond office provides a dynamic and collaborative work environment that fosters creativity and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final round interview with key stakeholders

Key Assessment Areas:

  • Marketing and campaign management skills
  • Budget management and financial tracking
  • Collaboration and communication skills
  • Adherence to brand guidelines and brand safety measures
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns you have managed in the past
  • Demonstrate your understanding of the Australian media and marketing landscape
  • Showcase your ability to work collaboratively with internal teams and external agencies

ATS Keywords: Marketing, Campaign Management, Content Marketing, Budget Management, Creative Direction, Media Strategy, Stakeholder Communication, Digital Marketing, Asset Management, Project Coordination, Social Media, CRM, Presentation Skills, Team Collaboration, Brand Guidelines, Tourism

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and campaign management skills, as well as their ability to work collaboratively with internal teams and external agencies.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Monday.com (project management tool)
  • Adobe Creative Suite (for asset creation)
  • Google Workspace (for collaboration and communication)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with project management tools such as Monday.com. Experience with Adobe Creative Suite and Google Workspace is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Excellence
  • Inclusion
  • Integrity
  • Optimism
  • Respect
  • Storytelling
  • Creativity

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Focused on delivering high-quality results

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you passionate about creating magical experiences for guests?
  • Do you have a strong attention to detail and a commitment to delivering high-quality work?

ASSUMPTION: Candidates who are passionate about creating magical experiences for guests, thrive in a fast-paced, collaborative environment, and have a strong attention to detail are likely to be a good fit for this role.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Collaborating with internal teams and external agencies across different time zones
  • Adapting to changes in marketing strategies and campaign objectives
  • Ensuring consistent brand messaging and adherence to brand guidelines across various channels

ASSUMPTION: This role may present challenges in managing multiple projects and deadlines, as well as adapting to changes in marketing strategies and campaign objectives. Strong project management skills and the ability to work collaboratively with internal teams and external agencies are essential for success in this role.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager or Marketing Coordinator role within the entertainment industry
  • However, this role is unique in its focus on supporting the Disney Destinations International portfolio of brands
  • Career progression opportunities may include senior marketing roles within the company or related industries

ASSUMPTION: While this role shares similarities with other marketing roles within the entertainment industry, its focus on supporting the Disney Destinations International portfolio of brands makes it unique. Career progression opportunities may include senior marketing roles within the company or related industries.

πŸ“ Sample Projects

  • Managing a high-profile marketing campaign for a new Disney attraction or resort
  • Collaborating with external agencies to create cohesive marketing assets for a cross-LOB partnership
  • Developing and executing a social media marketing strategy to promote a Disney event or special offer

ASSUMPTION: These sample projects illustrate the range of marketing and campaign management responsibilities for this role, as well as the need to work collaboratively with internal teams and external agencies.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing campaign lifecycle for a Disney Destinations International brand?
  • How does this role collaborate with other marketing teams and departments within the company?
  • What are the key performance indicators (KPIs) for success in this role?
  • How does this role support the overall marketing strategy for Disney Destinations International?
  • What opportunities are there for professional development and growth within this role?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities and career growth opportunities for this role, as well as the candidate's fit with the company's marketing strategy and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the application link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns you have managed in the past
  • Demonstrate your understanding of the Australian media and marketing landscape
  • Showcase your ability to work collaboratively with internal teams and external agencies
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.